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What is Google Trends and how can you help me in my SEO strategy?

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Do you want to attract more customers with your positioning campaigns? Google Trends is one of Google’s tools that will help you deliver relevantly, quality, and useful content for your target audience. What are Google Trends and how can you help me in my SEO strategy?

You must give information related directly to your own company, products or services. Otherwise, it doesn’t make much sense to create content that is not of value to your business, right?

If users do Google searches on the topics you have written, in the best case you will appear on the first page of the search results with the possibility of taking more clicks, that is, visits to your page.

[adinserter name = »Block 2 ″]But how do you know what keywords and topics your audience is looking for in Google?

And what keywords or themes are more popular than usual within your niche?

Here comes one of Google’s great tools for digital marketing: Google Trends.

In this article, I will tell you what Google Trends is and how you can use this tool to improve the SEO of your website and thus attract more visits.

What are Google Trends and what is it for?

Google Trends is a free Google tool that allows you to compare when and how often people click on certain keywords or topics on Google.

You can compare certain periods of time, regions, and languages. You can also see related topics and searches.

How do the results compare through Google Trends?

1. Go to https://trends.google.nl/trends/?geo=en
2. Enter a search term or topic.
3. Press Enter.
4. You can also add another search term to compare and/or adjust the country, period, category, etc., as desired.

Google Trends, below, shows the relative results for each query you make, there is no absolute data such as Google Keyword Planner (another practical tool for SEO).

what do I want to say with that?

Google Trends examines the relative popularity of the search term entered.

The popularity of the search term is compared with the total number of searches possible during the period and for the location, you choose and are placed on a scale of 0 to 100.

In other words: the figures in the Google Trends charts indicate the search interest in relation to the highest value in the chart for the region and the corresponding time period.

A value of 100 is the maximum popularity of that term. A value of 50 means that the term, at that specific time or in that specific region, is half popular. A score of 0 means that there is not enough data available for this term.

Google Trends only shows data for popular terms, so low-volume search terms appear as “0”. Repeated searches by the same person are also not counted.

Ways to boost your SEO strategy with Google Trends

Apart from giving us information about search trends and keywords, the tool can be very useful to enhance the SEO of our websites, here are several ways to do it.

1. Discover and respond to seasonal trends.

The total number of searches per month for a term is called ” search volume “. Many of the search volumes for certain keywords are seasonal or seasonal.

For example, in the months where it is warmer, there will be more searches for “women’s swimsuits” than in the cold months. It seems logical, doesn’t it? Well, there are many companies that do not take it into account. Look at this graph with trends of the last 5 years, those peaks are the summer months.

Is it your company or are your seasonal products and services?

You can easily discover it through Google Trends when people are more and less looking for those keywords you can respond to them in a practical way.

With this information, you can already enhance your most relevant pages or blog articles on those topics 2 to 3 months before the peaks. This way, it gives Google the time it takes to crawl your pages and display them in the search results higher and higher.

You can even help those pages by carrying ads or social media traffic during the peaks.

2. Avoid SEO errors

The keyword search is a critical part of any SEO strategy, and there are tools specific keywords for search volume, SEMrush or Keyword Planner of Google, for example.

They are very practical, but the monthly search volumes that represent these tools for a given keyword can sometimes give a distorted image if, for example, that search term is very popular geographically.

This example is very clear, “beach flip flops” can have many searches, but look at the interest, 4 Mediterranean communities, and the rest of the coastal communities? Perhaps in the north, they have another name that we have not taken into account.

If you start doing an SEO campaign in certain communities, they may not be relevant to that keyword, so you will have to search for synonyms or another way to call these products.

You can check through Google Trends if the theme or keyword you have chosen is useful for all the places you want to reach with your SEO strategy.

3. Find new keyword ideas

I know it seems obvious, but apart from detecting trends we can find other related keywords, if you enter a search term in Google Trends, you can see in the “Related Topics” and “Related queries” many relevant topics or new ideas of keywords.

Using keyword tools such as the aforementioned SEMrush or Google Keyword Planner you can find out the actual volume of searches and competition for these terms.

4. Discover where there is a lot of demand for your business

Through Google Trends. You can see where (countries, cities, and regions) the search terms are the most popular and where there is the greatest demand for the products and services you offer.

This is where you can focus on responding through local SEO, and also through targeted ads on social networks and Google Ads.

