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How to use social media activities to generate traffic and promote the B2B platform?

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social media activities to generate traffic and promote the B2B platform

Social media is currently one of the most effective communication channels that allows you to build brand awareness. Interestingly, from year to year, more and more opportunities in the B2B area. Although it might seem that these activities make sense mainly for companies selling to individual customers.

Reaching entrepreneurs only through traders generates, apart from high costs, also range limitations. The best way to effectively build brand awareness and the offered assortment is to multiply the message. A large group of companies selling only to B2B recipients is very skeptical or completely ignores. The reason for this is the lack of visible benefits from using them in your marketing activities. However, having planned goals, a consistent strategy, and an idea for action. You can fully use the potential that social media gives us.  

THE SOCIAL MEDIA ACTION STRATEGY SHOULD INCLUDE ANSWERS TO QUESTIONS SUCH AS:

  • Who is your target group?
  • What media platforms do you want to use?
  • What kind of content do you want to publish?
  • How are your competitors using the media?

The strategy outlined in this way will be the basis for further actions.  

Choice of platforms

At this point, it is worth noting that in B2B activities, we should not limit ourselves to  LinkedIn – a platform that really has a leading reputation, primarily due to its full business nature.

With a creative approach to social platforms with a calm B2B operation, we can also run on  SlideShare, Facebook, Instagram, YouTube, Twitter, and even Pinterest. On every platform, we can build recognition and awareness of our brand, which may also generate sales in the future. However, you have to consider whether your potential customers are actually there. If you distribute clothing, thanks to LinkedIn you can reach larger customers. But if you want to direct your message to small stores. This platform will not give you such opportunities.

List of Social Media Platform

  1. Facebook in communication on this platform is worth following all changes, primarily using well-known portals for marketers and acting in accordance with the trends. Try to create a  group where you will be an expert on its subject. Facebook has great potential in movies and live broadcasts – live broadcast in the form of a webinar or Q&A (Q&A). It will certainly bring many benefits, and in addition, people have chance to get to know you and your products. Facebook also makes it possible to reach very narrow groups thanks to paid campaigns. Set up paid promotions from the level of the advertising campaigns manager, thanks to which you will be able to better specify who the campaign is to reach. 
  1. InstagramEfficient use of its potential will allow your potential customers to get to know you from the other, more human side. In addition, it is a great medium for selling products through beautiful photos or showing items in use, thanks to which not only people who have a catalog will be able to see the offer.  
  1. YouTube will allow you to show how your products can be applied. If you link to your publications on this website on your B2B platform, it may cause customers to also watch other videos from your channel and buy other products. Additionally, it is also a great opportunity to bring traffic to the platform.
  1. Pinterest j est place where we can group all product lines, which make up the whole albums that customers can easily search and store by pinning them to your own table

If you are not sure which platform to start with, check how the competition is doing there.

WHAT ACTIVITIES SHOULD YOU CONSIDER WHEN CREATING A SOCIAL MEDIA COMMUNICATION STRATEGY TARGETED AT THE B2B SECTOR:

  •       Case study – is an effective lead generation tool. It is in them that you are able to show that the offered product is an effective choice and solution. Additionally, a case study shows the details and possibilities of your company, thus showing your full potential.
  •       Webinar – a type of webinar that is more and more often used, but is also a tool eagerly accepted by customers for the promotion of companies’ services and products. It is great as a training or marketing tool, thanks to which you will build an image of an expert and a leader in the industry.
  •       Landing page (landing page, e.g. a specially prepared page about a given product) – this page should be the site of traffic from our social media. It may be an element of our website or a page specially dedicated for this purpose. Simply put, it is a place where the customer meets a product or service, where we present it in a condensed way.

Your competition is not social media targeted at the B2C market. This time, a large number of people following our media does not have to translate into effectiveness. In the B2B market, the quality of our audience is of particular importance. Better to have a few hundred actually interested in our activities and products. Than a large community being by chance and for a while.

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SOCIAL MEDIA

How to Create Powerful Social Media Marketing for Musicians by Sound Gems Records.

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You need to understand the philosophy of social media platforms and learn how to post your content there. The following tips and tricks will let you choose the right content and strategy for the right audience. This way, you will increase your fan base even on the international level to earn more money and be more famous with every passing minute. Read along and start your journey to stardom.

Go for the right audience

You are paying to enhance your reach on the social media platform, and if you don’t choose the right age audience and category, you are wasting your valuable resource. Your music might not be for people of all ages. Choosing the right age category will help you increase the number of your fans with the right content.

Location

Always start from the local settings. Always use hashtags and geotags that let the people in the vicinity know about your music. Sharing your feelings with the city and area will always make the people attached to your music.

Music preference

Don’t try your luck in all the different genres and get wasted in the eyes of music lovers. The best approach is to stick to a single category, make an impact in the industry and create your name in the specific genre. The best use of social media will also make you focus your campaign on a single category to get maximum results.

