Connect with us


Three Significant Benefits of Email Marketing



Email Marketing

Email Marketing may seem simple and a bit boring, email is actually the most advanced means of communication between marketers and their ideal customers. It is ubiquitous, cheap, reliable, and offers great benefits. Customers have become accustomed to using email when communicating with their brand, and email performance is a key factor in the success of a digital marketing campaign.

Let’s take a closer look at why you should pay attention to the most measurable, automated, and scalable assets in the digital marketer’s toolkit.

1. You will get a high return on investment

According to Campaign Monitor, email marketing generates $ 38 for every $ 1 spent, which translates to a 3700% ROI. The statistic itself is an incentive for brands to take a closer look at their email marketing strategy and maximize return.

In fact, for the last ten years in a row, email has been the channel that generated the highest ROI for marketers. A surprising statistic: email is 40 times more effective in acquiring new customers than Facebook or Twitter.

2. You can engage potential customers throughout the customer lifecycle

One of the greatest advantages of email is that it works at every stage of the customer lifecycle.

Stage 1: New subscribers

In this step, you can use email to greet new leads at the start of their shopping journey who have completed a form on your site. These early-stage emails should contain more information about your product or service. and build brand awareness by inviting customers to a meeting, webinar, free trial, or demo.

Stage 2: New paying customers

You have just finalized the transaction and acquired a new client. At the beginning of this stage, email marketing strategies help customers make payments or commitments by signing an e-contract. From then on, brands need to transform customers into repeat buyers for the first time.

Building trust is essential to persuading customers to make more than one purchase. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies.

Stage 3: Active customers and subscribers

They are loyal customers who often interact with your brand and make repeat purchases. Thoughtful email marketing can entice this valuable group of customers with loyalty offers, bonuses, limited-time offers, and exclusive invitations.

Stage 4: Dormant Subscribers, Unsubscribed, and Churn

In the fourth step, email can be used to determine which customers are no longer interested in or doing business with your brand. First, they usually stop opening your emails, which means it’s time to try engaging them again. Once they unsubscribe or jump through your email marketing funnel, it’s much harder to get them back.

3. You will get the necessary information thanks to simple metrics

Email data provides key insight into how your audience engages with your brand and can drive your email strategy.

Open assessment

Email Open Rate tells you what percentage of recipients have opened a specific email out of the total number of sent messages. A survey by MailChimp found that the average email open rate across industries is 21.33%.

For example, let’s say you run a welcome campaign for new customers and you have 50% openings. This means you have a larger than average group of engaged new customers. This information can help you make strategic decisions about how to sell in this segment. indicates how well the subject and content of the email have attracted their audience.

Bounce rate

This is the percentage of e-mails that did not reach the recipient’s mailbox. There are two types of reflections:

Hard bounces don’t end up in inboxes for permanent reasons such as invalid addresses, domain address problems, or problems with the mail server. The above-mentioned study also showed that the inter-industry average for hard bounces is 0.40%.

Soft bounces are caused by temporary problems such as a full inbox or an email file that is too large. The inter-industry average for hard bounces is 0.58%.

Bounce rates are a strong indicator of the quality of your email lists and sources. Bad bounce rates can cause your domain to be blacklisted by email addresses. It’s important to manage your email list and clean it up every time you send a new message.

Click-through rate (CTR)

CTR measures how many people clicked on a link, call to action (CTA), or image in an email. CTR indicates how well the content of the email communicated with the recipients. The inter-industry average for average CTR is 2.62%.

Suppose you run an educational campaign to educate your audience about your offer. If your campaign had a poor CTR of 1%, you can try an alternate design, different content, or a changed call to action.

Conversion rate

This is the gold standard for email marketing effectiveness. The conversion rate is the percentage of recipients who take the requested action after reading the email. It indicates the ROI and ultimately determines the success of your email marketing strategy.

A study by Barilliance, the eCommerce personalization suite, found that in 2020, the average email conversion rate based on click-through rates across the industries surveyed was 15.11%.

If you’re running an email referral campaign where your conversion rate is below average, you can adjust how your listing is presented to customers or reconsider the listing itself.


