The Internet has become an essential communication channel in the design of marketing strategies, both for B2B companies (trade between companies) and B2C (trade with consumers). However, some heads of SMEs hesitate to use digital marketing tools, sometimes for lack of time, but especially for lack of knowledge.
Let’s demystify internet marketing.
WHAT IS DIGITAL MARKETING?
Digital marketing is all the activities carried out by businesses on the Internet. This includes websites, blogs, social media, online advertising, and newsletters. Given the speed at which the Internet is evolving, a definition of digital marketing must be broad and inclusive.
WHY DIGITAL MARKETING?
Digital marketing: being present for its customers
One of the principles of modern marketing is to be present where customers are most likely to consume and to provide them with content that meets their expectations. However, according to recent data, we note that:
- 70% of adult Quebec consumers research the Internet before purchasing a product or service;
- 50% of adult consumers buy products online. The Quebec market was estimated at $ 6.6 billion in 2014;
- 23% of online purchases were made through a search in a search engine;
- 5% of online purchases come directly from social media.
Thus, Quebec consumers are connected to the Internet, have already integrated into their online shopping habits, and now, their information search process involves research and comparison of products online. On the Internet, in social media, in particular, consumers reproduce the phenomenon of word of mouth, but on a larger scale. It has, therefore, become essential for companies selling to individuals to be present online in order to be found.
The logic is the same for companies selling to other companies. According to a Statistics Canada survey, we learn that in 2013, 47% of Canadian businesses bought products or services online. The market value is considerable: $ 136 billion!
In addition, these companies have a purchasing behavior similar to that of consumers: they carry out online research, inform themselves and make decisions based on the information obtained. In this case, too, your business must visible on the Internet.
To be visible, you must first know what consumers want. This is the stage of strategic thinking.
Before embarking on the acquisition of digital marketing tools, it is essential to take a moment to reflect and a game plan:
- who are your clients?
- Their needs?
- Their purchasing behaviors, especially on the internet?
- What are your competitive or competitive advantages?
- What are your goals?
This reflection will allow you to identify with better precision the tools to use to effectively reach your customers and, above all, to engage with them a constructive conversation which will ultimately allow you to generate sales.
Once you have identified the most effective communication needs and channels to reach your customers, you need to determine the content that will generate the most engagement from them.
CONTENT, KEY TO DIGITAL MARKETING
Creating relevant content is one of the keys to digital marketing. Consumers who search the Internet are looking for information to answer a problem, not advertisements. It is therefore essential that the content that your business creates meets at least one customer need.
The idea behind creating content is simple: it’s about establishing your credibility in your area of expertise. In other words, it’s about creating your trademark. Thus, consumers who do not know you can discover you, start a relationship of trust with your brand, and ultimately, this relationship may lead to a sale.
With clients, the content you create will consolidate your positioning, thus facilitating their loyalty.
SOME DIGITAL MARKETING TOOLS
Blog or website?
A blog is a website in itself. The difference with the site lies in its dynamism: while the website is not very interactive, the blog is designed for your business to publish content on it, be it articles, videos or infographics. This is the focal point of your digital marketing strategy
The online store is used to sell your products on the Internet. In a way, it completes your “place” strategy in your marketing plan by reaching customers who prefer to shop online.
Consumers are very active in social media, especially on Facebook and Youtube. There are a lot of them and each of the social media plays an interesting role. Their proper use is based on strategic thinking you have done.
Info letters (newsletter) are a preferred tool in your strategies. Your customers, by giving you their email, give you permission to send them relevant information. Often, the newsletter is produced from your website and it lands directly with your customers, which social media also fails to achieve directly.
Google AdWords and Facebook offer tools to publicize your business that work very well, in the sense that their tools allow you to distribute your advertisements by reaching your target customers with great precision and at a significantly lower cost than in traditional media. Advertising can be used to attract consumers to your website and put them in interaction with the content.
In summary, the central pillar of a good digital marketing strategy is your customers. In today’s world, the companies that stand out among their customers are those that have established a strong positioning for their brand in the channels where their consumers are most receptive: digital marketing tools.
How to use Siri on iPhone?
Android phones have Google Assistant, just like Apple devices have Virtual Assistant, Siri’s. Siri can be used on almost all Apple devices. Let’s find out in detail about how Siri works and how to use Siri.
What is Siri? – What is Siri?
