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What is Google Trends and how can you help me in my SEO strategy?

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Do you want to attract more customers with your positioning campaigns? Google Trends is one of Google’s tools that will help you deliver relevantly, quality, and useful content for your target audience. What are Google Trends and how can you help me in my SEO strategy?

You must give information related directly to your own company, products or services. Otherwise, it doesn’t make much sense to create content that is not of value to your business, right?

If users do Google searches on the topics you have written, in the best case you will appear on the first page of the search results with the possibility of taking more clicks, that is, visits to your page.

[adinserter name = »Block 2 ″]But how do you know what keywords and topics your audience is looking for in Google?

And what keywords or themes are more popular than usual within your niche?

Here comes one of Google’s great tools for digital marketing: Google Trends.

In this article, I will tell you what Google Trends is and how you can use this tool to improve the SEO of your website and thus attract more visits.

What are Google Trends and what is it for?

Google Trends is a free Google tool that allows you to compare when and how often people click on certain keywords or topics on Google.

You can compare certain periods of time, regions, and languages. You can also see related topics and searches.

How do the results compare through Google Trends?

1. Go to https://trends.google.nl/trends/?geo=en
2. Enter a search term or topic.
3. Press Enter.
4. You can also add another search term to compare and/or adjust the country, period, category, etc., as desired.

Google Trends, below, shows the relative results for each query you make, there is no absolute data such as Google Keyword Planner (another practical tool for SEO).

what do I want to say with that?

Google Trends examines the relative popularity of the search term entered.

The popularity of the search term is compared with the total number of searches possible during the period and for the location, you choose and are placed on a scale of 0 to 100.

In other words: the figures in the Google Trends charts indicate the search interest in relation to the highest value in the chart for the region and the corresponding time period.

A value of 100 is the maximum popularity of that term. A value of 50 means that the term, at that specific time or in that specific region, is half popular. A score of 0 means that there is not enough data available for this term.

Google Trends only shows data for popular terms, so low-volume search terms appear as “0”. Repeated searches by the same person are also not counted.

Ways to boost your SEO strategy with Google Trends

Apart from giving us information about search trends and keywords, the tool can be very useful to enhance the SEO of our websites, here are several ways to do it.

1. Discover and respond to seasonal trends.

The total number of searches per month for a term is called ” search volume “. Many of the search volumes for certain keywords are seasonal or seasonal.

For example, in the months where it is warmer, there will be more searches for “women’s swimsuits” than in the cold months. It seems logical, doesn’t it? Well, there are many companies that do not take it into account. Look at this graph with trends of the last 5 years, those peaks are the summer months.

Is it your company or are your seasonal products and services?

You can easily discover it through Google Trends when people are more and less looking for those keywords you can respond to them in a practical way.

With this information, you can already enhance your most relevant pages or blog articles on those topics 2 to 3 months before the peaks. This way, it gives Google the time it takes to crawl your pages and display them in the search results higher and higher.

You can even help those pages by carrying ads or social media traffic during the peaks.

2. Avoid SEO errors

The keyword search is a critical part of any SEO strategy, and there are tools specific keywords for search volume, SEMrush or Keyword Planner of Google, for example.

They are very practical, but the monthly search volumes that represent these tools for a given keyword can sometimes give a distorted image if, for example, that search term is very popular geographically.

This example is very clear, “beach flip flops” can have many searches, but look at the interest, 4 Mediterranean communities, and the rest of the coastal communities? Perhaps in the north, they have another name that we have not taken into account.

If you start doing an SEO campaign in certain communities, they may not be relevant to that keyword, so you will have to search for synonyms or another way to call these products.

You can check through Google Trends if the theme or keyword you have chosen is useful for all the places you want to reach with your SEO strategy.

3. Find new keyword ideas

I know it seems obvious, but apart from detecting trends we can find other related keywords, if you enter a search term in Google Trends, you can see in the “Related Topics” and “Related queries” many relevant topics or new ideas of keywords.

Using keyword tools such as the aforementioned SEMrush or Google Keyword Planner you can find out the actual volume of searches and competition for these terms.

4. Discover where there is a lot of demand for your business

Through Google Trends. You can see where (countries, cities, and regions) the search terms are the most popular and where there is the greatest demand for the products and services you offer.

This is where you can focus on responding through local SEO, and also through targeted ads on social networks and Google Ads.

On the other hand, you can also see how the search interest of a term is different in different countries, as you can see in the example, the keyword “online printers”, a very Anglo-Saxon term, has a greater interest in countries such as Belgium or Switzerland, more than in the United Kingdom itself.

