One of the main points with which you should start when working on the SEO of your website is to find the right terms for your page, which are known as “Keywords”. Keywords are phrases or words that define your content. Basically they are the words that search engine users use to find the product, services, and information they want. Some examples could be “The best pizza in New York” or, on the contrary, “Cinemas near me”.
This is something very important when it comes to ensuring the optimization of your website in the search engines and thus facilitating access to your potential customers, preventing them from finding your competition before. There are some aspects to consider when selecting keywords. First, it is essential to check the search volume of each keyword; Without adequate search volume, keywords are virtually useless. If nobody consults the search terms you have selected, the traffic of your web page will not increase.
The second thing you have to check is the difficulty of the keyword, that is, how many times your keyword uses your competition on its web pages. We recommend that SMEs start with keywords that are relatively easy to position. When you see that your position improves, you can start using more competitive keywords on your page. Your web page traffic will not increase. The second thing you have to check is the difficulty of the keyword, that is, how many times your keyword uses your competition on its web pages.
We recommend that SMEs start with keywords that are relatively easy to position. When you see that your position improves, you can start using more competitive keywords on your page. Your web page traffic will not increase. The second thing you have to check is the difficulty of the keyword, that is, how many times your keyword uses your competition on its web pages. We recommend that SMEs start with keywords that are relatively easy to position. When you see that your position improves, you can start using more competitive keywords on your page.
There are two important factors to consider when writing the content of your website: quality and quantity. A crucial part of SEO is writing very good content on your website. Google algorithms search for important words on specific sites on your website or blog, so sticking to these tips will be a great benefit for you. If we focus on the quantity, it is important to know how much content should be written. The more information you write on each page, the better. We recommend that at least 300 words be written for the main content body of each of your pages, whether they are subpages or if they are product pages or categories. This does not mean that once you have reached the quota of words everything is perfect;
This brings us to the next factor: quality. Quality is needed in many SEO topics, but it is vital that when writing the content is accurate, informative, well structured and brings with it an added value for those who visit your page since this is what it will really call Your attention and interest. If you find that when you write the content you use too many filler words or find it difficult to reach the recommended number of words, you should remember that it is better to have a smaller written piece with better quality than to have information that is invaluable to your potential clients.
As a final point, although not least, when customers visit your page they don’t want to read the same information on several pages. To avoid this, all you have to do is create unique content for each of them. It may seem like a lot of work but it will also benefit you when Google crawls your pages. Unique content is key.
3. Keep track of the competition
Keeping track of the competition can help you know how to adapt to ensure your positioning visibility is optimal. This can be done in several ways: find out what keywords, link types and how many they use as well as the quantity and quality of the content they produce. Before doing all this you have to find first, what is your real competition, both locally and online.
Finding what your competition is and looking at their websites will give you an extra advantage over what they are doing well and what you might have to improve. Remember: never copy the website of someone from your competition and much less its content, although it never hurts to use its pages as inspiration to improve yours.
4. Linkable content
The importance of linkable content is vital when it comes to helping people find your website. You can imagine it as a fishing net: the bigger the net, the bigger the fish that you can potentially catch. So, of course, the more links you have, the better your page will be. However, there are some cases in which this could have a negative effect: Google may find bad backlinks and may lower your position, your website and your reputation. The backlinks are any link from another website, such as your partner’s blogs or digital magazines, that refer directly to your website or even to your subpages.
The technique is to find the right backlinks that fit your page. Try to get backlinks from pages that are related to the content of your website and that are within a similar sector/industry. If possible, allowing other companies in the same sector to have backlinks on your page can help; A blog can be a good section to have them. Always remember this: the time to collect links is over; Now quality overcomes quantity.
5. Website optimized for mobile devices
In the year 2018, in which more and more people use mobile phones to access the Internet, it is essential that your website is optimized for mobile. For example, if someone is on vacation visiting a city and wants to choose which restaurant to eat in, having a mobile-adapted website allows users to reach your page without any difficulty.
Here you have to take into account: the optimization of the web on mobile devices and the loading time from them. Ensuring that your company has the right access facility will make a difference when potential customers decide between your website and that of your competition.
6. Social networks
Despite its constant use of social networks, knowledge about their optimization (SMO) is usually more limited. Social networks are the perfect example of how a business can build a brand image, achieve optimal customer service, attract new customers and retain current ones, as well as manage customer quality feedback all within the same platform. If you try to create interesting and informative content on social networks you will provide users with great value, and thus reach your customers effectively.