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What is Google Trends and how can you help me in my SEO strategy?

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Do you want to attract more customers with your positioning campaigns? Google Trends is one of Google’s tools that will help you deliver relevantly, quality, and useful content for your target audience. What are Google Trends and how can you help me in my SEO strategy?

You must give information related directly to your own company, products or services. Otherwise, it doesn’t make much sense to create content that is not of value to your business, right?

If users do Google searches on the topics you have written, in the best case you will appear on the first page of the search results with the possibility of taking more clicks, that is, visits to your page.

[adinserter name = »Block 2 ″]But how do you know what keywords and topics your audience is looking for in Google?

And what keywords or themes are more popular than usual within your niche?

Here comes one of Google’s great tools for digital marketing: Google Trends.

In this article, I will tell you what Google Trends is and how you can use this tool to improve the SEO of your website and thus attract more visits.

What are Google Trends and what is it for?

Google Trends is a free Google tool that allows you to compare when and how often people click on certain keywords or topics on Google.

You can compare certain periods of time, regions, and languages. You can also see related topics and searches.

How do the results compare through Google Trends?

1. Go to https://trends.google.nl/trends/?geo=en
2. Enter a search term or topic.
3. Press Enter.
4. You can also add another search term to compare and/or adjust the country, period, category, etc., as desired.

Google Trends, below, shows the relative results for each query you make, there is no absolute data such as Google Keyword Planner (another practical tool for SEO).

what do I want to say with that?

Google Trends examines the relative popularity of the search term entered.

The popularity of the search term is compared with the total number of searches possible during the period and for the location, you choose and are placed on a scale of 0 to 100.

In other words: the figures in the Google Trends charts indicate the search interest in relation to the highest value in the chart for the region and the corresponding time period.

A value of 100 is the maximum popularity of that term. A value of 50 means that the term, at that specific time or in that specific region, is half popular. A score of 0 means that there is not enough data available for this term.

Google Trends only shows data for popular terms, so low-volume search terms appear as “0”. Repeated searches by the same person are also not counted.

Ways to boost your SEO strategy with Google Trends

Apart from giving us information about search trends and keywords, the tool can be very useful to enhance the SEO of our websites, here are several ways to do it.

1. Discover and respond to seasonal trends.

The total number of searches per month for a term is called ” search volume “. Many of the search volumes for certain keywords are seasonal or seasonal.

For example, in the months where it is warmer, there will be more searches for “women’s swimsuits” than in the cold months. It seems logical, doesn’t it? Well, there are many companies that do not take it into account. Look at this graph with trends of the last 5 years, those peaks are the summer months.

Is it your company or are your seasonal products and services?

You can easily discover it through Google Trends when people are more and less looking for those keywords you can respond to them in a practical way.

With this information, you can already enhance your most relevant pages or blog articles on those topics 2 to 3 months before the peaks. This way, it gives Google the time it takes to crawl your pages and display them in the search results higher and higher.

You can even help those pages by carrying ads or social media traffic during the peaks.

2. Avoid SEO errors

The keyword search is a critical part of any SEO strategy, and there are tools specific keywords for search volume, SEMrush or Keyword Planner of Google, for example.

They are very practical, but the monthly search volumes that represent these tools for a given keyword can sometimes give a distorted image if, for example, that search term is very popular geographically.

This example is very clear, “beach flip flops” can have many searches, but look at the interest, 4 Mediterranean communities, and the rest of the coastal communities? Perhaps in the north, they have another name that we have not taken into account.

If you start doing an SEO campaign in certain communities, they may not be relevant to that keyword, so you will have to search for synonyms or another way to call these products.

You can check through Google Trends if the theme or keyword you have chosen is useful for all the places you want to reach with your SEO strategy.

3. Find new keyword ideas

I know it seems obvious, but apart from detecting trends we can find other related keywords, if you enter a search term in Google Trends, you can see in the “Related Topics” and “Related queries” many relevant topics or new ideas of keywords.

Using keyword tools such as the aforementioned SEMrush or Google Keyword Planner you can find out the actual volume of searches and competition for these terms.

4. Discover where there is a lot of demand for your business

Through Google Trends. You can see where (countries, cities, and regions) the search terms are the most popular and where there is the greatest demand for the products and services you offer.

