Want to use video marketing to improve your search engine presence? Let’s talk. If you’re reading this, chances are you already have a strong SEO strategy, backed by comprehensive buyer person profiles, solid keyword research, and a solid content strategy. Perhaps you already have a video marketing strategy. And now you want to learn how to use all this hard work to take Video SEO (VSEO) to the next level.
Use the recommendations in this blog and you’ll be well on your way to improving your search ranking with videos.
Why You Should Care About Video SEO in video marketing
First, it’s important to explain why you should root your video marketing strategy in SEO best practices.
“If you record it, they will come” could easily replace an old saying that we all know. It’s no secret how widespread video has become, but its resources are far from over the top. Video marketing will continue to grow as companies continue to record ROI, especially in the B2B space where there are still many people who are slowly adapting.
Now, think about video marketing and SEO the same way you think about written content and SEO: they’re two sides of the same coin. Just like you are optimizing blogs for search, you should optimize your video for search in a similar way. If you neglect VSEO, your videos will be watched less and your ROI will suffer.
Take video SEO to the next level (with real world examples)
Now, without further ado, let’s take a look at some of the best techniques for building a solid video SEO strategy.
1. Before recording a video, define a search target that you are targeting and use these terms in your video.
As if you were writing a blog, you should create videos with the interests of your audience in mind. Some SEO experts prefer to plan their content around keywords, but I think it’s best to strategize around your keyword-related search objective. It sounds similar because it is, but focusing on your search intent provides you with a higher perspective when planning.
It boils down to how you approach content cure: are you creating content that responds to the needs of your audience?
This does not mean that keywords should not be taken into account. It’s still important to have targeted keywords and track their rankings, but first, you need to understand the intent of your search queries to determine which keywords are relevant to your use. When you are about to, do keyword research to identify related search terms and use those terms in your video.
Based on this information, you decide to create an instructional video on how to make ice cream at home using your product using related search terms throughout the video.
Useful for takeout: establish the intentions of your video. Based on that intention, choose one core keyword, a few long-tail keywords, and a few semantic (synonymous) keywords. Add them naturally in your video transcript (don’t forget the title and meta description which we’ll cover next).
2. Choose a star thumbnail, title and description for your videos.
How many books and films did you miss because the cover didn’t capture you? Your video is no exception. The “book cover” of any movie has three main elements that appear in search results: title, description, and thumbnail.
Spend extra time thinking about each element by putting yourself in the shoes of your audience. What do they care about? What prompts them to act?
Google and other search engines use search results interactions and page engagement as an indicator of content value: Are people clicking your link? Do they stay on your site or do they leave immediately? How long do they stay on your site?
As a side note, you probably already have your title before optimizing your video for click-through rate (CTR), but that doesn’t mean you can’t optimize it. Take a look at your existing videos – which is better from a CTR perspective? Why? Create a hypothesis, test it, and implement it accordingly.
Practical take-away: Spend a few extra minutes creating a video title, meta description, and thumbnail that captures both the key points of your video and your audience’s attention.
3. Create a video sitemap for your site.
Just like a regular sitemap or blog sitemap, your videos should be in their own sitemap. This allows search engines like Google to quickly index and index all video content stored on your site. Sitemaps also help search engines better understand the context of your website, post, or – in this case – video, using metadata.
There are two ways to create a video sitemap: manually or with a sitemap generator (or a video sitemap plugin if you are using WordPress). Both options are a bit of a pain, but it’s quite a rinse-and-repeat exercise once you’ve mastered it. If you’re new to using sitemaps, or if you’re having trouble creating one manually, I suggest using a sitemap generator.
This isn’t the easiest recommendation in this post, but it’s worth it if you’re serious about your SEO strategy.
4. Add video transcripts on your pages.
Earlier, I mentioned that the search engines are sophisticated enough to process and understand the dialogues in the video. With that in mind, it is still best practice to create and place a video transcript on the actual page where your video is hosted. This leaves no room for error when search engines crawl your video.
Some websites put the transcript in a collapsible module, while others turn the video into a text guide. Both options are fine, depending on the context and purpose of the movie.
Now, before you can watch the video at 0.25x speed and transcribe it yourself, most video recording platforms (such as Zoom and GoToWebinar) will automatically transcribe the video.
A brief example: If your video platform doesn’t auto-transcribe, you can take advantage of YouTube’s free captions feature by following these steps:
- Upload your video to YouTube.
- Open the YouTube video.
- Select “Open Transcription” in the ellipsis menu.
- Copy the transcript.
- Please check the transcript to be safe!
Now, armed with a full transcript, add a copy to the page where your video is located.
Useful to go: Generate a video transcript by using the native video platform or by taking advantage of YouTube’s free subtitles feature. Add a full transcript on the same page as your video using a collapsible text module or turning the transcript into a text guide.
5. Add content to the page outside of the video transcript.
You may have noticed the theme in this post: Video SEO is very similar to traditional SEO.
This means that Google & Co. is always looking for the highest quality content to display to its search engines. One of the best ways to improve quality is to improve the user experience with educational, informative, and unique content.
