Guest posting has been a strategy that bloggers have been using for years. And, if you’ve been blogging for a while, you’ve probably gotten your fair share of guest post pitches from other bloggers.
Guest posting is a popular blogging strategy. It introduces your blog to a new audience, gets you some social shares from other bloggers, and potentially helps you build backlinks. But, figuring out how to get the best outreach service for guest posts is most important at the first place.
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Some Benefits of guest posting
- Establish authority
The quality of blog posts is of great importance in making a website popular and relevant. By encouraging well-written, authoritative blog posts and articles, a website positions itself as an authority on the subject. Search bots love sites that have authentic information to offer. The guest blogger benefits from posting on sites that promote genuine articles through exposure to niche category readers who are actually looking for information.
- More Link Juice
A website is useless if it does not bring in a single penny. This is a fact that no one can afford to ignore. Hosting a website involves the use of resources – time, effort as well as money. Why waste effort? By guest posting, you will not only earn money, but also rank on the top pages of search engine results.
How? Well, one of the many criteria for search engines is the quality of links pointing to a website. These are called off-page links. The more links you have from relevant websites pointing to your site, the more likely you are to rank in the top ten on the search results page. By guest posting on websites related or similar to your website, you increase the ranking level through quality backlinks.
- Benefits of social networks
In the age of Web 2.0, it only makes sense to link your content and be part of the “inner circle”. Guest posts are shared by readers and discussed on a variety of social networking sites and forums. It allows a writer to understand different perspectives on the same topic, thus adding to his/her knowledge base which in turn makes him/her a better writer.
- Funder of the website
Although earning just money is frowned upon by the blogging community, there are benefits to getting paid to write genuine guest blogs, either directly or indirectly. Writing guest blogs should be mutually beneficial. As mentioned earlier, site hosting costs money. An e-commerce blog is based on the profitability module; it makes no sense not to make money! Of course, by encouraging guest blogging, a site is providing a quality value-added service to its audiences. But if the audience doesn’t convert, the website might as well shut down and save on resources or use them for more profitable uses.
For the guest blogger, writing for profitability-based websites would mean earning a steady income to run the site they host. It also attracts potential customers if it is a site that offers complementary products to the blogging site on which it has guest posted.
Guest posting is a great way to build your own brand. You get the idea. You have the content. You just have no way to tell others about it. Guest posting will ensure you share your insights with readers who are genuinely interested in the information you have to offer. Your niche writing establishes you as a brand. Many websites publish the author’s photo to give authenticity to articles.
For people who feel soured at the mention of “money,” we have a reason to make you smile — guest blogging isn’t just about making money. It is also about making readers aware of the various issues that affect them in real life. Many web revolutions have been spawned due to heartfelt writings written by bloggers solely for the purpose of creating awareness.