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SEO in Google News; How to appear in Google News?

Nichole Kerr



Google News (Google News in English) is a tool, from Google, that disseminates current, reliable and truthful content from different websites or web portals dedicated exclusively to the news. The sites that appear in Google News have a great opportunity to increase traffic to your website and, consequently, the opportunity to increase your sales through it.

If you have a company or an online business, you know the importance of attracting quality traffic to your website, that is, people who are really interested in the services or products you offer and who can increase your conversion rate.

To achieve these results, the most effective is to improve the web positioning  of your website and, from Xplora, we can help you. I guarantee you will take your business to another level! But not only can we help you improve your ranking in major search engines, such as Google or Bing, we can also help you with SEO optimization and web positioning : position your content in Google News .

With a good SEO in Google News you will attract tons of traffic to your website, as long as you offer your audience the information they really want to know. Appearing in the main headlines of this news platform will give your business more visibility, which is why many websites compete to be there and what do you expect?

If you are wondering “how to appear in Google News?”, In this article I will tell you everything you need to know to achieve it. Check it out.

What is Google News?

Google News, or Google News, is a platform, from Google Inc, whose purpose is to track the main news, updated, in development and relevant to the audience. To later facilitate its visualization from the Internet search engine.

Google News is a powerful tool to increase organic visits to your website.

Unlike traditional search engines, Google News presents headlines from different portals and also the results of organic searches. In addition, it filters through an algorithm the “qualified” pages according to the search made by the reader. This information is displayed according to the preferences and interests of the user, or through a search filter.

What is the main advantage of Google News?

Due to its effectiveness, Google News has become an alternative channel for generating traffic , that is, directing people to your website and this is its main advantage. But it will also give your content much more visibility, both in the SERP and in the specific category where your article appears. Nor should we forget other important advantages the benefits that lead to branding and the increase of authority of your content, website or blog.

But, if Google News is a news portal, why would you want to have a presence in this medium?

Why do web pages want to appear in Google News?

As I told you before, traffic is the main benefit offered by Google News, and one of the reasons why web pages want to appear on this news platform. The more people reach your website, you will have more conversion and sales opportunities .

Appearing on Google News is a great opportunity to bring more visits to your website and increase your sales.

But that’s not all, it is estimated that more than 60% of people trust Google News. Therefore, if your content appears on this platform, it will give your readers more confidence. This trust establishes the difference between brands and web pages, which affects user behavior in the pre-click (ad) and post-click (web page experience) stages.

For us, in Xplora, the best part of all this is that Google News headlines appear integrated with the other results of a particular search, which can increase organic traffic to your website in a short period of time.

Conquer and position your website on top of Google!

Without trap or cardboard; We develop realistic web positioning (SEO) campaigns on Google and other search engines, with our feet on the ground, true to the profile of your company and with results that give results.

How much does Google News affect the traffic?

Compared to regular organic traffic, the news attracts 100 times more traffic . This means that, Google News, can generate tons of traffic and increase the authority of the web domain of your page. As a result, shared resources and inbound links will also increase and, as a result, your organic visibility in Web search engines .

If you want to get these benefits, you must know how to appear on Google News and first, you must meet certain requirements that I show you below.

What are the requirements to appear on Google News?

Your website must be exclusive news

The first requirement, demanded by Google News, is that the website, which you want to index, is dedicated exclusively to publishing news. If your website is sales or marketing, for example, it will not take it into account.

Google News only shows web pages that write and publish relevant news or content on specific topics and niches. To ensure that this is the case, there is a team that is responsible for manually reviewing the website to decide whether or not to include it in the News index.

This is the first barrier that you must pass, and the most important requirement to appear in Google News so, if you do not comply, it is recommended that you do not bother to request that Google News add you to your listings.

Technical requirements

If you overcome the first obstacle, bravo! However, you still have a long way to go, it’s not so easy to get into Google News! You have to overcome a good number of obstacles, so let’s continue.

Use static and unique URLs

It’s critical that your articles and news have static URLs (Web addresses) so that Google News can easily track it.

Make sure your URLs are not generated dynamically, otherwise it will not work very well with Google News.

Flat HTML content only

For Google News, loading speed is paramount, as it allows you to index and position web content quickly.