This is where you can focus on responding through local SEO, and also through targeted ads on social networks and Google Ads.

On the other hand, you can also see how the search interest of a term is different in different countries, as you can see in the example, the keyword “online printers”, a very Anglo-Saxon term, has a greater interest in countries such as Belgium or Switzerland, more than in the United Kingdom itself.

You can even make even more advanced filters, comparing the same term in several countries.

5. Find out the trends of other Google sites and boost your SEO

With the use of Google Trends you can also check the popularity of search terms in different Google networks :

If you do not know, YouTube is, after Google, the world’s largest search engine and owned by Google, but that does not mean that people look exactly the same on both channels.

Compare the search interest without a doubt both in the “Web Search” and “YouTube Search“. This way you can anticipate certain video trends, the SEO of your videos can improve and add the strategy to the whole of your marketing campaigns.

6. Discover why blog articles attract fewer visitors

Do you wonder why a blog post, which once got a lot of traffic, is currently not doing it? It’s time to check with Google Trends!

If you put the subject or the target keywords of your blog post on Google Trends, you can see if there is a downward trend in the popularity of these search terms and/or the subject.

Specific search terms sometimes fall in popularity, but variants do not, you can consider updating your blog with new or different alternatives.

Conclusions about Google Trends

Google Trends presents a series of useful features that you can adopt to obtain valuable information about your content and thus be able to design your SEO strategy accordingly. What is even more interesting is the fact that it is a free tool, which of course complements other payments.

Therefore, be sure to use it so that your web page appears in the top positions of Google.

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World’s 10 Most Expensive Laptops

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ten most expensive laptops.

The evolution of technology has surprised humanity. There is no more requirement for an old desktop computer. The most expensive laptops (Gaming Laptops) have taken their place. Technology becomes cheaper when it gets excessive use. But, the applications make a device expensive. If a laptop is high-priced, the first and foremost feature is to ensure security from cyber theft.

The advancement of Artificial Intelligence shows that there will be more and more expensive, smarter, and rugged laptops developed shortly.

A laptop has several features. Everyone may define the expensiveness of laptops differently. One may consider the gold or diamond plating the essential element that makes it expensive. The other may take its power as a critical characteristic. But the price is a vital feature in the perspective of expensiveness.

Let us see the top ten most expensive laptops.

1. MJ’s Swarovski & Diamond Studded Notebook

MJ’s Swarovski & Diamond Studded Notebook is number 1 as the most expensive laptop in the world. Its price is 3.5 million US Dollars. Now, what makes it costly? Its body is gold and diamond plated. Its colour is black and white. Its other expensive versions include Sony Vaio BlackWood, Asus Lamborghini Platinum Crocodile, ASUS Epic VIP Swarovski, and Acer Ferrari Gold Python. It contains high-priced leather, such as croc or snakeskin, luxury gadgets accessories, and a gold-coloured mouse.

2. Luvaglio: one million dollar laptop

Luvaglio is the world’s second most expensive laptop, costing 1 million US Dollars. There are diamonds embedded in the body of this laptop. Its memory is 128 GB and is available in metal as well as wood. It comes with ten years warranty. Its screen is 17”, having a self-cleaning feature. The Luvaglio laptop supports fingerprint ignition, thus providing complete security from theft or misuse. It powers on/off from a diamond button. It is a fully customized laptop, i.e., the user can set the design, specs, and material according to his own choice.

3. Tulip EGO Diamond

A Dutch company has specifically designed the Tulip EGO Diamond laptop for those who can afford it. It is worth 355k US Dollars. Its memory is 160 GB, RAM is 2 GB, and the processor is AMD. It is made up of white-colored golden plates of solid palladium and eighty carats diamonds. Even the tulip logo has been made using two square-cut rubies. It is more suitable for a typical user than for a professional because its design is more attractive than its functionality.

4. EGO FOR BENTLEY

EGO is a famous brand that has introduced a car and a laptop matching the vehicle shape. Its cost is 20000 US Dollars. Its manual decoration of white gold and leather cover makes it expensive. Its memory is 160 GB, and the processor is AMD Turion four mobile processor. The company has only issued 250 laptops complementing their car. It is a multi-tasking computer. It contains twelve specific keys shortcuts to various applications, including a webcam, Bluetooth, and WiFi.