On the other hand, you can also see how the search interest of a term is different in different countries, as you can see in the example, the keyword “online printers”, a very Anglo-Saxon term, has greater interest in countries such as Belgium or Switzerland, more than in the United Kingdom itself.

You can even make even more advanced filters, comparing the same term in several countries.

5. Find out the trends of other Google sites and boost your SEO

With the use of Google Trends you can also check the popularity of search terms in different Google networks :

If you do not know, YouTube is, after Google, the world’s largest search engine and owned by Google, but that does not mean that people look exactly the same on both channels.

Compare the search interest without a doubt both in the “Web Search” and “YouTube Search“. This way you can anticipate certain video trends, the SEO of your videos can improve and add the strategy to the whole of your marketing campaigns.

6. Discover why blog articles attract fewer visitors

Do you wonder why a blog post, which once got a lot of traffic, is currently not doing it? It’s time to check with Google Trends!

If you put the subject or the target keywords of your blog post on Google Trends, you can see if there is a downward trend in the popularity of these search terms and/or the subject.

Specific search terms sometimes fall in popularity, but variants do not, you can consider updating your blog with new or different alternatives.

Conclusions about Google Trends

Google Trends presents a series of useful features that you can adopt to obtain valuable information about your content and thus be able to design your SEO strategy accordingly. What is even more interesting is the fact that it is a free tool, which of course complements other payments.

Therefore, be sure to use it so that your web page appears in the top positions of Google.

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2 strategies for choosing the managed services you require

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Today, companies from different industries are familiarizing themselves and turning to collaboration agreements with managed service providers for the management of certain IT functions, particularly email hosting, customer relationship management (CRM), storage, backup and network recovery and monitoring.

The approach and use of managed services emerges as a preventive tool in terms of management and the risk of losing control over company technologies. The business world changes drastically, regardless of the deployment of solutions focused on the rapid resolution of problems in technology; For this reason, it is necessary to have an expert in administration that supports the requirements of the business and the current environment.

Managed services have been around for a long time, but adoption has been relatively low: just a year ago, only 3 in 10 organizations had an IT management partner, but more than two-thirds have used a provider in the past. last 12 months.

Why have a managed service provider?

It’s easier to respond to IT demands and complexities when you have the right support experts. Keeping up with maintenance costs, multiple hardware and software vendors, and increasing demands for stable system applications for end-user performance takes time and a high level of expertise. Having a managed service provider can produce significant benefits for your business:

  • Improving the efficiency and reliability of IT operations is a primary driving factor in having a managed service provider. According to the most recent CompTIA’s Fourth Annual Trends in Managed Services Study , 56% of companies with 100 or more employees and 47% of companies with fewer than 100 employees consider that a management ally streamlines processes in supporting the IT needs of the business.
  • Increased security and compliance are key factors for 38% of companies of all sizes. Savings and investment returns are a determining factor for 33% of companies with 100 or more employees and for 28% of companies with fewer than 100 employees.

1. Find a service provider to suit you

Part of the problem between the approach and the adoption of managed services lies in the definition and role that this type of providers is generating in the industry. In these days of software-as-a-service (SaaS), customers (and sometimes providers) remain unclear about what actually constitutes a managed mis webmail login.

Some vendors offer a portfolio of services focused on managing data analysis, business intelligence, and advanced application monitoring. There is currently a growing demand in these areas, but most vendors are looking to extend solutions beyond software management and network infrastructure.

While it’s true that the managed services community hasn’t done the best job communicating the benefits to users, the fact that usage has nearly doubled in the last year suggests that they have already started.

2. Partners, not replacements

It is important to note that while companies increasingly rely on external vendors to cover a portion of their IT needs, medium-sized projects generally complement each other rather than replace the technology needs they require.

Few of these companies contemplate ditching their IT staff just because they join a managed service provider. Instead, especially in large companies, they make the perfect mix between the IT department and the external service team; a merger that adds a strategic vision to the companies and that translates into a win-win relationship.

This also highlights the reasons why organizations turn to managed service providers. Customers are looking for additional benefits such as generating income and helping the business become more efficient. Even security has gone from being an obstacle to the use of services to a reason to have a team of specialists. Companies have changed their views on security as it has become clear that security issues are often the result of human error on the part of internal staff.

In short, the acceleration and demand of IT processes forces companies to turn to the search for a specialist to help solve problems. The growth of the market and the arrival on the scene of management providers offers a complete scenario for the integration of services focused on profitability and use of technology, without forgetting the business model of companies and the requirements in terms of IT.

