We work on a daily basis with companies wishing to accelerate their digital transformation. As leaders read and hear a lot about the growing possibilities offered by new technologies, they wonder if their marketing function is up to par, especially in the use of these new possibilities. Very often our observation is the following: all the ingredients for success are in place, the required investments have been made in technology, but the arrival of digital technology and all the data it generates destabilizes those who must use it. This loss of benchmarks “blocks” the marketing function, which takes refuge in its operating habits. The customer experience is therefore not there.
The whole problem ultimately comes from the fact that the transformation of marketing in the digital age is first and foremost a paradigm shift. Meeting this challenge requires a change of mind and even a way of working, which is not the province of technology.
From there, in our opinion, the 4 challenges of the marketing function of the company or organization are as follows
Challenge # 1: Moving from guessing marketing to certainty marketing
Just yesterday, the marketing function worked with socio-demographic and behavioral data. A target group was established based on common denominators: their age, their level of education, their place of residence (rural or urban), their income, etc. This target group presented by assumption a good chance to be interested in the product or service. “Good luck” meant at best a 10% chance. The rest, 90%, was a loss assumed at the outset.
If this margin of error were accepted, it is completely unbearable in the era of Big Data and all its analytical instruments. Because the reality today is as follows: the information generated by the capture, analysis, and processing of data is immensely more precise than that which is presumed by humans.
The “digital data” provided by Search, the combination of data generated by DMP and the recommendation engines (machine learning) makes it possible to replace the assumption by certainty, or almost, which considerably increases the accuracy of targeting while delivering an experience positive and memorable to the consumer. Instead of presuming a potential need common to the whole of a target group, we detect a purchase intention on a case by case basis: such an individual is today even likely to buy my product or my service. He was spotted by algorithms based on his profile and his consumer behavior. Even better: we know how to reach him.
From there, to continue to target in a socio-demographic way and to carry out its marketing offensive starting from the postal codes, for example, is an aberration whose practice is explained only by the habit or the ignorance of two things: the new possibilities and new consumer expectations. The world is changing: we must change too.
Challenge 2: Go to hyper-personalization of messages and recommendation
Most marketing offensives are still worked out by a media strategist who builds an annual dissemination calendar based on qualitative and quantitative studies… and a good dose of subjectivity.
As competent and experienced as he may be, this media strategist will never be as precise and effective as machine learning processing huge amounts of data in order to detect purchase intentions. It will never be able to replace a tool specifically programmed to trigger behavior in a consumer whose visit, via digital, makes him a client with very high potential. These tools have the power to transform a prospect into a customer by making a relevant offer when he is most receptive.
As much as the traditional media required planning in advance, the possibilities of marketing automation and programmatic marketing allow reaction today in real-time. All companies today claim a desire to switch their advertising investments to digital so … why continue to make annual plans?
More Here again, the challenge is that of a paradigm shift: the marketing functions must develop new reflexes, think differently.
Challenge # 3: Switch from product to personalized customer experience
In the digital age, the product is no longer at the center of the marketing strategy. As curious as it may seem, effectiveness consists of capturing an audience and in building their loyalty, after which (and after which only) the product will be offered to it. Why? Because the customer experience is today an essential component of the offer. The consumer bought a product yesterday. Final point. Today, he begins by adhering to the values attached to this product. Even more and more often, its membership precedes its purchase.
This is also the reason why so many sectors of activity are experiencing difficulties. As they focus their strategies on their products or services, as usual, new players capture their audience by providing them with interesting content that can help them solve problems. When the time is right, this solution becomes a terribly attractive product. That’s it.
This is one of the most difficult transformations to be carried out within the marketing functions because they must imperatively question the dominant role of product marketing within the value chain.
Challenge # 4: Consider all points of contact with the consumer in calculating ROI
ROI-based decisions that only measure the economic performance of call centers and retail outlets are increasingly biased. Why? Because they only consider two points of contact with the consumer, whereas today there are tools to follow him in real-time on all the points of contact with which he interacts.
Thanks to web analytics and attribution models, it is now possible to consider all the points of contact and therefore to make more informed strategic decisions, based on complete rather than partial data. If ROI is still at the center of business decisions, it can no longer be calculated as before: it is to ignore essential data.
One of the major projects of the marketing function, therefore, consists in taking digital performance into account and integrating it into its analysis. To achieve this, it is necessary to set up the measurement infrastructure which will be able to generate the required data. Here again, you have to change your way of thinking.
