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How to generate traffic to your website quickly?

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Have everything; an amazing website, with a perfect domain name, a beautiful design and a lot of content. But despite all that effort, your analysis still shows a flat line in terms of visitor statistics. Disheartening, isn’t it? Well, it’s time to do something to change this. In this article, we will show you 15 simple steps to generate web traffic quickly.

Different types of traffic

Let’s start with the essentials; you must know the different types of traffic to better understand the steps you must follow.

There are two main types of traffic namely: organic traffic and paid traffic.

The term “organic traffic” refers to site visitors that come from search engines such as Google or Bing.

On the other hand, visitors considered as “paid traffic” are those who arrive at your site through ads (such as Google Adwords and Facebook Ads), promoted links and other paid methods.

Statistics have shown that 51 percent of all traffic on most websites is organic. So, many site owners compete to optimize the SEO of their website to the fullest. After all, who doesn’t like a free and profitable method?

But, organic traffic is a long-term investment. Getting your site to be located on the first page of search engine results is a tough competition. You may not see significant results for months, especially if your site’s niche is an information-packed industry.

If you want to see immediate results, consider the paid traffic option. You can configure it in minutes and receive traffic the same day.

Tons of advertising services also offer several options to drive traffic. You can choose who sees your ads based on your location, age, gender, and other criteria.

As pleasant as it seems to have instant results, be prepared to spend a lot of money on paid ads. Advertising costs can poke a hole in your pocket, particularly in certain markets where there is a lot of competition.

The best ways to generate web traffic quickly

Your website does not have to suffer a lack of traffic. Sit down, explore the ideas we give you below and learn how to increase traffic to your website.

  1. SEO optimization

Optimizing your website for SEO means making your site more suitable for search engines and visitors alike.

Well-implemented SEO will help your website have a higher ranking in the search engine results pages (SERP), thus generating traffic to your website.

A simple start to optimize your website is to do keyword research for your content. You will know if there are many people looking for a specific keyword and how high the competition is.

From there, you can determine which keywords you want to use that can rank well in the search engines.

There are many tools for this purpose, the most popular is Google Keyword Planner. You can find ideas for keywords or see historical metrics (average monthly searches, competition, etc.).

Once you know what keywords you want to use, it’s time to optimize your website. The optimization process can be divided into two categories:

  • The SEO off-site or off-site refers to everything that you do to promote your websites, such as link building, social media marketing and more.
  • On-site SEO, that is, on the site, is the act of optimizing different parts of your website, including content.

When creating content for your website, be sure to focus first on the SEO of your page. After all, your website must be perfect before you want to bring it closer to others, right? Here are some things you can do to improve the SEO of your page:

  • Interesting titles: Create an attractive title with your keywords. It must be about 70 characters or less.
  • Meta descriptions: they are the brief description of a web page that is displayed in the SERPs. Like Meta titles, it must contain the main keywords so that search engines and humans can understand what your page is about.
  • Header tags: make your content an easy-to-read piece using header tags (H1 to H6).
  • Alternative text for images: used to describe images on the web. Help search engine crawlers understand images. Screen reading tools also use this text to describe the image to the blind.
  1. Email marketing campaigns

Although SEO is a great way to show the potential of your site to customers, you must ensure that they do not only visit it once. Interact with visitors by sending newsletters and promotions on a regular basis by email.

Being in touch with those who have already visited your page helps you stay present for them and encourage them to visit you again. Like a regular customer of a cafeteria, they will eventually have a sense of loyalty to your site. It is a fantastic way to attract traffic to your website.

To start an email marketing campaign, you must use email marketing services, such as MailChimp and Constant Contact. To get started, you can try their free versions and then upgrade to premium plans as your site grows.

But remember not to bombard your subscribers with too many emails. Keep to a minimum by sending weekly or biweekly emails containing a summary of your site updates.

  1. Social networks

Social networking sites are a powerful tool to increase traffic to your website. If you use them wisely and effectively, it won’t be long before visitors flood your site.