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Do you have to do work at home? These 6 Applications Will Help You

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Given the situation, in which there are government provisions for social isolation to safeguard public health, we are faced with the dilemma of how to continue our activities, especially if we cannot stop our work.

Remote work or home office has been driven in recent weeks by the appearance of the COVID-19 virus, but this work strategy has been applied by many companies worldwide for several years, and it is not limited to large companies since there are many free and paid tools that help us carry out our daily tasks and that any business or SME could use.

It is time to apply technology and implement digital means of communication so as not to neglect our tasks. Before starting, you must bear in mind that the basis of all remote communication is the internet, so make sure you have good connectivity and equipment capable of supporting smooth online communication.

There are many applications depending on the activity you want to carry out, both to organize or organize your team, make video conferences, inter-area communication or documentation exchange. We can find paid and free applications, in both cases all very functional and useful.

Implementing remote work in an organization requires three fundamental aspects as a leader and as an individual:

-As an individual: Establish personal work habits and routines, and agree with the team.

-As a leader, establish agreements, habits, expectations, and routines with the team.

-Have the appropriate technology and systems.

Do you have to do work at home? Take note of these 6 applications that will help you better manage and organize your business from home.

1.  Microsoft Teams

Microsoft Teams on a platform created by Microsoft that makes work easier for companies.

This tool has a free and paid version, the free one being quite complete. It allows you to enable chats by work teams, and you can quickly share files and documents. It also gives you the possibility of videoconferencing with anyone inside or outside your organization, so that you don’t miss a meeting.

No matter where you are, you or your team can register activities, chat, create groups, make calls and much more!

Also inviting your team to join is as simple as sharing a link with the invitation.

2.  Slack

It is a communication tool for teams, it does not have a free version, its plans are accessible and start at  $ 6.67 per month per person.

With Slack, it is very easy to organize conversations by teams and allows you to share all kinds of files, from Word, PDF, Excel to multimedia files.

It is one of my favorite tools since it also allows video calls between multiple users in your organization and even sharing your screen, in case you have to make a presentation.

You can also activate notifications so that you do not miss any conversation and you can use it both in its online version, the desktop version, and mobile app.

It can also be connected with other platforms. If you need to have excellent communication with your team, Slack is a good option.

3.  Google Drive

Google Drive is a service for storing your information in the cloud. In a very simple way, you can upload all kinds of files and share them with more members of your company. One of the great benefits is that since all the information is in the cloud, you can have it anytime, anywhere, as long as you have an internet connection.

Another great advantage is that it allows other people to edit, comment or view the files you share in real-time.

All users have a free space if you want to have more storage for your company you can expand your plan to a paid one.

4.  Trello

Trello is a platform that allows you to work collaboratively, assigning tasks, delivery time, comments and progress.

It allows you to organize workflows and projects, if someone from your team finishes with the assigned they will be able to mark the completion of the task, in this way it is easy to be able to monitor the progress or objectives set.

Best of all, it is a free application,  so if you haven’t tried it yet, it’s time to get the most out of it so that your projects don’t get stuck.

5. Hangouts

Hangouts is a cross-platform communication application. It will allow you to initiate voice calls or video calls for free, both from the computer, through its extension that is downloaded from Google or through your cell phone, through its app.

On mobile, it is compatible with both Android and IOS and it also connects directly to Gmail, being a very light application and above all easy to use, which will help to maintain fluid communication with members of your team.

It is a free application and a good alternative to the classic Skype, Zoom Meeting or WhatsApp.

6.  Workplace

The workplace is a business-type social network. It enables companies to connect, communicate, and collaborate with each other. It is designed for businesses of all sizes, also if you use Facebook, as its use will be very familiar to you since it has a similar interface, where you can find news, groups, messages, and events.

This application has the Standard version that is free and also with its paid version for large organizations. Also, you do not need to have a personal Facebook account to use this application, they are completely independent.

Another advantage is that in the free version, you are the owner of the content that you publish and share, although the Facebook Community Rules apply. You also have the option to delete or deactivate your account at any time.

Don’t let social isolation stop you and take advantage of these applications and technology so you don’t neglect any aspect of your business. Not being in the same physical space should not be limited to stop communication between all the collaborators of your company and above all to stop performing essential functions within your organization.

