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9 benefits of social networks in business

Bryan Nesbit



Social networks are a true treasure trove of benefits that will help you grow your business. Use them to get to know your customers better, to interact with your audience and to extend the reach of your brand

There was a time when some considered social networks to be a fad, something that “young people” used and from which business could never benefit. With the passage of time, it was shown that the skeptics were wrong. There are about 3,000 million internet users — and more than 2 billion of them have active accounts on social networks. Popular social platforms have become marketing giants and offer valuable information to businesses about their customers largely free of charge to reach them. It is confirmed: social networks are no longer something optional in business.

If you are wondering how social networks can benefit your business, look no further. We have summarized the key points below.

1. Gather valuable information about your customers

Social networks generate a huge amount of information about your customers in real-time. Every day more than 500 million tweets are published, 4.5 billion “likes” on Facebook and 95 million photos and videos are uploaded to Instagram. Behind these shocking figures hides a lot of information about your customers: who they are, how they are and what they think of your brand.

Through interaction and active and daily social listening, you can gather relevant data about your customers and use that information to make smarter business decisions. With social networks Insights, for example, you can collect information from all your social networks in real-time, which allows you to measure customer sentiment, find the conversations that take place around your brand and prepare reports in real-time.

2. Increase brand recognition and customer loyalty

If you have a presence on social networks, you will make it easier for your customers to find you and contact you. And by connecting with your customers on social networks, you have a better chance of increasing retention and loyalty towards your brand. A study by The Social Habit shows that 53 percent of Americans who follow brands on social networks are more loyal to those brands.

Learn how to connect with customers like never before in our virtual conference, social networks Connect. Register for free to find out how to use social networks in each phase of the buyer’s journey: from the interaction and recognition of the brand to the generation of potential customers and the closing of sales.

3. Create segmented ads with real-time results

Social ads are an economical and viable way to promote your business and distribute your content. They also offer specific audience selection options to reach the audience that interests you. For example, if you carry out an advertising campaign on LinkedIn, you can segment it by parameters such as location, company, job, sex, age … and the list goes on. If you create a Facebook ad, you can select your audience based on the location, demographics, interests, behaviors, connections and also track and measure the result of your social ads in real-time.

4. Generate customers and sales

Social networks increase sales and customer retention through regular interaction and timely customer service. In the 2015 best sales practices study conducted by the MHI Global research institute, top-notch companies rated social networks as the most effective way to identify those responsible for key decision-makers and new business opportunities. In the report on the status of the 2015 social sale, almost 75% of companies that made sales through social networks reported an increase in sales in 12 months.

5. Offer valuable customer experiences

Even if you’re not on social media, most of your customers expect you to be. More than 67% of consumers now turn to social networks to benefit from customer service. Fast response times and 24/7 attention are expected and the companies that offer it are the ones that win. A study by Aberdeen Group shows that companies that have social customer service receive much higher annual financial gains (7.5% year-on-year growth) compared to those that do not (2.9%).

6. Increase the traffic of your page and the position in search engines

One of the greatest benefits of social networks in business is to use them to increase the traffic of your website. Social networks not only help you, direct people, to your website but the more you share your content on social networks, the higher your position in search engines. For example, if every person who follows social networks like Twitter retweets this post, there is a better chance of having a high position in Google search results for variations of the phrase “social networks in business.”

7. Find out what your competition is doing

By tracking the competition on social media, you can get key information. This type of information will allow you to make strategic business decisions to take advantage of them. Based on your search results, you can improve your business to offer more advanced products, services or content that they may have missed.

8. Share content faster and easier

In the past, marketers faced the challenge of ensuring that their content reached customers in the shortest possible time. With the help of social networks, especially when it comes to sharing content about your business or to select it, all you need to do is share the content on your brand’s social media accounts.

9. Segment content geographically and build relationships

Geographic segmentation is an effective way to send your message to a specific audience based on its location. Social networks like Facebook and Twitter have tools that allow you to communicate the right kind of content to your audience. 

Social networks are not to create sales conversations, but rather consist of a channel where you have the opportunity to enrich relationships with your customers. For example, social networks allow tourism brands to create a dialogue with travelers and, therefore, build a relationship with customers before, during and after they have booked a trip with the company. This type of social network dialogue between brands and customers is something that traditional advertising cannot achieve.
Join social networks to make your business believe

Social networks are a true treasure trove of benefits that will help you grow your business. Use them to get to know your customers better, to interact with your audience and to extend the reach of your brand and you will become an expert before you know it.

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    March 7, 2020 at 5:40 am

    thanks for the post.

