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Six Sigma Travels (Pvt) Ltd – Pakistan Largest Travel Network Digital Marketing Head, Shares Advertising Tips for Marketing Strategy

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Digital advertising has become a major component of modern day marketing strategies-and if it’s not part of your business strategy, it should be. Whether your business is B2B or B2C, by implementing digital advertisements correctly, you’ll be able to successfully grow your online presence, and ultimately foster more conversions and sales. Now more than ever, digital advertisements allow your company to have more visibility throughout a much wider audience.

In the last few decades, with the increased usage of the Internet worldwide, there has been a tremendous growth of the digital media industry.

Pakistan has transformed itself into a digital marketplace. In this digital era, social media has opened doors for many individuals and organizations. One of the exceptional names in the digital marketing world

Hassan Bilal is a qualified digital assets coach  Owner at Techno Hawks is one of those digital marketers who worked against odds and made a way towards success. This success is achieved after constant pitfalls and turning grey areas into potential ones to make fame, money, and getting limelight to the career.

Following are some of the Advertising Tips From Hassan Bilal, Digital Marketing Head at Pakistan Largest Travel Network Six Sigma Travels (Pvt) ltd

  1. Be Creative

Your business has visual elements that make it stand out from your competition. Use that to your advantage in your marketing efforts. Whether it is a logo, mascot, font, or color scheme, having it included can help make your brand recognizable. You want to catch the eye of the audience, but you also want to maintain their attention and have them remember your brand.

  1. Spending smartly

Each platform used to market online provides you with a different value. You need to analyze which outlets you should invest more time and money into, and which ones are not as imperative. Some platforms that work really well for one company, yield little to no results for another. It is all very specific to your brand, and you need to plan your budget accordingly.

  1. Conduct in depth Research

You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that your customers will behave a certain way, when in fact they go in a completely different direction. It’s essential to be prepared for this ahead of time and use the information you collect from research to plan your marketing strategy.

  1. Understand the buyer

Understand the buyer journey and what you need to present them with at each stage of the process to more effectively reach users. There are so many detailed options when it comes to viewing buyer analytics. You can see each step a visitor takes throughout your website, how much time they spent on each page, and even what pages caused them to possibly leave. Use this information to cater your digital marketing to those audience members so that you can make the process simple for them, and beneficial for you.

  1.  Leverage Facebook

Facebook has a great advertising model in place that enables small businesses to advertise to very specific target markets very easily and without breaking the bank. Even with a modest investment, you can reach your clients and get them on board. Facebook can be a powerful advertising tool if used correctly. Make sure to try out some ads, test them out and figure out what is going to work for your organization. You can get in touch with Hassan Bilal on Facebook 

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BUSINESS

Netflix’s Bridgerton Season 2 
Diamond Jewelry Extravaganza

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Much has been made of fashion in the highly anticipated second season of Bridgerton, which aired on March 25th, 2022. Ellen Mirojnick, the costume designer, has truly outdone herself with intricate and opulent gowns for early 19th century English aristocrats. 

Such are the costumes, in fact, that they are arguably on equal footing with fellow Netflix hits, Downton Abbey and Reign. But Mirojnick’s jewelry choices were arguably the aesthetic highlight of this show, with lavish gems and diamonds adorning and making social statements about the characters.

There was a stir surrounding authenticity of a jewel in Season 2, which today might be called “Rubygate.” Lord Jack Featherton’s mines were found to be empty, and a ruby necklace he gifted turned out to be a counterfeit. This embarrassing blunder permanently altered his wedding plans. It would be difficult to recover from a scandal like that even today.

This begs the question about how people in those days knew details about their gemstones. Would they have been able to differentiate between real diamonds and artificial costume jewelry or something like Moissanite? Assuming their stones were genuine, how would any family even know if their family jewels were of the highest quality?

In those days, jewelers would have their own personal methods for surmising what they viewed as quality. This was a time before the Gemological Institute of America (GIA) 4Cs, which is now a universal standard for grading. 

But despite having a standard today, the same problem with subjectivity actually persists. Just as with 19th century England, gemologists still evaluate gemstones by eye—something that’s quite undependable. 

Opinions often differ among various laboratories that issue certificates. Even GIA itself uses the same old-fashioned inspection method by which it issues certificates.

As of 2021, however, a new technology finally solved this problem. Sarine Technologies is an Israeli high-tech responsible for systems used by diamond producers around the world. 

Its engineers designed special scanners that use machine learning software. These devices operate 3D image sensors to precisely analyze gemstone qualities on a level impossible to achieve with the human eye. The result is high precision 4Cs grading and certification, and this scientific advance is great news for modern diamond shoppers. 

It’s always a smart idea to get a second opinion on any grading advertised in a store. According to Keith Ericsson, owner of Shimmers, a Houston jewelry boutique, there are all sorts of reasons to question certificates on stones. 

“All of our pieces are certified, but the associations and authorities that issue these have in all honesty been controversial. In at least one case I know if they would actually grade stones higher as incentive to buy more certifications. That’s nuts.”

Ericsson was probably referring to a European authority accused of ethics violations. But some people might be shocked to learn that even the GIA itself has been the subject of no small amount of controversy.

According to Rapaport, a leading diamond industry resource, clients were accused of bribing the organization in exchange for better ratings on stones. “GIA does not provide full disclosure of what happened — they do not straightforwardly admit that any employees have been caught taking bribes.”

It wouldn’t be fair to suggest that this is an overall bad organization. But reports from the GIA, AGS and EGI are subject to error, where Sarine’s eGrading is not. Machines tell the truth down to every last detail. This is why this service is so revolutionary. Diamond shoppers should always request that jewelers get an eGrading report for verification.