You can even make even more advanced filters, comparing the same term in several countries.

5. Find out the trends of other Google sites and boost your SEO

With the use of Google Trends you can also check the popularity of search terms in different Google networks :

If you do not know, YouTube is, after Google, the world’s largest search engine and owned by Google, but that does not mean that people look exactly the same on both channels.

Compare the search interest without a doubt both in the “Web Search” and “YouTube Search“. This way you can anticipate certain video trends, the SEO of your videos can improve and add the strategy to the whole of your marketing campaigns.

6. Discover why blog articles attract fewer visitors

Do you wonder why a blog post, which once got a lot of traffic, is currently not doing it? It’s time to check with Google Trends!

If you put the subject or the target keywords of your blog post on Google Trends, you can see if there is a downward trend in the popularity of these search terms and/or the subject.

Specific search terms sometimes fall in popularity, but variants do not, you can consider updating your blog with new or different alternatives.

Conclusions about Google Trends

Google Trends presents a series of useful features that you can adopt to obtain valuable information about your content and thus be able to design your SEO strategy accordingly. What is even more interesting is the fact that it is a free tool, which of course complements other payments.

Therefore, be sure to use it so that your web page appears in the top positions of Google.

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Technology used in Offset Printing, and its working principle.

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Offset printing is the most preferred printing technique that has been used for over a century. It enables fast printing on thousands of materials. Offset printing is a printing technique used to print images on the paper surface. It can be applied to many papers or similar materials of certain weights and sizes, from business cards to giant billboard brochures. It is a very common printing technique today. It is a preferred method in printing systems that require multiple prints at the same time, such as newspapers. We can see offset printing applications in thousands of materials that we may encounter at any time in the business world and in our daily life. Unlike other printing techniques, it is also called “flat printing “or “indirect printing” because the surface to be printed and the surface that will not be printed are at the same height.

What are its features?

It is a technique used in countless printing applications today, from newspapers to books, magazines to brochures, business cards to invoices and cardboard packaging. Multiple prints can occur at the same time. Fabricated or hand-made molds can be used. Fabricated molds are more costly than hand-made ones, but are of higher quality. Therefore, printing in fabricated molds will be of higher quality. Different color parts in offset printing devices allow printing many different colors at the same time. Thanks to the units that give black, blue, red and yellow colors, the desired colors can be toned during printing. The roller on which the printing process is applied and which has a rubber layer is called a ‘blanket‘. Computer To Plate (CTP), which is called “exposure from computer to paper” while preparing the pattern. Technique is used. In this technique, the image or picture prepared in the computer environment can be directly transferred to the molds. Thanks to the CTP technique, molds can be prepared in a very short time with very little margin of error.

How is the Working Principle?

The working principle of offset printing is generally simple. In principle, it is a technique in which water and ink do not mix. It is ensured that the ink or paint is printed on the paper indirectly. It is similar to the lithography technique. The mold surface is flat and does not benefit from height differences on the mold. In other words, the surface to be printed and the surface not to be printed are at the same height. The metals used in the parts of the device hold the ink and repel water according to their properties.

The surface of the paper to be printed is covered with an emulsion layer. Another name for emulsion is “liquid suspension”. It is a mixture of two liquids that do not dissolve in each other. One of the liquid is the dispersed phase and is dispersed in the other liquid (dispersed phase). The non-printing surface of the paper is not covered with emulsion. The surface to be printed holds the ink and the other surface holds the water with micrometric pores called “grain pits”. At this stage, the feature of not mixing ink and water comes into play. The reason why water is held in empty areas in offset printing is that there are micro pores that hold water in these areas. The areas where the ink adheres are flat and water cannot hold on this surface. In this way, the ink prints on the printed surface.

Different rollers and rollers are used in the offset printing device. These parts are produced using different metals. Their surfaces are covered with objects that are extremely sensitive to light. The printing device has three different cylinders or pans. These; mold cylinder, blanket cylinder and printing cylinder. There is also an ink roller and a dampening (water) roller. There is mold on the mold boiler. The image on the mold is flat. As the printing plate rotates, the dampening or water roller comes into contact with the ink roller. Ink is given to the place to be printed, and water is given to the place that will not be printed. The inked areas are transferred to the blanket. There is a flexible rubber coating on the blanket cylinder. Due to its flexible structure, Blanket works in harmony with both the paper and the printing plate. This rubber material is pressed and the image is printed on the rubber in reverse. In other words, the ink in the area to be printed has a flat image on the plate and is transferred to the blanket in reverse. The reverse image in the rubber material is applied flat on the paper passed between the blankets and printing cylinders, and printing takes place.