Invest in technology, but also on the evolution of ways of doing things and talents
Going digital is not just about investing in data capture, analysis and processing equipment, and software. We could even say that this investment represents only half of the investment required. The other half should be spent on transforming the marketing function of the company or organization.
This transformation of the marketing function requires solid planning since it is not only a question of implementing new technologies but of thinking about new technologies. By comparison, we could say that it is not by buying a recycling bin that we do recycling. It is by working on what people think about recycling, failing which the bin will remain empty and its purchase to be placed in the column of losses. The same goes for technologies: everywhere they prescribe that the ways of doing things must be rethought, that the roles and responsibilities be redefined, in short, that a transformation project is an integral part of the investment.
To take advantage of technologies, the organization must break down silos and form multidisciplinary teams where marketing, distribution, and technology teams will work together like a start-up: sharing, collaboration, synergy, and alignment will create the state of ‘own spirit of transversality, agility and even continuous change. These teams will create technological solutions from the new possibilities offered and real needs and, from there, will identify new ways of working by opening the door wide to design thinking and sprinting. This will not fail to attract and retain the true digital talents, today so precious.
The trap is to invest in these new tools and continue to work as if they were simply new versions … of the old tools. The Big Data, it’s much more than that: it is the scrapping of a bygone way of communicating with consumers. Neglecting the importance of planning this transformation, managing this change in depth, is seriously risking being overtaken by new players and put your investments in the trash. Not even in the recycling bin …
Nichole Kerr is a reporter for SYP Studios. Sarah has previously worked for Wired, MacWorld, PCWorld, and VentureBeat covering countless stories concerning all things related to tech and science. Nichole studied at Anthem Institute in Las Vegas.
Construction Management Software for Builders and Contractors
One of the branches of the Project Management discipline is Construction Project Management. The types of projects related to construction can be residential, industrial, agricultural, institutional, commercial, or environmental.
It is the responsibility of the project manager of the particular project to enumerate the project plans and its objectives. And take care of the project to maximize the efficiency and optimize the available resources while familiarizing everyone with the mechanisms.
Even though the processes and technologies are dissimilar than the other sectors, like software, aeronautical, & pharma, there are still many similarities in the methodologies of managing a project in the Construction Project Management domain. For example, the projects in the Construction domain must be completed in a specific budget and schedule while maintaining quality.
Why is it essential for you to select an efficient Construction Project Management solution?
As a manager of a project in the construction sector, it’s your major responsibility to ensure that everything goes according to the plan. The construction domain demands expertise in the field to execute any task, good tools that can handle everything, as well as experience. You have to be involved with a lot of agents and different people from different fields.
These onerous duties will require you to have excellent skills as well as experience so that you excel in your work.
Choosing a correct and efficient Construction Management Software is very important so that it makes your work easier. But because there are so many tools available across the market, it becomes a very difficult task. Hence, you would need a proper guide so that you can decide which is the right tool as per the work that you’re supposed to do. Therefore, you should consider each and everything in detail before you start your search for the best tool that you need.
Detailed survey to find the best out of the rest:
It is not an easy task to pick a particular product because of the competition in the market. There are so many products that are offering so much functionality that it makes it a complicated decision. So, here is a list of checkpoints that you can use to make sure that the product that you buy is the best fit for your company.
- Is the software useful for your work?
- Does it help in managing your project in real-time?
- Does it maintain transparency?
- Does the software provide tracking?
- How is the track record of accuracy?
- Is it possible to integrate with various other applications and products?
- Does it provide a solution to industry problems? Is the software modern enough, or is it flexible enough to be moulded as per your requirements?
- What are the pricings for using the product or for purchasing the licenses?
- How well known or established is the developer of that software?
- How well are the technical support services of that service?
- Does it provide training services for training the users initially?
Can it be used only on a single computer or is available to be used for multiple systems?
Can you access the software on mobile devices?
What are the security policies?
Take the survey on multiple tools and software and then compare the analysis. Then select the one which suits best for your requirements. This detailed analysis of the products will help you gain a good knowledge of the tool and will eventually help you select the best Construction Project Management software for your projects.
Now let us see the features that are available when you go for a particular Construction Project Management Software:
Not every tool available is perfect; each of them has some flaws. The struggle is to choose the best one out of them. Let’s discuss the features that you should take care of when you are getting a new project management tool.
