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VIDEO AS A BUSINESS COMMUNICATION TOOL

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Conveying values, services or emotions among a wide audience is a common goal in practically all companies. Is video a good strategy to achieve this? Yes, it is.

Video is increasingly a perfect tool to show and explain clearly and briefly. Its visual character and its ability to say a lot in a short time are key characteristics to impress a wide audience. The possibilities of interaction and re-diffusion that its publication in social networks offers are another fundamental aspect to justify its value as a form of corporate communication compared to other conventional options.

According to the latest Social report for Spain (January 2019), 43 million Spaniards, 93% of the population, already have internet access. Of these, 93% consume online video, and 52% watch streaming content on television. In addition, the social networks preferred by the Spanish are YouTube (89%), WhatsApp (87%), Facebook (82%), Instagram (54%), and Twitter (49%). In all of the audiovisual content is in continuous use, in the case of YouTube it is also its reason to be, and in the evolution of the others, its adaptations to create and play video stand out. And, as Cisco Systems, a leading network, and telecommunications company, points out, it is estimated that in 2020, 80% of the content generated on the internet will be videos.

This is also explained by the fact that audiovisual content achieves greater engagement, achieving greater involvement on the part of the recipients. The video is more attractive and adaptable to the digital ecosystem, in the video, the testimonies acquire more value, generate empathy, and transmit emotions. This is not only known on YouTube, Vimeo, or Snapchat, they have also been updated on Facebook, Instagram, and Twitter.

Fundacion, a platform created to value the function of corporate communication in Spanish and Portuguese, produces the Dircom Communication Yearbook. In its 22 edition, this publication highlights visual communication as one of the five trends that will shape the future of communication. This report affirms that 33% of the population watches more than 30 minutes of online videos daily or that the number of subscribers to internet channels to watch series, movies or TV has increased by 90% compared to 2016.

Social networks and videos

But if a company’s budget is not enough for television campaigns, it has its best ally on social networks to promote its content and achieve impact. Facebook joined the video marketing trend with its automatic play function when a video appears in the users’ feed, and offers more possibilities than other networks when we are in front of a computer. But on mobile devices, other leading networks, such as Twitter or Instagram, have also evolved in a special way to offer more and better video options, both played and streaming.

The formats where the text reduces its weight for the benefit of the audiovisual format advance, the success of the stories is another example of this. More than 400 million users share audiovisual content daily through this channel. Some features of the videos that make the most impact on networks are their ability to capture attention from the beginning, the inclusion of subtitles or complementary graphic elements, their brevity, or the image quality possible already from devices accessible to almost any pocket.

Other aspects to consider to achieve successful business videos are the natural integration of videos in vertical and square format in the visual diet of social network users, increasing the possibilities of direct and indirect marketing in the textual fields that can be added together to the video, or the possibility of emitting videos without sound, since in networks like Instagram they require the action of activation of the audio, or because these videos are usually consumed in uncomfortable conditions to reproduce audio (yes, we know that you do it in your work).

Why go to professionals for my business videos

In any case, videos are a powerful business communication tool that, depending on their content and broadcast conditions, can be more or less elaborate. A video for an Instagram story made by a worker who has little knowledge of audiovisual discourse can work perfectly if what he shows is something relevant, shocking, original, or current. But we won’t always have that exclusive or fresh content. A corporate video should always be made by professionals who control the process from planning and scripting to recording, editing, and broadcasting.

Although the cheapening of new technologies allows us to carry great audiovisual tools in our pockets, it is not convenient to confuse the technical possibilities of a device with a professional quality result. Nor should we forget that we all like to be told stories, to be explained to us with images and sounds. With story-telling it goes better.

For all this, and because it also improves the SEO positioning of our brand in web search engines, it is worth investing in professional videos. It is very cheap. Apart from the cost of production, which can range from a few hundred euros to unsuspected limits, it is a relevant and unavoidable investment. It is a necessity derived from consumption and leisure habits, and it is an essential way of being among our audiences. Communicating on video can no longer be an option for companies. The video satisfies our desire to be informed and entertained, and this is a circumstance that companies cannot ignore.

We are increasingly addicted to the image and we are increasingly surrounded by screens. The video is now and will be even more in the future. For future posts, we will talk about the combined possibilities of big data, geolocation, the internet of things, and the screens that come.

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BUSINESS

Tom Hanks can earn A period of time accomplishment Award

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Tom Hanks is power train up to simply accept a period of time accomplishment Award at the Golden Globes before long. On Tuesday today, the twenty fourth of September, the HFPA, or the Hollywood Foreign news agency confirmed Tom would receive a Cecil B. film producer award whereas at the ceremony on the fifth of Gregorian calendar month.

