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What is Google Trends and how can you help me in my SEO strategy?

Nayar Malik

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Do you want to attract more customers with your positioning campaigns? Google Trends is one of Google’s tools that will help you deliver relevantly, quality, and useful content for your target audience. What are Google Trends and how can you help me in my SEO strategy?

You must give information related directly to your own company, products or services. Otherwise, it doesn’t make much sense to create content that is not of value to your business, right?

If users do Google searches on the topics you have written, in the best case you will appear on the first page of the search results with the possibility of taking more clicks, that is, visits to your page.

[adinserter name = »Block 2 ″]But how do you know what keywords and topics your audience is looking for in Google?

And what keywords or themes are more popular than usual within your niche?

Here comes one of Google’s great tools for digital marketing: Google Trends.

In this article, I will tell you what Google Trends is and how you can use this tool to improve the SEO of your website and thus attract more visits.

What are Google Trends and what is it for?

Google Trends is a free Google tool that allows you to compare when and how often people click on certain keywords or topics on Google.

You can compare certain periods of time, regions, and languages. You can also see related topics and searches.

How do the results compare through Google Trends?

1. Go to https://trends.google.nl/trends/?geo=en
2. Enter a search term or topic.
3. Press Enter.
4. You can also add another search term to compare and/or adjust the country, period, category, etc., as desired.

Google Trends, below, shows the relative results for each query you make, there is no absolute data such as Google Keyword Planner (another practical tool for SEO).

what do I want to say with that?

Google Trends examines the relative popularity of the search term entered.

The popularity of the search term is compared with the total number of searches possible during the period and for the location, you choose and are placed on a scale of 0 to 100.

In other words: the figures in the Google Trends charts indicate the search interest in relation to the highest value in the chart for the region and the corresponding time period.

A value of 100 is the maximum popularity of that term. A value of 50 means that the term, at that specific time or in that specific region, is half popular. A score of 0 means that there is not enough data available for this term.

Google Trends only shows data for popular terms, so low-volume search terms appear as “0”. Repeated searches by the same person are also not counted.

Ways to boost your SEO strategy with Google Trends

Apart from giving us information about search trends and keywords, the tool can be very useful to enhance the SEO of our websites, here are several ways to do it.

1. Discover and respond to seasonal trends.

The total number of searches per month for a term is called ” search volume “. Many of the search volumes for certain keywords are seasonal or seasonal.

For example, in the months where it is warmer, there will be more searches for “women’s swimsuits” than in the cold months. It seems logical, doesn’t it? Well, there are many companies that do not take it into account. Look at this graph with trends of the last 5 years, those peaks are the summer months.

Is it your company or are your seasonal products and services?

You can easily discover it through Google Trends when people are more and less looking for those keywords you can respond to them in a practical way.

With this information, you can already enhance your most relevant pages or blog articles on those topics 2 to 3 months before the peaks. This way, it gives Google the time it takes to crawl your pages and display them in the search results higher and higher.

You can even help those pages by carrying ads or social media traffic during the peaks.

2. Avoid SEO errors

The keyword search is a critical part of any SEO strategy, and there are tools specific keywords for search volume, SEMrush or Keyword Planner of Google, for example.

They are very practical, but the monthly search volumes that represent these tools for a given keyword can sometimes give a distorted image if, for example, that search term is very popular geographically.

This example is very clear, “beach flip flops” can have many searches, but look at the interest, 4 Mediterranean communities, and the rest of the coastal communities? Perhaps in the north, they have another name that we have not taken into account.

If you start doing an SEO campaign in certain communities, they may not be relevant to that keyword, so you will have to search for synonyms or another way to call these products.

You can check through Google Trends if the theme or keyword you have chosen is useful for all the places you want to reach with your SEO strategy.

3. Find new keyword ideas

I know it seems obvious, but apart from detecting trends we can find other related keywords, if you enter a search term in Google Trends, you can see in the “Related Topics” and “Related queries” many relevant topics or new ideas of keywords.

Using keyword tools such as the aforementioned SEMrush or Google Keyword Planner you can find out the actual volume of searches and competition for these terms.

4. Discover where there is a lot of demand for your business

Through Google Trends. You can see where (countries, cities, and regions) the search terms are the most popular and where there is the greatest demand for the products and services you offer.

This is where you can focus on responding through local SEO, and also through targeted ads on social networks and Google Ads.

On the other hand, you can also see how the search interest of a term is different in different countries, as you can see in the example, the keyword “online printers”, a very Anglo-Saxon term, has greater interest in countries such as Belgium or Switzerland, more than in the United Kingdom itself.

You can even make even more advanced filters, comparing the same term in several countries.

5. Find out the trends of other Google sites and boost your SEO

With the use of Google Trends you can also check the popularity of search terms in different Google networks :

If you do not know, YouTube is, after Google, the world’s largest search engine and owned by Google, but that does not mean that people look exactly the same on both channels.

Compare the search interest without a doubt both in the “Web Search” and “YouTube Search“. This way you can anticipate certain video trends, the SEO of your videos can improve and add the strategy to the whole of your marketing campaigns.

