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The 6 SEO secrets everyone should know

Bryan Nesbit

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the 6 SEO secrets everyone should know

These are the 6 SEO secrets everyone should know

1. Keywords

One of the main points with which you should start when working on the SEO of your website is to find the right terms for your page, which are known as “Keywords”. Keywords are phrases or words that define your content. Basically they are the words that search engine users use to find the product, services, and information they want. Some examples could be “The best pizza in New York” or, on the contrary, “Cinemas near me”.

This is something very important when it comes to ensuring the optimization of your website in the search engines and thus facilitating access to your potential customers, preventing them from finding your competition before. There are some aspects to consider when selecting keywords. First, it is essential to check the search volume of each keyword; Without adequate search volume, keywords are virtually useless. If nobody consults the search terms you have selected, the traffic of your web page will not increase.

The second thing you have to check is the difficulty of the keyword, that is, how many times your keyword uses your competition on its web pages. We recommend that SMEs start with keywords that are relatively easy to position. When you see that your position improves, you can start using more competitive keywords on your page. Your web page traffic will not increase. The second thing you have to check is the difficulty of the keyword, that is, how many times your keyword uses your competition on its web pages.

We recommend that SMEs start with keywords that are relatively easy to position. When you see that your position improves, you can start using more competitive keywords on your page. Your web page traffic will not increase. The second thing you have to check is the difficulty of the keyword, that is, how many times your keyword uses your competition on its web pages. We recommend that SMEs start with keywords that are relatively easy to position. When you see that your position improves, you can start using more competitive keywords on your page.

2. Content

There are two important factors to consider when writing the content of your website: quality and quantity. A crucial part of SEO is writing very good content on your website. Google algorithms search for important words on specific sites on your website or blog, so sticking to these tips will be a great benefit for you. If we focus on the quantity, it is important to know how much content should be written. The more information you write on each page, the better. We recommend that at least 300 words be written for the main content body of each of your pages, whether they are subpages or if they are product pages or categories. This does not mean that once you have reached the quota of words everything is perfect;

This brings us to the next factor: quality. Quality is needed in many SEO topics, but it is vital that when writing the content is accurate, informative, well structured, and brings with it an added value for those who visit your page since this is what it will really call Your attention and interest. If you find that when you write the content you use too many filler words or find it difficult to reach the recommended number of words, you should remember that it is better to have a smaller written piece with better quality than to have information that is invaluable to your potential clients.

As a final point, although not least, when customers visit your page they don’t want to read the same information on several pages. To avoid this, all you have to do is create unique content for each of them. It may seem like a lot of work but it will also benefit you when Google crawls your pages. Unique content is key.

3. Keep track of the competition

Keeping track of the competition can help you know how to adapt to ensure your positioning visibility is optimal. This can be done in several ways: find out what keywords, link types, and how many they use as well as the quantity and quality of the content they produce. Before doing all this you have to find first, what is your real competition, both locally and online.

Finding what your competition is and looking at their websites will give you an extra advantage over what they are doing well and what you might have to improve. Remember: never copy the website of someone from your competition and much less its content, although it never hurts to use its pages as inspiration to improve yours.

4. Linkable content

The importance of linkable content is vital when it comes to helping people find your website. You can imagine it as a fishing net: the bigger the net, the bigger the fish that you can potentially catch. So, of course, the more links you have, the better your page will be. However, there are some cases in which this could have a negative effect: Google may find bad backlinks and may lower your position, your website and your reputation. The backlinks are any link from another website, such as your partner’s blogs or digital magazines, that refer directly to your website or even to your subpages.

The technique is to find the right backlinks that fit your page. Try to get backlinks from pages that are related to the content of your website and that are within a similar sector/industry. If possible, allowing other companies in the same sector to have backlinks on your page can help; A blog can be a good section to have them. Always remember this: the time to collect links is over; Now quality overcomes quantity.

5. Website optimized for mobile devices

In the year 2018, in which more and more people use mobile phones to access the Internet, it is essential that your website is optimized for mobile. For example, if someone is on vacation visiting a city and wants to choose which restaurant to eat in, having a mobile-adapted website allows users to reach your page without any difficulty.

Here you have to take into account: the optimization of the web on mobile devices and the loading time from them. Ensuring that your company has the right access facility will make a difference when potential customers decide between your website and that of your competition.

6. Social networks

Despite its constant use of social networks, knowledge about their optimization (SMO) is usually more limited. Social networks are the perfect example of how a business can build a brand image, achieve optimal customer service, attract new customers and retain current ones, as well as manage customer quality feedback all within the same platform. If you try to create interesting and informative content on social networks you will provide users with great value, and thus reach your customers effectively.

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Windows 10 Main Features

Bryan Nesbit

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What are the main features of Windows 10

Windows 10 has the more powerful Start menu, apps for any device, a new web browser and being able to work with several programs at the same time on the screen are just some of the new features of the operating system that can be downloaded for free from today

Windows 10 is a fact and from today, gradually, millions of users in 190 countries began to receive it on their computers and tablets.

