Of the more than 6 billion searches that are carried out daily on Google, the psychology sector occupies a high percentage. Most users who search Google for their main problems, what really worries them and what causes them constant pain, think that Google is actually a kind of oracle of Delphi. A search engine that, in a situation of maximum vulnerability, will give you the path to follow.
The truth is that both you and we know how dangerous it can be not to have quality information in the field of mental health, especially considering the fragility of users when they are looking for a solution “quick” to a situation that takes your working time to overcome.
But this reality, far from ignoring it, can help you attract new customers. New patients will know that they really need professional help to solve their problems. For this, it will be necessary to work on an SEO positioning strategy, or what is the same; that your future patients find your website just at the exact moment they need your help.
Bruce jones SEO provides the latest SEO for mental health therapists to ensure that your clients will find your digital presence the day they need your help the most. They offer SEO positioning services adapted to psychologists, taking into account that each sector has its necessary specifications and regulations to allow our clients to differentiate themselves while you only dedicate yourself to your profession.
What does SEO mean for psychologists?
Search Engine Optimization (SEO) is the process of improving your website with the goal of being ranked in the top results for specific terms in search engines. Search engine algorithms look for certain clues to determine whether a website is relevant to a user’s search. The most obvious clues are keywords and phrases in the text of a web page, but search engines like Google also look for things like Meta tags, headings and subheadings, photo descriptions, and many other factors.
While adding keywords and phrases sounds like an easy task, it’s actually part of a longer process. For one thing, web users don’t just search for broad keywords like “psychology session,” they narrow their searches with various additional components. For example, people looking for new appointments may also indicate that they want a specific location, specialty, and treatment program.
How will SEO benefit your psychological cabinet?
People no longer use the phone book to find psychologists and psychotherapists; they use the Internet and search engines like Google are the most efficient way to locate the information they need. They’re also busy, so they’ll likely choose one of the top results instead of spending hours searching for the perfect clinic. Because of this, search engine optimization can have many benefits for your psychology cabinet.
Most people only pay attention to the first page of results and click on the sites that appear in the first position, ignoring the subsequent pages. This means that unless your website is on the first page, potential customers may not even know you exist. SEO can be a great tool to get your psychology center on that front page and generate awareness and patients for your practice.
Most Qualified Potential Patients
By optimizing for specific criteria, you can rank higher in searches for people who are interested in becoming patients of your clinic. While being at the top of the rankings for a broad term like “psychologist” can drive a lot of traffic to your page, it’s unlikely that many of those people will actually contact you and become clients.
That’s why it’s important to optimize for long-tail keywords. The actual number of users searching for these specific criteria may not be that high, but these are the users you want to reach. As a result, each potential client will be more targeted and more likely to book a session.
New algorithms favor relevant content over myriad keywords and other SEO shortcuts. Over time, sites that rank highly are seen as more trustworthy and authoritative than sites that rank lower. This is especially important for SEO psychologists because your success depends on your reputation.
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