5. VOODOO ENVY H171

Voodoo Envy H171 comes in two versions. The cheaper one costs around 4500 USD while the expensive one is worth 8500 US Dollars. It comes with twenty-four designs. The user can choose whatever design he likes. Its memory is 600 GB with three drives, and the processor is Core 2 extreme. It has a 1.3 MP camera, and the hard disk is dual. Its screen is seventeen inches. The company launched its first version in 2007. The tech gurus considered it the most expensive and powerful laptop and objected to its price.

6. MacBook Pro 24 Karat Gold

Apple MacBooks are very expensive all around the world. Now, it introduces MacBook Pro costing 6000 US Dollars. It will not be wrong to say that Apple has showered this laptop with gold.

There is a diamond fixed in its logo. It has become much popular in the tech community. Its memory is 256 GB, and Apple has used a soft touch technique to design it.

7. ROCK XTREME SL8

Rock Xtreme is the 7th most expensive laptop worldwide. It is a gaming laptop and, no doubt, the most powerful one. Its price is 5500 US Dollars in the market. It also has another great feature, making it a single laptop, i.e., its speed is the fastest. You will be curious to know about the processor that makes it so. That is Intel Core 2-Quad. Its memory is 256 GB, and the company is based in the United Kingdom. Unfortunately, Rock Xtreme could not get as much success in the UK as they expected.

8. ALIENWARE AREA 51 M15X

In the ranking of most expensive laptops, ALIENWARE AREA 51 M15X is at 8th rank. Its market price is 5000 US Dollars. Its speed is ultra-fast and looks quite sophisticated. Its memory is 200 GB, and the processor is Intel Core 2 Extreme X9000. It could not get many sales because of its clumsy and massive appearance.

9. LENOVO THINKPAD W700DS

Lenovo Thinkpad W700DS costs 4500 US Dollars. Its performance is high because of its 4GB RAM. It comes with 128 GB memory and Intel Core 3 Extreme QX9300 processor. Its unique feature is its auxiliary screen, i.e., 1st dual display laptop in the whole world. It boots in a short time, say 1 minute or even less. But now, the company has stopped selling it.

10. DELL M6400 LAPTOP

The performance of the Dell M6400 is excellent. It costs 3000 US Dollars. Concerning the price, we can rank it the 10th most expensive laptop around the globe. The tech gurus regard it as the best scalable laptop. Its storage capacity is one TB. The interface used in this laptop is SATA. It is suitable for professional developers, designers, analysts, animators, and engineers.

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Muneer Lyati- a Mechanical Engineer in Saudi Arabia, is famous for his research on the automobile industry.

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Mecca, Saud Arabia (August 27, 2021): Muneer Majahed Lyati is a brilliant and successful mechanical engineer who assumes a fundamental part in propelling the car business. Because of his mastery in motors and vehicles, the trained specialist has successfully trained freshers. 

Muneer Lyati was born on November 16, 1982, in Mecca, a city in Saudi Arabia. He accomplished his Bachelor of Science in Mechanical Engineering in the wake of continuing from Jeddah College of Technology. The vehicle business exceptionally propelled him. He achieved monstrous recognition in his 20s and thrived in the space due to his stunning specialized data, the scope of capacities, and high GPA of 3.86 out of 5.

Muneer has made his name in the automobile industry. He is much famous in the Arabian continent. He received many awards at domestic levels for his achievement. He is known for his achievement in Electric vehicles. 

Muneer has consistently been an all-rounder, and even in his school days, he dealt with the extra educational program and studies well together. Being a secretary for the engineering student association, Lyati experienced composing updates, requiring minutes of the association, and introducing them to the individuals. 

It further developed his relational abilities, and presently he has excellent order of talking and composing English. He additionally went through a short instructional class in English, which further cleaned his abilities.

Lyati’s English courses empowered him to figure out how to talk familiar English and compose articles about electric vehicles in English. His distributed compositions incorporate articles about artificial intelligence and electric vehicle. 

Mr. Lyati has significant computer abilities also, as he took courses in his school. These abilities remember working for PowerPoint introductions and utilizing MS-Excel, MS-Word, Mat Lab, Auto Cad, Solid System, SAP framework, and Carriage work.