High unsubscribe rates act as a red flag in email marketing. This metric indicates how many audiences are no longer willing to engage. The industry average for unsubscribe rates is 0.17%, but anything below 2% is considered normal.

Higher unsubscribe rates should trigger warning bells in your mind. They usually indicate that you should try new tactics and change the content of your email campaign.

A marketing tool that keeps you strong

Marketing technology is evolving by leaps and bounds, but the good news is that modest email is fast enough to adapt. You can integrate email into your social media strategy, automate it to run at specific points in your customer lifecycle, and use it to collect important data. It doesn’t cost much and can be used by small businesses as well as businesses. Try it out and see how it transforms your revenue engine.

Continue Reading


Not all photo background removal services can be weighted on the same scale



photo background removal

Some items are produced as replicas. For example, you take a twenty-dollar bill and compare it with another one; they will both look exactly the same. The reason behind that is that they are produced to be the exactly same by the same minting machine. You take a tennis ball and compare it with another one of the same batches; they will look exactly the same. Even if you compare it with another brand, they will both look pretty much the same. However, when you compare one background removal service with another, they will not look exactly the same. In fact, they might differ in quality and look vastly based on the service providers.

Why there are differences in background removal service based on the service provider

Generally, when two individuals perform the same job that required special skills and have the option to use individual creativity, not both jobs will come out to look the same. One reason is the use of creativity. Since the individual is free to use his creativity in performing the job, the output differs. When it comes to structured jobs like factory assembly lines, one person is not doing the entire job. Since the job is structured and requires many individuals to perform it, the output looks pretty much the same. There is no use of creativity here. However, when it comes to creative jobs like Photoshop editing, the individual is free to exercise his editing skills and creativity in editing the image.

Even when creativity is not needed, in commercial photo editing, for example, individual work may vary based on expertise and intention. Someone who is dedicated to offering quality background removal service will take the time to do a great job. At least the output will be based on the efforts made. On the other hand, for someone who is less experienced and wants to do as many jobs as possible in an hour; the quality will be highly compromised.

Why background removal service companies intentionally offer low quality work

In the world of background removal service outsourcing, the competition is very high. A lot of companies are competing to get the business. Every single person or company that is trying to secure a client is trying to do that with the use of the internet. On a single Google search, tens of thousands of search results show up when you search for background removal service providers.

With this extreme competition, the only way service providers try to get a job is by offering lower costs. They think the lowest cost will get the business. While it is true in some cases where people go for the cheapest, it is not the standard entirely. Serious eCommerce companies and marketing agencies will hire people who are capable of offering the service that meets their quality standards. They are willing to pay the right price for the service. Taking less time in editing and doing a half-decent job might get someone some occasional business here and there, they will be mostly from individuals that require one-off services for personal work. Commercial work requires highest level of standards and only the best of the best will be surviving in this area.

Continue Reading


Commercial insurance: why is it so important for companies?



Starting and running a business depends to a large extent on a solid financial plan. So that this does not falter, entrepreneurs should protect themselves against risks that could endanger the existence of the company. Commercial insurance not only pays for damage to company property due to a fire in the company. Protection is much more important if third parties are harmed in the course of professional activity.

What is commercial insurance?

Commercial insurance represents an essential safety net for the self-employed, entrepreneurs and company owners. Regardless of whether they are the owner of a small business, restaurateur, hairdresser or freelance professions such as doctor or lawyer – commercial risks can lead to employees having to give up their profession in the worst case without the right insurance and, moreover, go into high debt with their private assets.

This is exactly what commercial insurance protects against. It is often referred to as company insurance and represents a bundle of different insurance policies such as insurance for candle makers and other small & large scale businesses.

. Interested parties can put them together depending on their activity and adapt them precisely to their insurance needs, based on the modular principle. Important questions are

•             In which industry insured persons are active,

•             Whether they employ staff and

•             Whether they own expensive machines.

Depending on the scope of insurance, the company’s property is insured against damage caused by fire, tap water, burglary, storms and hail. The insurance also pays out if third parties are harmed by the insured person or his employees in the course of their professional activities. The insured damage includes personal injury, property damage and financial loss.

