The Internet has become an essential communication channel in the design of marketing strategies, both for B2B companies (trade between companies) and B2C (trade with consumers). However, some heads of SMEs hesitate to use digital marketing tools, sometimes for lack of time, but especially for lack of knowledge.
Let’s demystify internet marketing.
WHAT IS DIGITAL MARKETING?
Digital marketing is all the activities carried out by businesses on the Internet. This includes websites, blogs, social media, online advertising, and newsletters. Given the speed at which the Internet is evolving, a definition of digital marketing must be broad and inclusive.
WHY DIGITAL MARKETING?
Digital marketing: being present for its customers
One of the principles of modern marketing is to be present where customers are most likely to consume and to provide them with content that meets their expectations. However, according to recent data, we note that:
- 70% of adult Quebec consumers research the Internet before purchasing a product or service;
- 50% of adult consumers buy products online. The Quebec market was estimated at $ 6.6 billion in 2014;
- 23% of online purchases were made through a search in a search engine;
- 5% of online purchases come directly from social media.
Thus, Quebec consumers are connected to the Internet, have already integrated into their online shopping habits, and now, their information search process involves research and comparison of products online. On the Internet, in social media, in particular, consumers reproduce the phenomenon of word of mouth, but on a larger scale. It has, therefore, become essential for companies selling to individuals to be present online in order to be found.
The logic is the same for companies selling to other companies. According to a Statistics Canada survey, we learn that in 2013, 47% of Canadian businesses bought products or services online. The market value is considerable: $ 136 billion!
In addition, these companies have a purchasing behavior similar to that of consumers: they carry out online research, inform themselves and make decisions based on the information obtained. In this case, too, your business must be visible on the Internet to be found.
To be visible, you must first know what consumers want. This is the stage of strategic thinking.
Before embarking on the acquisition of digital marketing tools, it is essential to take a moment to reflect and a game plan:
- who are your clients?
- What are their needs?
- What are their purchasing behaviors, especially on the internet?
- What are your competitive or competitive advantages?
- What are your goals?
This reflection will allow you to identify with better precision the tools to use to effectively reach your customers and, above all, to engage with them a constructive conversation which will ultimately allow you to generate sales.
Once you have identified the most effective communication needs and channels to reach your customers, you need to determine the content that will generate the most engagement from them.
CONTENT, KEY TO DIGITAL MARKETING
Creating relevant content is one of the keys to digital marketing. Consumers who search the Internet are looking for information to answer a problem, not advertisements. It is therefore essential that the content that your business creates meets at least one customer need.
The idea behind creating content is simple: it’s about establishing your credibility in your area of expertise. In other words, it’s about creating your trademark. Thus, consumers who do not know you can discover you, start a relationship of trust with your brand, and ultimately, this relationship may lead to a sale.
With clients, the content you create will consolidate your positioning, thus facilitating their loyalty.
SOME DIGITAL MARKETING TOOLS
Blog or website?
A blog is a website in itself. The difference with the site lies in its dynamism: while the website is not very interactive, the blog is designed for your business to publish content on it, be it articles, videos or infographics. This is the focal point of your digital marketing strategy
The online store is used to sell your products on the Internet. In a way, it completes your “place” strategy in your marketing plan by reaching customers who prefer to shop online.
Consumers are very active in social media, especially on Facebook and Youtube. There are a lot of them and each of the social media plays an interesting role. Their proper use is based on strategic thinking you have done.
Info letters (newsletter) are a preferred tool in your strategies. Your customers, by giving you their email, give you permission to send them relevant information. Often, the newsletter is produced from your website and it lands directly with your customers, which social media also fails to achieve directly.
Google AdWords and Facebook offer tools to publicize your business that work very well, in the sense that their tools allow you to distribute your advertisements by reaching your target customers with great precision and at a significantly lower cost than in traditional media. Advertising can be used to attract consumers to your website and put them in interaction with the content.
In summary, the central pillar of a good digital marketing strategy is your customers. In today’s world, the companies that stand out among their customers are those that have established a strong positioning for their brand in the channels where their consumers are most receptive: digital marketing tools.
Joseph Antoine Ferdinand Plateau: inventor of moving images and forerunner of cinema
Joseph Antoine Ferdinand Plateau Belgian scientist demonstrated the optical illusion of the movement of an image by means of correlative drawings in an invention known as the phenakistiscope.
Joseph Plateau Biography.
Plateau was a child prodigy who at the age of six could already read fluently and who was interested in scientific experiments from his first years in Primary school when he received a Physics lesson. At that time, his vocation was clear by promising himself to investigate those secrets.