Google News only uses the HTML source code to index the content. Therefore, you must ensure that the content of your articles appears directly in the HTML source code and that they do not need to execute JavaScript for it.

Have a clean code

This means that the article must have a continuous block of HTML code.

Avoid placing videos, photo galleries, etc., in the middle of the article code, as this can affect the indexing process of Google News.

Optional technical considerations (but more or less mandatory)

In addition, to the technical requirements, which I already mentioned, there are others that Google News does not consider mandatory, but that can help you appear faster on the platform.

Also, they will help you get the best position in the carousel of stories, which is where you will get most of your news traffic. Let’s see what they are:

Create a news specific XML Sitemap

It is necessary, if not mandatory, that you have a specific XML news sitemap. This sitemap must contain the articles you have published in the last 48 hours, up to a maximum of one thousand.

This is the main mechanism that Google News uses to track your website and find the new articles and news you have published.

Mark your articles with structured data

Google can only enter structured data from more specific articles or segments of data. However, the marking of articles or news on your web pages is practically mandatory, as it will increase your chances of entering the carousel of main stories from Google News.

Additional requirements

There are other obstacles that, as I told you are many, that you have to overcome before appearing in Google News.

It has multiple authors

It is important that several authors, with authority, contribute to the content of your website. This will place you above all other blogs and small sites that exist, and increase your chances of the Google manager approving your Web page on the platform quickly.

Update your content daily

Try to write and publish content every day. You can use information from others, but most of it must be of your own authorship.

There is no rule that says how much you should write, while the content is unique.

Remember, if you copy content from another Google site you will notice and penalize you.

In general terms, I recommend that you publish at least 70% of content that is your own and unique and only 30% that comes from external sources. This is very good for SEO in Google News.

Write for a specialized niche

It is essential that you focus on a niche or specialized topic. There are already many news sites that publish general news and try to do everything. This is why Google News pays more interest to websites that specialize in specific topics or areas.

So, if you have a very specific topic or a specialized industry that covers your news, you are on a very good path. This will increase your chances of entering the News Index and get more organic traffic.

You already know how to appear in Google News, it meets all these requirements and I assure you that you will get a lot of traffic, coming from the best stories, everything is advantages!

But, (yes, there is a but) we only saw the technical requirements. What about the content?

Content requirements to appear on Google News

  1. You need a legal notice with all possible contact information.
  2. You must mention all authors and publishers on the editorial page or in the news.
  3. Your complete website must be written and maintained by an organization with several authors and publishers.
  4. The content of your articles must go through editorial supervision. Forums, individual blog articles, and other similar sources are not included in Google News.
  5. Do not overload your website or your articles with ads.
  6. Write regularly, articles must be new and current.
  7. The contents must be written for your own website, ideally subject to editorial control
  8. Create articles and other sections of content that have a high level of relevance in a specific topic
  9. Avoid posting content that has nothing to do with the topics you usually deal with
  10. Your articles cannot consist solely of promotional content related to your business.
  11. Before signing up for Google News, make sure you have a good amount of articles.

Remember, during the acceptance process, a Google employee will examine your website in detail to validate that it meets all the requirements.

So far, we have talked about how to appear in Google News, but once you achieve it you must stay, so it is important that you use SEO strategies in Google News.


How to optimize your website and news for Google News?

Doing SEO in Google News is similar to doing SEO for web search engines. Some of the best strategies to achieve maximum visibility in Google News are:

Website Design

The design of your individual articles is as important as that of the rest of your website; The fewer elements there are between one news article and another, the better.

The structure of the HTML source code of a news article should not be interrupted and should follow this order:

  1. Title
  2. Image
  3. Data
  4. Body of the notice

Optimize content based on current affairs

When it comes to SEO in Google News, having current articles becomes crucial.

If you publish an article before your competitors, the greater your chances of improving your ranking in the news index.

Create a Sitemap with your news

The simple creation of a general XML sitemap will not take you very far, in Google News. You must create a special site map for the news, based on the XML protocol and containing the publication date of each individual article.

The XML map of your website for Google News should be updated automatically and without delay, every time you publish new news on the Web.

Another thing you should consider for SEO in Google News is that you should only include the articles that you have published in the last 48 hours. Why? Google News only considers the last two days for the news release.