So be sure to add relevant content to your video page, which means going beyond the transcript (if you’re not going to change it as a guide on the page). Consider adding text that outlines what the user can expect from the video, key insights, and frequently asked questions.
Practical take-out: don’t just append a transcript. You should add more relevant, high-quality content to increase the chances of both your website and video ranking well.
6. Use schematic markers in all movies.
Schema markup (commonly referred to as structured data) is code that you add in the HTML of your pages to help search engines better understand your page and increase the chances of getting rich features in search engine result pages (SERPs).
Schematic markup comes in all shapes and sizes, but for the video, we’ll want to focus on… drum… video blueprint markup.
Google displays information about your videos directly on the results page, including title, thumbnail, length, video description, and publication date. These additional details make your result stand out more, thereby increasing the likelihood that searchers will click on it.
To use Google Extended Snippets, you need to embed the videos on your own site. This ties in with the video sitemap recommendation above. Some sites choose to host their videos directly to YouTube, which is fine; however, the tradeoff is fewer site visitors. Consider your video marketing goals to determine the right approach.
Side note: If your site is hosted on WordPress, the Yoast SEO plugin has a workaround for YouTube-hosted videos, but it is still recommended to host the videos on your own website.
7. Add chapter to your video marketing as appropriate.
Some video hosting platforms allow you to add chapters or timestamps to your videos. They work the same way you create chapters in a book, article, or really any content for that matter. Adding chapters to videos not only helps from an SEO point of view (search engines can show the search engine the most relevant chapter), but it’s also a great way to improve the user experience.
How you add chapters will depend on where you store your videos. At SmartBug, we use a popular platform called Vidyard, although most major video hosting platforms have a split/timestamp feature available.
Useful to go: Break your video into chapters or timestamps using the video transcript outline as a guide. Do not make chapters too detailed or too high level; try to find the right mix that makes sense for your audience.
Keep an eye out for the VSEO award in video marketing
As mentioned above, it is very important to keep an eye on the reward: constantly ask yourself why you are implementing a video (SEO) strategy. By always keeping your North Star – your business goals in mind – you will ensure that your video efforts are rewarded in a measurable way that will bring you a measurable return on investment.
When you write a blog, do a webinar or launch a new product, do you create a website and then name it a day? I hope not. The same should apply to your video SEO efforts. In addition to the techniques described in this blog, be sure to include other media to promote your videos such as social networking, email, and sales.
Finally, don’t rest on your laurels. So your videos attract organic traffic, leads, and customers? Fantastic. Delve into the “why” and “how” and then use what you’ve learned to continuously optimize your existing movies and apply that knowledge to your future movies.
Are you ready to hyper-accelerate your video marketing strategy? From preparing your video strategy to the technical implementation of VSEO, we do it all. When you’re ready, let’s talk about your video strategy, goals, and how we can help you.
Not all photo background removal services can be weighted on the same scale
Some items are produced as replicas. For example, you take a twenty-dollar bill and compare it with another one; they will both look exactly the same. The reason behind that is that they are produced to be the exactly same by the same minting machine. You take a tennis ball and compare it with another one of the same batches; they will look exactly the same. Even if you compare it with another brand, they will both look pretty much the same. However, when you compare one background removal service with another, they will not look exactly the same. In fact, they might differ in quality and look vastly based on the service providers.
Why there are differences in background removal service based on the service provider
Generally, when two individuals perform the same job that required special skills and have the option to use individual creativity, not both jobs will come out to look the same. One reason is the use of creativity. Since the individual is free to use his creativity in performing the job, the output differs. When it comes to structured jobs like factory assembly lines, one person is not doing the entire job. Since the job is structured and requires many individuals to perform it, the output looks pretty much the same. There is no use of creativity here. However, when it comes to creative jobs like Photoshop editing, the individual is free to exercise his editing skills and creativity in editing the image.
Even when creativity is not needed, in commercial photo editing, for example, individual work may vary based on expertise and intention. Someone who is dedicated to offering quality background removal service will take the time to do a great job. At least the output will be based on the efforts made. On the other hand, for someone who is less experienced and wants to do as many jobs as possible in an hour; the quality will be highly compromised.
Why background removal service companies intentionally offer low quality work
In the world of background removal service outsourcing, the competition is very high. A lot of companies are competing to get the business. Every single person or company that is trying to secure a client is trying to do that with the use of the internet. On a single Google search, tens of thousands of search results show up when you search for background removal service providers.
With this extreme competition, the only way service providers try to get a job is by offering lower costs. They think the lowest cost will get the business. While it is true in some cases where people go for the cheapest, it is not the standard entirely. Serious eCommerce companies and marketing agencies will hire people who are capable of offering the service that meets their quality standards. They are willing to pay the right price for the service. Taking less time in editing and doing a half-decent job might get someone some occasional business here and there, they will be mostly from individuals that require one-off services for personal work. Commercial work requires highest level of standards and only the best of the best will be surviving in this area.
Commercial insurance: why is it so important for companies?