To summarize; In offset printing, which works with the system working on the principle of “water repels the ink”, the image of the film to be printed is transferred to the light sensitive offset plate and the mold is prepared. The printing and non-pressing sections on the mold surface are at the same height. There are mold, rubber and printing pans in the printing machine. The film image in the mold boiler is transferred to the rubber boiler. The printing process takes place by passing the paper to be printed between the rubber and printing boilers.

What is the Difference between Offset Printing and Digital Printing?

Offset printing is mostly used in printing technology. However, in recent years, digital printing has also been widely used. Digital printing is more practical than offset printing, provides fast printing and leaves less waste. Both printing types show differences in usage according to the amount to be printed, size and sector. Working principles are different from each other. While the principle of not mixing water and ink is used in offset printing, digital printing works with computer support. Digital prints are prepared in the computer environment and changes can be made on the print in a short time. In offset printing, plates are used and it is not possible to make changes in the pattern in a short time. In digital printing, less chemicals are used compared to offset printing. Offset prints can produce 1 million prints per sheet. For this reason, it is especially preferred for printing in large quantities. Book, magazine,

Advantages of Offset Printing

  • Large volumes of printing can be done in a short time at low cost. For this reason, it is the most preferred printing technique all over the world.
  • Since there is a different unit for each color to be printed, many different colors can be printed at once.
  • The cost-benefit ratio is high, offers high quality color options, and provides fast printing.
  • It is the most suitable printing technique with large volumes used in printing and printing facilities.
  • It enables different printing applications such as embossing and stamping.
  • It is flexible enough to meet the printing needs of almost every industry.
  • It can be applied in low, medium and high volume prints.

What are the materials that can be used for offset printing?

Offset printing is a technique that can print on a large number of small and large papers and materials. The materials that can be printed with the offset printing method are as follows; newspapers, magazines, books, brochures, advertising prints, consumer goods packaging, letterhead, cardboard, flat and folded flyers, placemats, posters, magnets, business cards, stickers, bookmarks, postcards, folders, catalogs, notepads, miscellaneous documents, invoices, receipts, forms, folders, files, calendar, envelope, agenda covers, inserts, invitations, plastic cards, color chart, certificates…

 

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Decentralized Exchange Software

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DEX is a short form of Decentralized Exchange Software. Manipulators or entrepreneur can start a business like UniSwap using this Decentralized cryptocurrency exchange Software.

We have two natures of Exchange Software ie., Centralized and Decentralized. Compared to Centralized one, decentralized has many features and more secure and time chomp.

Since all the transactions in Decentralized Exchange Software is on fly and direct process between the wallet of the users as it runs on browser of the user via. JS, it is more harmless and secure and no prone to hacks as well compared to Centralized exchange software.

While in each transaction of cryptocurrencies no third party is intricate here in Decentralized Exchange Software because it is (the liquidity or LP tokens) not stored in the Parent Wallet as in case of centralized exchange software from which anyone could hacks straightforwardly.

When we think about the server storage capacity, the Decentralized exchange software suffice to host in normal server like EtherDelta, Waves Dex etc., with great access speed in turn the owner no need to spend more money on it but in Centralized Exchange Software it is completely different ie., we need to maintain good server infrastructure like binance, CEX.io etc., which requires more money and spend much time to secure as each execution is done by file present in the exchange.

There are many other reasons users opting the Decentralized Exchange Software compared to Centralized Exchange software.

The Decentralized Exchange Software is less expensive and more revenue giving product for the entrepreneur.

Decentralized Exchange Software has an automated percentage of commission for each transaction through Revenue configuration module.

The business startups love the Decentralized Exchange Software more than the Centralized Exchange Software because it is 0.03% fee, and it could be handled with or it allows the user with 4 million transactions in one day which is dramatically great news for the entrepreneur. So, once the user sets up once, then everything is ready-made, simple and more lucrative keep rolling in as well.

Decentralized Exchange Software is also considered as an AMM ie. Automated Market Making Module because the process made simple and everything automated and user friendly.

This AMM functions in such a way to incentivize liquidity provider in a attractive manner.

If anyone would like to provide liquidity for any tokens listed can get just in a few clicks and they could be connected their favorite wallet like MetaMask, Trust Wallet etc., and supply liquidity as well.

The entire Decentralized Exchange Software is to attract more liquidity provider to earn more commission base revenue via Yield farming.