He was orphaned in adolescence and that marked him to the point of becoming ill. His maternal uncle’s family took care of him and from a young age, he knew how to earn a living by giving private lessons to achieve his dream of studying at university.
In addition to his research and discoveries, Plateau has been known to be a “martyr of science”, since in 1828 he observed the Sun directly for 25 seconds and lost his vision for a couple of days, and years later, when he was 42 years old. , went blind. Although recent research questions the cause-effect relationship between both situations.
Joseph Plateau’s highlights the principle of persistence of vision in 1829 and the invention of the phenakistiscope in 1832
Joseph Antoine Born and Raise
Antoine Ferdinand Plateau was born in the capital of Belgium on October 14, 1801. His father was an artist specializing in painting flowers who always wanted him to dedicate himself to art. However, a physics lesson in elementary school captivated him so much. After that moment he knew that he would dedicate himself to discovering things through experiments.
He learned to read fluently at the age of six. He and used to spend his school holidays in Marche-Les-Dames with his uncle and his family. His cousin and playmate were Auguste Payen, who later became the architect and chief designer of the Belgian railways.
Joseph Antoine Ferdinand Plateau Education
Plateau began his studies at the Brussels Academy of Design driven by his father’s interest in following in his footsteps. This fact impressed him deeply and he became ill. It is the lawyer Thirion, his maternal uncle, and his two sisters, who took care of him.
After the death of his parents, he regained his interest in Physics and began to organize evenings in which he carried out experiments with instruments built by him that impressed the audience. Between 1817 and 1822 Joseph Plateau attended class at the Atheneum College in Brussels. Where one of his teachers was Adolphe Quetelet, for who Plateau will have great admiration throughout his life.
In 1822 he entered the University of Liège, where he enrolled in both Philosophy and Letters and Sciences. But finally obtained a doctorate in Physical Sciences and Mathematics in 1829. While at the University he became Professor of Mathematics at the Atheneum College of Brussels to pay for his studies.
A good part of his studies in Optical Physiology focused on the perception of colors and post-images. In 1828, for post-imaging self-experimentation, he gazed at the Sun for 25 seconds and spent several days with greatly decreased visual acuity, although he eventually regained his normal vision.
Joseph Ferdinand Plateau Achievement
In 1832 he invented the strobe device, which turned out the first device to give the illusion of moving image. It contains two discs, one with small equidistant radial windows through which the viewer looks. However, others containing a sequence of images. When the two discs were spinning at the correct speed. The synchronization of the windows and images created an animated effect. The projection of strobe photographs, creating the illusion of movement, eventually led to the development of cinema.
Plateau also studied the phenomena of capillary action and exterior tension. In fact, the mathematical problem of the existence of a minimum surface with a given limit bears his name. He also conducted extensive studies of soap films and formulated the Laws of Plateau, which describe the structures formed by such films in foams. In 1835 he appointed Professor of Experimental Physics at the University of Ghent, teaching Physics and Astronomy.
Plateau’s career-long and productive, as he continued to investigate even after his retirement when he became totally blind in 1843. It may have apparently been the result of an experiment in physiological optics in 1829 when he looked directly at the Sun for 25 seconds. In 1841 he showed signs of severe inflammation of the cornea, which steadily worsened and ended in blindness. During this, he assisted in his work by colleagues, particularly Lamarle, Duprez, his son Felix and his son-in-law Van der Mensbrugghe.
Plateau’s first works were in the field of Physiological Optics. The basis for much of this work was his observation that an image takes an appreciable time to form and disappear from the retina. Plateau showed, among other things, that the total length of an impression, from the moment it acquires its full force until it is barely noticeable, is about a third of a second.
He applied his results to the study of the principles of color mixing produced by the rapid succession of colors. This led to the formulation of the law (now known as the Talbot-Plateau law) that the effect of a color briefly present to the eye is proportional to both the strength of the light and the time of appearance.
He also studied in great detail the phenomena of accidental colors and irradiation. He considered derived from a similar cause related to the persistence of the image on the retina. Accidental colors are those that appear after looking at a colored object for a while and then at a black surface, or closing the eyes and pressing the hands on them. An image of the object appears, usually in a complementary color and slightly reduced in size. Plateau’s results include his discovery that accidental colors are combined with each other and with actual colors according to the usual laws of color mixing. In irradiation, luminous substance on a shady background appear distended, a factor clearly of attention to astronomers,
Plateau was one of the first to attempt to measure sensory distance, using the bisection method and presenting artists with black and white papers, asking them to produce a color midway between the two. Joseph Plateau also did some interesting work in magnetism, showing that it is impossible to suspend something in the air using only magnetic forces. His mathematical writing even includes articles on number theory, so it said that his prolific research work also offered interesting and current results in all branches of Physics, Optics, and Mathematics.
