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Do you run an online store? Check what is worth investing in!

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online store

Not so long ago, selling on the Internet required a lot of knowledge and financial resources. Today, your own online store is much more accessible. Would you like to start selling your products online? Or maybe you are already doing it and would like to know what is worth investing in? Be sure to read our article and find out what you should spend your budget on.

The appearance, i.e. the first impression, is the most important

The first impression is the most important – not only in life but also on the web. The user who enters your website after a few seconds decides whether to stay on it. Therefore, it should be clear, neat, and intuitive.

The home page of the online store is the showcase of the entire company. There cannot be any chaotically placed tabs or products on it. All items should be organized according to how customers move around the site.

Limit the purchasing process to 3-4 steps. Ideally, it should be simple and as intuitive as possible. Also, remember about product pages. Pay attention to nice, high-quality photos and interesting descriptions that will show the benefits or possible use of the product.

SSL certificate – take care of data security

An SSL certificate is a protocol whose task is to ensure the security of data transmission on the Internet. SSL encrypts the user’s data at the level of his device, and only then sends it to the target website. Sending data in this form makes it difficult for malware or hackers to intercept them.

Websites that use an SSL certificate are marked with a closed padlock symbol. In addition, the addresses of websites using the security are preceded by the prefix https: //, which is evidence of the use of encryption.

Having a certificate has a positive effect on the security of customer data of your store as well as trust in your company. It should also be remembered that Google distinguishes safe websites and alerts about those without security. Sites that do not have an SSL certificate are marked in red.

In addition, if payment cards are one of the payment methods in your store, you must follow the Payment Card Industry Data Security Standard. One of its conditions is the possession of an SSL certificate.

Positioning of the online store

Did you know that 91% of customers make their purchasing decisions based on what they find on Google? That is why it is worth investing in online store positioning from the very beginning. Although it will pay off in the long run, it is the cheapest method of acquiring potential customers in the long run.

Many entrepreneurs, at the beginning of their business operations, do not pay attention to the issues related to the position of the website in Google. However, if you have a budget for this type of investment, it is definitely worth choosing.

What exactly is store positioning? Simply put, it is trying to make sure that the user who enters a given phrase in the search engine finds your website in the first place. This means that your website must be in the top 10 of the search results in the highest position possible.

How to do it? This effect consists of a number of activities, such as SEO or content marketing. Therefore, when deciding on an online store, it is worth using the services of a marketing agency that provides help in obtaining the highest position on Google by the website.

Store adapted to mobile devices

Did you know that as much as 61% of traffic in online stores comes from mobile devices? That is why it is worth ensuring that your store’s website is responsive.  Having a mobile version of the website is crucial for growing sales and will play an even greater role in the future.

We already do many things on smartphones – we log into the bank, send transfers, watch movies, plan trips, or do shopping. This is the phone we always have with us and we can use it when going by bus or waiting in line at the store.

Currently, a store or any website simply needs to be adapted to mobile devices. This is not so much a requirement as a standard, without which you will lose website traffic, make it difficult for users to browse products, and show that your company is not up to date.

Remember that only a few seconds decide if a user stays on your page. If he browses it on a smartphone and this one is not adapted to mobile devices, he will simply give up shopping that would be tiring and irritating – not enjoyable.

Facebook presence and advertising

Many users who hear about a brand for the first time search for information on social media.

First, he checks the profile on Facebook or Instagram. Low activity or – even worse – no profile on the portal – may make the user decide to buy from competitors. The situation is different in the case of an active fan page, where, before buying, he can check the opinions of other customers and get to know the brand better.

There are more advantages to social media. Thanks to them, you can be in constant contact with your clients. You are able to quickly provide information about new products or promotions. You can reach new fans or convert existing ones into buyers.

Platforms such as Facebook, Instagram or LinkedIn are sometimes the first choice for online store marketing. Facebook offers the broadest and best-targeted user group.

When you decide to advertise, you have a variety of advertising goals and formats to choose from to suit your needs. Thanks to the installation of Facebook Pixel, you can measure the effectiveness of your campaign to the penny and approach the marketing of your online store on Facebook flexibly in terms of time and budget.