Officially introduced months ago, Windows 10 is Microsoft’s strongest bet to reposition itself in the world of mobility. It is that the system adapts to practically any electronic device.

Windows 10 wants the user to have the same system, regardless of the device used at all times: tablet, laptop, or phone, just to mention a few.

Calvo recalled that users of Windows 7, Windows 8.1 and Windows Phone 8.1 will be able to update their systems to the new version of Microsoft’s operating system for free during the first year after its launch, thus making the Windows 10 license theirs forever.

News Start

The first thing users will see is the renewed Start menu, which offers a simple display of the most used applications or the most recently viewed documents.

The menu will also offer suggestions, the recently added apps, and the possibility of pinning them to have them at hand. It also has a search engine, the complete list of installed apps, and Live Tiles, that is, windows constantly updating with new emails, the weather, or any application activity.

“If your Start menu starts to look messy, try moving some of your anchored apps within a group of similar items. Just move a tile into free space, and when a gray divider bar appears, drop the tile. Then move more tiles inside or outside the group according to your needs. You can also remove them by right-clicking on the tile and selecting ‘unpin from start’, “Microsoft said.

Universal apps and continuity

The various app stores will become available in only one, now called Windows Store. The change has an explanation: the apps will be universal, that is, they will work on any compatible device.

On the other hand, Windows 10 will provide a consistent platform on all devices. “Continuum allows you to transform devices, with the elegant transition from a tablet to a PC and vice versa, as well as having an enriching desktop experience on Windows Phone,” said Microsoft.

For example, according to Calvo, in the case of a 2-in-1 device, just by removing the keyboard cover, the system automatically recognizes that it works in tablet mode and adjusts the functionalities to use it in the most optimal and natural way.

Notifications

To the right of the screen will be the notification center, space where you can find email alerts, settings, alerts and instant messages in the same view, as well as buttons to activate functions such as Wi-Fi activation with a single click. , location, among others.

“The user shouldn’t be surprised when their icon changes color when they have updates they haven’t previously reviewed,” Microsoft said.

The desktop, more useful than ever

Windows 10 lets you group up to 4 applications in one place and see all open tasks in one view. Even something already present in other systems finally lands in Windows natively: now it is possible to create virtual desktops, ideal for when more space is needed or the user wants to concentrate specific programs for different projects.

To group up to four applications on the screen it is necessary, once opened, drag them to the corner of the screen you want. Windows will suggest how you can fill in the gaps with other open applications.

How to keep the desktop under control? By clicking on the Task View icon in the taskbar, all open apps, documents and files appear on the screen. From there you can choose what to do, either close them or create the aforementioned virtual desktops by clicking on the option that appears in the right sector under the screen.

Virtual desktops are ideal for bundling programs and applications geared to a particular task. For example, you can have one for everyday work with Office, mail and navigation, and another for entertainment, where you can place messages, music, and videos.

Edge

Microsoft Edge is a browser designed to carry out online activities in new ways. It offers the possibility of writing annotations on a web page, the ability to share, and the reading view.

With Cortana integrated, Microsoft Edge provides results and content according to the interests and preferences of the user. “Fast, fluid, and personal, Microsoft Edge enables people to focus only on content relevant to them and actively participate on the web,” the company said.

Window 10 with Biometrics Feature

Biometric recognition, including 3D facial recognition if the equipment includes a camera, is another functionality of the new system, with Windows Hello, which recognizes the owner of the device and allows it to demonstrate its identity also without keys.

It currently works in three ways: face, iris, and fingerprint, and includes an infrared and 3D meter.

With Windows Hello it is possible to configure the PC camera so that the user can access the system through facial recognition. If the equipment has a biometric fingerprint reader, it can also be configured without any additional software.

Regarding security, the recognition data is not transmitted via the web, the system uses asymmetric cryptography or stores the data locally on the hardware. So Hello is fully compliant with enterprise-level security standards.

Talk to the PC

Windows 10 also adds Cortana, a digital assistant that learns user preferences to offer relevant recommendations, quick access to information, and important reminders by voice or keyboard. Microsoft clarified that it is capable of telling jokes.

Cortana will not be initially available in Argentina. It is expected to arrive in a few months.

The Windows Hello system will allow you to log into a PC without a password, providing instant access using biometric authentication.

Games

Meanwhile, Xbox on Windows 10 brings the Xbox Live gaming network to both Windows 10 PCs and tablets. “People can communicate with their friends on Windows 10 PCs and Xbox One while playing on PC and sharing content via Game DVR. People can also stream games directly from their Xbox One console to their Windows 10 PC or tablet at home. Games developed for DirectX 12 in Windows 10 will experience speed, efficiency, and capacity improvements graphics, “the company ended.

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5 ELECTRIC CARS THAT WE COULD SEE IN THE FUTURE!

Larry Segura

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5 ELECTRIC CARS THAT WE COULD SEE IN THE FUTURE

Electric cars are exploding… well, the sale of electric vehicles. If the vehicles themselves exploded, it would be much more worrying.

The fact remains that between 2015 and 2019, the number of electric vehicles in Quebec increased from 8,000 to 66,000. It remains very little compared to the total number of vehicles on the roads, but one would think that as manufacturers make more models available, this number will increase.

