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What is Google Trends and how can you help me in my SEO strategy?

Larry Segura

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Do you want to attract more customers with your positioning campaigns? Google Trends is one of Google’s tools that will help you deliver relevant, quality and useful content for your target audience.

You must give information related directly to your own company, products or services. Otherwise, it doesn’t make much sense to create content that is not of value to your business, right?

If users do Google searches on the topics you have written, in the best case you will appear on the first page of the search results with the possibility of taking more clicks, that is, visits to your page.

[adinserter name = »Block 2 ″]But how do you know what keywords and topics your audience is looking for in Google?

And what keywords or themes are more popular than usual within your niche?

Here comes one of Google’s great tools for digital marketing: Google Trends.

In this article, I will tell you what Google Trends is and how you can use this tool to improve the SEO of your website and thus attract more visits.

What are Google Trends and what is it for?

Google Trends is a free Google tool that allows you to compare when and how often people click on certain keywords or topics on Google.

You can compare certain periods of time, regions and languages. You can also see related topics and searches.

How do the results compare through Google Trends?

1. Go to https://trends.google.nl/trends/?geo=en
2. Enter a search term or topic.
3. Press Enter.
4. You can also add another search term to compare and/or adjust the country, period, category, etc., as desired.

Google Trends, below, shows the relative results for each query you make, there is no absolute data such as Google Keyword Planner (another practical tool for SEO).

what do I want to say with that?

Google Trends examines the relative popularity of the search term entered.

The popularity of the search term is compared with the total number of searches possible during the period and for the location, you choose and are placed on a scale of 0 to 100.

In other words: the figures in the Google Trends charts indicate the search interest in relation to the highest value in the chart for the region and the corresponding time period.

A value of 100 is the maximum popularity of that term. A value of 50 means that the term, at that specific time or in that specific region, is half popular. A score of 0 means that there is not enough data available for this term.

Google Trends only shows data for popular terms, so low-volume search terms appear as “0”. Repeated searches by the same person are also not counted.

Ways to boost your SEO strategy with Google Trends

Apart from giving us information about search trends and keywords, the tool can be very useful to enhance the SEO of our websites, here are several ways to do it.

1. Discover and respond to seasonal trends.

The total number of searches per month for a term is called ” search volume “. Many of the search volumes for certain keywords are seasonal or seasonal.

For example, in the months where it is warmer, there will be more searches for “women’s swimsuits” than in the cold months. It seems logical, doesn’t it? Well, there are many companies that do not take it into account. Look at this graph with trends of the last 5 years, those peaks are the summer months.

Is it your company or are your seasonal products and services?

You can easily discover it through Google Trends when people are more and less looking for those keywords you can respond to them in a practical way.

With this information, you can already enhance your most relevant pages or blog articles on those topics 2 to 3 months before the peaks. This way, it gives Google the time it takes to crawl your pages and display them in the search results higher and higher.

You can even help those pages by carrying ads or social media traffic during the peaks.

2. Avoid SEO errors

The keyword search is a critical part of any SEO strategy, and there are tools specific keywords for search volume, SEMrush or Keyword Planner of Google, for example.

They are very practical, but the monthly search volumes that represent these tools for a given keyword can sometimes give a distorted image if, for example, that search term is very popular geographically.

This example is very clear, “beach flip flops” can have many searches, but look at the interest, 4 Mediterranean communities, and the rest of the coastal communities? Perhaps in the north, they have another name that we have not taken into account.

If you start doing an SEO campaign in certain communities, they may not be relevant to that keyword, so you will have to search for synonyms or another way to call these products.

You can check through Google Trends if the theme or keyword you have chosen is useful for all the places you want to reach with your SEO strategy.

3. Find new keyword ideas

I know it seems obvious, but apart from detecting trends we can find other related keywords, if you enter a search term in Google Trends, you can see in the “Related Topics” and “Related queries” many relevant topics or new ideas of keywords.

Using keyword tools such as the aforementioned SEMrush or Google Keyword Planner you can find out the actual volume of searches and competition for these terms.