Updates in real-time: This feature will help you and the stakeholders estimate the completion time of a particular project, and also you can track the progress of the project anytime.
Must be on a secure cloud: The product that you’re going to invest in should be secure enough to keep your data safe, and it should be on a cloud platform so that your data is never lost.
Ability to track all the issues: The tool should provide the feature to track the issues reported, and also, you should be able to document them for the follow up with the stakeholders.
Accessibility: You don’t always carry Laptops and computers with yourself. Hence, the tool that you acquire should give you the freedom to access your project even from your mobile.
Sharing files made easy: The product should have the feature of file-sharing so that you can share a central file at any point in time. If you or the stakeholder makes any changes in the file, everyone should get notified instantly.
Analytical report: The product should be able to describe your progress in your project in a detailed analytical form like Gantt charts.
Now, let’s have a look at the tools that are available in the market for Construction Project Management:
There are a bunch of software and tools which are available for Construction Project Management. You should identify the best one and invest your money in that particular software.
It is one of the best Construction Project Management tools available in the market. PlanStreet lets you collaborate across all the levels of teams working on a particular project. It provides you with Gantt chart software, which helps you to plan various projects without any difficulty with maximum efficiency in each one. The special interface of PlanStreet helps you to track every piece of the project. You can even track the details like which team is working on which part of a project.
It is the only Construction Project Management tool that is scaled agile. Starting from the planning of a project, it lets you manage it till the finish. Also, it allows you to manage all your resources very effectively. If you are facing any problem regarding financial management, PlanStreet is here to help you in that too. Using brilliant forecasting techniques, you can predict accurate costs and also estimate revenue. The agile communication between various teams through the Scrum board gets everyone on the same platform at any point in time. It also makes communication with the client very
easier and up to date.
This Construction Project Management tool gives you the facility to connect with all the members of the team, including stakeholders, contractors, and even staff. It helps in communicating efficiently. It will give all of them a clear view of what are the priorities and responsibilities of each of them. It also helps to conduct synchronized meetings.
Any business can use the Wrike tool. Whether it is related to advertising or any creative domain or by construction and real estate field. It allows the manager to set different priorities and synchronize all the tasks. Provides analytical reports to track the progress of any project. It also lets the manager identify the various workloads. It provides a separate calendar that can help to organize things and make schedules.
The stack works on a cloud platform, and it is designed especially for the estimation process. It includes all kinds of investments like the software to material and labor to provide a great estimation so that you can manage your budget accordingly. Any construction company can utilize it, whether it is general construction, interior designing, plumbing, mechanical, electrical, or any other. This online platform can be accessed anytime and anywhere.
It is a web-based Construction Project Management software; hence it can also be used on mobiles without any problem. The basic functionalities of CoConstruct are planning the activities, scheduling the tasks, budgeting as well as communication with the clients. It provides a user-friendly interface and is also cloud-based so your data will not be lost.
It is a complete solution for all types of Construction Project Management. But it’s specially designed for the use of contractors. It lets you manage all the different types of construction processes like field-office communication, purchasing of products, management of the inventory, and also job costing. The job costing will let you track the costs closely and will help you monitor the cash.
PlanGrid provides useful tools that can help you with all your Construction Project Management requirements. The feature of complete RFI (request to information) is also there in this tool. It will allow you to share photos of the on-going project in real-time with using any device.
Based out of NYC, Chris Reynolds has been writing for SYP Studios since 2015 and is presently our Managing Editor. An experienced freelance writer, he previously obtained an English BA from Stockholm University, then spent over 8 years working in various markets as a television reporter, producer and news videographer. Chris is particularly interested in scientific innovation, climate technology, and the marine environment.
Six phones that will not be obsolete when 5G expands
The year 2020 will be marked among other things by a greater implementation of 5G networks, which in Spain as in the rest of Europe are already reaching some urban centres. If you are one of those who wonder if it is a good idea to buy a 4G phone, especially if it is high-end, and we want to use it for several years, the truth is that it depends a lot on whether we intend to use it for several years or change terminal frequently.
For those looking for a high-end model that plans to use two years or more, the ideal is to opt for a 5G smartphone. Well, it can be frustrating to make a strong outlay of money and that when we have a 5G data rate we cannot use it. More and more models are sold in Spain compatible with these networks. And not everyone is only within reach of the wealthiest pockets. Although it is true that compatibility with 5G networks raises the price of phones somewhat. Here we review some of those already available in Spain.
