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Construction Management Software for Builders and Contractors

Chris Rynolds

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One of the branches of the Project Management discipline is Construction Project Management. The types of projects related to construction can be residential, industrial, agricultural, institutional, commercial, or environmental.

It is the responsibility of the project manager of the particular project to enumerate the project plans and its objectives. And take care of the project to maximize the efficiency and optimize the available resources while familiarizing everyone with the mechanisms.

Even though the processes and technologies are dissimilar than the other sectors, like software, aeronautical, & pharma, there are still many similarities in the methodologies of managing a project in the Construction Project Management domain. For example, the projects in the Construction domain must be completed in a specific budget and schedule while maintaining quality.

Why is it essential for you to select an efficient Construction Project Management solution?

As a manager of a project in the construction sector, it’s your major responsibility to ensure that everything goes according to the plan. The construction domain demands expertise in the field to execute any task, good tools that can handle everything, as well as experience. You have to be involved with a lot of agents and different people from different fields.

These onerous duties will require you to have excellent skills as well as experience so that you excel in your work.

Choosing a correct and efficient Construction Management Software is very important so that it makes your work easier. But because there are so many tools available across the market, it becomes a very difficult task. Hence, you would need a proper guide so that you can decide which is the right tool as per the work that you’re supposed to do. Therefore, you should consider each and everything in detail before you start your search for the best tool that you need.

Detailed survey to find the best out of the rest:

It is not an easy task to pick a particular product because of the competition in the market. There are so many products that are offering so much functionality that it makes it a complicated decision. So, here is a list of checkpoints that you can use to make sure that the product that you buy is the best fit for your company.

  1. Is the software useful for your work?
  2. Does it help in managing your project in real-time?
  3. Does it maintain transparency?
  4. Does the software provide tracking?
  5. How is the track record of accuracy?
  6. Is it possible to integrate with various other applications and products?
  7. Does it provide a solution to industry problems? Is the software modern enough, or is it flexible enough to be moulded as per your requirements?
  8. What are the pricings for using the product or for purchasing the licenses?
  9. How well known or established is the developer of that software?
  10. How well are the technical support services of that service?
  11. Does it provide training services for training the users initially?

Can it be used only on a single computer or is available to be used for multiple systems?

Can you access the software on mobile devices?

What are the security policies?

Take the survey on multiple tools and software and then compare the analysis. Then select the one which suits best for your requirements. This detailed analysis of the products will help you gain a good knowledge of the tool and will eventually help you select the best Construction Project Management software for your projects.

Now let us see the features that are available when you go for a particular Construction Project Management Software:

Not every tool available is perfect; each of them has some flaws. The struggle is to choose the best one out of them. Let’s discuss the features that you should take care of when you are getting a new project management tool.

Updates in real-time: This feature will help you and the stakeholders estimate the completion time of a particular project, and also you can track the progress of the project anytime.

Must be on a secure cloud: The product that you’re going to invest in should be secure enough to keep your data safe, and it should be on a cloud platform so that your data is never lost.

Ability to track all the issues: The tool should provide the feature to track the issues reported, and also, you should be able to document them for the follow up with the stakeholders.

Accessibility: You don’t always carry Laptops and computers with yourself. Hence, the tool that you acquire should give you the freedom to access your project even from your mobile.

Sharing files made easy: The product should have the feature of file-sharing so that you can share a central file at any point in time. If you or the stakeholder makes any changes in the file, everyone should get notified instantly.

Analytical report: The product should be able to describe your progress in your project in a detailed analytical form like Gantt charts.

Now, let’s have a look at the tools that are available in the market for Construction Project Management:

There are a bunch of software and tools which are available for Construction Project Management. You should identify the best one and invest your money in that particular software.

PlanStreet

It is one of the best Construction Project Management tools available in the market. PlanStreet lets you collaborate across all the levels of teams working on a particular project. It provides you with Gantt chart software, which helps you to plan various projects without any difficulty with maximum efficiency in each one. The special interface of PlanStreet helps you to track every piece of the project. You can even track the details like which team is working on which part of a project.

It is the only Construction Project Management tool that is scaled agile. Starting from the planning of a project, it lets you manage it till the finish. Also, it allows you to manage all your resources very effectively. If you are facing any problem regarding financial management, PlanStreet is here to help you in that too. Using brilliant forecasting techniques, you can predict accurate costs and also estimate revenue. The agile communication between various teams through the Scrum board gets everyone on the same platform at any point in time. It also makes communication with the client very

easier and up to date.

