There is an old saying that a picture says a thousand words. This cannot be any truer when it comes to eCommerce product photography. It is true that consumers lean towards brand names when it comes to making a purchase decision. However, no purchase decision is being made without a product image. Consumers need to know what they are buying and need to get a feel for how it will look on them. To create that visual appeal, eCommerce photographers are using cut-out photo background services to improve the look of the product.
How Cut Out Photo Background Improves Product Appearance?
A professional eCommerce photographer is highly skilled at shooting product photography. That’s what he or she does all day long and that is to shoot product images. Even with the state-of-the-art studio setup and a high-end top model digital SLR camera, product images will not come out as perfect as intended. No matter how good the image looks at a glance, it will never be ready yet for commercial use.
Why? It’s because the eCommerce platform is a whole different beast. It has some specific requirements that a photographer or a brand owner needs to adhere to in order to make an image suitable for publication. Sometimes clipping path service provider will need to be availed in order to get the images ready for product websites or product catalogs. By cutting out the photo background, product is now a standalone product that can be blended into any platform of choice.
What Happens If Clipping Path or Cut Out Background Is Not Used?
Without the use of a clipping path or cut-out photo background, the image is loaded with additional elements that are not needed for commercial purposes. if a clipping path is not used, the product will have a background and other additional elements that are not needed for product promotion.
For example, a small product can be shot on a table or within a lightbox. By removing the background, the table or the lightbox side walls or background can be eliminated. If they are not eliminated, the product will show the table or the lightbox in the image which is not professional to post on the website like that.
Say a flower vase image is taken on a table. The image will show the table along with the background in it. There might be other furniture, people walking behind it, maybe some construction materials or a step ladder by the staircase. These elements that are unwanted will make the product image virtually unsuitable for commercial use. If the background is not removed, this image cannot be used for commercial product promotion.
Small Investment for a Big Gain
It doesn’t cost too much to get the background removal or to cut out the background. An offshore company can do it for less than a dollar for a simple image or within one to three dollars for images with moderate complexity. This can be considered as a small investment that will produce more product sales and boost company profit. It is only common sense to follow this process if someone wishes to promote a product in a professional manner.
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