Samsung Galaxy A90 5G. This phone with the powerful Snapdragon 855 processor, which is equipped with many of the highest-end phones, is a cheaper option than other Samsung phones to enjoy 5G. The AMOLED screen with 6.7-inch Full HD + resolution and its complete three-camera system make it a good alternative.
It also has a lot of ram memory, 6 or 8 gigabytes, and a huge battery of 4,500 mAh. Something that is important due to the higher energy consumption produced by 5G networks. Its storage capacity is 128 gigabytes but this is expandable with MicroSD cards. Its official price is 749 euros.
Huawei Mate 20X 5G. Although the Huawei Mate 30 is already on the market, it has been the first to arrive from the company without the standard Android operating system with Google services. But the previous model, the Mate 20, has Android 9 in the Google version, including the 5G version, and is a very competent phone by 2019 standards.
It has a camera system of the best we can find in the market, 8 gigs of ram and 256 gigs of storage. A 4,200 mAh battery and a Huawei processor that performs quite well. Its OLED screen is Full HD + and is immense: 7.2 inches. It can be found for just over 850 euros in some stores.
Xiaomi Mi Mix 3. With an official price of 599 euros, this is one of the cheapest 5G phones on the market. Includes Snapdragon 855 processor, a 6.3-inch Samsung AMOLED screen. It also has a solvent dual-camera system in the rear and in the front.
Its ram memory is 6 gigabytes with 64 gigabytes of storage. That in our opinion may be its main weakness for many users. The battery also has slightly less capacity than other 5G phones: 3800 mAh. But despite these two things, there is no doubt that many this Xiaomi can be seduced by its relationship between quality and price.
Samsung Galaxy S10 5G and Galaxy Note 10+ 5G. The first of these phones, which we had the opportunity to analyze thoroughly at the time, is one of the best options for those looking for a high-performance 5G phone. Like the Samsung Galaxy Note 10+ 5G. The fundamental difference between the two is that the Note has a somewhat larger screen and the greater amount of ram memory, in addition to being able to use the S Pen pointer.
But this Galaxy S10 5G, which is mainly sold through Vodafone for a price of 843 euros if we pay it in cash, is undoubtedly one of the best phones of the year. By the way, the difference with the standard S10 is not just 5G connectivity. It also has a depth camera and greater ram memory. Both are ideal for those looking for terminals with outstanding power.
Oppo Reno 5G. Oppo is selling through Amazon the 5G version of its Reno phone for a price of 893 euros at the time of writing these lines. One of the things it incorporates is the Reno Zoom 10X camera system, which we tested at the time. It is one of the best for those looking for a long-range zoom on a phone.
This phone has one of the most efficient fast charging systems on the market, something fundamental is phones like 5G with high energy consumption. Its battery is 4,065 mAh, its screen has 6.6 inches AMOLED technology, it has the Snapdragon 855 processor in its bowels and an 8-gigabyte memory with 256 gigabytes of storage capacity.
Larry Segura was a reporter for SYP Studios, before becoming an editor. Larry has previously worked for Wired, MacWorld, Android Authority, and VentureBeat covering countless stories concerning all things related to tech and science. Larry studied at NYU.
How to generate traffic to your website quickly?
Have everything; an amazing website, with a perfect domain name, a beautiful design and a lot of content. But despite all that effort, your analysis still shows a flat line in terms of visitor statistics. Disheartening, isn’t it? Well, it’s time to do something to change this. In this article, we will show you 15 simple steps to generate web traffic quickly.
Different types of traffic
Let’s start with the essentials; you must know the different types of traffic to better understand the steps you must follow.
There are two main types of traffic namely: organic traffic and paid traffic.
The term “organic traffic” refers to site visitors that come from search engines such as Google or Bing.
On the other hand, visitors considered as “paid traffic” are those who arrive at your site through ads (such as Google Adwords and Facebook Ads), promoted links and other paid methods.
Statistics have shown that 51 percent of all traffic on most websites is organic. So, many site owners compete to optimize the SEO of their website to the fullest. After all, who doesn’t like a free and profitable method?
But, organic traffic is a long-term investment. Getting your site to be located on the first page of search engine results is a tough competition. You may not see significant results for months, especially if your site’s niche is an information-packed industry.