First, always make sure your content is easy to share. People love to share interesting posts they found on the Internet with friends and family. Do not miss this opportunity and insert tools to share on social networks in your blog posts.

However, it doesn’t feel like you and waits for people to share your content. It is you who needs to be active and reach the new audience. Every time you upload new content, share it on social networks. It costs you nothing and you can significantly increase traffic to your website.

Here are some tips to promote your content on social networking sites:

  • Add visual elements: people are more likely to click on visually appealing posts.
  • Use hashtags: hashtags make your posts more recognizable to people looking for that keyword.
  • Choose the right tool: different social networks have a different target audience. Most adults use Facebook, while teenagers and 20-year-olds tend to use Instagram and Twitter. Try some sites and determine which one works best for your website.
  1. Write quality content

Content is the heart of each site. Attractive content will make your visitors come back again and again. In addition, they will share your content for you. Isn’t that the dream?

Here are some tips on how to write excellent content that can generate web traffic quickly:

  • Search for keywords: your content should be based on the main keywords. Think of it as the subject. Therefore, choose keywords that are currently relevant and have fairly high traffic. You can use Google Keyword Planner, as mentioned above, or use Semrush for a deeper analysis of the keywords.
  • Create interesting headlines: it is what people read in the SERPs, so the more striking, the better.
  • Don’t use long sentences or words: most people overlook your content to find the information they are really looking for. Simplicity and clarity are key.
  • Write informative content: your content should provide answers. Avoid filling sentences to get a minimum number of words.
  • Add images and videos: a large block of text will drive readers away, so give your visitors some breaks with visual elements here and there.

When it comes to writing quality content, practice is the key. Over time, you will learn to write effectively to drive traffic to your website.

  1. Make your site friendly for mobile use

The fact that mobile phones represent 52% of all web traffic should be enough to answer why your website should be compatible with mobile devices. If visitors have a bad mobile experience on your site, they may never come back. You will lose a large part of the potential traffic.

You might wonder what kind of website is considered suitable for mobile devices. Well, the basic answer is that it should react to its use in cell phones, that is, the screen should automatically adjust according to the size of the device’s screen.

That way, visitors can navigate your website comfortably without having to pinch their screen. You can do the Google mobile optimization test to see if your website is already compatible or not.

To create a responsive website, you must hire a professional or use responsive website themes and templates. The latter is, of course, a cheaper and simpler option. We always recommend WordPress because all its themes are compatible with mobile devices.

A website optimized for mobile devices also tends to occupy a higher place in mobile searches. Therefore, even if you produce high-quality content, your website traffic would still be affected by not being compatible with mobile devices.

  1. Audit your outdated content

Of course, you should always write new content to attract new visitors. However, editing the content written before is also an excellent way to generate web traffic quickly.

Search engines constantly crawl websites to search for new content. Every time you update your existing content, it’s basically like putting up a big sign that says “check again!” Search engines will notice, re-rank and reorganize your page ranking based on updates.

For faster results, update old content that generates significant traffic to your website. It is very likely that it is already well classified in SERP, so an update will keep them relevant and increase the possibility of obtaining a higher rank.

Use Google Analytics to find popular content and choose the most potential topics for that search.

But of course, don’t make unnecessary updates just for doing it. Aim for quality, not quantity. Here are some updates you can do to your articles:

  • Stay tuned for typos or typos.
  • Repair broken links. And, even better, link to new sources.
  • Add new images, infographics or videos.
  • Improve the accuracy of your content by updating outdated information.
  1. Implementation of an affiliate program

An affiliate program is an association in which site owners pay affiliates (publishers) for sending them traffic or sales. Affiliates often write an article about their product, convince readers to buy and put the reference link.

Many companies choose this strategy today because it is a cost-effective way to drive traffic to your website and increase conversion rates.