6. Discover why blog articles attract fewer visitors

Do you wonder why a blog post, which once got a lot of traffic, is currently not doing it? It’s time to check with Google Trends!

If you put the subject or the target keywords of your blog post on Google Trends, you can see if there is a downward trend in the popularity of these search terms and/or the subject.

Specific search terms sometimes fall in popularity, but variants do not, you can consider updating your blog with new or different alternatives.

Conclusions about Google Trends

Google Trends presents a series of useful features that you can adopt to obtain valuable information about your content and thus be able to design your SEO strategy accordingly. What is even more interesting is the fact that it is a free tool, which of course complements other payments.

Therefore, be sure to use it so that your web page appears in the top positions of Google.

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Joseph Antoine Ferdinand Plateau: inventor of moving images and forerunner of cinema

Adeel Mehmood

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Joseph Plateau

Joseph Antoine Ferdinand Plateau Belgian scientist demonstrated the optical illusion of the movement of an image by means of correlative drawings in an invention known as the phenakistiscope.

Joseph Plateau Biography.

Plateau was a child prodigy who at the age of six could already read fluently and who was interested in scientific experiments from his first years in Primary school when he received a Physics lesson. At that time, his vocation was clear by promising himself to investigate those secrets.

He was orphaned in adolescence and that marked him to the point of becoming ill. His maternal uncle’s family took care of him and from a young age, he knew how to earn a living by giving private lessons to achieve his dream of studying at university.

In addition to his research and discoveries, Plateau has been known to be a “martyr of science”, since in 1828 he observed the Sun directly for 25 seconds and lost his vision for a couple of days, and years later, when he was 42 years old. , went blind. Although recent research questions the cause-effect relationship between both situations.

Joseph Plateau’s highlights the principle of persistence of vision in 1829 and the invention of the phenakistiscope in 1832

Joseph Antoine Born and Raise

Antoine Ferdinand Plateau was born in the capital of Belgium on October 14, 1801. His father was an artist specializing in painting flowers who always wanted him to dedicate himself to art. However, a physics lesson in elementary school captivated him so much. After that moment he knew that he would dedicate himself to discovering things through experiments.

He learned to read fluently at the age of six. He and used to spend his school holidays in Marche-Les-Dames with his uncle and his family. His cousin and playmate were Auguste Payen, who later became the architect and chief designer of the Belgian railways.

Joseph Antoine Ferdinand Plateau Education

Plateau began his studies at the Brussels Academy of Design driven by his father’s interest in following in his footsteps. This fact impressed him deeply and he became ill. It is the lawyer Thirion, his maternal uncle, and his two sisters, who took care of him.

After the death of his parents, he regained his interest in Physics and began to organize evenings in which he carried out experiments with instruments built by him that impressed the audience. Between 1817 and 1822 Joseph Plateau attended class at the Atheneum College in Brussels. Where one of his teachers was Adolphe Quetelet, for who Plateau will have great admiration throughout his life.

In 1822 he entered the University of Liège, where he enrolled in both Philosophy and Letters and Sciences. But finally obtained a doctorate in Physical Sciences and Mathematics in 1829. While at the University he became Professor of Mathematics at the Atheneum College of Brussels to pay for his studies.

A good part of his studies in Optical Physiology focused on the perception of colors and post-images. In 1828, for post-imaging self-experimentation, he gazed at the Sun for 25 seconds and spent several days with greatly decreased visual acuity, although he eventually regained his normal vision.

Joseph Ferdinand Plateau Achievement

In 1832 he invented the strobe device, which turned out the first device to give the illusion of moving image. It contains two discs, one with small equidistant radial windows through which the viewer looks. However, others containing a sequence of images. When the two discs were spinning at the correct speed. The synchronization of the windows and images created an animated effect. The projection of strobe photographs, creating the illusion of movement, eventually led to the development of cinema.

Plateau also studied the phenomena of capillary action and exterior tension. In fact, the mathematical problem of the existence of a minimum surface with a given limit bears his name. He also conducted extensive studies of soap films and formulated the Laws of Plateau, which describe the structures formed by such films in foams. In 1835 he appointed Professor of Experimental Physics at the University of Ghent, teaching Physics and Astronomy.

Plateau’s career-long and productive, as he continued to investigate even after his retirement when he became totally blind in 1843. It may have apparently been the result of an experiment in physiological optics in 1829 when he looked directly at the Sun for 25 seconds. In 1841 he showed signs of severe inflammation of the cornea, which steadily worsened and ended in blindness. During this, he assisted in his work by colleagues, particularly Lamarle, Duprez, his son Felix and his son-in-law Van der Mensbrugghe.

Plateau’s first works were in the field of Physiological Optics. The basis for much of this work was his observation that an image takes an appreciable time to form and disappear from the retina. Plateau showed, among other things, that the total length of an impression, from the moment it acquires its full force until it is barely noticeable, is about a third of a second.

Other Interests

He applied his results to the study of the principles of color mixing produced by the rapid succession of colors. This led to the formulation of the law (now known as the Talbot-Plateau law) that the effect of a color briefly present to the eye is proportional to both the strength of the light and the time of appearance.