If you want to see immediate results, consider the paid traffic option. You can configure it in minutes and receive traffic the same day.
Tons of advertising services also offer several options to drive traffic. You can choose who sees your ads based on your location, age, gender, and other criteria.
As pleasant as it seems to have instant results, be prepared to spend a lot of money on paid ads. Advertising costs can poke a hole in your pocket, particularly in certain markets where there is a lot of competition.
The best ways to generate web traffic quickly
Your website does not have to suffer a lack of traffic. Sit down, explore the ideas we give you below and learn how to increase traffic to your website.
- SEO optimization
Optimizing your website for SEO means making your site more suitable for search engines and visitors alike.
Well-implemented SEO will help your website have a higher ranking in the search engine results pages (SERP), thus generating traffic to your website.
A simple start to optimize your website is to do keyword research for your content. You will know if there are many people looking for a specific keyword and how high the competition is.
From there, you can determine which keywords you want to use that can rank well in the search engines.
There are many tools for this purpose, the most popular is Google Keyword Planner. You can find ideas for keywords or see historical metrics (average monthly searches, competition, etc.).
Once you know what keywords you want to use, it’s time to optimize your website. The optimization process can be divided into two categories:
- The SEO off-site or off-site refers to everything that you do to promote your websites, such as link building, social media marketing and more.
- On-site SEO, that is, on the site, is the act of optimizing different parts of your website, including content.
When creating content for your website, be sure to focus first on the SEO of your page. After all, your website must be perfect before you want to bring it closer to others, right? Here are some things you can do to improve the SEO of your page:
- Interesting titles: Create an attractive title with your keywords. It must be about 70 characters or less.
- Meta descriptions: they are the brief description of a web page that is displayed in the SERPs. Like Meta titles, it must contain the main keywords so that search engines and humans can understand what your page is about.
- Header tags: make your content an easy-to-read piece using header tags (H1 to H6).
- Alternative text for images: used to describe images on the web. Help search engine crawlers understand images. Screen reading tools also use this text to describe the image to the blind.
- Email marketing campaigns
Although SEO is a great way to show the potential of your site to customers, you must ensure that they do not only visit it once. Interact with visitors by sending newsletters and promotions on a regular basis by email.
Being in touch with those who have already visited your page helps you stay present for them and encourage them to visit you again. Like a regular customer of a cafeteria, they will eventually have a sense of loyalty to your site. It is a fantastic way to attract traffic to your website.
To start an email marketing campaign, you must use email marketing services, such as MailChimp and Constant Contact. To get started, you can try their free versions and then upgrade to premium plans as your site grows.
But remember not to bombard your subscribers with too many emails. Keep to a minimum by sending weekly or biweekly emails containing a summary of your site updates.
- Social networks
Social networking sites are a powerful tool to increase traffic to your website. If you use them wisely and effectively, it won’t be long before visitors flood your site.
First, always make sure your content is easy to share. People love to share interesting posts they found on the Internet with friends and family. Do not miss this opportunity and insert tools to share on social networks in your blog posts.
However, it doesn’t feel like you and waits for people to share your content. It is you who needs to be active and reach the new audience. Every time you upload new content, share it on social networks. It costs you nothing and you can significantly increase traffic to your website.
Here are some tips to promote your content on social networking sites:
- Add visual elements: people are more likely to click on visually appealing posts.
- Use hashtags: hashtags make your posts more recognizable to people looking for that keyword.
- Choose the right tool: different social networks have a different target audience. Most adults use Facebook, while teenagers and 20-year-olds tend to use Instagram and Twitter. Try some sites and determine which one works best for your website.
- Write quality content
Content is the heart of each site. Attractive content will make your visitors come back again and again. In addition, they will share your content for you. Isn’t that the dream?
Here are some tips on how to write excellent content that can generate web traffic quickly:
- Search for keywords: your content should be based on the main keywords. Think of it as the subject. Therefore, choose keywords that are currently relevant and have fairly high traffic. You can use Google Keyword Planner, as mentioned above, or use Semrush for a deeper analysis of the keywords.
- Create interesting headlines: it is what people read in the SERPs, so the more striking, the better.
- Don’t use long sentences or words: most people overlook your content to find the information they are really looking for. Simplicity and clarity are key.
- Write informative content: your content should provide answers. Avoid filling sentences to get a minimum number of words.
