Conveying values, services, or emotions among a wide audience is a common goal in practically all companies. Is video a good strategy to achieve this? Yes, it is.
Video is increasingly a perfect tool to show and explain clearly and briefly. Its visual character and its ability to say a lot in a short time are key characteristics to impress a wide audience. The possibilities of interaction and re-diffusion that its publication in social networks offers are another fundamental aspect to justify its value as a form of corporate communication compared to other conventional options.
According to the latest Social report for Spain (January 2019), 43 million Spaniards, 93% of the population, already have internet access. Of these, 93% consume online video, and 52% watch streaming content on television. In addition, the social networks preferred by the Spanish are YouTube (89%), WhatsApp (87%), Facebook (82%), Instagram (54%), and Twitter (49%). In all of the audiovisual content is in continuous use, in the case of YouTube it is also its reason to be, and in the evolution of the others, its adaptations to create and play video stand out. And, as Cisco Systems, a leading network, and telecommunications company, points out, it is estimated that in 2020, 80% of the content generated on the internet will be videos.
This is also explained by the fact that audiovisual content achieves greater engagement, achieving greater involvement on the part of the recipients. The video is more attractive and adaptable to the digital ecosystem, in the video, the testimonies acquire more value, generate empathy, and transmit emotions. This is not only known on YouTube, Vimeo, or Snapchat, they have also been updated on Facebook, Instagram, and Twitter.
Fundacion, a platform created to value the function of corporate communication in Spanish and Portuguese, produces the Dircom Communication Yearbook. In its 22 edition, this publication highlights visual communication as one of the five trends that will shape the future of communication. This report affirms that 33% of the population watches more than 30 minutes of online videos daily or that the number of subscribers to internet channels to watch series, movies or TV has increased by 90% compared to 2016.
Social networks and videos
But if a company’s budget is not enough for television campaigns, it has its best ally on social networks to promote its content and achieve impact. Facebook joined the video marketing trend with its automatic play function when a video appears in the users’ feed, and offers more possibilities than other networks when we are in front of a computer. But on mobile devices, other leading networks, such as Twitter or Instagram, have also evolved in a special way to offer more and better video options, both played and streaming.
The formats where the text reduces its weight for the benefit of the audiovisual format advance, the success of the stories is another example of this. More than 400 million users share audiovisual content daily through this channel. Some features of the videos that make the most impact on networks are their ability to capture attention from the beginning, the inclusion of subtitles or complementary graphic elements, their brevity, or the image quality possible already from devices accessible to almost any pocket.
Other aspects to consider to achieve successful business videos are the natural integration of videos in vertical and square format in the visual diet of social network users, increasing the possibilities of direct and indirect marketing in the textual fields that can be added together to the video, or the possibility of emitting videos without sound, since in networks like Instagram they require the action of activation of the audio, or because these videos are usually consumed in uncomfortable conditions to reproduce audio (yes, we know that you do it in your work).
Why go to professionals for my business videos
In any case, videos are a powerful business communication tool that, depending on their content and broadcast conditions, can be more or less elaborate. A video for an Instagram story made by a worker who has little knowledge of audiovisual discourse can work perfectly if what he shows is something relevant, shocking, original, or current. But we won’t always have that exclusive or fresh content. A corporate video should always be made by professionals who control the process from planning and scripting to recording, editing, and broadcasting.
Although the cheapening of new technologies allows us to carry great audiovisual tools in our pockets, it is not convenient to confuse the technical possibilities of a device with a professional quality result. Nor should we forget that we all like to be told stories, to be explained to us with images and sounds. With story-telling it goes better.
For all this, and because it also improves the SEO positioning of our brand in web search engines, it is worth investing in professional videos. It is very cheap. Apart from the cost of production, which can range from a few hundred euros to unsuspected limits, it is a relevant and unavoidable investment. It is a necessity derived from consumption and leisure habits, and it is an essential way of being among our audiences. Communicating on video can no longer be an option for companies. The video satisfies our desire to be informed and entertained, and this is a circumstance that companies cannot ignore.
We are increasingly addicted to the image and we are increasingly surrounded by screens. The video is now and will be even more in the future. For future posts, we will talk about the combined possibilities of big data, geolocation, the internet of things, and the screens that come.
How To Make Your Business More Environment Friendly
More and more businesses are becoming environmentally friendly. There are many reasons for this: consumers are demanding it, it’s the right thing to do, and it can save business money in the long run. If you’re thinking about making your business more eco-friendly, but don’t know where to start, don’t worry! We’re here to help. In this blog post, we will discuss some of the ways that you can make your business more environmentally friendly.
Why making your business environment friendly is important?
There are a number of reasons why making your business more environmentally friendly is important. First and foremost, it’s the right thing to do. We all have a responsibility to take care of our planet, and businesses are no exception. Whether we choose to combat climate change through using compostable packaging or by supporting renewable energy initiatives, businesses have a role to play. Another reason why making your business more environmentally friendly is important is that consumers are increasingly demanding it. In fact, according to a recent study, 66% of consumers said they would pay more for products and services from companies that are committed to being sustainable and environmentally friendly. Additionally, consumers are increasingly interested in purchasing products and services from companies that are eco-friendly. By making your business more environmentally friendly, you’ll be able to tap into this growing market. Finally, going green can save your business money in the long run. Energy-efficient practices can help reduce your utility bills, while recycling and other waste reduction strategies can save on disposal costs.