Muneer Lyati has been able to fulfill his objectives because of his individuality and hard work. He has accumulated a great deal of skill and prepared various understudies throughout his ten years in the field. He respects how data has no age limit and that learning and growing new capacities have no limits. He means to assemble his disconnected store before long, which will be reported on his site, where he will likewise declare his impending advancements.

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10 TIPS TO PROTECT YOUR PRIVACY ON THE INTERNET

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PROTECT YOUR PRIVACY ON THE INTERNET

The common thread is data privacy. To do this, from Discover we want to help you surf the web safely with 10 easy-to-follow and important tips to protect your privacy.

Internet Day was celebrated in October 2005 at the initiative of the Association of Internet Users and aims to promote public awareness and the need for those responsible for business and services to collect and process personal information properly.

The Internet gives way to a virtual world through which everything is possible. But this virtual world does not differ much from the terrestrial one in which we live. That is why the initial premise from which we start is “do not do on the internet what you would not do in your real life.” With this, we encourage you to follow these 10 tips that will make your life much easier and safer.

1. Take care of your passwords

Your passwords are the key to your online privacy. That is why a good choice can safeguard your accounts from computer thieves.

A good way is to choose a different password, as it can be complex by combining lowercase, capitals, numbers, and symbols, for each online registration (social networks, bank, email …). Yes, it is lazy and it is an effort to have to remember them all. But this way you avoid that if a server goes down, all your accounts are in danger or that any pirate steals them from you.

2. Social networks: the online peephole

Now more than ever the old woman with the net curtain is present at every step we take. Social networks are a peephole for anyone who wants to see where we were last weekend, where we are having dinner or with whom we share our leisure time. To prevent the gossip from coming to your door, don’t forget to configure the privacy of your social networks. And remember, be careful with what you post, everything is recorded.

3. Log out

Especially on public computers, at work, or any device for non-personal use. It is very important to log out of all the personal accounts that we use (social networks, email, bank accounts …). It is very common that even if we close the browser, the session is still active, and it opens automatically when the page is accessed again. Think that no one would think to leave the keys in the door of the house.

4. Beware of free Wi-Fi in public places

No one gives anything away. That is why whoever leaves free access to the Wifi network wants to get something in return. While you happily navigate a free sea, believing that you have triumphed because of the data savings that are so scarce at the end of the month, a company will be keeping reports on your internet search preferences. Information is power, and developing user data systems can make a lot of money. Think about who wins here.

5. “I have read and accepted the conditions”. Let’s be honest: nobody reads

There is nothing more mechanical than accepting the conditions by downloading a mobile application without having read them. Error!. No one would sign a contract in real life without reading it, why online? Although we are normally not at risk, we should not trust 100%. It is not necessary to read everything, but it is advisable to take an overview of what it entails to accept certain conditions of download or use. The information on our phone could be exposed, but once signed we will not be able to claim absolutely anything.

6. Clear the search history periodically.

Something that we are not used to, due to ignorance, absent-mindedness, or laziness, and that although it does not directly harm us, we are giving data about our searches to third parties, tracking everything we have previously searched for.

Disconnect the GPS when you don’t use it.

They are small gestures that help keep your privacy, and the GPS can show it in real-time. There are many applications that show where each user is at all times if they have the location of their mobile phone activated. Remember to turn it off when you don’t use it if you don’t want to have anyone like a sniffer dog sniffing around where you move.

3,2,1 Recording!

Because prevention is better than cure, it does not hurt to control the cameras of the devices that we surround ourselves with every day. The sweet tooth for hackers is the camera on our laptop. There is the possibility of activating it without the user realizing it. This can be prevented with a simple gesture such as putting a sticker, a posit, or a piece of paper with adhesive tape in the viewfinder of the camera.

Being everywhere has a price.

In the era in which we live, it is essential to always be connected, register for all services, and downloaded all apps. But we must know that belonging to all these communities means giving them access to brands so that they register our searches and preferences, in addition to giving them the greenway to send us their offers and promotions. This is not harmful to us, nor a crime to our privacy, but it does not hurt to know what we are exposed to in each site that we access.

Risks of publishing some data on the internet.

Everything we do has consequences, for better or for worse. In the case of online publications, we must be aware that we expose part of our life, although there are those who expose it completely. For this reason, we give you some information that you must assess before publishing if you want to keep your privacy and security.

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