One of the main points with which you should start when working on the SEO of your website is to find the right terms for your page, which are known as “Keywords”. Keywords are phrases or words that define your content. Basically they are the words that search engine users use to find the product, services, and information they want. Some examples could be “The best pizza in New York” or, on the contrary, “Cinemas near me”.
This is something very important when it comes to ensuring the optimization of your website in the search engines and thus facilitating access to your potential customers, preventing them from finding your competition before. There are some aspects to consider when selecting keywords. First, it is essential to check the search volume of each keyword; Without adequate search volume, keywords are virtually useless. If nobody consults the search terms you have selected, the traffic of your web page will not increase.
The second thing you have to check is the difficulty of the keyword, that is, how many times your keyword uses your competition on its web pages. We recommend that SMEs start with keywords that are relatively easy to position. When you see that your position improves, you can start using more competitive keywords on your page. Your web page traffic will not increase. The second thing you have to check is the difficulty of the keyword, that is, how many times your keyword uses your competition on its web pages.
We recommend that SMEs start with keywords that are relatively easy to position. When you see that your position improves, you can start using more competitive keywords on your page. Your web page traffic will not increase. The second thing you have to check is the difficulty of the keyword, that is, how many times your keyword uses your competition on its web pages. We recommend that SMEs start with keywords that are relatively easy to position. When you see that your position improves, you can start using more competitive keywords on your page.
There are two important factors to consider when writing the content of your website: quality and quantity. A crucial part of SEO is writing very good content on your website. Google algorithms search for important words on specific sites on your website or blog, so sticking to these tips will be a great benefit for you. If we focus on the quantity, it is important to know how much content should be written. The more information you write on each page, the better. We recommend that at least 300 words be written for the main content body of each of your pages, whether they are subpages or if they are product pages or categories. This does not mean that once you have reached the quota of words everything is perfect;
This brings us to the next factor: quality. Quality is needed in many SEO topics, but it is vital that when writing the content is accurate, informative, well structured and brings with it an added value for those who visit your page since this is what it will really call Your attention and interest. If you find that when you write the content you use too many filler words or find it difficult to reach the recommended number of words, you should remember that it is better to have a smaller written piece with better quality than to have information that is invaluable to your potential clients.
As a final point, although not least, when customers visit your page they don’t want to read the same information on several pages. To avoid this, all you have to do is create unique content for each of them. It may seem like a lot of work but it will also benefit you when Google crawls your pages. Unique content is key.
3. Keep track of the competition
Keeping track of the competition can help you know how to adapt to ensure your positioning visibility is optimal. This can be done in several ways: find out what keywords, link types and how many they use as well as the quantity and quality of the content they produce. Before doing all this you have to find first, what is your real competition, both locally and online.
Finding what your competition is and looking at their websites will give you an extra advantage over what they are doing well and what you might have to improve. Remember: never copy the website of someone from your competition and much less its content, although it never hurts to use its pages as inspiration to improve yours.
4. Linkable content
The importance of linkable content is vital when it comes to helping people find your website. You can imagine it as a fishing net: the bigger the net, the bigger the fish that you can potentially catch. So, of course, the more links you have, the better your page will be. However, there are some cases in which this could have a negative effect: Google may find bad backlinks and may lower your position, your website and your reputation. The backlinks are any link from another website, such as your partner’s blogs or digital magazines, that refer directly to your website or even to your subpages.
The technique is to find the right backlinks that fit your page. Try to get backlinks from pages that are related to the content of your website and that are within a similar sector/industry. If possible, allowing other companies in the same sector to have backlinks on your page can help; A blog can be a good section to have them. Always remember this: the time to collect links is over; Now quality overcomes quantity.
5. Website optimized for mobile devices
In the year 2018, in which more and more people use mobile phones to access the Internet, it is essential that your website is optimized for mobile. For example, if someone is on vacation visiting a city and wants to choose which restaurant to eat in, having a mobile-adapted website allows users to reach your page without any difficulty.