The users must choose Liquidity Provider for each pair of tokens in turn they would receive LP tokens in run time. These LP tokens will be stored by the users in their wallets or stick.

Staking the LP tokens will have an added advantage of receiving rewards which in turn the staked LP tokens would gain more coins with the compound interest in general as well.

Decentralized is 100% source code and smart contract driven just because of this every transaction on your exchange would be controlled through this smart contract execution with more securely and can earn money.

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The most luxurious Floor wind light columns and its uses.

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The most luxurious Floor wind light columns and its uses.

As the name suggests, a floor wind light column or floor lamp is a tall-standing lighting device that is placed on the ground. Typically, a floor lamp ranges from between 4 feet to 6 feet based on its functionality. Since the light is elevated, it provides an illusion of vertical space, making it one of the best light decoration ideas for homes and commercial spaces. They are also easy to install and available in a gamut of designs.

Lasaro offers Exclusive floor wind lights at an affordable price. A Bodenwindlichtsäule is perfect both indoors and outdoors, with lasaro you will find the best quality floor wind lights for indoor and outdoor use. No matter whether you like it elegant, antique, or rustic, they have lantern columns for indoor and outdoor in glass, concrete, wood, metal in large and small.

However, apart from their aesthetic appeal, floor lights offer a plethora of stylish and unique uses. A few of them are discussed below:

Task Lighting

From picturesque reading lamps to vintage pharmacy lamps, floor lamps provide a variety of utilitarian benefits. If relaxing and unwinding in your living room over a hot cup of coffee and an intriguing book is the best part of your day, determine a gorgeous floor reading lamp to complement your decor.

Installation

Unlike other lighting solutions, floor lamps offer the unmatched advantage of no installation. All you need is a cozy corner for aesthetics and an electrical socket for the power supply. You can entirely skip the process of reaching out for professional help, cleaning up after, and not to mention, paying for the services. Floor lamps are also much more affordable than a wall-mounted lighting solution installed in your home. Furthermore, they can be installed in literally every room of your home – from the busy living room to the quaint balcony – giving you the dual advantage of mobility and elegance.

Available in many designs

Floor lamps are available in a wide variety of styles and designs, making them the most sought-after piece of decor for every homeowner. From classic vintage lamps with a wrought-iron finish to contemporary and minimalistic designs that look sleek and stylish, there is no dearth of design options you can choose from. You can consider adding a pop of color to your space by opting for a vibrant lampshade that will bind your decor together.  You can also opt for floor lamps with multiple light units to light up an entire corner rather than just a specific spot.

Aesthetics

Not to mention, floor lamps have an unparalleled charm of their own. They are a classic piece of decor that complements almost all kinds of interior decor themes – from new-age nautical designs to old-school farmhouse styles. They instantly increase the chic quotient of the room with no compromise on functionality and usage. Additionally, floor lights offer the creative freedom of letting you design your space as per your needs – a huge benefit for tenants who do not want to invest in permanent lighting solutions.

Versatility

The best aspect of floor lights is that all you need is a floor! Due to this, floor lights are extremely versatile in nature. Whether you are looking for a permanent reading solution for your study or a temporary lighting solution for an evening with friends in the backyard, they never disappoint. You can also work with colorful LED lighting to change the mood and ambiance.

Complements other lights

Floor lamps can either be used as a stand-alone lighting solution to focus on a particular spot in a room or with other lights that are in the same family. They complement all types of lights – from romantic chandeliers to table lamps. They also help in softening harsh lighting by balancing out the brightness of the room.

A solution for every room

Though a floor light can be installed in every room of your home, there is a style guide you need to follow for ideal lighting. While installing the floor light in the bedroom, make sure it is at shoulder level so the light does not fall harshly on your eyes when you are seated on the bed. Furthermore, while installing it in the living room, choose a corner that does not hinder free movement. The most ideal spot would be by the couch, in one of the corners of the room. It can also be placed between furniture, to add in a subtle yet significant glow.

Cost-effective

Not only is a floor lamp inexpensive to install and maintain, but it also comes with the benefit of saving electricity since you can use power-saving LED bulbs in them. LED lights change the way we live on Earth and also provide ambient lighting solutions. With LED lighting solutions, you can even use your floor lamps as the bed light since they light up the room for long hours without taking a toll on your electricity bill.

With such a wide range of uses and benefits, floor lamps are a great investment for both residential spaces and commercial establishments. They are available in a variety of designs, fabrics, shapes, and sizes, making them the ideal lighting solution for everyone.

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