He also studied in great detail the phenomena of accidental colors and irradiation. He considered derived from a similar cause related to the persistence of the image on the retina. Accidental colors are those that appear after looking at a colored object for a while and then at a black surface, or closing the eyes and pressing the hands on them. An image of the object appears, usually in a complementary color and slightly reduced in size. Plateau’s results include his discovery that accidental colors are combined with each other and with actual colors according to the usual laws of color mixing. In irradiation, luminous substance on a shady background appear distended, a factor clearly of attention to astronomers,

Plateau was one of the first to attempt to measure sensory distance, using the bisection method and presenting artists with black and white papers, asking them to produce a color midway between the two. Joseph Plateau also did some interesting work in magnetism, showing that it is impossible to suspend something in the air using only magnetic forces. His mathematical writing even includes articles on number theory, so it said that his prolific research work also offered interesting and current results in all branches of Physics, Optics, and Mathematics.

Joseph Plateau died in the Belgian city of Ghent on September 15, 1883, at the age of 81, and buried three days later in the Mariakerke cemetery, in a ceremony attended by many personalities.

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Technologies That Change the Quality of Life

Mudassar Hassan

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Over the last few years, the acceleration of technological innovation has allowed new branches of science to work alongside medicine to devise solutions that make our life better. Mobility 123 is one of the leading independent living solutions providers for your home or business. The bioengineering has established itself as one of the most promising fields of application. Among the many technologies in the research, development and application phase, It is being chosen some that can give an idea of ​​how things are evolving from small practical solutions to large life support machinery, here are several new technologies that will change the quality of life for people with disabilities.

Scooter for Life:

Mobility Scooter for the elderly people life is a prototype designed as a solution to the mobility problems of elderly people. The reference from which it draws inspiration are the small push scooters that you see more and more present in our cities, whose traditional characteristics have been associated with others to meet the target audience: equipped with three wheels, for greater stability, the scooter it also has a basket placed in the front; to ensure maximum safety, it only moves when the brake is released, it can be equipped with a child seat and even an electric motor.

Bruno Elite Stairlift:

The wheelchair that knows how to use the stairs, the freedom of movement of traditional wheelchairs stops in the presence of stairs or other architectural barriers that unfortunately our cities are full of.   The Bruno wheelchair aims to solve this problem, with its ability to climb and descend stairs and offer maximum stability on uneven ground. Another innovative and interesting feature of Bruno is the Elevation Mode, which allows its user to be raised to an interlocutor’s eye level or in any case to rise when visibility is obstructed. Bruno is currently available on Mobility 123.

Tricycle:

The tricycle that is used with the hands, it is a hand-propelled bicycle / wheelchair, designed to ensure mobility for those people who have lower limb problems. This innovative wheelchair-bicycle is also equipped with an adaptable cushion for maximum comfort and a canopy for protection from the sun and rain. A small space to carry essential accessories completes the equipment.

One ware:

Kitchen utensils for those who can only use one hand. It is the name of a series of kitchen utensils designed for those people who, both temporarily and permanently, can only use one hand. Conceived by an Industrial Design student from Singapore, the One ware prototypes are currently two: a cutting board equipped with stops to make the food to be cut stable and a mat for washing dishes with a silicone surface suitable for holding the dishes in place during the wash.

Textura:

The mobile phone in Braille, if the touchscreen becomes a braille screen, everything becomes possible. The Textura phone is a concept that aims to give access to the world of smart telephony also this category of people. The phone has a Braille surface that changes and adapts to various information. Alternatively, it is also equipped with headphones that transmit to those who are unable to see a whole series of voice instructions on what the phone is doing or capable of doing.

Olympia:

The training system for people in wheelchairs, it is an upper body training system that aims to meet the training needs of wheelchair users. The system works by locking the wheelchair in the desired position, allowing users to carry out their workout in peace. The digital sensors integrated in the system record the usage data and show them on a display, where the athlete can view a series of useful information such as training time, heart rate and the number of calories burned.

Smart Gloves that translate gestures into text:

These intelligent, translatable gloves are designed to help the deaf communicate with all those people who are unfamiliar with sign language. Shown for the first time at the Computex Global Trade Show in Taipei, these black gloves are equipped with sensors on the fingers, accelerators and gyroscopes that make it possible not only to understand the difference between the multiple hand gestures, but also to translate them into a translation in time.

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Gphysco music artist

Nayar Malik

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“Gphysco” music artist, Hip/Hop artist, real name is Gabriel Rivera and is born on December 02, 2000. Has been involved in music ever since October 18,2019. “Gphysco” is born in Florida and has lived there all his life. “Gphysco” is a new music artist that has gotten inspired to do music from many other artist. “Gphysco” has an upcoming release that will drop on all music platforms on December 24, 2020 12:00 A.M. EST.

This is will be the last release “Gphysco” will release for this year (2020).”Gphysco’s” release “Smoking Life” has been the best single he released in 2020 with reaching 720 plays on Apple Music and for Spotify 1,345 plays. “Gphysco” has also started a Record Label that has a few people signed up. His future record label will give artist 30% revue of what they make and later on will have some perks.

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