Mr. Hanks 1st came to prominence within the late Eighties with the show, Big, within which he started as an adolescent United Nations agency one day at some point in the future someday sooner or later in some unspecified time within the future wakes up in the variety of a full-grown man. Later on Mr. Hanks earned many Oscars and Golden Globes as well as for city additionally as Forrest Gump.

Lorenzo Soria, speaking on the enduring actor’s name, claimed the general public has full-grown to like such a lot of of his characters over the years. She expressed that Mr. Hanks was as compelling as he is on the silver screen additionally to being an excellent person who wrote it the scenes.

Reportedly, Tom is preparing to seem during a new show in Gregorian calendar month supported the life and times of adult male Rogers. The movie, supported the USA children’s tv icon, is named a gorgeous Day within the Neighborhood. Hanks began his acceptance speech by humorous concerning his early career stint on the Nineteen Seventies TV comedy The Love Boat and language that he had a foul cold that had created him notably emotional.

  • He thanked his partner, Rita

Wilson, and 5 youngsters before acknowledging a protracted list of actors and administrators United Nations agency he aforesaid had contributed to his long success. You’re a dope if you do not steal from everyone you’ve got each worked with Hanks aforesaid, naming actress, Meg Ryan, Denzel Washington, and Charlize Theron, among others.

Hanks created his show breakthrough in Big in 1988, enjoying an adolescent United Nations agency wakes up to seek out himself within the body of AN adult.

He went on to win succeeding Oscars and Golden Globes in 1994 and 1995 for his roles in AIDS drama Philadelphia and comedy Forrest Gump. Genial and dependable he has become called Americas Dad due to performances in additional than seventy movies, as well as romantic comedy Sleepless in port of entry, war show “Saving personal Ryan, action film Sully and also the voice of friendly cowboy Woody within the toy Story animated franchise.

  • Hanks attributed a number of his success

within the movies to a lesson he learned whereas functioning at a Shakspere theater pageant once he was a young actor: being on time.

“Showing au courant time is one of one among one during alone amongst one in every of} the best liberating acts you’ll be able to provide yourself in a show,” he said.

The Cecil B. film producer award is given annually by Golden Globe organizers the Hollywood Foreign news agency to an actor, director or producer United Nations agency has created a final impact on the industry. Past recipients embody film maker, actress, Oprah Winfrey, Jeff Bridges and Harrison Ford.

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BUSINESS

CHAMAL GEMS: BUY LOCAL, SELL GLOBAL

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You should recognize the influence and role of gemstones in our life in this article. Gemstones are known by many as plain hard rocks of different sizes, often colored or sparkling but lacking emotional meaning. Stones take a lot of emotional space in other people’s lives. In recent times, in the search for good, natural living in which litho therapy can be found, a form of cure using stones, the use of Chinese or Herbal medicine, reflecting or homeopathy treatments has grown. Indeed, gems and semi-precious stones have been used to address health issues for decades. Litho therapy is a technique used to achieve therapeutic effects on the body with gemstones, stones, crystals or Quartz.For example, opals are protective stones that strengthen eyesight, soothe the mind, stimulate creativeness, batter infections, and assist sleep when the use of diamonds is completely excluded. Each stone has different characteristics and a special energy force in addition to cure a sore.

Highly popular are birthstones. Every month, in fact, a number of stones are associated. Many people find it interesting to know which ones are associated with them to always carry you. The stones can be placed on or carried around a piece of gem as a form of protection. In one way or another, a stone will energize the body and the mind. Chamal Gems exports the best gemstone products to luxury jewelers and specialty shops in the US. They have many other unique stones like Sapphire, Ruby, Alexandrite, Emerald, and Padparadscha! As the slogan says “Buy local, Sell global” As of 2020 Chamal Gems Pvt Ltd in Sri Lanka is the biggest gemstone exporter to the United States.

Over the next few years, global demand for gemstones is expected to rise steadily. A new business intelligence perspective from Future Market Insights (FMI) announced revenue of gemstone for nearly US$ 22 billion in 2018. The worldwide market for gemstones is expected to grow moderately by 4.4% in the last year.

Tailor Made Gemstones Jewelry and Ornaments are in Trend

According to the study, almost 85% of the total sales of gemstones are made up of jewelry and decoration, most of which are made up of gemstone studies. Since the recent past, customization of gems and gems has been in trend, which has provided market players with high potential growth opportunities. The study suggests that a number of manufacturers and designers focus solely on the production of personalized new gemstone jewelry designs using cutting-edge technologies such as fast prototyping (RP) and CAD. Research also shows clearly that the rate of acquisition of gemstones in luxury arts is growing steadily.