4. Discover where there is a lot of demand for your business

Through Google Trends. You can see where (countries, cities, and regions) the search terms are the most popular and where there is the greatest demand for the products and services you offer.

This is where you can focus on responding through local SEO, and also through targeted ads on social networks and Google Ads.

On the other hand, you can also see how the search interest of a term is different in different countries, as you can see in the example, the keyword “online printers”, a very Anglo-Saxon term, has greater interest in countries such as Belgium or Switzerland, more than in the United Kingdom itself.

 

You can even make even more advanced filters, comparing the same term in several countries.

5. Find out the trends of other Google sites and boost your SEO

With the use of Google Trends you can also check the popularity of search terms in different Google networks :

If you do not know, YouTube is, after Google, the world’s largest search engine and owned by Google, but that does not mean that people look exactly the same on both channels.

Compare the search interest without a doubt both in the “Web Search” and “YouTube Search“. This way you can anticipate certain video trends, the SEO of your videos can improve and add the strategy to the whole of your marketing campaigns.

6. Discover why blog articles attract fewer visitors

Do you wonder why a blog post, which once got a lot of traffic, is currently not doing it? It’s time to check with Google Trends!

If you put the subject or the target keywords of your blog post on Google Trends, you can see if there is a downward trend in the popularity of these search terms and/or the subject.

Specific search terms sometimes fall in popularity, but variants do not, you can consider updating your blog with new or different alternatives.

Conclusions about Google Trends

Google Trends presents a series of useful features that you can adopt to obtain valuable information about your content and thus be able to design your SEO strategy accordingly. What is even more interesting is the fact that it is a free tool, which of course complements other payments.

Therefore, be sure to use it so that your web page appears in the top positions of Google.

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Windows 10 Main Features

Bryan Nesbit

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What are the main features of Windows 10

Windows 10 has the more powerful Start menu, apps for any device, a new web browser and being able to work with several programs at the same time on the screen are just some of the new features of the operating system that can be downloaded for free from today

Windows 10 is a fact and from today, gradually, millions of users in 190 countries began to receive it on their computers and tablets.

Officially introduced months ago, Windows 10 is Microsoft’s strongest bet to reposition itself in the world of mobility. It is that the system adapts to practically any electronic device.

Windows 10 wants the user to have the same system, regardless of the device used at all times: tablet, laptop, or phone, just to mention a few.

Calvo recalled that users of Windows 7, Windows 8.1 and Windows Phone 8.1 will be able to update their systems to the new version of Microsoft’s operating system for free during the first year after its launch, thus making the Windows 10 license theirs forever.

News Start

The first thing users will see is the renewed Start menu, which offers a simple display of the most used applications or the most recently viewed documents.

The menu will also offer suggestions, the recently added apps, and the possibility of pinning them to have them at hand. It also has a search engine, the complete list of installed apps, and Live Tiles, that is, windows constantly updating with new emails, the weather, or any application activity.

“If your Start menu starts to look messy, try moving some of your anchored apps within a group of similar items. Just move a tile into free space, and when a gray divider bar appears, drop the tile. Then move more tiles inside or outside the group according to your needs. You can also remove them by right-clicking on the tile and selecting ‘unpin from start’, “Microsoft said.

Universal apps and continuity

The various app stores will become available in only one, now called Windows Store. The change has an explanation: the apps will be universal, that is, they will work on any compatible device.

On the other hand, Windows 10 will provide a consistent platform on all devices. “Continuum allows you to transform devices, with the elegant transition from a tablet to a PC and vice versa, as well as having an enriching desktop experience on Windows Phone,” said Microsoft.

For example, according to Calvo, in the case of a 2-in-1 device, just by removing the keyboard cover, the system automatically recognizes that it works in tablet mode and adjusts the functionalities to use it in the most optimal and natural way.

Notifications

To the right of the screen will be the notification center, space where you can find email alerts, settings, alerts and instant messages in the same view, as well as buttons to activate functions such as Wi-Fi activation with a single click. , location, among others.

“The user shouldn’t be surprised when their icon changes color when they have updates they haven’t previously reviewed,” Microsoft said.