Starting and running a business depends to a large extent on a solid financial plan. So that this does not falter, entrepreneurs should protect themselves against risks that could endanger the existence of the company. Commercial insurance not only pays for damage to company property due to a fire in the company. Protection is much more important if third parties are harmed in the course of professional activity.
What is commercial insurance?
Commercial insurance represents an essential safety net for the self-employed, entrepreneurs and company owners. Regardless of whether they are the owner of a small business, restaurateur, hairdresser or freelance professions such as doctor or lawyer – commercial risks can lead to employees having to give up their profession in the worst case without the right insurance and, moreover, go into high debt with their private assets.
This is exactly what commercial insurance protects against. It is often referred to as company insurance and represents a bundle of different insurance policies such as insurance for candle makers and other small & large scale businesses.
. Interested parties can put them together depending on their activity and adapt them precisely to their insurance needs, based on the modular principle. Important questions are
• In which industry insured persons are active,
• Whether they employ staff and
• Whether they own expensive machines.
Depending on the scope of insurance, the company’s property is insured against damage caused by fire, tap water, burglary, storms and hail. The insurance also pays out if third parties are harmed by the insured person or his employees in the course of their professional activities. The insured damage includes personal injury, property damage and financial loss.
What types of commercial insurance are there?
Depending on the industry and company, transport insurance, water damage liability insurance or other special types of insurance can also be useful.
• Professional Liability Insurance
• Public liability insurance
• Property damage liability insurance
• Content insurance
• Company legal protection insurance
Which professional group needs which insurance?
Since the requirements of every company are different, there is no off-the-peg coverage with commercial insurance. One company should insure against some commercial risks while the other can do without them. Interested parties can find out what dangers threaten the financial existence of their own company and what specific protection is therefore necessary with the help of an expert in the field of commercial insurance.
Costs and test winners in commercial insurance
The cost of commercial insurance depends on many factors, such as the scope of insurance and the desired coverage. Therefore, it is not possible to name a price range for company insurance.
Test institutes also fail due to the complexity of corporate insurance, so that there are no current test winners. This makes it all the more important for those interested in choosing the right protection for their company to be supported by a specialist. He is familiar with the market and knows from experience which insurance company has a balanced price-performance package.
Mom-and-pop Business and its Technology– by Sageer Nelliparamban
Mom-and-pop shops are referred to small retailer business entities that are owned by a family and work independently. Usually, these stores are operated in one location and are a great source of personalized products for the local community. Mom-and-pop stores are gaining a competitive edge through their interactive services, availability of personalized products, and the buyer’s concept of holding up the local economy.
The small business entities’ owners often want to retain their business low tech and manageable as entrepreneurs. But in long run, they need to employ technology for the expansion of their company in order to gain higher profits and stay competitive. With this ideology, mom-and-pop stores can expand with the utilization of technology in different ways.
With the wise use of merchant accounts and wide processing options of credit cards, internet payments have provided the business owner with high-tech options and more convenient means of receiving payment from buyers all over the place. Besides the physical payment methods, these formidable solutions of payments are becoming the major source of expansion in this small retailer business.
Point of sale is also a useful software that provides tech-savvy solutions for shop owners to run their registers from large workplaces. Nowadays publicity of seller items has become plain-sailing with the emergence of website technology. This is a huge platform for sellers and business owners to showcase their products to people all over the world.
According to Sageer Nelliparamban, In order to run a formidable website, mom-and-pop shop owners need to appoint a qualified and experienced website designer who can create many advertising pages that impart captivated image of the selling item in the customer’s mind. When website designing is coupled with a good marketing strategy, a company will find ways to help its cause provide ease to the clients.
Mom-and-pop business owners always need analytics whether they run a market campaign or host a website. With the utilization of Google Analytics and StatCounter software, these small retailer business owners can track visitors and watch the working efficiency of advertising campaigns. Moreover, they can also see what parts of their websites are most browsed and observed by the people; hence they can change their approaches to bring in more customers with limited financial resources.
Mr. Nelliparamban concluded, For as long as these small business entities have existed, they would constantly face the restricted sourcing information, unsteady cashflows, and opaque pricing. To overcome these stumbling blocks technology has gained much value not by replacing the anchoring role of mom-and-pop shops in the community, but by enabling them to make handsome money and become more resilient.
We are stepping into a future where offline customer shopping will co-exist with online consumer commerce as physical infrastructure in the markets is still having catch-up roles with digital infrastructure. Whoever makes head or tail of how to build confidence with mom-and-pop business owners takes a crack at becoming the operation systems of a retail economy that is worth multibillion dollars.
Sageer M. Nelliparamban is an adroit software engineer and distinguished for his innovations and extensive knowledge about the latest current industry trends and advancements. He achieved numerous certifications and holds degrees in Masters in Information Technology, and Masters of Information Technology Management. Mr. Nelliparamban worked as a CTO of Online checkwritter.com and zil money in Texas, USA, and also gave his services to Tyler petroleum Inc.
As a Management officer, he worked with Telstra-Australia and has an excellent career in the retailer industry with 10+ years. He is currently serving as a Senior Developer, Designer, and Technology Innovator at East Texas imperial Petroleum, Tyler, Texas USA.
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