Monday.com

This Construction Project Management tool gives you the facility to connect with all the members of the team, including stakeholders, contractors, and even staff. It helps in communicating efficiently. It will give all of them a clear view of what are the priorities and responsibilities of each of them. It also helps to conduct synchronized meetings.

Wrike 

Any business can use the Wrike tool. Whether it is related to advertising or any creative domain or by construction and real estate field. It allows the manager to set different priorities and synchronize all the tasks. Provides analytical reports to track the progress of any project. It also lets the manager identify the various workloads. It provides a separate calendar that can help to organize things and make schedules.

Stack

The stack works on a cloud platform, and it is designed especially for the estimation process. It includes all kinds of investments like the software to material and labor to provide a great estimation so that you can manage your budget accordingly. Any construction company can utilize it, whether it is general construction, interior designing, plumbing, mechanical, electrical, or any other. This online platform can be accessed anytime and anywhere.

CoConstruct

It is a web-based Construction Project Management software; hence it can also be used on mobiles without any problem. The basic functionalities of CoConstruct are planning the activities, scheduling the tasks, budgeting as well as communication with the clients. It provides a user-friendly interface and is also cloud-based so your data will not be lost.

Computer ease

It is a complete solution for all types of Construction Project Management. But it’s specially designed for the use of contractors. It lets you manage all the different types of construction processes like field-office communication, purchasing of products, management of the inventory, and also job costing. The job costing will let you track the costs closely and will help you monitor the cash.

PlanGrid

PlanGrid provides useful tools that can help you with all your Construction Project Management requirements. The feature of complete RFI (request to information) is also there in this tool. It will allow you to share photos of the on-going project in real-time with using any device.

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    112.140.184.149

    March 18, 2020 at 12:36 am

    Hi there colleagues, its enormous article on the topic of tutoringand completely explained, keep
    it up all the time.

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Six phones that will not be obsolete when 5G expands

Larry Segura

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The year 2020 will be marked among other things by a greater implementation of 5G networks, which in Spain as in the rest of Europe are already reaching some urban centres. If you are one of those who wonder if it is a good idea to buy a 4G phone, especially if it is high-end, and we want to use it for several years, the truth is that it depends a lot on whether we intend to use it for several years or change terminal frequently.

For those looking for a high-end model that plans to use two years or more, the ideal is to opt for a 5G smartphone. Well, it can be frustrating to make a strong outlay of money and that when we have a 5G data rate we cannot use it. More and more models are sold in Spain compatible with these networks. And not everyone is only within reach of the wealthiest pockets. Although it is true that compatibility with 5G networks raises the price of phones somewhat. Here we review some of those already available in Spain.

Samsung Galaxy A90 5G. This phone with the powerful Snapdragon 855 processor, which is equipped with many of the highest-end phones, is a cheaper option than other Samsung phones to enjoy 5G. The AMOLED screen with 6.7-inch Full HD + resolution and its complete three-camera system make it a good alternative.

It also has a lot of ram memory, 6 or 8 gigabytes, and a huge battery of 4,500 mAh. Something that is important due to the higher energy consumption produced by 5G networks. Its storage capacity is 128 gigabytes but this is expandable with MicroSD cards. Its official price is 749 euros.

Huawei Mate 20X 5G. Although the Huawei Mate 30 is already on the market, it has been the first to arrive from the company without the standard Android operating system with Google services. But the previous model, the Mate 20, has Android 9 in the Google version, including the 5G version, and is a very competent phone by 2019 standards.

It has a camera system of the best we can find in the market, 8 gigs of ram and 256 gigs of storage. A 4,200 mAh battery and a Huawei processor that performs quite well. Its OLED screen is Full HD + and is immense: 7.2 inches. It can be found for just over 850 euros in some stores.

Xiaomi Mi Mix 3. With an official price of 599 euros, this is one of the cheapest 5G phones on the market. Includes Snapdragon 855 processor, a 6.3-inch Samsung AMOLED screen. It also has a solvent dual-camera system in the rear and in the front.