Siri is a virtual assistant system. Siri is seen on Apple’s devices. Apple was the first to add Siri to the iPhone 4S phone. Since then, every iPhone has the Siri feature. In addition to iPhone’s iOS, Siri can be used on iPad’s iPadOS, Mac’s MacOS and Apple TV’s TVOS, among others.
Using Siri, various tasks can be accomplished through voice commands without holding the device in hand. Knowing the answer to any question, today’s weather, from calling or texting someone to confirm the flight can be confirmed using Siri.
Siri supported device
Let us know which devices Siri can be used. Devices on which Siri can be used:
IPhone 4S or later model iPhone
AirPods Pro or later models of AirPods
All Apple Watch models
All Macs running MacOS Sierra or later
All homepod models
IPad 3 and all subsequent models
Internet connection is mandatory (in most cases) to use Siri. Siri’s features may vary from country to country. In some cases, some of the benefits of Siri can be used offline.
Rules for launching Siri
Siri is quite easy to turn on. Even if you turn off Siri, you can easily restart Siri by following the instructions below. Siri can be used by saying “Hey Siri” after launching. Or Siri can be used on iPhone, iPad or Mac computer by pressing certain buttons.
To launch Siri on iPhone:
Enter the Settings app
Enter the Siri & Search option at the bottom
Listen for Turn on the switch next to “Hey Siri”, you can use Siri using voice.
Tap on Enable Siri
You will then be asked to read some short sentences, follow the on-screen instructions by pressing Continue
When the process shown on the screen is complete, press Done
If you follow the procedure correctly, you can use Siri as “Hey Siri”. By entering the Siri & Search option and turning on the “Allow Siri When Locked” switch, you can use Siri even when the device is locked.
You can change Siri’s voice from the Siri Voice menu by entering the Siri & Search option from the settings again. If your phone has a Home button, you can turn on the “Press Home for Siri” switch to use Siri by pressing the Home button. Also, when you press the Press Side Button for Siri switch and hold down the side button, Siri is turned on.
Different sentences or words are used to control Siri. These phrases are called commands. If you know the commands of Siri, it is very useful to use Siri. It is important to know the Siri commands to ensure maximum use of Siri.
Suppose you want to call someone. I assume you want to call Zahid. In that case, after launching Siri by saying “Hey Siri”, you can make a call by saying “Call Jahid” without touching the phone. Again, using commands like “Increase / Decrese Brightness” you can reduce and increase the screen bitness of the device.
Want to know the best Siri commands to use? Banglatech has a separate post about all the best Siri commands that are urgent and useful. Click here to see the post about Siri commands.
Siri use on WhatsApp
Siri can be used in the popular messaging app, WhatsApp. To turn on the Siri usage feature in WhatsApp:
First, tap on Siri & Search from the Settings app
Then turn on the Listen for Hey Siri and Press Side Button for Siri / Press Home for Siri features
Then scroll down and tap on WhatsApp
If you can’t find the option mentioned below, find it by tapping on App Support
Turn on the Use with Siri feature
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In iPhone 10 or later models, if you hold down the side button for a while, you will get the Turn on Siri option. After saying “Hey Siri” and launching Siri, someone can be called and texted from WhatsApp. To send a message to someone using Siri on WhatsApp:
Turn on Siri by long pressing Home button or saying Hey Siri
Send WhatsApp Message to * Say the name of the person you want to send the message to *
Then Siri will ask “What do you want to say?”
After saying the desired message, the message can be sent by saying or pressing Send.
Similarly, WhatsApp calls can be made using Siri. For example, if you want to call Salman on WhatsApp, then you have to say – Call Salman on Whatsapp. In this way, using Siri can make the use of WhatsApp easier
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Siri closure rules
If you do not want to use Siri, you can easily turn off Siri. To close Siri
Enter the Settings app
Enter the Siri & Search option at the bottom
Listen for “Hey Siri” next to the switch off
Then tap on Turn Off Siri
To turn off Siri completely, turn off the “Press Home for Siri” and “Allow Siri When Locked” switches on the page. Make sure to turn off Siri by tapping Turn Off Siri.
How to Stay Safe From YouTube Copyright Strike
Copyright strikes are a hot topic in the YouTube community. Whether it’s a small vlogging channel or a well-known game streamer – YouTube authorities have the power to strike a copyright strike on any channel they find appropriate.
Copyright is basically a legal matter that protects the copyright of one’s original work. And as an online platform, YouTube complies with this law. As a result, these rules apply to all YouTube users.