Diamond holds approximately sixty percent of overall sales of gemstones and is projected as the best-selling gemstone category in the coming years. As the gemstone demand forecast for the next few years shows, the study highlights a promising rise in the need for rubies. Currently, over 85 percent of gemstones produced are synthetic. The study believes that, compared to natural gemstones the flexible physical attributes and relatively low price points of gemstone in synthetic format continue.

Although low end gemstones have been competitive in their sales over the past, the premium customer base will continue to be nurtured by the high-end gemstones industry. Consumers from Asian emerging economies are particularly interested in high-quality gemstones, which are rare and unique in design. While this phenomenon is attributed to increasingly growing lifestyle spending per capita, a large customer population still affirms adhering to budget restrictions when choosing the type of gemstone.

Developed Countries are Promoting Global Gemstones Market

North America will continue to be the preeminent investment area for manufacturers, designers and marketers of gemstones, with more than one third share in the world’s gemstones industry. Foremost due to the large demand for diamond and prizes gemstones in particular, the analysis also shows that Europe has a substantially high share in the jewelry industry.In addition, Asia Pacific is cited as an important regional market for both diamond and colored gems, a center for some of the highest quality, fine gemstones.

Analysis of Competitors: Players in the Market of Gemstones

Colored gemstones such as ruby, sapphire, emerald and others, like the colored gemstones of the cottage industry, are likely to remain isolated. There are a lot of players and a wide range of products. On the other hand, a few big players, who own concentrated mine pockets, dominate the demand for diamond.

Most of the world’s leading gemstone companies focus on strategic expansion of gemstone mining, production and processing capacity. More than one player on the gemstone market is also focusing on mining, production and processing of diamonds in their development strategy.

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BUSINESS

Social Trading Stocks and Its Importance

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Traders of stocks, currencies and commodities have long maintained their own ideas, but the sharing of information on dedicated websites allows people to make money by copying or tracking their behavior. Market social traders have always had to know macroeconomic trends and news about companies acutely. This has long encouraged committed professionals and those wealthy enough to pay them for inventory, products and monetary trading.

This exclusivity has gradually been worsened by social media and online communities, creating a social business that involves people in strategies sharing. Social Trade,  experts point out that the social trading network is part of a much wider movement towards greater transparency and open knowledge. Access to accessible information is becoming a focal point as investors are looking to invest in businesses with more responsible, sustainable and diverse operations.

Social trade gives credibility to word-of-mouth

Although many investment investors continue to prefer more safe investing options, the social trading industry is making waves in fund management, particularly for younger users, according to expert; the data collected from the platform technology has contributed to new and objective reports of results that explain the correlation between cost and return for the investor.

Because individuals are not valued in many online communities, dedicated platforms have been developed to show the success of traders and allow users to copy their behavior. A multiple asset groups trading website, NAGA, has grown more than 500,000 accounts.

A major advantage for consumers of social trading is: the people who you copy invest their own money in the strategy, it’s different from conventional fund managers, many of whom can’t invest their cash in the funds in which they invest their clients. The need for advice was also a powerful force in different aspects of our lives. You might ask a friend who knows the best, if you want to go to a good restaurant. You will also want to find a professional personal trainer to do well in the fitness centre. We are used so often to seeking advice and scores, but this is only possible for investments because social trading.

Mirror Trading is a quick-growing aspect of social trading operations, which allows customers to automate transactions, retains and sells the same choices. Earlier people searching for businesses would have used newspapers and tip sheets to research the success of firms, but now experts can be copied easily.

What are the social trading disadvantages?

In addition to the ability to earn money with no time or capital expenditure, social trading and other big sites like NAGA provides unknown market accessibility. Those who become expert traders also have the potential to generate revenue by being copied.

However, there are clearly some major downsides that need to be taken into account. One big issue is that often people spend their own money on the basis of preferences of people, who are not professional experts, a particular concern in social networks that have no history of success. One of the users advises on the thread: take with a pinch of salt what you hear.

People can also feel tempted to leverage too much, especially in foreign exchange, to raise their investment. Although credits will increase some benefits dramatically, losses are also increased, and regardless of how clever the copied people are, the investment value can be nosedive. Around 67% of those interviewed by the Social Trading Platform expert said they lost cash with impatience and fast use of leverage.

New traders should therefore restrict early investment, pick risk, and leverage carefully and copy multiple traders to make any losses balanced. A goal is to ensure that users have the right financial preparation to take decisions. The ground rules such as portfolio diversification should be understood at least to retail investors before they begin to use this service.

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