One of the first places to start when making your business more environmentally friendly is to consider your packaging. If you’re not using sustainable or compostable packaging, now is the time to make a change. There are a number of sustainable packaging options available, so you’ll be able to find something that works for your business. You can also talk to your packaging supplier about ways to make your packaging more sustainable. The packaging choice you make will depend on a number of factors, including the type of product you sell, your budget, and your business’s sustainability goals.
Choose greener partners
Another way to make your business more eco-friendly is to choose greener partners. When you’re selecting vendors, look for those that have sustainable practices in place. For example, you may want to choose a vendor that uses recycled materials or one that offsets its carbon emissions. You can also look for green certifications when choosing a partner. Generally speaking, the more sustainable the practices of your partners are, the easier it will be for you to reach your sustainability goals.
Make energy efficiency a priority
Making your business more energy-efficient is another great way to go green. There are a number of ways to make your business more energy-efficient, including using energy-efficient lighting, investing in energy-efficient appliances, and using green power. You can also encourage your employees to be more energy-efficient by implementing an energy-efficiency policy. Making your business more energy-efficient can save you money on your utility bills and help reduce your carbon footprint.
Reduce energy consumption
One of the best ways to make your business more environmentally friendly is to reduce your energy consumption. There are a number of ways that you can do this, such as installing energy-efficient lighting or investing in solar panels. You can also talk to your utility company about ways to save energy. Business energy consumption can have a significant impact on the environment, so it’s important to do what you can to reduce it. Not only will this be a good thing for our planet, but it will also help you save more money in the long run.
Support renewable energy initiatives
Another way to make your business more eco-friendly is to support renewable energy. You can do this by investing in renewable energy credits or by purchasing green power from your utility company. You can also install solar panels or wind turbines on your property. Furthermore, you can encourage your employees to carpool or take public transportation to work. To make sure they really try to do so, you can offer certain incentives or rewards for doing so. In addition, you can always find a way to support protecting our planet through your community.
Stick to the three “R’s”
Finally, one of the simplest ways to make your business more environmentally friendly is to stick to the three “R’s”: reduce, reuse, and recycle. Reducing the amount of waste you produce is one of the best things you can do for the environment. You can also reuse items whenever possible and recycle anything that can’t be reused. It is important to remember that recycling should be seen as a last resort, so try to reduce and reuse before you recycle.
Finally, try to go digital as much as possible
One of the best ways to make your business more environmentally friendly is to go digital as much as possible. This means using less paper and fewer resources. You can do this by sending invoices and other documents electronically, storing files electronically, and using paperless office supplies. Additionally, you can encourage your employees to work remotely whenever possible. Not only is this good for the environment, but it can also help improve your bottom line. With the technology available today, there’s really no excuse not to go digital. One of the biggest advantages of going digital is that you can almost completely reduce using paper. Using fewer resources is not only good for the environment but also helps you save money.
Constantly organize seminars and conventions that tackle environmental topics
Aside from the tips above, another great way to make your business more environmentally friendly is to constantly organize seminars and conventions that tackle environmental topics. This will not only raise awareness about environmental issues but can also help educate people on what they can do to help. You can also partner with other businesses or organizations that are working toward similar goals. By working together, you can make a bigger impact and really help make a difference.
Making your business more environmentally friendly is not only good for the planet but can also be good for your bottom line. There are a number of ways that you can make your business more energy-efficient and reduce your carbon footprint. Additionally, you can support renewable energy initiatives and recycle as much as possible. Finally, try to go digital as much as possible to reduce your paper usage. If you implement some or all of these tips, you’ll be well on your way to making your business more eco-friendly.
Why You Should Consider Trading Litecoin In Australia
Cryptocurrency is at an all-time high right now. There are a ton of new coins coming online every day, and the value of Bitcoin is rising like never before. In this article, we’re going to talk about why you should consider trading in Litecoin instead of just keeping it as a savings account. The value of other cryptocurrencies has skyrocketed over the last year, putting them within reach for more and more people. However, not everyone can have access to them. With that in mind, here are some reasons why you should consider trading in Litecoin Cryptocurrency in Australia:
It’s A Solid Medium of Exchange
Litecoin is a cryptocurrency that is designed to be used as a circulated medium of exchange. Because of this, Litecoin is a popular choice for merchants. This is because they can use it to accept payments without having to worry about chargebacks and fraud concerns. Merchants can also use Litecoin to hedge against volatility and increase their profit margins. There’s a ton of interest in this cryptocurrency, so it’s worth exploring. This is because it’s a safe, cheap, and easy way to trade cryptocurrencies. If you want to get into trading cryptocurrencies, but don’t want to deal with the complexities of trading on an exchange, then you should consider Litecoin trading in Australia.