Communication and coordination by digital means is a good alternative to use in these times of contingency, but it could also be applied as a permanent work policy.

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Digital Marketing, a Powerful Tool for Online Marketing

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The Internet has become an essential communication channel in the design of marketing strategies, both for B2B companies (trade between companies) and B2C (trade with consumers). However, some heads of SMEs hesitate to use digital marketing tools, sometimes for lack of time, but especially for lack of knowledge.

Let’s demystify internet marketing.

WHAT IS DIGITAL MARKETING?

Digital marketing is all the activities carried out by businesses on the Internet. This includes websites, blogs, social media, online advertising, and newsletters. Given the speed at which the Internet is evolving, a definition of digital marketing must be broad and inclusive.

WHY DIGITAL MARKETING?

Digital marketing: being present for its customers

One of the principles of modern marketing is to be present where customers are most likely to consume and to provide them with content that meets their expectations. However, according to recent data, we note that:

  • 70% of adult Quebec consumers research the Internet before purchasing a product or service;
  • 50% of adult consumers buy products online. The Quebec market was estimated at $ 6.6 billion in 2014;
  • 23% of online purchases were made through a search in a search engine;
  • 5% of online purchases come directly from social media.

Thus, Quebec consumers are connected to the Internet, have already integrated into their online shopping habits, and now, their information search process involves research and comparison of products online. On the Internet, in social media, in particular, consumers reproduce the phenomenon of word of mouth, but on a larger scale. It has, therefore, become essential for companies selling to individuals to be present online in order to be found.

The logic is the same for companies selling to other companies. According to a Statistics Canada survey, we learn that in 2013, 47% of Canadian businesses bought products or services online. The market value is considerable: $ 136 billion!

In addition, these companies have a purchasing behavior similar to that of consumers: they carry out online research, inform themselves and make decisions based on the information obtained. In this case, too, your business must be visible on the Internet to be found.

To be visible, you must first know what consumers want. This is the stage of strategic thinking.

STRATEGIC THINKING

Before embarking on the acquisition of digital marketing tools, it is essential to take a moment to reflect and a game plan:

  • who are your clients?
  • What are their needs?
  • What are their purchasing behaviors, especially on the internet?
  • What are your competitive or competitive advantages?
  • What are your goals?

This reflection will allow you to identify with better precision the tools to use to effectively reach your customers and, above all, to engage with them a constructive conversation which will ultimately allow you to generate sales.

Once you have identified the most effective communication needs and channels to reach your customers, you need to determine the content that will generate the most engagement from them.

CONTENT, KEY TO DIGITAL MARKETING

Creating relevant content is one of the keys to digital marketing. Consumers who search the Internet are looking for information to answer a problem, not advertisements. It is therefore essential that the content that your business creates meets at least one customer need.

The idea behind creating content is simple: it’s about establishing your credibility in your area of ​​expertise. In other words, it’s about creating your trademarkThus, consumers who do not know you can discover you, start a relationship of trust with your brand, and ultimately, this relationship may lead to a sale.

With clients, the content you create will consolidate your positioning, thus facilitating their loyalty.

SOME DIGITAL MARKETING TOOLS

Blog or website?

A blog is a website in itself. The difference with the site lies in its dynamism: while the website is not very interactive, the blog is designed for your business to publish content on it, be it articles, videos or infographics. This is the focal point of your digital marketing strategy

Online Store

The online store is used to sell your products on the Internet. In a way, it completes your “place” strategy in your marketing plan by reaching customers who prefer to shop online.

Social media

Consumers are very active in social media, especially on Facebook and Youtube. There are a lot of them and each of the social media plays an interesting role. Their proper use is based on strategic thinking you have done.

Newsletters

Info letters (newsletter) are a preferred tool in your strategies. Your customers, by giving you their email, give you permission to send them relevant information. Often, the newsletter is produced from your website and it lands directly with your customers, which social media also fails to achieve directly.

Online advertising

Google AdWords and Facebook offer tools to publicize your business that work very well, in the sense that their tools allow you to distribute your advertisements by reaching your target customers with great precision and at a significantly lower cost than in traditional media. Advertising can be used to attract consumers to your website and put them in interaction with the content.

In summary, the central pillar of a good digital marketing strategy is your customers. In today’s world, the companies that stand out among their customers are those that have established a strong positioning for their brand in the channels where their consumers are most receptive: digital marketing tools.

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