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Digital Marketing, a Powerful Tool for Online Marketing

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The Internet has become an essential communication channel in the design of marketing strategies, both for B2B companies (trade between companies) and B2C (trade with consumers). However, some heads of SMEs hesitate to use digital marketing tools, sometimes for lack of time, but especially for lack of knowledge.

Let’s demystify internet marketing.

WHAT IS DIGITAL MARKETING?

Digital marketing is all the activities carried out by businesses on the Internet. This includes websites, blogs, social media, online advertising, and newsletters. Given the speed at which the Internet is evolving, a definition of digital marketing must be broad and inclusive.

WHY DIGITAL MARKETING?

Digital marketing: being present for its customers

One of the principles of modern marketing is to be present where customers are most likely to consume and to provide them with content that meets their expectations. However, according to recent data, we note that:

  • 70% of adult Quebec consumers research the Internet before purchasing a product or service;
  • 50% of adult consumers buy products online. The Quebec market was estimated at $ 6.6 billion in 2014;
  • 23% of online purchases were made through a search in a search engine;
  • 5% of online purchases come directly from social media.

Thus, Quebec consumers are connected to the Internet, have already integrated into their online shopping habits, and now, their information search process involves research and comparison of products online. On the Internet, in social media, in particular, consumers reproduce the phenomenon of word of mouth, but on a larger scale. It has, therefore, become essential for companies selling to individuals to be present online in order to be found.

The logic is the same for companies selling to other companies. According to a Statistics Canada survey, we learn that in 2013, 47% of Canadian businesses bought products or services online. The market value is considerable: $ 136 billion!

In addition, these companies have a purchasing behavior similar to that of consumers: they carry out online research, inform themselves and make decisions based on the information obtained. In this case, too, your business must be visible on the Internet to be found.

To be visible, you must first know what consumers want. This is the stage of strategic thinking.

STRATEGIC THINKING

Before embarking on the acquisition of digital marketing tools, it is essential to take a moment to reflect and a game plan:

  • who are your clients?
  • What are their needs?
  • What are their purchasing behaviors, especially on the internet?
  • What are your competitive or competitive advantages?
  • What are your goals?

This reflection will allow you to identify with better precision the tools to use to effectively reach your customers and, above all, to engage with them a constructive conversation which will ultimately allow you to generate sales.

Once you have identified the most effective communication needs and channels to reach your customers, you need to determine the content that will generate the most engagement from them.

CONTENT, KEY TO DIGITAL MARKETING

Creating relevant content is one of the keys to digital marketing. Consumers who search the Internet are looking for information to answer a problem, not advertisements. It is therefore essential that the content that your business creates meets at least one customer need.

The idea behind creating content is simple: it’s about establishing your credibility in your area of ​​expertise. In other words, it’s about creating your trademarkThus, consumers who do not know you can discover you, start a relationship of trust with your brand, and ultimately, this relationship may lead to a sale.

With clients, the content you create will consolidate your positioning, thus facilitating their loyalty.

SOME DIGITAL MARKETING TOOLS

Blog or website?

A blog is a website in itself. The difference with the site lies in its dynamism: while the website is not very interactive, the blog is designed for your business to publish content on it, be it articles, videos or infographics. This is the focal point of your digital marketing strategy

Online Store

The online store is used to sell your products on the Internet. In a way, it completes your “place” strategy in your marketing plan by reaching customers who prefer to shop online.

Social media

Consumers are very active in social media, especially on Facebook and Youtube. There are a lot of them and each of the social media plays an interesting role. Their proper use is based on strategic thinking you have done.

Newsletters

Info letters (newsletter) are a preferred tool in your strategies. Your customers, by giving you their email, give you permission to send them relevant information. Often, the newsletter is produced from your website and it lands directly with your customers, which social media also fails to achieve directly.

Online advertising

Google AdWords and Facebook offer tools to publicize your business that work very well, in the sense that their tools allow you to distribute your advertisements by reaching your target customers with great precision and at a significantly lower cost than in traditional media. Advertising can be used to attract consumers to your website and put them in interaction with the content.

In summary, the central pillar of a good digital marketing strategy is your customers. In today’s world, the companies that stand out among their customers are those that have established a strong positioning for their brand in the channels where their consumers are most receptive: digital marketing tools.

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Do you have to do work at home? These 6 Applications Will Help You

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Given the situation, in which there are government provisions for social isolation to safeguard public health, we are faced with the dilemma of how to continue our activities, especially if we cannot stop our work.

Remote work or home office has been driven in recent weeks by the appearance of the COVID-19 virus, but this work strategy has been applied by many companies worldwide for several years, and it is not limited to large companies since there are many free and paid tools that help us carry out our daily tasks and that any business or SME could use.

