Digital advertising has become a major component of modern day marketing strategies-and if it’s not part of your business strategy, it should be. Whether your business is B2B or B2C, by implementing digital advertisements correctly, you’ll be able to successfully grow your online presence, and ultimately foster more conversions and sales. Now more than ever, digital advertisements allow your company to have more visibility throughout a much wider audience.
In the last few decades, with the increased usage of the Internet worldwide, there has been a tremendous growth of the digital media industry.
Pakistan has transformed itself into a digital marketplace. In this digital era, social media has opened doors for many individuals and organizations. One of the exceptional names in the digital marketing world
Hassan Bilal is a qualified digital assets coach Owner at Techno Hawks is one of those digital marketers who worked against odds and made a way towards success. This success is achieved after constant pitfalls and turning grey areas into potential ones to make fame, money, and getting limelight to the career.
Following are some of the Advertising Tips From Hassan Bilal, Digital Marketing Head at Pakistan Largest Travel Network Six Sigma Travels (Pvt) ltd
- Be Creative
Your business has visual elements that make it stand out from your competition. Use that to your advantage in your marketing efforts. Whether it is a logo, mascot, font, or color scheme, having it included can help make your brand recognizable. You want to catch the eye of the audience, but you also want to maintain their attention and have them remember your brand.
- Spending smartly
Each platform used to market online provides you with a different value. You need to analyze which outlets you should invest more time and money into, and which ones are not as imperative. Some platforms that work really well for one company, yield little to no results for another. It is all very specific to your brand, and you need to plan your budget accordingly.
- Conduct in depth Research
You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that your customers will behave a certain way, when in fact they go in a completely different direction. It’s essential to be prepared for this ahead of time and use the information you collect from research to plan your marketing strategy.
- Understand the buyer
Understand the buyer journey and what you need to present them with at each stage of the process to more effectively reach users. There are so many detailed options when it comes to viewing buyer analytics. You can see each step a visitor takes throughout your website, how much time they spent on each page, and even what pages caused them to possibly leave. Use this information to cater your digital marketing to those audience members so that you can make the process simple for them, and beneficial for you.
- Leverage Facebook
Facebook has a great advertising model in place that enables small businesses to advertise to very specific target markets very easily and without breaking the bank. Even with a modest investment, you can reach your clients and get them on board. Facebook can be a powerful advertising tool if used correctly. Make sure to try out some ads, test them out and figure out what is going to work for your organization. You can get in touch with Hassan Bilal on Facebook
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