  2. Pingback: Construction Management Software for Builders and Contractors – SYP Studios

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Custom Printed Gift Boxes for Presenting Chocolates

Warren Jennings



Chocolates are amongst the most popular sweet gift treats that are liked by all age groups. Be it the little princess’ birthday, Valentine’s, Mother’s Day or a graduation party, people would like to add chocolates to the gift baskets. For chocolate manufacturing brands it imperative to have creatively compelling packaging to present and promote the different chocolates for festivities and special occasions. Scintillating boxes with embellished outlook would persuade the shoppers into asking about the flavor, number, and pricing of the packaged items. You can use personalized packaging for making your brand’s name worth remembering with chocolate lovers.

Appealing gift boxes would help you with making the bundled up products attention-grabbing for the target audience. You can utilize customized packaging for influencing the liking and purchase decisions of potential buyers. Custom made gift boxes would make your offerings must try out for the customers. On fests, you can utilize decorative packaging for adding an engrossing touch to the chocolates you have introduced for making the festivities more delightful. Riveting boxes for each of the collections would make them mouthwatering for the onlookers. Packaging ought to be designed considering the industry trends and target customers’ inclinations.

When getting the gift boxes for chocolates printed, you should explore the kind of packaging styles that are trending. Seek the expertise of a printing expert for getting quality boxes.

We are listing some information that is likely to help you with getting the packaging customized!

The Boxes should make the Items Delectable

The design of the packaging should intrigue the potential buyers into grabbing a bite of all the chocolates you have. Have high-resolution images of the products printed clearly on the custom gift boxes. Have your brand’s name printed in embossed lettering on the packaging to make it stand out. The boxes should have bright color backdrops and more imagery than the text to make the chocolates tempting for the onlookers.

Look out for Finest Gift Boxes’ Printing

Packaging for chocolate gifts should have finesse and resilience. It should keep the packaged items safe from getting melted or crumbled away due to heat and shock. You should discuss the stock options with the printing vendor to evaluate your choices well before making a preference. Cardstock and kraft are likable material options. You should vet the thickness, durability and other specs of these stocks to know which one of them would best suit your requirements.

Packaging should have Product Essentials

Boxes for gifts should have all the important details about the chocolates, list of ingredients, quantity, if they contain nuts and other allergens, you should mention it, best before the date and refrigeration temperature. Use the packaging for instructing customers and make it easier for them to consume the chocolates. The boxes should give shoppers an insight on how old your chocolate brand is, which items are your best sellers and if you provide customized products. Use packaging to proactively communicate with the consumers.

The Legacy Printing offers dependable and nominally priced custom boxes to businesses. The printer offers instant and detailed assistance to its clients.

You can have thoughtful cards attached pertinent to an occasion on the gift boxes for making them even more likable for the customers who want to shop chocolates to give away to their loved ones. Packaging should have protective inserts or trays for keeping the small chocolates safely stored.

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How to get your Home Loan Approved with these Tips?

Bryan Nesbit



The most common of all the problems that people face when they are buying a house is that the home loan gets rejected. There are many reasons as to why the application is denied confirmation. The applicants start to panic and become frustrated. But a piece of wise advice to them is to stay calm and think over the things you did. As it is said that the solution is always in the problem; so applicants must look into every step of the application process and find the solution.

Tips to get Home Loan Approved

If you think that has done everything in the right way but still you are having problems in the loan application process then it is definitely you have missed a certain point. Many people think that buying a specific kind of house will not create this problem but it doesn’t matter because the loan can be rejected for normal and even stop renting to own homes.

Check what obstacles are there

Loan applicants face many obstacles when they are buying a house. These issues were not so much criticism in the past few years but in recent days; it has become harder for people to apply for a loan. The obstacles that applicants face are;

  1. The application gets rejected in the very beginning.
  2. The credit score is not enough.
  3. No constant source of income.
  4. Not providing collateral.
  5. Hidden charges and fees

Be Very Patient

The time of approval of the loan depends on the type of loan you want to apply, the lender you want to apply to, the amount that is mentioned and whether the collateral is available or not. All these factors are playing a vital role in the approval of the loan. You have to be very patient after applying because it can take time for the lender to verify each and every aspect of the application.

Have all the documents prepared

On several occasions the paperwork required for the approval is incomplete. If anyone of the document is missing then you have to face rejection. So if you want your loan to be approved within the time then you have to be ready with the following documents;

  1. Personal information
  2. Records of your employment and income
  3. Data about your assets
  4. An account of your savings

Adjust the limit of the money borrowing

On several occasions the loan amount that the applicants put into the application; is not realistic and is not accepted by the lenders. You have to look closely at the amount that you want to borrow. If you want a large amount then you have to be prepared to pay a considerable amount as instalments.