Moreover, during the last CES (Consumer Electronics Show), many companies came to present new models of electric cars that we may (or may not) see on our roads in the coming years.

Here are 5 new electric cars that we could see in the future!

 

Sony’s mystery car

Sony Yes, you read that right, Sony. The same company behind the Walkman and the Playstation.

The Japanese company caused general surprise by presenting a car in Las Vegas earlier this month.

Even if the prototype is very finished, the company does not want to start selling cars, however. It was rather to present Vision-S, the electronic platform developed by the company.

Thanks to this, cars equipped with Vision-S could for-example offer assisted driving (the car would automatically detect pedestrians, cars and other obstacles and adjust for you), in addition to offering 360-degree audio worthy of larger cinema, which fits well with the many screens with which the car is fitted.

In short, you won’t see the Sony car (which doesn’t even have a name) on the roads anytime soon. But the technology it contains is likely to arrive at dealerships soon.

 

BMW iNext

BMW

This is a vehicle that you are more likely to see on the road.

This fully electric SUV developed by BMW is a true techno machine.

Not only is the vehicle electric, but it will take full advantage of the 5G network, which will allow it to be connected to the Internet at an extremely fast speed.

What does it change? The connection speed will allow the autopilot to be even more efficient, it will be possible to play online video games directly in the car, in addition to allowing access to the satellite network for all passengers, wherever the car is.

As long as you don’t play video games while driving!

 

The Segway S-Pod

Segway

Well, ok, it’s not exactly a car, but it’s so intense that I have no choice but to talk about it.

Segway, the company behind the kind of electric scooter of the same name, has just unveiled an electric chair that uses the same technology.

The chair balances itself, and you just need to press the joystick installed in the armrest to steer your machine.

Apparently, the chair is extremely comfortable, in addition to being fast (top speed of almost 40 km / h!).

It is designed for indoor and outdoor travel. But let’s be honest, it will mainly serve to take us for Professor Xavier.

 

Rivian R1T

Rivian

These newcomers to the automotive world have been talked about this year with the Rivian R1T, a fully electric “pick-up”.

The characteristics are impressive: power of 750 horsepower and acceleration from 0 to 100 km / h in 3 seconds.

But we also learned at CES that the car will be equipped with Alexa, Amazon’s personal assistant. In particular, you can use voice commands to play music or make calls, but you can also control the car, by adjusting the temperature or lowering the windows, for example.

 

Fisker Ocean

Daniel Golson / Roadshow

Another fairly young manufacturer in the industry (its first car was marketed in 2007), Fisker now offers the Ocean, an SUV that claims to be the most eco-responsible vehicle in the world.

Not only is the vehicle fully electric, but the interior is made of vegan materials, the carpet is recycled, even the rubber used to make the tires will be reused.

In addition, the vehicle is cheaper than its equivalent at Tesla, with a suggested retail price of US $ 37,500, or about $ 49,000 Canadian.

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Gmail blocks an average of 18 million coronavirus-related malicious emails per day, according to Google

Larry Segura

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Last week, Google blocked millions of emails related to the coronavirus whose recipients were Gmail users. The company itself has announced it in an article published on its corporate blog this Thursday.

“Last week we saw 18 million emails daily that contained malicious programs and phishing and were related to COVID-19. To this is added the more than 240 million daily spam messages that are related to the pandemic,” says the technological in his post.

Google claims to be blocking most of these messages, but it also warns users of its email that hackers have been trying to “get a profit from the fear and uncertainty surrounding the pandemic. ” Still, phishing attempts are nothing new, but they have now adapted to the current situation.

Hackers have tried to take advantage of Gmail users in a number of ways: They have been posing as health authorities like the World Health Organization to request “fraudulent donations or distribute malware “, and have impersonated government agencies to take advantage of companies that awaiting confinement or telework orders or aids.

Google is working to protect its users against these hacking attempts by “proactively monitoring all  COVID-19 related malware  that we detect in our systems and workflows.”

The tech company has also recommended that its users do a complete review of their cybersecurity and avoid downloading files from unfamiliar sources, using the ability to preview documents within the email itself — which can help prevent them from downloading malicious programs automatically.

He has also asked that it be verified that the links that appear in the received emails direct to the site to which they claim to direct. Gmail users can report spam or malware emails, which will help the platform automatically block them in the future.

Phishing and fraud attempts have grown during the pandemic as hackers have seen how they can take advantage of people’s fears during the coronavirus crisis. So far this year,  the United States Federal Trade Commission has already received more than 15,000 complaints related to the coronavirus for fraud or scams. Americans’ losses are up to $ 12 million.

Another target for hackers is also companies that may have a less secure IT infrastructure in times of teleworking. Proofpoint cybersecurity researchers have warned of historic growth in corporate email fraud attempts. Cybercriminals are taking advantage of the coronavirus to try to steal information.

“Cybercriminals have sent waves of emails ranging from a dozen to 200,000 each time, and the number of active campaigns continues to grow,” said Sherrod DeGrippo, Proofpoint’s senior director for cyber threat prevention and investigation.

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