It is time to apply technology and implement digital means of communication so as not to neglect our tasks. Before starting, you must bear in mind that the basis of all remote communication is the internet, so make sure you have good connectivity and equipment capable of supporting smooth online communication.

There are many applications depending on the activity you want to carry out, both to organize or organize your team, make video conferences, inter-area communication or documentation exchange. We can find paid and free applications, in both cases all very functional and useful.

Implementing remote work in an organization requires three fundamental aspects as a leader and as an individual:

-As an individual: Establish personal work habits and routines, and agree with the team.

-As a leader, establish agreements, habits, expectations, and routines with the team.

-Have the appropriate technology and systems.

Do you have to do work at home? Take note of these 6 applications that will help you better manage and organize your business from home.

1.  Microsoft Teams

Microsoft Teams on a platform created by Microsoft that makes work easier for companies.

This tool has a free and paid version, the free one being quite complete. It allows you to enable chats by work teams, and you can quickly share files and documents. It also gives you the possibility of videoconferencing with anyone inside or outside your organization, so that you don’t miss a meeting.

No matter where you are, you or your team can register activities, chat, create groups, make calls and much more!

Also inviting your team to join is as simple as sharing a link with the invitation.

2.  Slack

It is a communication tool for teams, it does not have a free version, its plans are accessible and start at  $ 6.67 per month per person.

With Slack, it is very easy to organize conversations by teams and allows you to share all kinds of files, from Word, PDF, Excel to multimedia files.

It is one of my favorite tools since it also allows video calls between multiple users in your organization and even sharing your screen, in case you have to make a presentation.

You can also activate notifications so that you do not miss any conversation and you can use it both in its online version, the desktop version, and mobile app.

It can also be connected with other platforms. If you need to have excellent communication with your team, Slack is a good option.

3.  Google Drive

Google Drive is a service for storing your information in the cloud. In a very simple way, you can upload all kinds of files and share them with more members of your company. One of the great benefits is that since all the information is in the cloud, you can have it anytime, anywhere, as long as you have an internet connection.

Another great advantage is that it allows other people to edit, comment or view the files you share in real-time.

All users have a free space if you want to have more storage for your company you can expand your plan to a paid one.

4.  Trello

Trello is a platform that allows you to work collaboratively, assigning tasks, delivery time, comments and progress.

It allows you to organize workflows and projects, if someone from your team finishes with the assigned they will be able to mark the completion of the task, in this way it is easy to be able to monitor the progress or objectives set.

Best of all, it is a free application,  so if you haven’t tried it yet, it’s time to get the most out of it so that your projects don’t get stuck.

5. Hangouts

Hangouts is a cross-platform communication application. It will allow you to initiate voice calls or video calls for free, both from the computer, through its extension that is downloaded from Google or through your cell phone, through its app.

On mobile, it is compatible with both Android and IOS and it also connects directly to Gmail, being a very light application and above all easy to use, which will help to maintain fluid communication with members of your team.

It is a free application and a good alternative to the classic Skype, Zoom Meeting or WhatsApp.

6.  Workplace

The workplace is a business-type social network. It enables companies to connect, communicate, and collaborate with each other. It is designed for businesses of all sizes, also if you use Facebook, as its use will be very familiar to you since it has a similar interface, where you can find news, groups, messages, and events.

This application has the Standard version that is free and also with its paid version for large organizations. Also, you do not need to have a personal Facebook account to use this application, they are completely independent.

Another advantage is that in the free version, you are the owner of the content that you publish and share, although the Facebook Community Rules apply. You also have the option to delete or deactivate your account at any time.

Don’t let social isolation stop you and take advantage of these applications and technology so you don’t neglect any aspect of your business. Not being in the same physical space should not be limited to stop communication between all the collaborators of your company and above all to stop performing essential functions within your organization.

Communication and coordination by digital means is a good alternative to use in these times of contingency, but it could also be applied as a permanent work policy.

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Construction Management Software for Builders and Contractors

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One of the branches of the Project Management discipline is Construction Project Management. The types of projects related to construction can be residential, industrial, agricultural, institutional, commercial, or environmental.

It is the responsibility of the project manager of the particular project to enumerate the project plans and its objectives. And take care of the project to maximize the efficiency and optimize the available resources while familiarizing everyone with the mechanisms.

Even though the processes and technologies are dissimilar than the other sectors, like software, aeronautical, & pharma, there are still many similarities in the methodologies of managing a project in the Construction Project Management domain. For example, the projects in the Construction domain must be completed in a specific budget and schedule while maintaining quality.

