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VIDEO AS A BUSINESS COMMUNICATION TOOL

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Conveying values, services, or emotions among a wide audience is a common goal in practically all companies. Is video a good strategy to achieve this? Yes, it is.

Video is increasingly a perfect tool to show and explain clearly and briefly. Its visual character and its ability to say a lot in a short time are key characteristics to impress a wide audience. The possibilities of interaction and re-diffusion that its publication in social networks offers are another fundamental aspect to justify its value as a form of corporate communication compared to other conventional options.

According to the latest Social report for Spain (January 2019), 43 million Spaniards, 93% of the population, already have internet access. Of these, 93% consume online video, and 52% watch streaming content on television. In addition, the social networks preferred by the Spanish are YouTube (89%), WhatsApp (87%), Facebook (82%), Instagram (54%), and Twitter (49%). In all of the audiovisual content is in continuous use, in the case of YouTube it is also its reason to be, and in the evolution of the others, its adaptations to create and play video stand out. And, as Cisco Systems, a leading network, and telecommunications company, points out, it is estimated that in 2020, 80% of the content generated on the internet will be videos.

This is also explained by the fact that audiovisual content achieves greater engagement, achieving greater involvement on the part of the recipients. The video is more attractive and adaptable to the digital ecosystem, in the video, the testimonies acquire more value, generate empathy, and transmit emotions. This is not only known on YouTube, Vimeo, or Snapchat, they have also been updated on Facebook, Instagram, and Twitter.

Fundacion, a platform created to value the function of corporate communication in Spanish and Portuguese, produces the Dircom Communication Yearbook. In its 22 edition, this publication highlights visual communication as one of the five trends that will shape the future of communication. This report affirms that 33% of the population watches more than 30 minutes of online videos daily or that the number of subscribers to internet channels to watch series, movies or TV has increased by 90% compared to 2016.

Social networks and videos

But if a company’s budget is not enough for television campaigns, it has its best ally on social networks to promote its content and achieve impact. Facebook joined the video marketing trend with its automatic play function when a video appears in the users’ feed, and offers more possibilities than other networks when we are in front of a computer. But on mobile devices, other leading networks, such as Twitter or Instagram, have also evolved in a special way to offer more and better video options, both played and streaming.

The formats where the text reduces its weight for the benefit of the audiovisual format advance, the success of the stories is another example of this. More than 400 million users share audiovisual content daily through this channel. Some features of the videos that make the most impact on networks are their ability to capture attention from the beginning, the inclusion of subtitles or complementary graphic elements, their brevity, or the image quality possible already from devices accessible to almost any pocket.

Other aspects to consider to achieve successful business videos are the natural integration of videos in vertical and square format in the visual diet of social network users, increasing the possibilities of direct and indirect marketing in the textual fields that can be added together to the video, or the possibility of emitting videos without sound, since in networks like Instagram they require the action of activation of the audio, or because these videos are usually consumed in uncomfortable conditions to reproduce audio (yes, we know that you do it in your work).

Why go to professionals for my business videos

In any case, videos are a powerful business communication tool that, depending on their content and broadcast conditions, can be more or less elaborate. A video for an Instagram story made by a worker who has little knowledge of audiovisual discourse can work perfectly if what he shows is something relevant, shocking, original, or current. But we won’t always have that exclusive or fresh content. A corporate video should always be made by professionals who control the process from planning and scripting to recording, editing, and broadcasting.

Although the cheapening of new technologies allows us to carry great audiovisual tools in our pockets, it is not convenient to confuse the technical possibilities of a device with a professional quality result. Nor should we forget that we all like to be told stories, to be explained to us with images and sounds. With story-telling it goes better.

For all this, and because it also improves the SEO positioning of our brand in web search engines, it is worth investing in professional videos. It is very cheap. Apart from the cost of production, which can range from a few hundred euros to unsuspected limits, it is a relevant and unavoidable investment. It is a necessity derived from consumption and leisure habits, and it is an essential way of being among our audiences. Communicating on video can no longer be an option for companies. The video satisfies our desire to be informed and entertained, and this is a circumstance that companies cannot ignore.