Its ram memory is 6 gigabytes with 64 gigabytes of storage. That in our opinion may be its main weakness for many users. The battery also has slightly less capacity than other 5G phones: 3800 mAh. But despite these two things, there is no doubt that many this Xiaomi can be seduced by its relationship between quality and price.

Samsung Galaxy S10 5G and Galaxy Note 10+ 5G. The first of these phones, which we had the opportunity to analyze thoroughly at the time, is one of the best options for those looking for a high-performance 5G phone. Like the Samsung Galaxy Note 10+ 5G. The fundamental difference between the two is that the Note has a somewhat larger screen and the greater amount of ram memory, in addition to being able to use the S Pen pointer.

But this Galaxy S10 5G, which is mainly sold through Vodafone for a price of 843 euros if we pay it in cash, is undoubtedly one of the best phones of the year. By the way, the difference with the standard S10 is not just 5G connectivity. It also has a depth camera and greater ram memory. Both are ideal for those looking for terminals with outstanding power.

Oppo Reno 5G. Oppo is selling through Amazon the 5G version of its Reno phone for a price of 893 euros at the time of writing these lines. One of the things it incorporates is the Reno Zoom 10X camera system, which we tested at the time. It is one of the best for those looking for a long-range zoom on a phone.

This phone has one of the most efficient fast charging systems on the market, something fundamental is phones like 5G with high energy consumption. Its battery is 4,065 mAh, its screen has 6.6 inches AMOLED technology, it has the Snapdragon 855 processor in its bowels and an 8-gigabyte memory with 256 gigabytes of storage capacity.

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How to generate traffic to your website quickly?

Nichole Kerr

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Have everything; an amazing website, with a perfect domain name, a beautiful design and a lot of content. But despite all that effort, your analysis still shows a flat line in terms of visitor statistics. Disheartening, isn’t it? Well, it’s time to do something to change this. In this article, we will show you 15 simple steps to generate web traffic quickly.

Different types of traffic

Let’s start with the essentials; you must know the different types of traffic to better understand the steps you must follow.

There are two main types of traffic namely: organic traffic and paid traffic.

The term “organic traffic” refers to site visitors that come from search engines such as Google or Bing.

On the other hand, visitors considered as “paid traffic” are those who arrive at your site through ads (such as Google Adwords and Facebook Ads), promoted links and other paid methods.

Statistics have shown that 51 percent of all traffic on most websites is organic. So, many site owners compete to optimize the SEO of their website to the fullest. After all, who doesn’t like a free and profitable method?

But, organic traffic is a long-term investment. Getting your site to be located on the first page of search engine results is a tough competition. You may not see significant results for months, especially if your site’s niche is an information-packed industry.

If you want to see immediate results, consider the paid traffic option. You can configure it in minutes and receive traffic the same day.

Tons of advertising services also offer several options to drive traffic. You can choose who sees your ads based on your location, age, gender, and other criteria.

As pleasant as it seems to have instant results, be prepared to spend a lot of money on paid ads. Advertising costs can poke a hole in your pocket, particularly in certain markets where there is a lot of competition.

The best ways to generate web traffic quickly

Your website does not have to suffer a lack of traffic. Sit down, explore the ideas we give you below and learn how to increase traffic to your website.

  1. SEO optimization

Optimizing your website for SEO means making your site more suitable for search engines and visitors alike.

Well-implemented SEO will help your website have a higher ranking in the search engine results pages (SERP), thus generating traffic to your website.

A simple start to optimize your website is to do keyword research for your content. You will know if there are many people looking for a specific keyword and how high the competition is.

From there, you can determine which keywords you want to use that can rank well in the search engines.

There are many tools for this purpose, the most popular is Google Keyword Planner. You can find ideas for keywords or see historical metrics (average monthly searches, competition, etc.).

 

Once you know what keywords you want to use, it’s time to optimize your website. The optimization process can be divided into two categories:

  • The SEO off-site or off-site refers to everything that you do to promote your websites, such as link building, social media marketing and more.
  • On-site SEO, that is, on the site, is the act of optimizing different parts of your website, including content.