The desktop, more useful than ever

Windows 10 lets you group up to 4 applications in one place and see all open tasks in one view. Even something already present in other systems finally lands in Windows natively: now it is possible to create virtual desktops, ideal for when more space is needed or the user wants to concentrate specific programs for different projects.

To group up to four applications on the screen it is necessary, once opened, drag them to the corner of the screen you want. Windows will suggest how you can fill in the gaps with other open applications.

How to keep the desktop under control? By clicking on the Task View icon in the taskbar, all open apps, documents and files appear on the screen. From there you can choose what to do, either close them or create the aforementioned virtual desktops by clicking on the option that appears in the right sector under the screen.

Virtual desktops are ideal for bundling programs and applications geared to a particular task. For example, you can have one for everyday work with Office, mail and navigation, and another for entertainment, where you can place messages, music, and videos.

Edge

Microsoft Edge is a browser designed to carry out online activities in new ways. It offers the possibility of writing annotations on a web page, the ability to share, and the reading view.

With Cortana integrated, Microsoft Edge provides results and content according to the interests and preferences of the user. “Fast, fluid, and personal, Microsoft Edge enables people to focus only on content relevant to them and actively participate on the web,” the company said.

Window 10 with Biometrics Feature

Biometric recognition, including 3D facial recognition if the equipment includes a camera, is another functionality of the new system, with Windows Hello, which recognizes the owner of the device and allows it to demonstrate its identity also without keys.

It currently works in three ways: face, iris, and fingerprint, and includes an infrared and 3D meter.

With Windows Hello it is possible to configure the PC camera so that the user can access the system through facial recognition. If the equipment has a biometric fingerprint reader, it can also be configured without any additional software.

Regarding security, the recognition data is not transmitted via the web, the system uses asymmetric cryptography or stores the data locally on the hardware. So Hello is fully compliant with enterprise-level security standards.

Talk to the PC

Windows 10 also adds Cortana, a digital assistant that learns user preferences to offer relevant recommendations, quick access to information, and important reminders by voice or keyboard. Microsoft clarified that it is capable of telling jokes.

Cortana will not be initially available in Argentina. It is expected to arrive in a few months.

The Windows Hello system will allow you to log into a PC without a password, providing instant access using biometric authentication.

Games

Meanwhile, Xbox on Windows 10 brings the Xbox Live gaming network to both Windows 10 PCs and tablets. “People can communicate with their friends on Windows 10 PCs and Xbox One while playing on PC and sharing content via Game DVR. People can also stream games directly from their Xbox One console to their Windows 10 PC or tablet at home. Games developed for DirectX 12 in Windows 10 will experience speed, efficiency, and capacity improvements graphics, “the company ended.

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5 ELECTRIC CARS THAT WE COULD SEE IN THE FUTURE!

Larry Segura

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5 ELECTRIC CARS THAT WE COULD SEE IN THE FUTURE

Electric cars are exploding… well, the sale of electric vehicles. If the vehicles themselves exploded, it would be much more worrying.

The fact remains that between 2015 and 2019, the number of electric vehicles in Quebec increased from 8,000 to 66,000. It remains very little compared to the total number of vehicles on the roads, but one would think that as manufacturers make more models available, this number will increase.

Moreover, during the last CES (Consumer Electronics Show), many companies came to present new models of electric cars that we may (or may not) see on our roads in the coming years.

Here are 5 new electric cars that we could see in the future!

 

Sony’s mystery car

Sony Yes, you read that right, Sony. The same company behind the Walkman and the Playstation.

The Japanese company caused general surprise by presenting a car in Las Vegas earlier this month.

Even if the prototype is very finished, the company does not want to start selling cars, however. It was rather to present Vision-S, the electronic platform developed by the company.

Thanks to this, cars equipped with Vision-S could for-example offer assisted driving (the car would automatically detect pedestrians, cars and other obstacles and adjust for you), in addition to offering 360-degree audio worthy of larger cinema, which fits well with the many screens with which the car is fitted.

In short, you won’t see the Sony car (which doesn’t even have a name) on the roads anytime soon. But the technology it contains is likely to arrive at dealerships soon.

 

BMW iNext

BMW

This is a vehicle that you are more likely to see on the road.