Why is it essential for you to select an efficient Construction Project Management solution?

As a manager of a project in the construction sector, it’s your major responsibility to ensure that everything goes according to the plan. The construction domain demands expertise in the field to execute any task, good tools that can handle everything, as well as experience. You have to be involved with a lot of agents and different people from different fields.

These onerous duties will require you to have excellent skills as well as experience so that you excel in your work.

Choosing a correct and efficient Construction Management Software is very important so that it makes your work easier. But because there are so many tools available across the market, it becomes a very difficult task. Hence, you would need a proper guide so that you can decide which is the right tool as per the work that you’re supposed to do. Therefore, you should consider each and everything in detail before you start your search for the best tool that you need.

Detailed survey to find the best out of the rest:

It is not an easy task to pick a particular product because of the competition in the market. There are so many products that are offering so much functionality that it makes it a complicated decision. So, here is a list of checkpoints that you can use to make sure that the product that you buy is the best fit for your company.

  1. Is the software useful for your work?
  2. Does it help in managing your project in real-time?
  3. Does it maintain transparency?
  4. Does the software provide tracking?
  5. How is the track record of accuracy?
  6. Is it possible to integrate with various other applications and products?
  7. Does it provide a solution to industry problems? Is the software modern enough, or is it flexible enough to be moulded as per your requirements?
  8. What are the pricings for using the product or for purchasing the licenses?
  9. How well known or established is the developer of that software?
  10. How well are the technical support services of that service?
  11. Does it provide training services for training the users initially?

Can it be used only on a single computer or is available to be used for multiple systems?

Can you access the software on mobile devices?

What are the security policies?

Take the survey on multiple tools and software and then compare the analysis. Then select the one which suits best for your requirements. This detailed analysis of the products will help you gain a good knowledge of the tool and will eventually help you select the best Construction Project Management software for your projects.

Now let us see the features that are available when you go for a particular Construction Project Management Software:

Not every tool available is perfect; each of them has some flaws. The struggle is to choose the best one out of them. Let’s discuss the features that you should take care of when you are getting a new project management tool.

Updates in real-time: This feature will help you and the stakeholders estimate the completion time of a particular project, and also you can track the progress of the project anytime.

Must be on a secure cloud: The product that you’re going to invest in should be secure enough to keep your data safe, and it should be on a cloud platform so that your data is never lost.

Ability to track all the issues: The tool should provide the feature to track the issues reported, and also, you should be able to document them for the follow up with the stakeholders.

Accessibility: You don’t always carry Laptops and computers with yourself. Hence, the tool that you acquire should give you the freedom to access your project even from your mobile.

Sharing files made easy: The product should have the feature of file-sharing so that you can share a central file at any point in time. If you or the stakeholder makes any changes in the file, everyone should get notified instantly.

Analytical report: The product should be able to describe your progress in your project in a detailed analytical form like Gantt charts.

Now, let’s have a look at the tools that are available in the market for Construction Project Management:

There are a bunch of software and tools which are available for Construction Project Management. You should identify the best one and invest your money in that particular software.

PlanStreet

It is one of the best Construction Project Management tools available in the market. PlanStreet lets you collaborate across all the levels of teams working on a particular project. It provides you with Gantt chart software, which helps you to plan various projects without any difficulty with maximum efficiency in each one. The special interface of PlanStreet helps you to track every piece of the project. You can even track the details like which team is working on which part of a project.

It is the only Construction Project Management tool that is scaled agile. Starting from the planning of a project, it lets you manage it till the finish. Also, it allows you to manage all your resources very effectively. If you are facing any problem regarding financial management, PlanStreet is here to help you in that too. Using brilliant forecasting techniques, you can predict accurate costs and also estimate revenue. The agile communication between various teams through the Scrum board gets everyone on the same platform at any point in time. It also makes communication with the client very easier and up to date.

Monday.com

This Construction Project Management tool gives you the facility to connect with all the members of the team, including stakeholders, contractors, and even staff. It helps in communicating efficiently. It will give all of them a clear view of what are the priorities and responsibilities of each of them. It also helps to conduct synchronized meetings.

Wrike 

Any business can use the Wrike tool. Whether it is related to advertising or any creative domain or by construction and real estate field. It allows the manager to set different priorities and synchronize all the tasks. Provides analytical reports to track the progress of any project. It also lets the manager identify the various workloads. It provides a separate calendar that can help to organize things and make schedules.

Stack

The stack works on a cloud platform, and it is designed especially for the estimation process. It includes all kinds of investments like the software to material and labor to provide a great estimation so that you can manage your budget accordingly. Any construction company can utilize it, whether it is general construction, interior designing, plumbing, mechanical, electrical, or any other. This online platform can be accessed anytime and anywhere.