When creating content for your website, be sure to focus first on the SEO of your page. After all, your website must be perfect before you want to bring it closer to others, right? Here are some things you can do to improve the SEO of your page:

  • Interesting titles: Create an attractive title with your keywords. It must be about 70 characters or less.
  • Meta descriptions: they are the brief description of a web page that is displayed in the SERPs. Like Meta titles, it must contain the main keywords so that search engines and humans can understand what your page is about.
  • Header tags: make your content an easy-to-read piece using header tags (H1 to H6).
  • Alternative text for images: used to describe images on the web. Help search engine crawlers understand images. Screen reading tools also use this text to describe the image to the blind.
  1. Email marketing campaigns

Although SEO is a great way to show the potential of your site to customers, you must ensure that they do not only visit it once. Interact with visitors by sending newsletters and promotions on a regular basis by email.

Being in touch with those who have already visited your page helps you stay present for them and encourage them to visit you again. Like a regular customer of a cafeteria, they will eventually have a sense of loyalty to your site. It is a fantastic way to attract traffic to your website.

To start an email marketing campaign, you must use email marketing services, such as MailChimp and Constant Contact. To get started, you can try their free versions and then upgrade to premium plans as your site grows.

But remember not to bombard your subscribers with too many emails. Keep to a minimum by sending weekly or biweekly emails containing a summary of your site updates.

  1. Social networks

Social networking sites are a powerful tool to increase traffic to your website. If you use them wisely and effectively, it won’t be long before visitors flood your site.

First, always make sure your content is easy to share. People love to share interesting posts they found on the Internet with friends and family. Do not miss this opportunity and insert tools to share on social networks in your blog posts.

However, it doesn’t feel like you and waits for people to share your content. It is you who needs to be active and reach the new audience. Every time you upload new content, share it on social networks. It costs you nothing and you can significantly increase traffic to your website.

Here are some tips to promote your content on social networking sites:

  • Add visual elements: people are more likely to click on visually appealing posts.
  • Use hashtags: hashtags make your posts more recognizable to people looking for that keyword.
  • Choose the right tool: different social networks have a different target audience. Most adults use Facebook, while teenagers and 20-year-olds tend to use Instagram and Twitter. Try some sites and determine which one works best for your website.
  1. Write quality content

Content is the heart of each site. Attractive content will make your visitors come back again and again. In addition, they will share your content for you. Isn’t that the dream?

Here are some tips on how to write excellent content that can generate web traffic quickly:

  • Search for keywords: your content should be based on the main keywords. Think of it as the subject. Therefore, choose keywords that are currently relevant and have fairly high traffic. You can use Google Keyword Planner, as mentioned above, or use Semrush for a deeper analysis of the keywords.
  • Create interesting headlines: it is what people read in the SERPs, so the more striking, the better.
  • Don’t use long sentences or words: most people overlook your content to find the information they are really looking for. Simplicity and clarity are key.
  • Write informative content: your content should provide answers. Avoid filling sentences to get a minimum number of words.
  • Add images and videos: a large block of text will drive readers away, so give your visitors some breaks with visual elements here and there.

When it comes to writing quality content, practice is the key. Over time, you will learn to write effectively to drive traffic to your website.

  1. Make your site friendly for mobile use

The fact that mobile phones represent 52% of all web traffic should be enough to answer why your website should be compatible with mobile devices. If visitors have a bad mobile experience on your site, they may never come back. You will lose a large part of the potential traffic.

You might wonder what kind of website is considered suitable for mobile devices. Well, the basic answer is that it should react to its use in cell phones, that is, the screen should automatically adjust according to the size of the device’s screen.

That way, visitors can navigate your website comfortably without having to pinch their screen. You can do the Google mobile optimization test to see if your website is already compatible or not.

To create a responsive website, you must hire a professional or use responsive website themes and templates. The latter is, of course, a cheaper and simpler option. We always recommend WordPress because all its themes are compatible with mobile devices.

A website optimized for mobile devices also tends to occupy a higher place in mobile searches. Therefore, even if you produce high-quality content, your website traffic would still be affected by not being compatible with mobile devices.

  1. Audit your outdated content

Of course, you should always write new content to attract new visitors. However, editing the content written before is also an excellent way to generate web traffic quickly.

Search engines constantly crawl websites to search for new content. Every time you update your existing content, it’s basically like putting up a big sign that says “check again!” Search engines will notice, re-rank and reorganize your page ranking based on updates.

For faster results, update old content that generates significant traffic to your website. It is very likely that it is already well classified in SERP, so an update will keep them relevant and increase the possibility of obtaining a higher rank.