Visual presentation

Your music is not the only thing you sell and share with people. Your unique and bold identity is also an integral part of your presence that attracts people to your music. You need to make your virtual presence as impactful as you can on social media platforms. Try hiring professionals and increasing your charisma online to get stunning results with an ever-increasing fan base.

Using each platform the right way

Social media platforms require you to post your content according to the game plan to increase your fans. Once you have decided the type, kind, and category of your content, you can increase the impact of your presence from your local area to national and even international level to be more popular and earn more even from these social media platforms. The way of using the most famous platforms is as follows:

Instagram

The most impact creating social media platform Instagram is a game-changer for celebrities and musicians. The artists who want to create a new buzz and enhance their reach get great benefits from this platform by posting their content with the following methods.

  • New music release teasers
  • Create buzz for new work or tours
  • Professional updates
  • behind-the-scenes content
  • Share your personality
  • Interact with followers
  • Engage with fans

Facebook

The news feed and event-oriented platform Facebook allows you to post your content with the notification to every person who has liked your page. The notification will help them come to your page and increase your traffic and impact on social media. You can choose the following:

  • Write a post about upcoming music or event
  • Provide details regarding your work and content
  • Post upcoming promotions
  • Interact with fans
  • Engage with your fan base
  • Create content
  • Get more likes, comments, and shares

Twitter

If you are willing to interact with the fans using words, Twitter is just the thing. You can also show visual content here, but the real game is the tweets or words you post online to share information with the fans.

  • Retweeting
  • Tweet media outlets that tag you in posts
  • Interacting with fans
  • Type short comments
  • Notify fans of events

YouTube

You can post your music on YouTube, and it will help you earn money and increase your fan base at the same time by reaching more people. You can create your channel that is a space to store content online that will be available for people from all around the globe. Anyone can open your channel and access all the videos to increase your watch time, following, and earning from this platform.

  • Upload music videos
  • Exclusive acoustic
  • Recording sessions
  • Behind the scene videos
  • Clips from events
  • Your personal videos which you want to share with the fans

Head over to our Tik Tok to learn more about it

Go to our Instagram right now to get more updates

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SOCIAL MEDIA

An Instagram Filter Restoring Lebanese Pride During COVID-19

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Instagram Filter

Being patriotic does not imply confronting problems violently; rather, it qualifies one to spread the message of peace and love for one’s homeland.

This is the latest “Lebanese and Proud” Instagram filter that has been getting a lot of attention on Instagram. 

Sami Mukahhal was born in Lebanon on November 15, 1991, and his Instagram Filter reflects his great pride in his country and its heritage.

The underlying goal of this Instagram Filter was to boost a sense of patriotic fever in the public to restore Lebanon’s love. After all, if Instagram has floral filters, why shouldn’t this one? He wasn’t afraid of the reaction when he launched this filter. As a result, he is now a media sensation and an inspiration to many Lebanese around the world.

If you can’t find him reading a book or watching Netflix, look in the garden. He’ll be there, drinking his protein shake laughing, and smiling. People would leave comments like “Keep up the great work”, “Man, you make us laugh,” and more due to his hilarious unprompted humor.

It’s a hit! He enjoys doing this for the rest of his life if it meant making people laugh and smile. He lives by “We all smile in the same language.” He saw how many people could share their stories using his Instagram Filter, releasing Lebanese pride, and how the atmosphere had improved.

For him, the “Lebanese and Proud” Instagram Filter is more than just a filter; it is a tie that binds him to his roots and his beloved country, Lebanon.

Please visit Sami’s Instagram Profile by clicking here @samimukahhal to try out his Lebanese and Proud Instagram Filter.

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SOCIAL MEDIA

How to see what you liked on Instagram

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How to see what you liked on Instagram

You can view all the photos you liked and maybe forgot on Instagram. Posts liked on Instagram are kept under record. You can see all the posts you like in the Settings section, you can choose the posts you like, unsubscribe, and delete them. For Android and iPhone users, we will explain with pictures how to see all the posts you like on Instagram.

Many Instagram users are wondering, “How to see what you liked on Instagram”. When you like a photo or video shared on Instagram, these are recorded under “Posts You Like”.

Another curious subject is “How can I see the comments I like on Instagram “and “See my comments on Instagram “. Liked posts can be seen, but comments and like comments on Instagram are not visible. Let’s now explain how to see the liked posts on android and iOS with pictures.

Seeing Posts I’ve liked on Instagram

Open the Instagram app and go to the Profile tab.

Tap the three lines in the upper right corner of the screen and select Settings.

On the page that opens, select the Account option.

Select Posts You Like.

When you select the Posts You Like option, you can see all the photos and videos you like. You can view the post and un-like it by tapping the post. Thus, that post will be deleted from the posts you liked.

In the past, when you liked a post on Instagram, people who followed you could see it, but with the update to Instagram, this event has disappeared. Now no one can see the comments you make and the posts you like. In order for someone to see the posts you like, they need to access your Instagram account.

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