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SOCIAL MEDIA

How to see what you liked on Instagram

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How to see what you liked on Instagram

You can view all the photos you liked and maybe forgot on Instagram. Posts liked on Instagram are kept under record. You can see all the posts you like in the Settings section, you can choose the posts you like, unsubscribe, and delete them. For Android and iPhone users, we will explain with pictures how to see all the posts you like on Instagram.

Many Instagram users are wondering, “How to see what you liked on Instagram”. When you like a photo or video shared on Instagram, these are recorded under “Posts You Like”.

Another curious subject is “How can I see the comments I like on Instagram “and “See my comments on Instagram “. Liked posts can be seen, but comments and like comments on Instagram are not visible. Let’s now explain how to see the liked posts on android and iOS with pictures.

Seeing Posts I’ve liked on Instagram

Open the Instagram app and go to the Profile tab.

Tap the three lines in the upper right corner of the screen and select Settings.

On the page that opens, select the Account option.

Select Posts You Like.

When you select the Posts You Like option, you can see all the photos and videos you like. You can view the post and un-like it by tapping the post. Thus, that post will be deleted from the posts you liked.

In the past, when you liked a post on Instagram, people who followed you could see it, but with the update to Instagram, this event has disappeared. Now no one can see the comments you make and the posts you like. In order for someone to see the posts you like, they need to access your Instagram account.

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SOCIAL MEDIA

The Four of Wands Cards in Love and Social life Meaning.

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Four of Wands Card

The meaning of the Four of Wands Cards in the Tarot indicates that you have an island of peace where you can find joy. Maybe this is a company of old friends, or maybe a house. Even if it seems to you that there is no such place, it is not like that. If you look closely, you’ll definitely notice.

The meaning of the Four of the Tarot Sticks makes the answer to any question asked to the cards favorable to the questioner. Everything will happen exactly as you need it. Losses will be minimal or none.

The Four of Clubs in the Tarot symbolizes peace, prosperity, and harmony. The business you are doing is going well. If there were difficulties before, now resources and mental balance are expected to be restored. Long-term efforts toward the goal will soon pay off. If the next step in the work is ahead, it’s best to rest before starting it and build on what you’ve already achieved. A period of peace and tranquility arrives; get the maximum pleasure out of it.

Inverted 4 of Tarot Sticks indicate that the fortune teller is temporarily unable to feel joy and enjoy life. You can’t trust even the closest people, maybe there’s a reason for that or it’s already existed. The card recommends postponing plans for better times – now it’s more important to restore peace of mind. In this state, everything will work out, when the positive attitude returns, everything will come out the way you need it. Now learn to enjoy life and communicate with others

Four of Wands Cards Warning.

The four of Wands cards in the Tarot warns that something unexpected may also arise and this will bring you vigor and yield good moments. This card is the representation of a celebration in life, of natural events and independence. Your emotional side will be fortified and your heart will only enter good energies and positive thoughts. The Four of Clubs represents relief, a sense of accomplishment, release from burdens, balance, and release from something that has been a burden, lightness, and serenity. This is one of the most positive cards in Tarot.

When we talk about health, it indicates that the body is full of energy and disposition, there is only a desire to celebrate, which will be the most rewarding load for him at this moment.

Four of Wands Cards in Love

In the Tarot, 4 of Wands represents a moment of total harmony and understanding, your loving union will pass through a path of flowers and happiness. Make the most of your company, make these eternal good times and carry them forever in your heart because they really will be magical. You have everything it takes to live in the best possible synergy.

If you are single, life has prepared someone very interesting for your path, allow yourself to fall in love, let the good feelings invade your heart.

Internal meaning. Provides an understanding of direct card position

Almost a sense of relief: you experience a hard time, and then your problem suddenly resolves. Now you feel like it’s time to relax and enjoy life. In general, the four of Taro’s wands indicate happiness, harmony in business and personal life, as well as pleasant lessons in society.

Four of Wands is a cheerful card that has the meaning of marriage, communities, and holidays. It envisions a journey in a relaxing place, introduces family, friends, and good times.

The Image Description.