- Add images and videos: a large block of text will drive readers away, so give your visitors some breaks with visual elements here and there.
When it comes to writing quality content, practice is the key. Over time, you will learn to write effectively to drive traffic to your website.
- Make your site friendly for mobile use
The fact that mobile phones represent 52% of all web traffic should be enough to answer why your website should be compatible with mobile devices. If visitors have a bad mobile experience on your site, they may never come back. You will lose a large part of the potential traffic.
You might wonder what kind of website is considered suitable for mobile devices. Well, the basic answer is that it should react to its use in cell phones, that is, the screen should automatically adjust according to the size of the device’s screen.
That way, visitors can navigate your website comfortably without having to pinch their screen. You can do the Google mobile optimization test to see if your website is already compatible or not.
To create a responsive website, you must hire a professional or use responsive website themes and templates. The latter is, of course, a cheaper and simpler option. We always recommend WordPress because all its themes are compatible with mobile devices.
A website optimized for mobile devices also tends to occupy a higher place in mobile searches. Therefore, even if you produce high-quality content, your website traffic would still be affected by not being compatible with mobile devices.
- Audit your outdated content
Of course, you should always write new content to attract new visitors. However, editing the content written before is also an excellent way to generate web traffic quickly.
Search engines constantly crawl websites to search for new content. Every time you update your existing content, it’s basically like putting up a big sign that says “check again!” Search engines will notice, re-rank and reorganize your page ranking based on updates.
For faster results, update old content that generates significant traffic to your website. It is very likely that it is already well classified in SERP, so an update will keep them relevant and increase the possibility of obtaining a higher rank.
Use Google Analytics to find popular content and choose the most potential topics for that search.
But of course, don’t make unnecessary updates just for doing it. Aim for quality, not quantity. Here are some updates you can do to your articles:
- Stay tuned for typos or typos.
- Repair broken links. And, even better, link to new sources.
- Add new images, infographics or videos.
- Improve the accuracy of your content by updating outdated information.
- Implementation of an affiliate program
An affiliate program is an association in which site owners pay affiliates (publishers) for sending them traffic or sales. Affiliates often write an article about their product, convince readers to buy and put the reference link.
Many companies choose this strategy today because it is a cost-effective way to drive traffic to your website and increase conversion rates.
Before choosing an affiliate, you should know who your target audience is. Publishers must be attractive to your consumers. Suppose your audience is teenage, publishers with an informal and fun tone of voice can work better for you. Choose wisely and you will get the maximum results.
- Internal links
For some unknown reason, many website administrators tend to focus on third-party links and forget to implement internal links. It’s a shame because both are equally important for increasing traffic to your website.
Google uses links (internal and external) to determine the value of a page. If there are many links to a page, Google believes that the page is important and will rank well.
So, it is clear how much internal bonding matters, right? That’s why every time you create content, it is important that you include internal links to relevant articles. Suppose your post is about starting a business, you can insert links to articles about business ideas and business plans.
Another benefit of internal links is to keep visitors on your website. By providing internal links to relevant pages, visitors will not search for the information they need on the sites of your competition.
- Use a CDN to improve the speed of your site
Google wants to offer its users the best browsing experience, so site speed is important in search rankings. As such, improving the speed of the site is imperative if you want to drive traffic to your website.
An excellent way to increase the speed of a site is by using the Content Delivery Network (CDN). It is a group of servers spread all over the world.
When someone requests to visit your site, the nearest server will respond by sending static content. As a result, the loading time is faster due to the short distance between visitors and servers.
Most CDN providers are paid, but you can get one for free with Cloudflare. All you need to do is add your domain name to Cloud flare and update the name servers. You can consult this simple step-by-step guide that will help you configure everything.
- Facebook ads
The use of advertising on Facebook has been shown to be an effective way to drive traffic to your site. 30% of marketing specialists think that Facebook is the highest social media platform that offers the highest ROI (return on investment), in terms of digital ads.
Based on average costs, Facebook ads are a cheaper alternative than search engine ads. The average cost per click (CPC) in all industries is $ 1.72, and you decide how much you are willing to spend per day and for how long the ads will run.
The key to using Facebook ads is to make sure every dollar counts. Therefore, you must define your goals when creating a campaign, be it awareness, recognition or conversion.
- Awareness: to reach new people and generate interest.
- Recognition: to hook people to your website and find more information.
- Conversion: to encourage visitors to buy your products.
