Bhakti Chai: A Tale of Devotion, Flavor, and Social Impact

In 2002, Brook Eddy traveled to India in search of meaning and inspiration. She had no idea that her search would result in the development of Bhakti Chai, a brand that is associated with social effect, flavor, and dedication. Amidst the vibrant Indian culture, Eddy fell in love with handmade chai, and this ignited a desire that would eventually lead her down the path of entrepreneurship.

Using fresh-pressed organic ginger and spices from the Indian subcontinent, Eddy created a recipe inspired by her travels and the custom of sharing chai in India. Friends immediately liked this recipe, and Eddy founded Bhakti Chai in Boulder, Colorado, in 2007. As the first fresh ginger tea on the market, Bhakti set a new benchmark for chai connoisseurs with its dedication to authenticity and excellence. In recent years, Bhakti Chai has ventured into new territories, introducing innovative products that cater to evolving consumer preferences. In addition to warming ingredients like fresh-pressed ginger juice and masala spices for hot chai, their tea has versatile applications in baking, smoothies, cocktails, and lemonade—or, as they call it, a Bhakti Palmer. 

In addition to its well-received product portfolio, Bhakti Chai is renowned for its founder’s extraordinary adventure, detailed in Steeped: Adventures of A Tea Entrepreneur. This memoir follows Eddy’s development from a curious tourist in India to a single mother starting a tea company from her kitchen. The book investigates the intricate history of tea culture in India, the development of the natural foods sector in the US, and the rollercoaster of building a team, innovation, launching new products, and finding investors – via tales of love, grief, and resiliency.

The narrative of Bhakti Chai is one of social responsibility, ingenuity, and resiliency, and it goes beyond simple tea-brewing. Bhakti Chai is a woman-led business that epitomizes inclusivity and empowerment. Eddy’s visionary company approach went beyond traditional corporate boundaries by including sustainable practices, feminism, and philanthropy as a fundamental principle via the GITA (Give, Inspire, Take Action) platform.

Since its establishment, Bhakti Chai has provided support to organizations that tackle climate catastrophe, promote social justice, and empower women and girls. The business represents a holistic approach that puts social and environmental well-being first, and its influence goes beyond the beverage industry.

Bhakti Chai is well-known for its cutting-edge goods and leadership in business, in addition to its charitable activities. With accolades like the Sofi Gold Award for Best Hot Beverage and the San Francisco Chronicle’s Best Chai, the company’s signature blend of freshly pressed ginger, hot spices, and craft-brewed black tea has gained recognition. Because of its unwavering dedication to quality, sustainability, and ethical sourcing, Bhakti Chai has cemented its status as a pioneer in the beverage sector.

Bhakti Chai’s path serves as an example of the positive impact that a company may have, encouraging people to pursue purpose-driven entrepreneurship and effect real change in the world. Bhakti Chai’s tale serves as a reminder that drive, tenacity, and purpose can foster not only commercial success but also good worldwide impact as the company grows and spreads its influence. Bhakti Chai, from its modest beginnings to its widespread distribution, continues to be a symbol of hope, reminding us that each cup of tea has the potential to brew a better future for everybody. 

The company’s commitment to quality and sustainability remains unwavering, with all products crafted from organic ingredients sourced from trusted suppliers. Whether it’s the signature Fresh Ginger Original Chai or the zero-sugar Unsweetened variant, Bhakti Chai continues to delight customers with its bold flavors and ethical ethos.

With an eye toward the future, Bhakti Chai is steadfast in its commitment to realizing social change, one cup at a time. The company’s unique blend of creativity, compassion, and enthusiasm motivates people to adopt a business-as-a-holistic approach and effect positive social change. As consumers seek products that align with their values, Bhakti Chai stands out as a beacon of authenticity and purpose, proving that a cup of chai can truly make a difference in the world.