CoConstruct

It is a web-based Construction Project Management software; hence it can also be used on mobiles without any problem. The basic functionalities of CoConstruct are planning the activities, scheduling the tasks, budgeting as well as communication with the clients. It provides a user-friendly interface and is also cloud-based so your data will not be lost.

Computer ease

It is a complete solution for all types of Construction Project Management. But it’s specially designed for the use of contractors. It lets you manage all the different types of construction processes like field-office communication, purchasing of products, management of the inventory, and also job costing. The job costing will let you track the costs closely and will help you monitor the cash.

PlanGrid

PlanGrid provides useful tools that can help you with all your Construction Project Management requirements. The feature of complete RFI (request to information) is also there in this tool. It will allow you to share photos of the on-going project in real-time with using any device.

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Six phones that will not be obsolete when 5G expands

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The year 2020 will be marked among other things by a greater implementation of 5G networks, which in Spain as in the rest of Europe are already reaching some urban centers. If you are one of those who wonder if it is a good idea to buy a 4G phone, especially if it is high-end, and we want to use it for several years, the truth is that it depends a lot on whether we intend to use it for several years or change terminal frequently.

For those looking for a high-end model that plans to use two years or more, the ideal is to opt for a 5G smartphone. Well, it can be frustrating to make a strong outlay of money and that when we have a 5G data rate we cannot use it. More and more models are sold in Spain compatible with these networks. And not everyone is only within reach of the wealthiest pockets. Although it is true that compatibility with 5G networks raises the price of phones somewhat. Here we review some of those already available in Spain.

Samsung Galaxy A90 5G. This phone with the powerful Snapdragon 855 processor, which is equipped with many of the highest-end phones, is a cheaper option than other Samsung phones to enjoy 5G. The AMOLED screen with 6.7-inch Full HD + resolution and its complete three-camera system make it a good alternative.

It also has a lot of ram memory, 6 or 8 gigabytes, and a huge battery of 4,500 mAh. Something that is important due to the higher energy consumption produced by 5G networks. Its storage capacity is 128 gigabytes but this is expandable with MicroSD cards. Its official price is 749 euros.

Huawei Mate 20X 5G. Although the Huawei Mate 30 is already on the market, it has been the first to arrive from the company without the standard Android operating system with Google services. But the previous model, the Mate 20, has Android 9 in the Google version, including the 5G version, and is a very competent phone by 2019 standards.

It has a camera system of the best we can find in the market, 8 gigs of ram and 256 gigs of storage. A 4,200 mAh battery and a Huawei processor that performs quite well. Its OLED screen is Full HD + and is immense: 7.2 inches. It can be found for just over 850 euros in some stores.

Xiaomi Mi Mix 3. With an official price of 599 euros, this is one of the cheapest 5G phones on the market. Includes Snapdragon 855 processor, a 6.3-inch Samsung AMOLED screen. It also has a solvent dual-camera system in the rear and in the front.

Its ram memory is 6 gigabytes with 64 gigabytes of storage. That in our opinion may be its main weakness for many users. The battery also has slightly less capacity than other 5G phones: 3800 mAh. But despite these two things, there is no doubt that many this Xiaomi can be seduced by its relationship between quality and price.

Samsung Galaxy S10 5G and Galaxy Note 10+ 5G. The first of these phones, which we had the opportunity to analyze thoroughly at the time, is one of the best options for those looking for a high-performance 5G phone. Like the Samsung Galaxy Note 10+ 5G. The fundamental difference between the two is that the Note has a somewhat larger screen and the greater amount of ram memory, in addition to being able to use the S Pen pointer.

But this Galaxy S10 5G, which is mainly sold through Vodafone for a price of 843 euros if we pay it in cash, is undoubtedly one of the best phones of the year. By the way, the difference with the standard S10 is not just 5G connectivity. It also has a depth camera and greater ram memory. Both are ideal for those looking for terminals with outstanding power.

Oppo Reno 5G. Oppo is selling through Amazon the 5G version of its Reno phone for a price of 893 euros at the time of writing these lines. One of the things it incorporates is the Reno Zoom 10X camera system, which we tested at the time. It is one of the best for those looking for a long-range zoom on a phone.

This phone has one of the most efficient fast charging systems on the market, something fundamental is phones like 5G with high energy consumption. Its battery is 4,065 mAh, its screen has 6.6 inches AMOLED technology, it has the Snapdragon 855 processor in its bowels and an 8-gigabyte memory with 256 gigabytes of storage capacity.

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