Joseph Plateau died in the Belgian city of Ghent on September 15, 1883, at the age of 81, and buried three days later in the Mariakerke cemetery, in a ceremony attended by many personalities.
Technologies That Change the Quality of Life
Over the last few years, the acceleration of technological innovation has allowed new branches of science to work alongside medicine to devise solutions that make our life better. Mobility 123 is one of the leading independent living solutions providers for your home or business. The bioengineering has established itself as one of the most promising fields of application. Among the many technologies in the research, development and application phase, It is being chosen some that can give an idea of how things are evolving from small practical solutions to large life support machinery, here are several new technologies that will change the quality of life for people with disabilities.
Scooter for Life:
Mobility Scooter for the elderly people life is a prototype designed as a solution to the mobility problems of elderly people. The reference from which it draws inspiration are the small push scooters that you see more and more present in our cities, whose traditional characteristics have been associated with others to meet the target audience: equipped with three wheels, for greater stability, the scooter it also has a basket placed in the front; to ensure maximum safety, it only moves when the brake is released, it can be equipped with a child seat and even an electric motor.
Bruno Elite Stairlift:
The wheelchair that knows how to use the stairs, the freedom of movement of traditional wheelchairs stops in the presence of stairs or other architectural barriers that unfortunately our cities are full of. The Bruno wheelchair aims to solve this problem, with its ability to climb and descend stairs and offer maximum stability on uneven ground. Another innovative and interesting feature of Bruno is the Elevation Mode, which allows its user to be raised to an interlocutor’s eye level or in any case to rise when visibility is obstructed. Bruno is currently available on Mobility 123.
The tricycle that is used with the hands, it is a hand-propelled bicycle / wheelchair, designed to ensure mobility for those people who have lower limb problems. This innovative wheelchair-bicycle is also equipped with an adaptable cushion for maximum comfort and a canopy for protection from the sun and rain. A small space to carry essential accessories completes the equipment.
Kitchen utensils for those who can only use one hand. It is the name of a series of kitchen utensils designed for those people who, both temporarily and permanently, can only use one hand. Conceived by an Industrial Design student from Singapore, the One ware prototypes are currently two: a cutting board equipped with stops to make the food to be cut stable and a mat for washing dishes with a silicone surface suitable for holding the dishes in place during the wash.
The mobile phone in Braille, if the touchscreen becomes a braille screen, everything becomes possible. The Textura phone is a concept that aims to give access to the world of smart telephony also this category of people. The phone has a Braille surface that changes and adapts to various information. Alternatively, it is also equipped with headphones that transmit to those who are unable to see a whole series of voice instructions on what the phone is doing or capable of doing.
The training system for people in wheelchairs, it is an upper body training system that aims to meet the training needs of wheelchair users. The system works by locking the wheelchair in the desired position, allowing users to carry out their workout in peace. The digital sensors integrated in the system record the usage data and show them on a display, where the athlete can view a series of useful information such as training time, heart rate and the number of calories burned.
Smart Gloves that translate gestures into text:
These intelligent, translatable gloves are designed to help the deaf communicate with all those people who are unfamiliar with sign language. Shown for the first time at the Computex Global Trade Show in Taipei, these black gloves are equipped with sensors on the fingers, accelerators and gyroscopes that make it possible not only to understand the difference between the multiple hand gestures, but also to translate them into a translation in time.
Gphysco music artist
“Gphysco” music artist, Hip/Hop artist, real name is Gabriel Rivera and is born on December 02, 2000. Has been involved in music ever since October 18,2019. “Gphysco” is born in Florida and has lived there all his life. “Gphysco” is a new music artist that has gotten inspired to do music from many other artist. “Gphysco” has an upcoming release that will drop on all music platforms on December 24, 2020 12:00 A.M. EST.
This is will be the last release “Gphysco” will release for this year (2020).”Gphysco’s” release “Smoking Life” has been the best single he released in 2020 with reaching 720 plays on Apple Music and for Spotify 1,345 plays. “Gphysco” has also started a Record Label that has a few people signed up. His future record label will give artist 30% revue of what they make and later on will have some perks.
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