Before choosing an affiliate, you should know who your target audience is. Publishers must be attractive to your consumers. Suppose your audience is teenage, publishers with an informal and fun tone of voice can work better for you. Choose wisely and you will get the maximum results.

  1. Internal links

For some unknown reason, many website administrators tend to focus on third-party links and forget to implement internal links. It’s a shame because both are equally important for increasing traffic to your website.

Google uses links (internal and external) to determine the value of a page. If there are many links to a page, Google believes that the page is important and will rank well.

So, it is clear how much internal bonding matters, right? That’s why every time you create content, it is important that you include internal links to relevant articles. Suppose your post is about starting a business, you can insert links to articles about business ideas and business plans.

Another benefit of internal links is to keep visitors on your website. By providing internal links to relevant pages, visitors will not search for the information they need on the sites of your competition.

  1. Use a CDN to improve the speed of your site

Google wants to offer its users the best browsing experience, so site speed is important in search rankings. As such, improving the speed of the site is imperative if you want to drive traffic to your website.

An excellent way to increase the speed of a site is by using the Content Delivery Network (CDN). It is a group of servers spread all over the world.

When someone requests to visit your site, the nearest server will respond by sending static content. As a result, the loading time is faster due to the short distance between visitors and servers.

Most CDN providers are paid, but you can get one for free with Cloudflare. All you need to do is add your domain name to Cloud flare and update the name servers. You can consult this simple step-by-step guide that will help you configure everything.

  1. Facebook ads

The use of advertising on Facebook has been shown to be an effective way to drive traffic to your site. 30% of marketing specialists think that Facebook is the highest social media platform that offers the highest ROI (return on investment), in terms of digital ads.

Based on average costs, Facebook ads are a cheaper alternative than search engine ads. The average cost per click (CPC) in all industries is $ 1.72, and you decide how much you are willing to spend per day and for how long the ads will run.

The key to using Facebook ads is to make sure every dollar counts. Therefore, you must define your goals when creating a campaign, be it awarenessrecognition or conversion.

  • Awareness: to reach new people and generate interest.
  • Recognition: to hook people to your website and find more information.
  • Conversion: to encourage visitors to buy your products.

Then, your job is to create a campaign that attracts the attention of your audience. There are some things you should do:

  • Write an excellent description: it must be brief, interesting or relatable.
  • It provides attractive visual elements: these would stop Facebook users when they move and force them to look at your ads. They can be images, infographics or videos.
  • Update your ads once the campaign ends: change the image and edit the descriptions a bit. If you use the same ads for months, they will lose effectiveness.
  • Create an informational landing page: you only have a few seconds to prevent visitors from leaving your site, so make sure that the page to which they will be redirected is informative and valuable.
  1. Create a YouTube channel

You must have run into one or two videos in Google search. Most likely, you have watched YouTube videos, as research shows that 88% of the videos on the first page of Google SERP are from YouTube. Therefore, this video platform can be a goldmine to drive traffic to your website.

One way to generate web traffic quickly is by asking your viewers to visit your website and explaining the benefits they will get by doing so. You can do this by saying short sentences like “Take a look at typing perfect.com for a complete course on how to write faster,” or put a call-to-action text on the video.

Another easy method that people often overlook is to use the description box. Write a call to action sentence along with your link in the description box.

  1. Advertising on Instagram

Instagram is another social network that is very popular for advertising. It is best suited for those who target a young audience since 71% of its users are less than 35 years old.

As this social platform is owned by Facebook, the way it works is very similar to that of Facebook ads. You can choose the objectives of three categories and use a large number of orientation options (such as age, gender, language, country and many more).

Combine those options by choosing the ones that work best for your brand’s goals. Otherwise, your money will be wasted on people who are simply not interested.

We suggest you experiment a lot with the content of your ad. Because Instagram is a visual platform, it is very important to have visually appealing campaigns.

You can use quotes, short informative videos, funny images, infographics, etc. Explore the options and create an ad that really represents your website.

Instagram is a great way to increase traffic to your website!