We are increasingly addicted to the image and we are increasingly surrounded by screens. The video is now and will be even more in the future. For future posts, we will talk about the combined possibilities of big data, geolocation, the internet of things, and the screens that come.

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Not all photo background removal services can be weighted on the same scale

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photo background removal

Some items are produced as replicas. For example, you take a twenty-dollar bill and compare it with another one; they will both look exactly the same. The reason behind that is that they are produced to be the exactly same by the same minting machine. You take a tennis ball and compare it with another one of the same batches; they will look exactly the same. Even if you compare it with another brand, they will both look pretty much the same. However, when you compare one background removal service with another, they will not look exactly the same. In fact, they might differ in quality and look vastly based on the service providers.

Why there are differences in background removal service based on the service provider

Generally, when two individuals perform the same job that required special skills and have the option to use individual creativity, not both jobs will come out to look the same. One reason is the use of creativity. Since the individual is free to use his creativity in performing the job, the output differs. When it comes to structured jobs like factory assembly lines, one person is not doing the entire job. Since the job is structured and requires many individuals to perform it, the output looks pretty much the same. There is no use of creativity here. However, when it comes to creative jobs like Photoshop editing, the individual is free to exercise his editing skills and creativity in editing the image.

Even when creativity is not needed, in commercial photo editing, for example, individual work may vary based on expertise and intention. Someone who is dedicated to offering quality background removal service will take the time to do a great job. At least the output will be based on the efforts made. On the other hand, for someone who is less experienced and wants to do as many jobs as possible in an hour; the quality will be highly compromised.

Why background removal service companies intentionally offer low quality work

In the world of background removal service outsourcing, the competition is very high. A lot of companies are competing to get the business. Every single person or company that is trying to secure a client is trying to do that with the use of the internet. On a single Google search, tens of thousands of search results show up when you search for background removal service providers.

With this extreme competition, the only way service providers try to get a job is by offering lower costs. They think the lowest cost will get the business. While it is true in some cases where people go for the cheapest, it is not the standard entirely. Serious eCommerce companies and marketing agencies will hire people who are capable of offering the service that meets their quality standards. They are willing to pay the right price for the service. Taking less time in editing and doing a half-decent job might get someone some occasional business here and there, they will be mostly from individuals that require one-off services for personal work. Commercial work requires highest level of standards and only the best of the best will be surviving in this area.

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BUSINESS

Commercial insurance: why is it so important for companies?

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Starting and running a business depends to a large extent on a solid financial plan. So that this does not falter, entrepreneurs should protect themselves against risks that could endanger the existence of the company. Commercial insurance not only pays for damage to company property due to a fire in the company. Protection is much more important if third parties are harmed in the course of professional activity.

What is commercial insurance?

Commercial insurance represents an essential safety net for the self-employed, entrepreneurs and company owners. Regardless of whether they are the owner of a small business, restaurateur, hairdresser or freelance professions such as doctor or lawyer – commercial risks can lead to employees having to give up their profession in the worst case without the right insurance and, moreover, go into high debt with their private assets.

This is exactly what commercial insurance protects against. It is often referred to as company insurance and represents a bundle of different insurance policies such as insurance for candle makers and other small & large scale businesses.

. Interested parties can put them together depending on their activity and adapt them precisely to their insurance needs, based on the modular principle. Important questions are

•             In which industry insured persons are active,

•             Whether they employ staff and

•             Whether they own expensive machines.

Depending on the scope of insurance, the company’s property is insured against damage caused by fire, tap water, burglary, storms and hail. The insurance also pays out if third parties are harmed by the insured person or his employees in the course of their professional activities. The insured damage includes personal injury, property damage and financial loss.

What types of commercial insurance are there?

Depending on the industry and company, transport insurance, water damage liability insurance or other special types of insurance can also be useful.