Use Google Analytics to find popular content and choose the most potential topics for that search.

But of course, don’t make unnecessary updates just for doing it. Aim for quality, not quantity. Here are some updates you can do to your articles:

  • Stay tuned for typos or typos.
  • Repair broken links. And, even better, link to new sources.
  • Add new images, infographics or videos.
  • Improve the accuracy of your content by updating outdated information.
  1. Implementation of an affiliate program

An affiliate program is an association in which site owners pay affiliates (publishers) for sending them traffic or sales. Affiliates often write an article about their product, convince readers to buy and put the reference link.

Many companies choose this strategy today because it is a cost-effective way to drive traffic to your website and increase conversion rates.

Before choosing an affiliate, you should know who your target audience is. Publishers must be attractive to your consumers. Suppose your audience is teenage, publishers with an informal and fun tone of voice can work better for you. Choose wisely and you will get the maximum results.

  1. Internal links

For some unknown reason, many website administrators tend to focus on third-party links and forget to implement internal links. It’s a shame because both are equally important for increasing traffic to your website.

Google uses links (internal and external) to determine the value of a page. If there are many links to a page, Google believes that the page is important and will rank well.

So, it is clear how much internal bonding matters, right? That’s why every time you create content, it is important that you include internal links to relevant articles. Suppose your post is about starting a business, you can insert links to articles about business ideas and business plans.

Another benefit of internal links is to keep visitors on your website. By providing internal links to relevant pages, visitors will not search for the information they need on the sites of your competition.

  1. Use a CDN to improve the speed of your site

Google wants to offer its users the best browsing experience, so site speed is important in search rankings. As such, improving the speed of the site is imperative if you want to drive traffic to your website.

An excellent way to increase the speed of a site is by using the Content Delivery Network (CDN). It is a group of servers spread all over the world.

When someone requests to visit your site, the nearest server will respond by sending static content. As a result, the loading time is faster due to the short distance between visitors and servers.

Most CDN providers are paid, but you can get one for free with Cloudflare. All you need to do is add your domain name to Cloud flare and update the name servers. You can consult this simple step-by-step guide that will help you configure everything.

  1. Facebook ads

The use of advertising on Facebook has been shown to be an effective way to drive traffic to your site. 30% of marketing specialists think that Facebook is the highest social media platform that offers the highest ROI (return on investment), in terms of digital ads.

Based on average costs, Facebook ads are a cheaper alternative than search engine ads. The average cost per click (CPC) in all industries is $ 1.72, and you decide how much you are willing to spend per day and for how long the ads will run.

The key to using Facebook ads is to make sure every dollar counts. Therefore, you must define your goals when creating a campaign, be it awarenessrecognition or conversion.

 

  • Awareness: to reach new people and generate interest.
  • Recognition: to hook people to your website and find more information.
  • Conversion: to encourage visitors to buy your products.

Then, your job is to create a campaign that attracts the attention of your audience. There are some things you should do:

  • Write an excellent description: it must be brief, interesting or relatable.
  • It provides attractive visual elements: these would stop Facebook users when they move and force them to look at your ads. They can be images, infographics or videos.
  • Update your ads once the campaign ends: change the image and edit the descriptions a bit. If you use the same ads for months, they will lose effectiveness.
  • Create an informational landing page: you only have a few seconds to prevent visitors from leaving your site, so make sure that the page to which they will be redirected is informative and valuable.
  1. Create a YouTube channel

You must have run into one or two videos in Google search. Most likely, you have watched YouTube videos, as research shows that 88% of the videos on the first page of Google SERP are from YouTube. Therefore, this video platform can be a goldmine to drive traffic to your website.

One way to generate web traffic quickly is by asking your viewers to visit your website and explaining the benefits they will get by doing so. You can do this by saying short sentences like “Take a look at typing perfect.com for a complete course on how to write faster,” or put a call-to-action text on the video.

Another easy method that people often overlook is to use the description box. Write a call to action sentence along with your link in the description box.

  1. Advertising on Instagram

Instagram is another social network that is very popular for advertising. It is best suited for those who target a young audience since 71% of its users are less than 35 years old.

As this social platform is owned by Facebook, the way it works is very similar to that of Facebook ads. You can choose the objectives of three categories and use a large number of orientation options (such as age, gender, language, country and many more).