Fans of the Netflix series would undoubtedly be interested in knowing appraisal values of real jewels used on Bridgerton. That would require a visit to Sarine’s labs for analysis. But would owners of the jewels really want to know if they paid too much? 

Either way, if the pieces go up for auction at Sotheby’s someday, chances are that any buyer would carefully vet such an investment by performing an electronic grading.

While Sarine’s technology will be invaluable to modern day jewelry shoppers, it might prove scandalous to real-life Bridgertons of the day. What if Lady Danbury’s necklace had lots of inclusions and a poor clarity rating? It would all be rather unimaginable how she might react.

On the other hand, after that whole ruby fiasco, maybe characters really would be better served by making sure something like that never happens again; at least within the same season.

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BUSINESS

How to Choose a Work from Home Laptop

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With more and more people setting up home offices and working from home after the COVID-19 pandemic, getting the right device has never been more important. Whether you are required to provide your own device for the work that you do or you are an employer looking to get the perfect laptop for members of your team to work from home, any device you choose needs to be focused on performance and productivity. With so many great modern laptops to choose from these days, and countless features to consider, making the right choice isn’t always easy. 

CPU

The Core Processing Unit is one of the first things you should consider when choosing a work from home laptop. This part of the computer performs crucial actions, runs programs, and performs calculations. It is essential for using the business and work programs that you or your employer relies on every day. Wherever possible, go for a laptop that has a CPU with a higher number of cores, since this allows the laptop to handle more time-consuming and intensive workloads. Custom Laptops at Lenovo have a wide range of options on offer. 

Webcam

When it comes to working from home, webcams are usually an essential part of any laptop. If you are working remotely, then video conferencing is likely to be a part of your job now. While most laptops do come with a built-in webcam, these do not always offer the best HD quality. Consider how frequently you or your team will need to use video before you start looking for an ideal laptop. 

Storage and Memory

While storage and memory are not the same thing, they often come together as a category to consider. When it comes to memory, 8GB of RAM is a minimum to go for if you are going to be running a lot of browser tabs and various applications throughout the working day. Anything lower than this and your laptop is likely to be too slow for the work that you do. On the other hand, storage is used to maintain your files. A 265GB SSD or solid state drive is the minimum you should go for with a work laptop, unless you know that you are going to be using the cloud for the majority of your storage needs. 

Display

Finally, when you are choosing a laptop for work from home, it’s a good idea to go for one with a large display as the last thing that you want is to spend all day giving yourself eye strain by squinting at a tiny screen. Go for a laptop that allows you to see everything in crisp clarity. Ideally, around 14-15 inches is usually perfect for a work laptop with an 1080p resolution. Consider a taller 4:3 aspect ratio, since this will give you a lot of room for spreadsheets and documents. If you don’t plan to take your laptop with you to many places and don’t mind it weighing a bit more, you might want to consider an even larger 17 inch display. 

With working from home now more commonplace than ever before, finding the right laptop for your home office is crucial. 

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BUSINESS

Konrad Bicher: The Millennial RV Park Industry Mogul!

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Konrad bicher

Konrad emphasizes that millennials have been renting and purchasing more RVs than ever before as road trips continues to be a bright spot during the coronavirus pandemic.

[New York, NY, 5th/Mays/2022] – Businessman and millionaire real estate tycoon, Konrad Bicher, is looking to make a grand debut in the RV Park and Campground Industry. Inspired and motivated by his dad’s RV Developments, Konrad is eyeing to give the industry a complete make-over and believes millennials are the future of the RV Park Industry. In 2021 he founded his franchise Nomad RV Parks and Resorts.

Millennials, known as generation Y, are young adults born between 1980 and 2004. By 2020, millennials are expected to take 320 million international trips. Millennials are predicted to outnumber baby boomers by almost 22 million by 2030. Mr. Bicher says that a large proportion of this population are showing interest in camping, adventure activities and nature exploration. According to the North American Camping Report, Millennials and Gen Xers accounted for around three-quarters of all campers, with Millennials accounting for 40%. This trend is expected to continue in the forecast period driving the camping and caravanning market, the release states.

“There aren’t many of us out there”, Konrad Bicher, the young RV Developer stated, “In fact, I never heard of anyone my age 30, a millennial developing RV Parks that cater to a young crowd, where one does not need to question if the Wi-Fi connection is strong enough to stream a zoom meeting.”

The global camping and caravanning market size is expected to grow from $39.85 billion in 2020 to $45.07 billion in 2021 at a compound annual growth rate (CAGR) of 13.1%. Konrad thinks the growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $56.6 billion in 2025 at a CAGR of 6%.

Mr. Bicher said for millennials, RV Parks are the means by which they adventure. If he builds it, they will come.

According to curbed.com, beyond tech for personal use, real innovations in RV technology should be oriented toward making campers more eco-friendly. The irony of enjoying the outdoors by pulling heavy, poorly-constructed trailers with gas-guzzling trucks is not lost on younger generations.

Millennials like Konrad himself, want electric-powered campers that emit zero emissions, better solar-power systems, electric camper vans, and lightweight campers that can be towed by electric cars. Give them hybrid RVs, eco-friendly materials, and ways to charge electric bikes from their campers, and they are good to go.

“A lot of people are traveling and they’re working from their RV, they want that Wi-Fi so they can go hook up the camper and go travel the country but still be able to run their business from a remote place,” Konrad said.

For millennials, it’s not about the stuff they collect, it’s about experiences, travel, and who they meet.

You can find Konrad Bicher on Facebook

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