  1. Influencer Marketing

Social media platforms have changed the way people look for what they need. Now, they admire influencers or those who are experts in their field. Therefore, if used correctly, influencer marketing can drive traffic to your website.

Implementing influencer’s marketing is a relatively easy process. Choose the influencers you want to work with, then contact them and ask them to promote your products or services in exchange for a commission.

The best thing about this method is that you don’t have to spend a lot of money. Many influential people are happy to receive gifts in exchange for their services.

  1. Sponsoring YouTube channels

Sponsoring YouTube channels is a specific form of influential marketing. You pay creators to make a video in one of the following styles:

  • A dedicated sponsored video. The full video is about your products (such as unboxing videos or vlogs in which your products are the main focus).
  • A sponsored mention is when the channel owner advertises your brand or product at some point in the video. The product will not be the main focus of the video, but the Youtubers will explain why it is so useful to have it.

The price for sponsoring a video varies. The bigger the channel, the higher the price. Some channels also set a flat rate (pay per video) while others charge for views.

Some things to consider when choosing a channel are the size of the channel and the display speed.

  1. Participate in LinkedIn

LinkedIn is a very exclusive social networking site, as it has a specific user group: skilled workers and professionals from all over the world. Therefore, this platform is a perfect place to drive traffic to your website dedicated to companies.

First things first, your LinkedIn profile must be complete. Make sure you have the basics covered (like summary, profile picture, website link, etc.). Customize your profile but keep it professional.

Posting company-related content on your LinkedIn will attract visitors to your website. The good thing is that you can target specific audiences that are interested in your industry.

Conclusion

We have shared some of the best free and paid methods to drive traffic to your website. To make it easier, let’s take a look at some of the best:

Free methods:

  • Optimize your website’s SEO: this will help search engines track your website easily.
  • Share content on social media platforms: so your content can reach a wider audience, attracting more traffic.
  • Update old content: it is very easy to do and will improve your traffic.

Payment methods:

  • Hire affiliated sellers: it is very profitable since you only pay if you get results.
  • Work with influential people: they can attract the public and convince your followers to visit your website and make a purchase.
  • Use Facebook ads: it is the largest social media platform and has the best chance of reaching all kinds of people.

Website owners seek to generate web traffic quickly, and many think they have to spend a lot of money, but as you have seen there are free tricks that work quite well. Try them and see how your website traffic increases!

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2 strategies for choosing the managed services you require

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Today, companies from different industries are familiarizing themselves and turning to collaboration agreements with managed service providers for the management of certain IT functions, particularly email hosting, customer relationship management (CRM), storage, backup and network recovery and monitoring.

The approach and use of managed services emerges as a preventive tool in terms of management and the risk of losing control over company technologies. The business world changes drastically, regardless of the deployment of solutions focused on the rapid resolution of problems in technology; For this reason, it is necessary to have an expert in administration that supports the requirements of the business and the current environment.

Managed services have been around for a long time, but adoption has been relatively low: just a year ago, only 3 in 10 organizations had an IT management partner, but more than two-thirds have used a provider in the past. last 12 months.

Why have a managed service provider?

It’s easier to respond to IT demands and complexities when you have the right support experts. Keeping up with maintenance costs, multiple hardware and software vendors, and increasing demands for stable system applications for end-user performance takes time and a high level of expertise. Having a managed service provider can produce significant benefits for your business:

  • Improving the efficiency and reliability of IT operations is a primary driving factor in having a managed service provider. According to the most recent CompTIA’s Fourth Annual Trends in Managed Services Study , 56% of companies with 100 or more employees and 47% of companies with fewer than 100 employees consider that a management ally streamlines processes in supporting the IT needs of the business.
  • Increased security and compliance are key factors for 38% of companies of all sizes. Savings and investment returns are a determining factor for 33% of companies with 100 or more employees and for 28% of companies with fewer than 100 employees.