Here you have to take into account: the optimization of the web on mobile devices and the loading time from them. Ensuring that your company has the right access facility will make a difference when potential customers decide between your website and that of your competition.
6. Social networks
Despite its constant use of social networks, knowledge about their optimization (SMO) is usually more limited. Social networks are the perfect example of how a business can build a brand image, achieve optimal customer service, attract new customers and retain current ones, as well as manage customer quality feedback all within the same platform. If you try to create interesting and informative content on social networks you will provide users with great value, and thus reach your customers effectively.
2 strategies for choosing the managed services you require
Today, companies from different industries are familiarizing themselves and turning to collaboration agreements with managed service providers for the management of certain IT functions, particularly email hosting, customer relationship management (CRM), storage, backup and network recovery and monitoring.
The approach and use of managed services emerges as a preventive tool in terms of management and the risk of losing control over company technologies. The business world changes drastically, regardless of the deployment of solutions focused on the rapid resolution of problems in technology; For this reason, it is necessary to have an expert in administration that supports the requirements of the business and the current environment.
Managed services have been around for a long time, but adoption has been relatively low: just a year ago, only 3 in 10 organizations had an IT management partner, but more than two-thirds have used a provider in the past. last 12 months.
Why have a managed service provider?
It’s easier to respond to IT demands and complexities when you have the right support experts. Keeping up with maintenance costs, multiple hardware and software vendors, and increasing demands for stable system applications for end-user performance takes time and a high level of expertise. Having a managed service provider can produce significant benefits for your business:
- Improving the efficiency and reliability of IT operations is a primary driving factor in having a managed service provider. According to the most recent CompTIA’s Fourth Annual Trends in Managed Services Study , 56% of companies with 100 or more employees and 47% of companies with fewer than 100 employees consider that a management ally streamlines processes in supporting the IT needs of the business.
- Increased security and compliance are key factors for 38% of companies of all sizes. Savings and investment returns are a determining factor for 33% of companies with 100 or more employees and for 28% of companies with fewer than 100 employees.
1. Find a service provider to suit you
Part of the problem between the approach and the adoption of managed services lies in the definition and role that this type of providers is generating in the industry. In these days of software-as-a-service (SaaS), customers (and sometimes providers) remain unclear about what actually constitutes a managed mis webmail login.
Some vendors offer a portfolio of services focused on managing data analysis, business intelligence, and advanced application monitoring. There is currently a growing demand in these areas, but most vendors are looking to extend solutions beyond software management and network infrastructure.
While it’s true that the managed services community hasn’t done the best job communicating the benefits to users, the fact that usage has nearly doubled in the last year suggests that they have already started.
2. Partners, not replacements
It is important to note that while companies increasingly rely on external vendors to cover a portion of their IT needs, medium-sized projects generally complement each other rather than replace the technology needs they require.
Few of these companies contemplate ditching their IT staff just because they join a managed service provider. Instead, especially in large companies, they make the perfect mix between the IT department and the external service team; a merger that adds a strategic vision to the companies and that translates into a win-win relationship.
This also highlights the reasons why organizations turn to managed service providers. Customers are looking for additional benefits such as generating income and helping the business become more efficient. Even security has gone from being an obstacle to the use of services to a reason to have a team of specialists. Companies have changed their views on security as it has become clear that security issues are often the result of human error on the part of internal staff.
In short, the acceleration and demand of IT processes forces companies to turn to the search for a specialist to help solve problems. The growth of the market and the arrival on the scene of management providers offers a complete scenario for the integration of services focused on profitability and use of technology, without forgetting the business model of companies and the requirements in terms of IT.
Do you have to do work at home? These 6 Applications Will Help You
Given the situation, in which there are government provisions for social isolation to safeguard public health, we are faced with the dilemma of how to continue our activities, especially if we cannot stop our work.
Remote work or home office has been driven in recent weeks by the appearance of the COVID-19 virus, but this work strategy has been applied by many companies worldwide for several years, and it is not limited to large companies since there are many free and paid tools that help us carry out our daily tasks and that any business or SME could use.