Then, your job is to create a campaign that attracts the attention of your audience. There are some things you should do:
- Write an excellent description: it must be brief, interesting or relatable.
- It provides attractive visual elements: these would stop Facebook users when they move and force them to look at your ads. They can be images, infographics or videos.
- Update your ads once the campaign ends: change the image and edit the descriptions a bit. If you use the same ads for months, they will lose effectiveness.
- Create an informational landing page: you only have a few seconds to prevent visitors from leaving your site, so make sure that the page to which they will be redirected is informative and valuable.
- Create a YouTube channel
You must have run into one or two videos in Google search. Most likely, you have watched YouTube videos, as research shows that 88% of the videos on the first page of Google SERP are from YouTube. Therefore, this video platform can be a goldmine to drive traffic to your website.
One way to generate web traffic quickly is by asking your viewers to visit your website and explaining the benefits they will get by doing so. You can do this by saying short sentences like “Take a look at typing perfect.com for a complete course on how to write faster,” or put a call-to-action text on the video.
Another easy method that people often overlook is to use the description box. Write a call to action sentence along with your link in the description box.
- Advertising on Instagram
Instagram is another social network that is very popular for advertising. It is best suited for those who target a young audience since 71% of its users are less than 35 years old.
As this social platform is owned by Facebook, the way it works is very similar to that of Facebook ads. You can choose the objectives of three categories and use a large number of orientation options (such as age, gender, language, country and many more).
Combine those options by choosing the ones that work best for your brand’s goals. Otherwise, your money will be wasted on people who are simply not interested.
We suggest you experiment a lot with the content of your ad. Because Instagram is a visual platform, it is very important to have visually appealing campaigns.
You can use quotes, short informative videos, funny images, infographics, etc. Explore the options and create an ad that really represents your website.
Instagram is a great way to increase traffic to your website!
- Influencer Marketing
Social media platforms have changed the way people look for what they need. Now, they admire influencers or those who are experts in their field. Therefore, if used correctly, influencer marketing can drive traffic to your website.
Implementing influencer’s marketing is a relatively easy process. Choose the influencers you want to work with, then contact them and ask them to promote your products or services in exchange for a commission.
The best thing about this method is that you don’t have to spend a lot of money. Many influential people are happy to receive gifts in exchange for their services.
- Sponsoring YouTube channels
Sponsoring YouTube channels is a specific form of influential marketing. You pay creators to make a video in one of the following styles:
- A dedicated sponsored video. The full video is about your products (such as unboxing videos or vlogs in which your products are the main focus).
- A sponsored mention is when the channel owner advertises your brand or product at some point in the video. The product will not be the main focus of the video, but the Youtubers will explain why it is so useful to have it.
The price for sponsoring a video varies. The bigger the channel, the higher the price. Some channels also set a flat rate (pay per video) while others charge for views.
Some things to consider when choosing a channel are the size of the channel and the display speed.
- Participate in LinkedIn
LinkedIn is a very exclusive social networking site, as it has a specific user group: skilled workers and professionals from all over the world. Therefore, this platform is a perfect place to drive traffic to your website dedicated to companies.
First things first, your LinkedIn profile must be complete. Make sure you have the basics covered (like summary, profile picture, website link, etc.). Customize your profile but keep it professional.
Posting company-related content on your LinkedIn will attract visitors to your website. The good thing is that you can target specific audiences that are interested in your industry.
We have shared some of the best free and paid methods to drive traffic to your website. To make it easier, let’s take a look at some of the best:
- Optimize your website’s SEO: this will help search engines track your website easily.
- Share content on social media platforms: so your content can reach a wider audience, attracting more traffic.
- Update old content: it is very easy to do and will improve your traffic.
- Hire affiliated sellers: it is very profitable since you only pay if you get results.
- Work with influential people: they can attract the public and convince your followers to visit your website and make a purchase.
- Use Facebook ads: it is the largest social media platform and has the best chance of reaching all kinds of people.
Website owners seek to generate web traffic quickly, and many think they have to spend a lot of money, but as you have seen there are free tricks that work quite well. Try them and see how your website traffic increases!
Nichole Kerr is a reporter for SYP Studios. Sarah has previously worked for Wired, MacWorld, PCWorld, and VentureBeat covering countless stories concerning all things related to tech and science. Nichole studied at Anthem Institute in Las Vegas.
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