1. Find a service provider to suit you

Part of the problem between the approach and the adoption of managed services lies in the definition and role that this type of providers is generating in the industry. In these days of software-as-a-service (SaaS), customers (and sometimes providers) remain unclear about what actually constitutes a managed mis webmail login.

Some vendors offer a portfolio of services focused on managing data analysis, business intelligence, and advanced application monitoring. There is currently a growing demand in these areas, but most vendors are looking to extend solutions beyond software management and network infrastructure.

While it’s true that the managed services community hasn’t done the best job communicating the benefits to users, the fact that usage has nearly doubled in the last year suggests that they have already started.

2. Partners, not replacements

It is important to note that while companies increasingly rely on external vendors to cover a portion of their IT needs, medium-sized projects generally complement each other rather than replace the technology needs they require.

Few of these companies contemplate ditching their IT staff just because they join a managed service provider. Instead, especially in large companies, they make the perfect mix between the IT department and the external service team; a merger that adds a strategic vision to the companies and that translates into a win-win relationship.

This also highlights the reasons why organizations turn to managed service providers. Customers are looking for additional benefits such as generating income and helping the business become more efficient. Even security has gone from being an obstacle to the use of services to a reason to have a team of specialists. Companies have changed their views on security as it has become clear that security issues are often the result of human error on the part of internal staff.

In short, the acceleration and demand of IT processes forces companies to turn to the search for a specialist to help solve problems. The growth of the market and the arrival on the scene of management providers offers a complete scenario for the integration of services focused on profitability and use of technology, without forgetting the business model of companies and the requirements in terms of IT.

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Do you have to do work at home? These 6 Applications Will Help You

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Given the situation, in which there are government provisions for social isolation to safeguard public health, we are faced with the dilemma of how to continue our activities, especially if we cannot stop our work.

Remote work or home office has been driven in recent weeks by the appearance of the COVID-19 virus, but this work strategy has been applied by many companies worldwide for several years, and it is not limited to large companies since there are many free and paid tools that help us carry out our daily tasks and that any business or SME could use.

It is time to apply technology and implement digital means of communication so as not to neglect our tasks. Before starting, you must bear in mind that the basis of all remote communication is the internet, so make sure you have good connectivity and equipment capable of supporting smooth online communication.

There are many applications depending on the activity you want to carry out, both to organize or organize your team, make video conferences, inter-area communication or documentation exchange. We can find paid and free applications, in both cases all very functional and useful.

Implementing remote work in an organization requires three fundamental aspects as a leader and as an individual:

-As an individual: Establish personal work habits and routines, and agree with the team.

-As a leader, establish agreements, habits, expectations, and routines with the team.

-Have the appropriate technology and systems.

Do you have to do work at home? Take note of these 6 applications that will help you better manage and organize your business from home.

1.  Microsoft Teams

Microsoft Teams on a platform created by Microsoft that makes work easier for companies.

This tool has a free and paid version, the free one being quite complete. It allows you to enable chats by work teams, and you can quickly share files and documents. It also gives you the possibility of videoconferencing with anyone inside or outside your organization, so that you don’t miss a meeting.

No matter where you are, you or your team can register activities, chat, create groups, make calls and much more!

Also inviting your team to join is as simple as sharing a link with the invitation.

2.  Slack

It is a communication tool for teams, it does not have a free version, its plans are accessible and start at  $ 6.67 per month per person.

With Slack, it is very easy to organize conversations by teams and allows you to share all kinds of files, from Word, PDF, Excel to multimedia files.

It is one of my favorite tools since it also allows video calls between multiple users in your organization and even sharing your screen, in case you have to make a presentation.

You can also activate notifications so that you do not miss any conversation and you can use it both in its online version, the desktop version, and mobile app.

It can also be connected with other platforms. If you need to have excellent communication with your team, Slack is a good option.

3.  Google Drive

Google Drive is a service for storing your information in the cloud. In a very simple way, you can upload all kinds of files and share them with more members of your company. One of the great benefits is that since all the information is in the cloud, you can have it anytime, anywhere, as long as you have an internet connection.