Combine those options by choosing the ones that work best for your brand’s goals. Otherwise, your money will be wasted on people who are simply not interested.

We suggest you experiment a lot with the content of your ad. Because Instagram is a visual platform, it is very important to have visually appealing campaigns.

You can use quotes, short informative videos, funny images, infographics, etc. Explore the options and create an ad that really represents your website.

Instagram is a great way to increase traffic to your website!

  1. Influencer Marketing

Social media platforms have changed the way people look for what they need. Now, they admire influencers or those who are experts in their field. Therefore, if used correctly, influencer marketing can drive traffic to your website.

Implementing influencer’s marketing is a relatively easy process. Choose the influencers you want to work with, then contact them and ask them to promote your products or services in exchange for a commission.

The best thing about this method is that you don’t have to spend a lot of money. Many influential people are happy to receive gifts in exchange for their services.

  1. Sponsoring YouTube channels

Sponsoring YouTube channels is a specific form of influential marketing. You pay creators to make a video in one of the following styles:

  • A dedicated sponsored video. The full video is about your products (such as unboxing videos or vlogs in which your products are the main focus).
  • A sponsored mention is when the channel owner advertises your brand or product at some point in the video. The product will not be the main focus of the video, but the Youtubers will explain why it is so useful to have it.

The price for sponsoring a video varies. The bigger the channel, the higher the price. Some channels also set a flat rate (pay per video) while others charge for views.

Some things to consider when choosing a channel are the size of the channel and the display speed.

  1. Participate in LinkedIn

LinkedIn is a very exclusive social networking site, as it has a specific user group: skilled workers and professionals from all over the world. Therefore, this platform is a perfect place to drive traffic to your website dedicated to companies.

First things first, your LinkedIn profile must be complete. Make sure you have the basics covered (like summary, profile picture, website link, etc.). Customize your profile but keep it professional.

Posting company-related content on your LinkedIn will attract visitors to your website. The good thing is that you can target specific audiences that are interested in your industry.

Conclusion

We have shared some of the best free and paid methods to drive traffic to your website. To make it easier, let’s take a look at some of the best:

Free methods:

  • Optimize your website’s SEO: this will help search engines track your website easily.
  • Share content on social media platforms: so your content can reach a wider audience, attracting more traffic.
  • Update old content: it is very easy to do and will improve your traffic.

Payment methods:

  • Hire affiliated sellers: it is very profitable since you only pay if you get results.
  • Work with influential people: they can attract the public and convince your followers to visit your website and make a purchase.
  • Use Facebook ads: it is the largest social media platform and has the best chance of reaching all kinds of people.

Website owners seek to generate web traffic quickly, and many think they have to spend a lot of money, but as you have seen there are free tricks that work quite well. Try them and see how your website traffic increases!

 

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What is Google Trends and how can you help me in my SEO strategy?

Larry Segura

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Do you want to attract more customers with your positioning campaigns? Google Trends is one of Google’s tools that will help you deliver relevant, quality and useful content for your target audience.

You must give information related directly to your own company, products or services. Otherwise, it doesn’t make much sense to create content that is not of value to your business, right?

If users do Google searches on the topics you have written, in the best case you will appear on the first page of the search results with the possibility of taking more clicks, that is, visits to your page.

[adinserter name = »Block 2 ″]But how do you know what keywords and topics your audience is looking for in Google?

And what keywords or themes are more popular than usual within your niche?

Here comes one of Google’s great tools for digital marketing: Google Trends.

In this article, I will tell you what Google Trends is and how you can use this tool to improve the SEO of your website and thus attract more visits.

What are Google Trends and what is it for?

Google Trends is a free Google tool that allows you to compare when and how often people click on certain keywords or topics on Google.

You can compare certain periods of time, regions and languages. You can also see related topics and searches.

How do the results compare through Google Trends?

1. Go to https://trends.google.nl/trends/?geo=en
2. Enter a search term or topic.
3. Press Enter.
4. You can also add another search term to compare and/or adjust the country, period, category, etc., as desired.

Google Trends, below, shows the relative results for each query you make, there is no absolute data such as Google Keyword Planner (another practical tool for SEO).

what do I want to say with that?

Google Trends examines the relative popularity of the search term entered.