This fully electric SUV developed by BMW is a true techno machine.

Not only is the vehicle electric, but it will take full advantage of the 5G network, which will allow it to be connected to the Internet at an extremely fast speed.

What does it change? The connection speed will allow the autopilot to be even more efficient, it will be possible to play online video games directly in the car, in addition to allowing access to the satellite network for all passengers, wherever the car is.

As long as you don’t play video games while driving!

 

The Segway S-Pod

Segway

Well, ok, it’s not exactly a car, but it’s so intense that I have no choice but to talk about it.

Segway, the company behind the kind of electric scooter of the same name, has just unveiled an electric chair that uses the same technology.

The chair balances itself, and you just need to press the joystick installed in the armrest to steer your machine.

Apparently, the chair is extremely comfortable, in addition to being fast (top speed of almost 40 km / h!).

It is designed for indoor and outdoor travel. But let’s be honest, it will mainly serve to take us for Professor Xavier.

 

Rivian R1T

Rivian

These newcomers to the automotive world have been talked about this year with the Rivian R1T, a fully electric “pick-up”.

The characteristics are impressive: power of 750 horsepower and acceleration from 0 to 100 km / h in 3 seconds.

But we also learned at CES that the car will be equipped with Alexa, Amazon’s personal assistant. In particular, you can use voice commands to play music or make calls, but you can also control the car, by adjusting the temperature or lowering the windows, for example.

 

Fisker Ocean

Daniel Golson / Roadshow

Another fairly young manufacturer in the industry (its first car was marketed in 2007), Fisker now offers the Ocean, an SUV that claims to be the most eco-responsible vehicle in the world.

Not only is the vehicle fully electric, but the interior is made of vegan materials, the carpet is recycled, even the rubber used to make the tires will be reused.

In addition, the vehicle is cheaper than its equivalent at Tesla, with a suggested retail price of US $ 37,500, or about $ 49,000 Canadian.

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Gmail blocks an average of 18 million coronavirus-related malicious emails per day, according to Google

Larry Segura

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Last week, Google blocked millions of emails related to the coronavirus whose recipients were Gmail users. The company itself has announced it in an article published on its corporate blog this Thursday.

“Last week we saw 18 million emails daily that contained malicious programs and phishing and were related to COVID-19. To this is added the more than 240 million daily spam messages that are related to the pandemic,” says the technological in his post.

Google claims to be blocking most of these messages, but it also warns users of its email that hackers have been trying to “get a profit from the fear and uncertainty surrounding the pandemic. ” Still, phishing attempts are nothing new, but they have now adapted to the current situation.

Hackers have tried to take advantage of Gmail users in a number of ways: They have been posing as health authorities like the World Health Organization to request “fraudulent donations or distribute malware “, and have impersonated government agencies to take advantage of companies that awaiting confinement or telework orders or aids.

Google is working to protect its users against these hacking attempts by “proactively monitoring all  COVID-19 related malware  that we detect in our systems and workflows.”

The tech company has also recommended that its users do a complete review of their cybersecurity and avoid downloading files from unfamiliar sources, using the ability to preview documents within the email itself — which can help prevent them from downloading malicious programs automatically.

He has also asked that it be verified that the links that appear in the received emails direct to the site to which they claim to direct. Gmail users can report spam or malware emails, which will help the platform automatically block them in the future.

Phishing and fraud attempts have grown during the pandemic as hackers have seen how they can take advantage of people’s fears during the coronavirus crisis. So far this year,  the United States Federal Trade Commission has already received more than 15,000 complaints related to the coronavirus for fraud or scams. Americans’ losses are up to $ 12 million.

Another target for hackers is also companies that may have a less secure IT infrastructure in times of teleworking. Proofpoint cybersecurity researchers have warned of historic growth in corporate email fraud attempts. Cybercriminals are taking advantage of the coronavirus to try to steal information.

“Cybercriminals have sent waves of emails ranging from a dozen to 200,000 each time, and the number of active campaigns continues to grow,” said Sherrod DeGrippo, Proofpoint’s senior director for cyber threat prevention and investigation.

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