It Has Very Low Fees
Litecoin has very low fees for both buying and selling. This means that it’s a great choice for both merchants and investors. It’s also worth noting that Litecoin’s fees are very low. This means that you could make a profitable trade. This could be a great way to get into trading cryptocurrencies.
It Can Be Mined In Safer Locations
Litecoin has been designed to be mined in more secure locations. This means that you can trade in Litecoin in a more secure way. If you’re looking for a cryptocurrency that is more stable than Bitcoin but doesn’t have to worry about miners shutting it down, then you should consider Litecoin trading in Australia.
It Has Anonymity Features
Litecoin has anonymity features. This means that you make a payment, and the recipient doesn’t need to know who you are. This could be a huge advantage for a lot of people. If you don’t want anyone to know what you’re doing with cryptocurrencies, then you should consider trading in Litecoin.
You Could Make A Profitable Trade-In The Future
Litecoin is a great choice for investors. This is because it has a very low price, and it’s easy to mine. This means that it’s likely to become decentralized in the future. The price of Litecoin is likely to rise when this happens. This means that you could make a profitable trade in the future with Litecoin.
Litecoin is a great cryptocurrency to get into trading. It has low fees, and it can be mined in more secure locations. This means that you’ll be more secure when trading in Litecoin. It also has faster confirmations, faster confirmations, and faster confirmations. It’s also likely to become decentralized in the future and has anonymity features. This means that you’ll be able to make a profitable trade in the future, and it has a solid medium of exchange features.
Netflix’s Bridgerton Season 2 Diamond Jewelry Extravaganza
Much has been made of fashion in the highly anticipated second season of Bridgerton, which aired on March 25th, 2022. Ellen Mirojnick, the costume designer, has truly outdone herself with intricate and opulent gowns for early 19th century English aristocrats.
Such are the costumes, in fact, that they are arguably on equal footing with fellow Netflix hits, Downton Abbey and Reign. But Mirojnick’s jewelry choices were arguably the aesthetic highlight of this show, with lavish gems and diamonds adorning and making social statements about the characters.
There was a stir surrounding authenticity of a jewel in Season 2, which today might be called “Rubygate.” Lord Jack Featherton’s mines were found to be empty, and a ruby necklace he gifted turned out to be a counterfeit. This embarrassing blunder permanently altered his wedding plans. It would be difficult to recover from a scandal like that even today.
This begs the question about how people in those days knew details about their gemstones. Would they have been able to differentiate between real diamonds and artificial costume jewelry or something like Moissanite? Assuming their stones were genuine, how would any family even know if their family jewels were of the highest quality?
In those days, jewelers would have their own personal methods for surmising what they viewed as quality. This was a time before the Gemological Institute of America (GIA) 4Cs, which is now a universal standard for grading.
But despite having a standard today, the same problem with subjectivity actually persists. Just as with 19th century England, gemologists still evaluate gemstones by eye—something that’s quite undependable.
Opinions often differ among various laboratories that issue certificates. Even GIA itself uses the same old-fashioned inspection method by which it issues certificates.
As of 2021, however, a new technology finally solved this problem. Sarine Technologies is an Israeli high-tech responsible for systems used by diamond producers around the world.
Its engineers designed special scanners that use machine learning software. These devices operate 3D image sensors to precisely analyze gemstone qualities on a level impossible to achieve with the human eye. The result is high precision 4Cs grading and certification, and this scientific advance is great news for modern diamond shoppers.
It’s always a smart idea to get a second opinion on any grading advertised in a store. According to Keith Ericsson, owner of Shimmers, a Houston jewelry boutique, there are all sorts of reasons to question certificates on stones.
“All of our pieces are certified, but the associations and authorities that issue these have in all honesty been controversial. In at least one case I know if they would actually grade stones higher as incentive to buy more certifications. That’s nuts.”
Ericsson was probably referring to a European authority accused of ethics violations. But some people might be shocked to learn that even the GIA itself has been the subject of no small amount of controversy.
According to Rapaport, a leading diamond industry resource, clients were accused of bribing the organization in exchange for better ratings on stones. “GIA does not provide full disclosure of what happened — they do not straightforwardly admit that any employees have been caught taking bribes.”
It wouldn’t be fair to suggest that this is an overall bad organization. But reports from the GIA, AGS and EGI are subject to error, where Sarine’s eGrading is not. Machines tell the truth down to every last detail. This is why this service is so revolutionary. Diamond shoppers should always request that jewelers get an eGrading report for verification.
Fans of the Netflix series would undoubtedly be interested in knowing appraisal values of real jewels used on Bridgerton. That would require a visit to Sarine’s labs for analysis. But would owners of the jewels really want to know if they paid too much?
Either way, if the pieces go up for auction at Sotheby’s someday, chances are that any buyer would carefully vet such an investment by performing an electronic grading.
While Sarine’s technology will be invaluable to modern day jewelry shoppers, it might prove scandalous to real-life Bridgertons of the day. What if Lady Danbury’s necklace had lots of inclusions and a poor clarity rating? It would all be rather unimaginable how she might react.
On the other hand, after that whole ruby fiasco, maybe characters really would be better served by making sure something like that never happens again; at least within the same season.
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