The main plane of the card occupies four rods reliably to the ground. The team peaks are connected by garlands of green leaves and multi-colored colors. One far-left team and the second far-right team will pull the ribbon to which the wreath is attached. In the center of the map, two women welcome each other and lay down a bouquet of flowers. On women’s heads are wreaths. At the bottom of the card, behind the women’s backs, the white castle with red roofs rises. On the left at the foot of the castle, you can distinguish between the people gathered and the right green bushes. The situation on the map is peaceful, welcoming, and solemn, painted in yellowish hues.

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SOCIAL MEDIA

How to use social media activities to generate traffic and promote the B2B platform?

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social media activities to generate traffic and promote the B2B platform

Social media is currently one of the most effective communication channels that allows you to build brand awareness. Interestingly, from year to year, more and more opportunities in the B2B area. Although it might seem that these activities make sense mainly for companies selling to individual customers.

Reaching entrepreneurs only through traders generates, apart from high costs, also range limitations. The best way to effectively build brand awareness and the offered assortment is to multiply the message. A large group of companies selling only to B2B recipients is very skeptical or completely ignores. The reason for this is the lack of visible benefits from using them in your marketing activities. However, having planned goals, a consistent strategy, and an idea for action. You can fully use the potential that social media gives us.

THE SOCIAL MEDIA ACTION STRATEGY SHOULD INCLUDE ANSWERS TO QUESTIONS SUCH AS:

  • Who is your target group?
  • What media platforms do you want to use?
  • What kind of content do you want to publish?
  • How are your competitors using the media?

The strategy outlined in this way will be the basis for further actions.  

Choice of platforms

At this point, it is worth noting that in B2B activities, we should not limit ourselves to  LinkedIn – a platform that really has a leading reputation, primarily due to its full business nature.

With a creative approach to social platforms with a calm B2B operation, we can also run on  SlideShare, Facebook, Instagram, YouTube, Twitter, and even Pinterest. On every platform, we can build recognition and awareness of our brand, which may also generate sales in the future. However, you have to consider whether your potential customers are actually there. If you distribute clothing, thanks to LinkedIn you can reach larger customers. But if you want to direct your message to small stores. This platform will not give you such opportunities.

List of Social Media Platform

  1. Facebook in communication on this platform is worth following all changes, primarily using well-known portals for marketers and acting in accordance with the trends. Try to create a  group where you will be an expert on its subject. Facebook has great potential in movies and live broadcasts – live broadcast in the form of a webinar or Q&A (Q&A). It will certainly bring many benefits, and in addition, people have chance to get to know you and your products. Facebook also makes it possible to reach very narrow groups thanks to paid campaigns. Set up paid promotions from the level of the advertising campaigns manager, thanks to which you will be able to better specify who the campaign is to reach.
  1. InstagramEfficient use of its potential will allow your potential customers to get to know you from the other, more human side. In addition, it is a great medium for selling products through beautiful photos or showing items in use, thanks to which not only people who have a catalog will be able to see the offer.
  1. YouTube will allow you to show how your products can be applied. If you link to your publications on this website on your B2B platform, it may cause customers to also watch other videos from your channel and buy other products. Additionally, it is also a great opportunity to bring traffic to the platform.
  1. Pinterest j est place where we can group all product lines, which make up the whole albums that customers can easily search and store by pinning them to your own table

If you are not sure which platform to start with, check how the competition is doing there.

WHAT ACTIVITIES SHOULD YOU CONSIDER WHEN CREATING A SOCIAL MEDIA COMMUNICATION STRATEGY TARGETED AT THE B2B SECTOR:

  •       Case study – is an effective lead generation tool. It is in them that you are able to show that the offered product is an effective choice and solution. Additionally, a case study shows the details and possibilities of your company, thus showing your full potential.
  •       Webinar – a type of webinar that is more and more often used, but is also a tool eagerly accepted by customers for the promotion of companies’ services and products. It is great as a training or marketing tool, thanks to which you will build an image of an expert and a leader in the industry.
  •       Landing page (landing page, e.g. a specially prepared page about a given product) – this page should be the site of traffic from our social media. It may be an element of our website or a page specially dedicated for this purpose. Simply put, it is a place where the customer meets a product or service, where we present it in a condensed way.

Your competition is not social media targeted at the B2C market. This time, a large number of people following our media does not have to translate into effectiveness. In the B2B market, the quality of our audience is of particular importance. Better to have a few hundred actually interested in our activities and products. Than a large community being by chance and for a while.

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