It is time to apply technology and implement digital means of communication so as not to neglect our tasks. Before starting, you must bear in mind that the basis of all remote communication is the internet, so make sure you have good connectivity and equipment capable of supporting smooth online communication.
There are many applications depending on the activity you want to carry out, both to organize or organize your team, make video conferences, inter-area communication or documentation exchange. We can find paid and free applications, in both cases all very functional and useful.
Implementing remote work in an organization requires three fundamental aspects as a leader and as an individual:
-As an individual: Establish personal work habits and routines, and agree with the team.
-As a leader, establish agreements, habits, expectations, and routines with the team.
-Have the appropriate technology and systems.
Do you have to do work at home? Take note of these 6 applications that will help you better manage and organize your business from home.
1. Microsoft Teams
Microsoft Teams on a platform created by Microsoft that makes work easier for companies.
This tool has a free and paid version, the free one being quite complete. It allows you to enable chats by work teams, and you can quickly share files and documents. It also gives you the possibility of videoconferencing with anyone inside or outside your organization, so that you don’t miss a meeting.
No matter where you are, you or your team can register activities, chat, create groups, make calls and much more!
Also inviting your team to join is as simple as sharing a link with the invitation.
It is a communication tool for teams, it does not have a free version, its plans are accessible and start at $ 6.67 per month per person.
With Slack, it is very easy to organize conversations by teams and allows you to share all kinds of files, from Word, PDF, Excel to multimedia files.
It is one of my favorite tools since it also allows video calls between multiple users in your organization and even sharing your screen, in case you have to make a presentation.
You can also activate notifications so that you do not miss any conversation and you can use it both in its online version, the desktop version, and mobile app.
It can also be connected with other platforms. If you need to have excellent communication with your team, Slack is a good option.
3. Google Drive
Google Drive is a service for storing your information in the cloud. In a very simple way, you can upload all kinds of files and share them with more members of your company. One of the great benefits is that since all the information is in the cloud, you can have it anytime, anywhere, as long as you have an internet connection.
Another great advantage is that it allows other people to edit, comment or view the files you share in real-time.
All users have a free space if you want to have more storage for your company you can expand your plan to a paid one.
Trello is a platform that allows you to work collaboratively, assigning tasks, delivery time, comments and progress.
It allows you to organize workflows and projects, if someone from your team finishes with the assigned they will be able to mark the completion of the task, in this way it is easy to be able to monitor the progress or objectives set.
Best of all, it is a free application, so if you haven’t tried it yet, it’s time to get the most out of it so that your projects don’t get stuck.
Hangouts is a cross-platform communication application. It will allow you to initiate voice calls or video calls for free, both from the computer, through its extension that is downloaded from Google or through your cell phone, through its app.
On mobile, it is compatible with both Android and IOS and it also connects directly to Gmail, being a very light application and above all easy to use, which will help to maintain fluid communication with members of your team.
It is a free application and a good alternative to the classic Skype, Zoom Meeting or WhatsApp.
The workplace is a business-type social network. It enables companies to connect, communicate, and collaborate with each other. It is designed for businesses of all sizes, also if you use Facebook, as its use will be very familiar to you since it has a similar interface, where you can find news, groups, messages, and events.
This application has the Standard version that is free and also with its paid version for large organizations. Also, you do not need to have a personal Facebook account to use this application, they are completely independent.
Another advantage is that in the free version, you are the owner of the content that you publish and share, although the Facebook Community Rules apply. You also have the option to delete or deactivate your account at any time.
Don’t let social isolation stop you and take advantage of these applications and technology so you don’t neglect any aspect of your business. Not being in the same physical space should not be limited to stop communication between all the collaborators of your company and above all to stop performing essential functions within your organization.
Communication and coordination by digital means is a good alternative to use in these times of contingency, but it could also be applied as a permanent work policy.
Digital Marketing, a Powerful Tool for Online Marketing
The Internet has become an essential communication channel in the design of marketing strategies, both for B2B companies (trade between companies) and B2C (trade with consumers). However, some heads of SMEs hesitate to use digital marketing tools, sometimes for lack of time, but especially for lack of knowledge.