Violating YouTube’s rules and sharing videos or content or other inappropriate content may result in a copyright strike on the channel. The YouTube Copyright Strike is a very important issue, so it is very important for YouTube content creators to know this in detail.
What is a copyright strike?
What is actually a copyright strike on the channel
The difference between a copyright claim and a strike
How To Protect Your Channel From Copyright Strikes
What is a copyright strike? What is YouTube Copyright Strike?
Nowadays opening a YouTube channel is a very simple matter. But it is not easy to get out of here by uploading other people’s videos! Again copyright strike but not an automatic issue. The owner of a content may grant a copyright strike to that channel if its content is used by someone else without permission. If the content owner’s request for a copyright strike is accepted, the video containing the copyrighted material will be taken down or removed by the YouTube authorities.
Since YouTube complies with copyright laws, they are legally taking action on copyright strikes. A maximum of one strike can be given in a video. However, YouTube authorities may delete videos from YouTube for multiple reasons other than a copyright strike.
What happens when there is a copyright strike on the channel?
Copyright strikes are seen as a punishment and warning for unwanted use of other people’s content. When a channel is given a copyright strike, the owner of that channel is asked to take lessons from YouTube’s “Copyright School”. This will allow creators to learn how copyright law works on YouTube. You can also find out more about the cause of the strike in their video.
If there is an active copyright strike on a channel, the way to earn money from that YouTube channel through Adsense may be blocked. In other words, if there is a strike, there is a problem in channel monetization. If the livestream is removed due to a copyright strike, then the 90 day livestream feature cannot be used on the channel having the copyright strike.
What happens when there are 3 copyright strikes on YouTube channel?
The first strike on the YouTube channel is considered a means of much warning and learning. However, three consecutive copyright strikes on the YouTube channel will actually be the ultimate loss to the YouTube channel. A three-time copyright strike on a YouTube channel will actually terminate it, that is, it will be stopped. As a result, other YouTube channels associated with the Google account may be blocked.
In other words, three times a copyright strike on a channel will actually remove the video of the channel associated with that account. The channel owner cannot create a new channel. That means three consecutive copyright strikes
The YouTube service and channel in that account will be terminated or shut down
All videos uploaded through that account will be removed
New YouTube channels cannot be created from that account
Learn many ways to earn money from YouTube
Rules for overcoming copyright strikes
There are three ways to overcome a copyright strike. Below is a discussion of ways to overcome a copyright strike.
Wait for the strike to expire
The copyright strike expires after 90 days. So the copyright strike on the channel, if you actually upload the content carefully, the strike will go away after 90 days. For the first time, a copyright strike is essential to complete the lessons of the YouTube Copyright School.
Eliminate strikes by networking
We already know that Copyright Strike is not YouTube, but the copyright provider. Copyright Strike You may request that the copyright strike be revoked by contacting the copyright owner directly from that information.
Submit a counter notification
If the channel’s video is removed through a copyright strike for any unqualified or unfounded reason, YouTube creators will have the opportunity to submit a counter notification. If the counter notification submission is justified, the copyright strike will be lifted.
Rules for checking copyright strikes
To check the copyright strike of YouTube channel:
Enter YouTube Studio
Select Content from the menu on the left
Click on the filter icon and select Copyright Claims
If there is a copyright strike on that channel, you can find out the details by clicking on SEE DEATILS with the mouse pointer on “Copyright claim”.
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The difference between a copyright claim and a strike
Many people are confused by the same thing – copyright claims and copyright strikes. There is a difference between using the content of others. Let us understand the difference between the two by knowing the characteristics of the two subjects.
Copyright Claim is also called Content ID Claim. Content ID is a fully automated digital system. After uploading a video, the copyrighted material that is used in the video, such as video clips, images or audio, etc., is notified to the copyright holder. Important information about copyright claims
The copyright claim does not cause any serious damage to the YouTube channel
If someone else uses copyrighted content, the owner of that content will be able to collect revenue from the video
If the copyright holder wants, he can show the ad in the video to earn revenue
Owners of copyrighted content have the power to restrict video in certain countries or territories
If the copyright holder wants, you can not take any action
Copyright only affects certain videos
Copyright strikes, on the other hand, are a risky business. If someone else’s content is used, the copyright holder of that content may download the video and issue a copyright strike. Information you need to know about copyright streams:
Copyright strikes directly affect the channel
The copyright holder may delete the video from YouTube altogether
Copyright strikes are not actually monetized on any channel
Three consecutive strikes are actually channel terminated
A copyright strike expires after 3 months.