What types of commercial insurance are there?

Depending on the industry and company, transport insurance, water damage liability insurance or other special types of insurance can also be useful.

•             Professional Liability Insurance

•             Public liability insurance

•             Property damage liability insurance

•             Content insurance

•             Company legal protection insurance

Which professional group needs which insurance?

Since the requirements of every company are different, there is no off-the-peg coverage with commercial insurance. One company should insure against some commercial risks while the other can do without them. Interested parties can find out what dangers threaten the financial existence of their own company and what specific protection is therefore necessary with the help of an expert in the field of commercial insurance.

Costs and test winners in commercial insurance

The cost of commercial insurance depends on many factors, such as the scope of insurance and the desired coverage. Therefore, it is not possible to name a price range for company insurance.

Test institutes also fail due to the complexity of corporate insurance, so that there are no current test winners. This makes it all the more important for those interested in choosing the right protection for their company to be supported by a specialist. He is familiar with the market and knows from experience which insurance company has a balanced price-performance package.

Continue Reading


Mom-and-pop Business and its Technology– by Sageer Nelliparamban




Mom-and-pop shops are referred to small retailer business entities that are owned by a family and work independently. Usually, these stores are operated in one location and are a great source of personalized products for the local community. Mom-and-pop stores are gaining a competitive edge through their interactive services, availability of personalized products, and the buyer’s concept of holding up the local economy.

The small business entities’ owners often want to retain their business low tech and manageable as entrepreneurs. But in long run, they need to employ technology for the expansion of their company in order to gain higher profits and stay competitive. With this ideology, mom-and-pop stores can expand with the utilization of technology in different ways.

With the wise use of merchant accounts and wide processing options of credit cards, internet payments have provided the business owner with high-tech options and more convenient means of receiving payment from buyers all over the place. Besides the physical payment methods, these formidable solutions of payments are becoming the major source of expansion in this small retailer business.

Point of sale is also a useful software that provides tech-savvy solutions for shop owners to run their registers from large workplaces. Nowadays publicity of seller items has become plain-sailing with the emergence of website technology. This is a huge platform for sellers and business owners to showcase their products to people all over the world.

According to Sageer Nelliparamban, In order to run a formidable website, mom-and-pop shop owners need to appoint a qualified and experienced website designer who can create many advertising pages that impart captivated image of the selling item in the customer’s mind.  When website designing is coupled with a good marketing strategy, a company will find ways to help its cause provide ease to the clients.

Mom-and-pop business owners always need analytics whether they run a market campaign or host a website. With the utilization of Google Analytics and StatCounter software, these small retailer business owners can track visitors and watch the working efficiency of advertising campaigns. Moreover, they can also see what parts of their websites are most browsed and observed by the people; hence they can change their approaches to bring in more customers with limited financial resources.

Mr. Nelliparamban concluded, For as long as these small business entities have existed, they would constantly face the restricted sourcing information, unsteady cashflows, and opaque pricing. To overcome these stumbling blocks technology has gained much value not by replacing the anchoring role of mom-and-pop shops in the community, but by enabling them to make handsome money and become more resilient.

We are stepping into a future where offline customer shopping will co-exist with online consumer commerce as physical infrastructure in the markets is still having catch-up roles with digital infrastructure. Whoever makes head or tail of how to build confidence with mom-and-pop business owners takes a crack at becoming the operation systems of a retail economy that is worth multibillion dollars.

Sageer M. Nelliparamban is an adroit software engineer and distinguished for his innovations and extensive knowledge about the latest current industry trends and advancements. He achieved numerous certifications and holds degrees in Masters in Information Technology, and Masters of Information Technology Management. Mr. Nelliparamban worked as a CTO of Online and zil money in Texas, USA, and also gave his services to Tyler petroleum Inc.

As a Management officer, he worked with Telstra-Australia and has an excellent career in the retailer industry with 10+ years. He is currently serving as a Senior Developer, Designer, and Technology Innovator at East Texas imperial Petroleum, Tyler, Texas USA.

Continue Reading