The popularity of the search term is compared with the total number of searches possible during the period and for the location, you choose and are placed on a scale of 0 to 100.

In other words: the figures in the Google Trends charts indicate the search interest in relation to the highest value in the chart for the region and the corresponding time period.

A value of 100 is the maximum popularity of that term. A value of 50 means that the term, at that specific time or in that specific region, is half popular. A score of 0 means that there is not enough data available for this term.

Google Trends only shows data for popular terms, so low-volume search terms appear as “0”. Repeated searches by the same person are also not counted.

Ways to boost your SEO strategy with Google Trends

Apart from giving us information about search trends and keywords, the tool can be very useful to enhance the SEO of our websites, here are several ways to do it.

1. Discover and respond to seasonal trends.

The total number of searches per month for a term is called ” search volume “. Many of the search volumes for certain keywords are seasonal or seasonal.

For example, in the months where it is warmer, there will be more searches for “women’s swimsuits” than in the cold months. It seems logical, doesn’t it? Well, there are many companies that do not take it into account. Look at this graph with trends of the last 5 years, those peaks are the summer months.

Is it your company or are your seasonal products and services?

You can easily discover it through Google Trends when people are more and less looking for those keywords you can respond to them in a practical way.

With this information, you can already enhance your most relevant pages or blog articles on those topics 2 to 3 months before the peaks. This way, it gives Google the time it takes to crawl your pages and display them in the search results higher and higher.

You can even help those pages by carrying ads or social media traffic during the peaks.

2. Avoid SEO errors

The keyword search is a critical part of any SEO strategy, and there are tools specific keywords for search volume, SEMrush or Keyword Planner of Google, for example.

They are very practical, but the monthly search volumes that represent these tools for a given keyword can sometimes give a distorted image if, for example, that search term is very popular geographically.

This example is very clear, “beach flip flops” can have many searches, but look at the interest, 4 Mediterranean communities, and the rest of the coastal communities? Perhaps in the north, they have another name that we have not taken into account.

If you start doing an SEO campaign in certain communities, they may not be relevant to that keyword, so you will have to search for synonyms or another way to call these products.

You can check through Google Trends if the theme or keyword you have chosen is useful for all the places you want to reach with your SEO strategy.

3. Find new keyword ideas

I know it seems obvious, but apart from detecting trends we can find other related keywords, if you enter a search term in Google Trends, you can see in the “Related Topics” and “Related queries” many relevant topics or new ideas of keywords.

Using keyword tools such as the aforementioned SEMrush or Google Keyword Planner you can find out the actual volume of searches and competition for these terms.

4. Discover where there is a lot of demand for your business

Through Google Trends. You can see where (countries, cities, and regions) the search terms are the most popular and where there is the greatest demand for the products and services you offer.

This is where you can focus on responding through local SEO, and also through targeted ads on social networks and Google Ads.

On the other hand, you can also see how the search interest of a term is different in different countries, as you can see in the example, the keyword “online printers”, a very Anglo-Saxon term, has greater interest in countries such as Belgium or Switzerland, more than in the United Kingdom itself.

 

You can even make even more advanced filters, comparing the same term in several countries.

5. Find out the trends of other Google sites and boost your SEO

With the use of Google Trends you can also check the popularity of search terms in different Google networks :

If you do not know, YouTube is, after Google, the world’s largest search engine and owned by Google, but that does not mean that people look exactly the same on both channels.

Compare the search interest without a doubt both in the “Web Search” and “YouTube Search“. This way you can anticipate certain video trends, the SEO of your videos can improve and add the strategy to the whole of your marketing campaigns.

6. Discover why blog articles attract fewer visitors

Do you wonder why a blog post, which once got a lot of traffic, is currently not doing it? It’s time to check with Google Trends!

If you put the subject or the target keywords of your blog post on Google Trends, you can see if there is a downward trend in the popularity of these search terms and/or the subject.

Specific search terms sometimes fall in popularity, but variants do not, you can consider updating your blog with new or different alternatives.

Conclusions about Google Trends

Google Trends presents a series of useful features that you can adopt to obtain valuable information about your content and thus be able to design your SEO strategy accordingly. What is even more interesting is the fact that it is a free tool, which of course complements other payments.

Therefore, be sure to use it so that your web page appears in the top positions of Google.

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