What is meant by copyright, patent and trademark?
What is fair use?
Fair use refers to the proper use of copyrighted material for entertainment purposes only. This means that the copyright holder will not be able to strike if he uses other people’s copyrighted content under this rule. Fair use applies in three cases:
Criticism: A song or part of a movie (which is copyrighted material) can be used in a video to critique a movie or song.
Parody: There is no restriction on the use of copyrighted material for the purpose of entertaining others only for entertainment purposes.
Tutorial: Use of any copyrighted material for educational purposes is permitted.
Fair use may also apply to creatively created mashups and news. Click here to learn about the fair use of other people’s content in YouTube videos.
Ways to stay safe from copyright strikes
Every time you upload a content to a YouTube channel, you have to remember certain rules to stay safe from copyright strikes. Avoid getting copyright on any channel
Use original or copyright free material when creating videos.
If you would like to use any other copyrighted material, please contact the copyright holder before proceeding.
Although fair use can be used to create content from different creators, it is risky to refrain from using other people’s copyrighted content in your video.
Remove copyright material before a copyright claim in a video actually turns into a claim strike.
What You Need To Know About Google Account 2 Step Verification
Google wants to ensure strong security for users. So the web giant wants to make the two-step verification feature mandatory for as many users as possible. As part of this, the one-click login feature is being discontinued by providing passwords for many Google accounts from November 9. This will further strengthen the security of these Google accounts.
This update is expected to come to your Google and Gmail accounts in the future. Then you must use the two-step verification feature. However, you will receive a notification from Google a week in advance that two-step verification will be automatically started on your account. You must know that Gmail account is basically a Google account. So this change in the login system of Google account means you have to follow this rule even if you can login to Gmail.
A few days ago, Facebook made the two-factor authentication feature mandatory for many people to log in to their accounts. Google is following the same path with their Google Account or Gmail. This is usually the safest way to log in when it comes to security.
According to security experts, many times “stealing passwords is easier than you think.” Incidents like password theft can happen for multiple reasons. Google indicates some wrong decisions regarding the password of any account, e.g.
Using the same password more than once on multiple websites
Downloading software from unreliable websites
Clicking on the link in the mail without verification
Google has added a new method of login to Google Accounts to enhance the user experience by providing more security. Those who will be covered under this update must login to their Google Account using the phone number associated with their respective accounts (or any other alternative) using two-step verification. Google has decided to add additional security to the security of the Google account.
The easiest way to start two-step verification is to use a mobile number. In this case, after signing in to Google account, after providing username / email address and password, a message will come on the phone where there will be a code. This code or OTP is provided by Google Account sign-in screen then you can login to Google Account.
When is this new update coming?
In a blog post in October, Google stated that two-step verification is a reliable technology to prevent intrusion into accounts or networks, which Google has been working on for quite some time. Known subject (password) and accompanying object (mobile phone or security key) – the two combine two-step verification (2SV) which ensures maximum security.
Last month, the login system was made mandatory for 150 million users and YouTube creators on a trial basis. However, since November 9, the two-step verification feature is going to be essential for many people to login to Google account. It is a process that is being done step by step.
The feature may become mandatory on your Gmail or Google account on November 9, 2021 or any other day. If you want to enable two-step verification in your Google Account before then you can see our tutorial for How to Enable Two-Step Verification in Gmail Account.
How do I update my Google Account?
Users do not have to change any settings for this upcoming new change in Google Account. Instead, from November 9, the two-step verification login system will be automatically added to the applicable Google Accounts. This update will ask you to add a mobile number or turn on two-step verification as soon as you login to your Gmail or Google account.
Google has already sent notifications to Gmail and Google Account users about this change. In the notification, Google said, “After entering the password, you will need to spend some extra time to complete the second step. Hold your phone while logging in. Two-step verification will be launched automatically from November 9. If you’ve already used the feature, there’s nothing to worry about. ”
Google gives users enough time to turn on the two-step verification feature. However, for the protection of users, Google is automatically adding this feature to the login system. As a result, in case of login to Google account, the information will be safe and can be saved from hackers.
Simply put, when the feature is turned on, every time you login using your username / email and password, a code will be sent to the mobile number associated with your Google account. The login process needs to be completed by providing this code. This login process has already been automatically enabled for many Google Accounts, ie Gmail accounts.
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