•             Professional Liability Insurance

•             Public liability insurance

•             Property damage liability insurance

•             Content insurance

•             Company legal protection insurance

Which professional group needs which insurance?

Since the requirements of every company are different, there is no off-the-peg coverage with commercial insurance. One company should insure against some commercial risks while the other can do without them. Interested parties can find out what dangers threaten the financial existence of their own company and what specific protection is therefore necessary with the help of an expert in the field of commercial insurance.

Costs and test winners in commercial insurance

The cost of commercial insurance depends on many factors, such as the scope of insurance and the desired coverage. Therefore, it is not possible to name a price range for company insurance.

Test institutes also fail due to the complexity of corporate insurance, so that there are no current test winners. This makes it all the more important for those interested in choosing the right protection for their company to be supported by a specialist. He is familiar with the market and knows from experience which insurance company has a balanced price-performance package.

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BUSINESS

Mom-and-pop Business and its Technology– by Sageer Nelliparamban

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Nelliparamba

Mom-and-pop shops are referred to small retailer business entities that are owned by a family and work independently. Usually, these stores are operated in one location and are a great source of personalized products for the local community. Mom-and-pop stores are gaining a competitive edge through their interactive services, availability of personalized products, and the buyer’s concept of holding up the local economy.

The small business entities’ owners often want to retain their business low tech and manageable as entrepreneurs. But in long run, they need to employ technology for the expansion of their company in order to gain higher profits and stay competitive. With this ideology, mom-and-pop stores can expand with the utilization of technology in different ways.

With the wise use of merchant accounts and wide processing options of credit cards, internet payments have provided the business owner with high-tech options and more convenient means of receiving payment from buyers all over the place. Besides the physical payment methods, these formidable solutions of payments are becoming the major source of expansion in this small retailer business.

Point of sale is also a useful software that provides tech-savvy solutions for shop owners to run their registers from large workplaces. Nowadays publicity of seller items has become plain-sailing with the emergence of website technology. This is a huge platform for sellers and business owners to showcase their products to people all over the world.

According to Sageer Nelliparamban, In order to run a formidable website, mom-and-pop shop owners need to appoint a qualified and experienced website designer who can create many advertising pages that impart captivated image of the selling item in the customer’s mind.  When website designing is coupled with a good marketing strategy, a company will find ways to help its cause provide ease to the clients.

Mom-and-pop business owners always need analytics whether they run a market campaign or host a website. With the utilization of Google Analytics and StatCounter software, these small retailer business owners can track visitors and watch the working efficiency of advertising campaigns. Moreover, they can also see what parts of their websites are most browsed and observed by the people; hence they can change their approaches to bring in more customers with limited financial resources.

Mr. Nelliparamban concluded, For as long as these small business entities have existed, they would constantly face the restricted sourcing information, unsteady cashflows, and opaque pricing. To overcome these stumbling blocks technology has gained much value not by replacing the anchoring role of mom-and-pop shops in the community, but by enabling them to make handsome money and become more resilient.

We are stepping into a future where offline customer shopping will co-exist with online consumer commerce as physical infrastructure in the markets is still having catch-up roles with digital infrastructure. Whoever makes head or tail of how to build confidence with mom-and-pop business owners takes a crack at becoming the operation systems of a retail economy that is worth multibillion dollars.

Sageer M. Nelliparamban is an adroit software engineer and distinguished for his innovations and extensive knowledge about the latest current industry trends and advancements. He achieved numerous certifications and holds degrees in Masters in Information Technology, and Masters of Information Technology Management. Mr. Nelliparamban worked as a CTO of Online checkwritter.com and zil money in Texas, USA, and also gave his services to Tyler petroleum Inc.

As a Management officer, he worked with Telstra-Australia and has an excellent career in the retailer industry with 10+ years. He is currently serving as a Senior Developer, Designer, and Technology Innovator at East Texas imperial Petroleum, Tyler, Texas USA.

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