You can use the Unlimited Sitemap Generator subscription service, for example, to automatically create your news XML sitemap for Google. This generator can be integrated into almost any web system and platform.

Along with a map of the XML site, dedicated to the news, you can also create maps of the XML site for videos and images.

Image optimization

Another important element for SEO in Google News is images. The image you will use for the news article is largely responsible for the click rate, also called CTR (Click Rate).

The image is shown as a preview of the news article within the organic search results. Therefore, you must upload it to the same web server as all other files on your web page.

The title below the image is another very important factor for the news article, be sure to use an appropriate ALT attribute for the image.

The image must be in JPG format, with reduced file size and should not be part of a link.

Text optimization

The news, relevance, interdependence with the topic and the speed of presentation of a specific topic are SEO factors in Google News.

Technically, your text should consist of only 80 words to be considered a news article. However, I recommend using a minimum of 125 words for cover articles and a minimum of 250 for all other types of news. In addition to this, it is important that words are not subject to internal or external links.

Optimize the title and H1 header

Be concise and get straight to the point. Use short titles that motivate the reader to click or expand the information. If possible, place the main keyword at the beginning of the title.

All this will increase the CTR (click-through rate), a key SEO positioning factor for Google News and influences the way organic search results are displayed.

Reduce charging time

In addition to posting current content, try to get there first! The speed of loading a page and news is also a factor that impacts SEO in Google News.

It is considered that a news article has an optimal speed if, between the moment of loading and the complete display of the user’s browser page, no more than 200 milliseconds (0.2 seconds) have passed. Therefore, you should verify and optimize the loading time of your news website.

Become Visible! Start climbing positions on Google!

Do you want your potential customers to find you, before your competition, when they search for your products or services on Google or other Internet search engines?


Appearing on Google News is not that easy, but it is not impossible either. If you meet the requirements, which I showed you in this article, you will have many opportunities for Google News to accept you.

The first point to remember: is that it is not a tool for all web pages. Nor is it enough that you are a blogger or that you publish content daily, to obtain the privileges of this section, your web page must be EXCLUSIVELY news and information.

If this is your case, take advantage of the great opportunity that Google News offers you to make the quality of your content known, increase the visibility of your articles and, consequently, increase traffic to your website.

If you appear in the top list of Google News you will also have the top positions in the search engine results.

Surely, SEO is important, but an essential element for the success of your web project is the subscription to Google News. I am sure that this alternative will increase the visibility of your website and grow your business!

Did you like this post? I invite you to share it on your social networks since it is likely that many do not know the importance of Google News for their online marketing strategy.

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OAHAUS Pioneer PA84 – a great device for weighing engineers and a “must have” in your tool box!

Chris Rynolds



The Pioneer (PX) Series Laboratory Scale is Oahu’s latest development, a reliable, high-precision weighing instrument. These Scales are distinguished by functionality, measurement accuracy and high repeatability of results, which makes them an ideal solution for any laboratory (industrial, scientific, medical). Among the variety of laboratory scales, the Pioneer (PX) series is distinguished by accessibility, an intuitive user interface that does not require additional training, a large two-line display, as well as USB and RS 232 ports for transferring data to external devices. A wide range of functions and capabilities, such as counting pieces, weighing animals, determining the density of substances, as well as automatic zeroing and taring, provide simplicity and efficiency in working with scales. Compact size lightweight and ergonomic design of the scales, allows you to conveniently place the Pioneer (PX) even in small laboratories. Laboratory scales OHAUS Pioneer (PX) are certified in Russia and the CIS countries.

The Ohaus Pioneer PA84 Analytical Balance provides a multi-purpose weighing solution that is suitable for basic and percent weighing, density determination and parts counting. Made of cast metal lower housing, with a metal sub-pan and stainless steel weighing pan, it is very durable. The static removal bar provides a convenient grounding location that reduces the risk of shock. Other features include four quick keys that enable easy operation of multiple weighing modes, RS-232 and USB ports to connect PCs and PLCs and a bright, backlit LCD that is easy to read. A security lock prevents unauthorized use.