Change the expenses according to the budget

Making a budget will help you with the arrangement of money for the advance to be paid for the loan amount. You have to write down each and every point of the expenses; then act accordingly. But if you are having problems with this matter then you can get help from professionals like Stop Renting Bunbury to arrange for the expenses of the budget.

Hire a property lawyer for further assistance

There are many terms and conditions that are really difficult for a layman to understand. So you will be in need of a property lawyer; with whose help you can go through the loan application well. This lawyer can also become your representative when you are unable to attend any of the meetings between the two parties.

Research on the demand of lenders

Different lenders have various demands and when you don’t know the needs; it becomes a problem. The borrower must do thorough research on the demands of the lender. But you have to keep in mind that you find at least three lenders; so that if one lender rejects the loan then the other can be approached.

Know what questions the lenders will ask

There are several questions that lenders have to ask borrowers before giving their approval. These are important because it is a kind of security the lenders get.

  1. Are the borrowers in the same job as before?
  2. What is your income per month?
  3. Do you have any previous debts?
  4. Do you have an asset?
  5. What is the amount of down payment?
  6. Which type of house do you want to purchase?

Determine the type of home loan best for you

Another critical mistake that buyers make is that they apply for the wrong kind of home loan altogether. The best thing to do is to find the loans that are exclusively for buying a home. Categorize them according to the terms and conditions and decide the type of loan is the best for you.

Is loan good for Stop renting to own homes?

Although the process of buying a house through Stop renting to own homes is slightly different but applying for the loan is also a good option. In this the final payment is made after the rental period has finished and the buyer has made up the mind to purchase it.

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How Does An I-Banking Analyst Spend His Week in the Office

Larry Segura



A week in the life of an investment banking professional takes about 90-100 work hours. A typical week of an investment banking analyst is explained here.

In one of our previous posts, we have discussed a lot about a typical day in the life of investment banking analysts. As a post response, we thought of collating an entire week’s work with the goal that it would be straight forward to understand the job profile in-depth. All days probably won’t end up with a deal closure. A deal closure is the result of hard work that may have stretched out for seven days to a month.

This is how we began with this post. Let’s see how a week would be for an investment banking professional. A typical I-banking analyst spends countless hours in front of their computers building models, comparing financial metrics and other factors to determine valuation, quantifying performance, and editing pitchbooks. Some may get out of the office and attend meetings regarding live transactions.

A typical investment banking analyst or associate works for a minimum of 90-100 hours a week. Generally, a day starts from 10 AM and ends at 2 AM. A week of an analyst in an investment banking industry involves the following.

Day 1 Monday:

The analyst reaches the office somewhere in between 9 AM-10 AM. The analyst builds comps and updates the latest data to keep track of the deal closures. In the afternoon, he might attend a conference call with a company that is considering an IPO. Later in the evening, the main job is to build a financial model that might take late-night hours.

Day 2 Tuesday:

The next day maybe a similar day as that of Monday. The analyst keenly works on the pitchbook and gets prepared for a meeting scheduled Wednesday. The pitchbook work takes the whole day as there would be numerous changes that need submission, editing, and resubmission.

Day 3 Wednesday:

As scheduled, the analyst attends the meeting along with his Vice President. Many times, the meetings get scheduled out of the town where the analyst needs to travel. He discusses the draft with the VP, make necessary editing (if any), and attends the meeting. After the meeting, he returns to town, goes back to the office, scribbles on modeling and gets back home late at night.

Day 4 Thursday:

The analyst gets active with another pitchbook. It may be another IPO, a merger deal, an acquisition, or any other interesting deal. He starts collecting data and work with his senior.

Day 5 Friday:

Friday may become a little hectic as the analyst gets revision for the new comps from the senior officials. He involves in more research work and editing. In addition, more companies might get added to the comps list. It is a day of planning, reworking, researching. It is indeed tiresome.

Day 6 Saturday:

Saturday is not off. It another day to get ready for the office. However, the tasks may be less because it is dependent on the VP’s approval of the latest version of the models. It may come for revision or get approved with less editing work.

Day 7 Sunday:

Sunday is not a holiday. It involves recapitulation of the whole week and might involve little changes here and there. Many of them will get free by afternoon from office work.

A week in the life of an investment banker is tough and challenging. But it is a lucrative career as the rewards are worth the work.

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