Let’s demystify internet marketing.
WHAT IS DIGITAL MARKETING?
Digital marketing is all the activities carried out by businesses on the Internet. This includes websites, blogs, social media, online advertising, and newsletters. Given the speed at which the Internet is evolving, a definition of digital marketing must be broad and inclusive.
WHY DIGITAL MARKETING?
Digital marketing: being present for its customers
One of the principles of modern marketing is to be present where customers are most likely to consume and to provide them with content that meets their expectations. However, according to recent data, we note that:
- 70% of adult Quebec consumers research the Internet before purchasing a product or service;
- 50% of adult consumers buy products online. The Quebec market was estimated at $ 6.6 billion in 2014;
- 23% of online purchases were made through a search in a search engine;
- 5% of online purchases come directly from social media.
Thus, Quebec consumers are connected to the Internet, have already integrated into their online shopping habits, and now, their information search process involves research and comparison of products online. On the Internet, in social media, in particular, consumers reproduce the phenomenon of word of mouth, but on a larger scale. It has, therefore, become essential for companies selling to individuals to be present online in order to be found.
The logic is the same for companies selling to other companies. According to a Statistics Canada survey, we learn that in 2013, 47% of Canadian businesses bought products or services online. The market value is considerable: $ 136 billion!
In addition, these companies have a purchasing behavior similar to that of consumers: they carry out online research, inform themselves and make decisions based on the information obtained. In this case, too, your business must be visible on the Internet to be found.
To be visible, you must first know what consumers want. This is the stage of strategic thinking.
Before embarking on the acquisition of digital marketing tools, it is essential to take a moment to reflect and a game plan:
- who are your clients?
- What are their needs?
- What are their purchasing behaviors, especially on the internet?
- What are your competitive or competitive advantages?
- What are your goals?
This reflection will allow you to identify with better precision the tools to use to effectively reach your customers and, above all, to engage with them a constructive conversation which will ultimately allow you to generate sales.
Once you have identified the most effective communication needs and channels to reach your customers, you need to determine the content that will generate the most engagement from them.
CONTENT, KEY TO DIGITAL MARKETING
Creating relevant content is one of the keys to digital marketing. Consumers who search the Internet are looking for information to answer a problem, not advertisements. It is therefore essential that the content that your business creates meets at least one customer need.
The idea behind creating content is simple: it’s about establishing your credibility in your area of expertise. In other words, it’s about creating your trademark. Thus, consumers who do not know you can discover you, start a relationship of trust with your brand, and ultimately, this relationship may lead to a sale.
With clients, the content you create will consolidate your positioning, thus facilitating their loyalty.
SOME DIGITAL MARKETING TOOLS
Blog or website?
A blog is a website in itself. The difference with the site lies in its dynamism: while the website is not very interactive, the blog is designed for your business to publish content on it, be it articles, videos or infographics. This is the focal point of your digital marketing strategy
The online store is used to sell your products on the Internet. In a way, it completes your “place” strategy in your marketing plan by reaching customers who prefer to shop online.
Consumers are very active in social media, especially on Facebook and Youtube. There are a lot of them and each of the social media plays an interesting role. Their proper use is based on strategic thinking you have done.
Info letters (newsletter) are a preferred tool in your strategies. Your customers, by giving you their email, give you permission to send them relevant information. Often, the newsletter is produced from your website and it lands directly with your customers, which social media also fails to achieve directly.
Google AdWords and Facebook offer tools to publicize your business that work very well, in the sense that their tools allow you to distribute your advertisements by reaching your target customers with great precision and at a significantly lower cost than in traditional media. Advertising can be used to attract consumers to your website and put them in interaction with the content.
In summary, the central pillar of a good digital marketing strategy is your customers. In today’s world, the companies that stand out among their customers are those that have established a strong positioning for their brand in the channels where their consumers are most receptive: digital marketing tools.
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