Key Benefits and Functional Features of the OHAUS Pioneer (PX) Laboratory Balance

  • High accuracy and repeatability of weighing results in the laboratory.
  • Long-term and reliable design of scales. The cast metal case, the bowl, and its base are made of stainless steel, which allows the use of scales even in adverse conditions.
  • Removable stainless steel platform.
  • Simple and intuitive control of functions and modes.
  • Large, high-contrast, two-line backlit display that displays additional information and instructions for the user (overload, tips for working in different modes).
  • Scales with an accuracy of 0.001 g are equipped with a windproof casing with three doors.
  • The wide viewing angle of the balance display.
  • Four control buttons for all modes.
  • The scales are equipped with USB and RS 232 ports for quick data transfer to external devices.
  • Stack for removing the static charge.
  • Install external and internal calibration, depending on scale modification. Scales with external calibration in the name have an index E
  • The ability to select the unit of measurement depending on the tasks and place of study – milligrams, grams, kilograms, ounce, pound, carat, pennyweight, troy ounce, gram, newton, teal (Hong Kong), teal ( Singapore), teal (Taiwan), Mamm, Tikal (Myanmar), Mesgal, Told (India), custom unit.
  • Real-time clock for recording GLP / GMP data. Maintaining a measurement protocol under standards.
  • The ability to personalize the project and the user.
  • Hook for weighing under the balance.
  • Bracket and connector for anti-theft lock.
  • Gross/net weighing.
  • Tarring.
  • Counting mode.
  • Percentage weighting.
  • Weighing animals (stabilization time 1-2 seconds).
  • Automatic zeroing.
  • Determination of the density of substances.

The Pioneer PX combines essential weighing functionality with competitive performance, offering high accuracy and repeatability for applications in laboratory, industrial and industrial and academic settings. The PX is affordably and intuitively designed for intelligent operation with a second-line display for extra information and USB and RS232 connectivity for straightforward communication. Application Modes

Basic weighing, parts counting, percentage weighing, animal weighing, density determination


Liquid crystal display (LCD); Second line display for extra information or guidance (dot matrix)


AC adapter (included)


Metal base, plastic upper housing, removable stainless steel tray, glass shield against drafts, integrated weighing hook below, safety clamp, calibration lock and cover in use.

Design Features

User-selectable brightness settings and environmental filters, automatic tare, auto-dimming, user-selectable range calibration points, software lock and reset menu, user selectable communication settings and data printing options, identifications of user-defined users and projects, software overload/underload indicator, stability indicator, four operating languages

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9 benefits of social networks in business

Bryan Nesbit



Social networks are a true treasure trove of benefits that will help you grow your business. Use them to get to know your customers better, to interact with your audience and to extend the reach of your brand

There was a time when some considered social networks to be a fad, something that “young people” used and from which business could never benefit. With the passage of time, it was shown that the skeptics were wrong. There are about 3,000 million internet users — and more than 2 billion of them have active accounts on social networks. Popular social platforms have become marketing giants and offer valuable information to businesses about their customers largely free of charge to reach them. It is confirmed: social networks are no longer something optional in business.

If you are wondering how social networks can benefit your business, look no further. We have summarized the key points below.

1. Gather valuable information about your customers

Social networks generate a huge amount of information about your customers in real-time. Every day more than 500 million tweets are published, 4.5 billion “likes” on Facebook and 95 million photos and videos are uploaded to Instagram. Behind these shocking figures hides a lot of information about your customers: who they are, how they are and what they think of your brand.

Through interaction and active and daily social listening, you can gather relevant data about your customers and use that information to make smarter business decisions. With social networks Insights, for example, you can collect information from all your social networks in real-time, which allows you to measure customer sentiment, find the conversations that take place around your brand and prepare reports in real-time.

2. Increase brand recognition and customer loyalty

If you have a presence on social networks, you will make it easier for your customers to find you and contact you. And by connecting with your customers on social networks, you have a better chance of increasing retention and loyalty towards your brand. A study by The Social Habit shows that 53 percent of Americans who follow brands on social networks are more loyal to those brands.

Learn how to connect with customers like never before in our virtual conference, social networks Connect. Register for free to find out how to use social networks in each phase of the buyer’s journey: from the interaction and recognition of the brand to the generation of potential customers and the closing of sales.

3. Create segmented ads with real-time results

Social ads are an economical and viable way to promote your business and distribute your content. They also offer specific audience selection options to reach the audience that interests you. For example, if you carry out an advertising campaign on LinkedIn, you can segment it by parameters such as location, company, job, sex, age … and the list goes on. If you create a Facebook ad, you can select your audience based on the location, demographics, interests, behaviors, connections and also track and measure the result of your social ads in real-time.

4. Generate customers and sales

Social networks increase sales and customer retention through regular interaction and timely customer service. In the 2015 best sales practices study conducted by the MHI Global research institute, top-notch companies rated social networks as the most effective way to identify those responsible for key decision-makers and new business opportunities. In the report on the status of the 2015 social sale, almost 75% of companies that made sales through social networks reported an increase in sales in 12 months.

5. Offer valuable customer experiences

Even if you’re not on social media, most of your customers expect you to be. More than 67% of consumers now turn to social networks to benefit from customer service. Fast response times and 24/7 attention are expected and the companies that offer it are the ones that win. A study by Aberdeen Group shows that companies that have social customer service receive much higher annual financial gains (7.5% year-on-year growth) compared to those that do not (2.9%).

6. Increase the traffic of your page and the position in search engines

One of the greatest benefits of social networks in business is to use them to increase the traffic of your website. Social networks not only help you, direct people, to your website but the more you share your content on social networks, the higher your position in search engines. For example, if every person who follows social networks like Twitter retweets this post, there is a better chance of having a high position in Google search results for variations of the phrase “social networks in business.”

7. Find out what your competition is doing

By tracking the competition on social media, you can get key information. This type of information will allow you to make strategic business decisions to take advantage of them. Based on your search results, you can improve your business to offer more advanced products, services or content that they may have missed.

8. Share content faster and easier

In the past, marketers faced the challenge of ensuring that their content reached customers in the shortest possible time. With the help of social networks, especially when it comes to sharing content about your business or to select it, all you need to do is share the content on your brand’s social media accounts.

9. Segment content geographically and build relationships

Geographic segmentation is an effective way to send your message to a specific audience based on its location. Social networks like Facebook and Twitter have tools that allow you to communicate the right kind of content to your audience. 

Social networks are not to create sales conversations, but rather consist of a channel where you have the opportunity to enrich relationships with your customers. For example, social networks allow tourism brands to create a dialogue with travelers and, therefore, build a relationship with customers before, during and after they have booked a trip with the company. This type of social network dialogue between brands and customers is something that traditional advertising cannot achieve.
Join social networks to make your business believe

Social networks are a true treasure trove of benefits that will help you grow your business. Use them to get to know your customers better, to interact with your audience and to extend the reach of your brand and you will become an expert before you know it.

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Today, the Internet has more than 3 billion users, and many of them constantly interact with social networks, one of the biggest advantages, it is mainly its free use, no matter how big or small your business is, you can benefit from social networks to get more visitors and customers.

Regardless of the network you choose, it is ideal that you optimize your content very well and create a page that everyone wants to follow and buy.

– Use a solid and recognizable image: Choose an image according to the business that represents the best of you, it must be unique and visually stunning.

–       Write a relevant description or biography: Write very well what you do, within the description include keywords that are the ones that best identify your business.

–       Set a tone of language in your profiles: Adopt a language and tone for all the channels you have, this is very important when communicating and when writing your publications.

–       Customize the message in each social network: Although it is not necessary that you make different contents for all the social networks you have if it is important that you adapt the message and use the formats according to the type of channel.

–       Create relevant content: If you manage to identify very well who your customers and followers are, according to their tastes and interests, you can start creating content that is impactful and relevant to them.

–       Define a schedule to publish and respond to interactions: It is important that you organize yourself with the management of your social networks, set a few hours and a routine of publications.

–       Publish content constantly: You should always keep your followers and users informed, so it is important that you publish at least 3 times a week on your social networks.

–       Do not talk only about your business: When businesses and brands generally talk about themselves, their products or services, they lose a lot of credibilities, so it is important that you talk about other issues related to your business and invite others Talk about yourself, using testimonials is a very good practice.

–       Measure and analyze the results: It is essential that you have information and statistics of your business, so you can analyze how the audience behaves with your content and what decisions you should make.

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