Another great advantage is that it allows other people to edit, comment or view the files you share in real-time.

All users have a free space if you want to have more storage for your company you can expand your plan to a paid one.

4.  Trello

Trello is a platform that allows you to work collaboratively, assigning tasks, delivery time, comments and progress.

It allows you to organize workflows and projects, if someone from your team finishes with the assigned they will be able to mark the completion of the task, in this way it is easy to be able to monitor the progress or objectives set.

Best of all, it is a free application,  so if you haven’t tried it yet, it’s time to get the most out of it so that your projects don’t get stuck.

5. Hangouts

Hangouts is a cross-platform communication application. It will allow you to initiate voice calls or video calls for free, both from the computer, through its extension that is downloaded from Google or through your cell phone, through its app.

On mobile, it is compatible with both Android and IOS and it also connects directly to Gmail, being a very light application and above all easy to use, which will help to maintain fluid communication with members of your team.

It is a free application and a good alternative to the classic Skype, Zoom Meeting or WhatsApp.

6.  Workplace

The workplace is a business-type social network. It enables companies to connect, communicate, and collaborate with each other. It is designed for businesses of all sizes, also if you use Facebook, as its use will be very familiar to you since it has a similar interface, where you can find news, groups, messages, and events.

This application has the Standard version that is free and also with its paid version for large organizations. Also, you do not need to have a personal Facebook account to use this application, they are completely independent.

Another advantage is that in the free version, you are the owner of the content that you publish and share, although the Facebook Community Rules apply. You also have the option to delete or deactivate your account at any time.

Don’t let social isolation stop you and take advantage of these applications and technology so you don’t neglect any aspect of your business. Not being in the same physical space should not be limited to stop communication between all the collaborators of your company and above all to stop performing essential functions within your organization.

Communication and coordination by digital means is a good alternative to use in these times of contingency, but it could also be applied as a permanent work policy.

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Digital Marketing, a Powerful Tool for Online Marketing

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The Internet has become an essential communication channel in the design of marketing strategies, both for B2B companies (trade between companies) and B2C (trade with consumers). However, some heads of SMEs hesitate to use digital marketing tools, sometimes for lack of time, but especially for lack of knowledge.

Let’s demystify internet marketing.

WHAT IS DIGITAL MARKETING?

Digital marketing is all the activities carried out by businesses on the Internet. This includes websites, blogs, social media, online advertising, and newsletters. Given the speed at which the Internet is evolving, a definition of digital marketing must be broad and inclusive.

WHY DIGITAL MARKETING?

Digital marketing: being present for its customers

One of the principles of modern marketing is to be present where customers are most likely to consume and to provide them with content that meets their expectations. However, according to recent data, we note that:

  • 70% of adult Quebec consumers research the Internet before purchasing a product or service;
  • 50% of adult consumers buy products online. The Quebec market was estimated at $ 6.6 billion in 2014;
  • 23% of online purchases were made through a search in a search engine;
  • 5% of online purchases come directly from social media.

Thus, Quebec consumers are connected to the Internet, have already integrated into their online shopping habits, and now, their information search process involves research and comparison of products online. On the Internet, in social media, in particular, consumers reproduce the phenomenon of word of mouth, but on a larger scale. It has, therefore, become essential for companies selling to individuals to be present online in order to be found.

The logic is the same for companies selling to other companies. According to a Statistics Canada survey, we learn that in 2013, 47% of Canadian businesses bought products or services online. The market value is considerable: $ 136 billion!

In addition, these companies have a purchasing behavior similar to that of consumers: they carry out online research, inform themselves and make decisions based on the information obtained. In this case, too, your business must be visible on the Internet to be found.

To be visible, you must first know what consumers want. This is the stage of strategic thinking.

STRATEGIC THINKING

Before embarking on the acquisition of digital marketing tools, it is essential to take a moment to reflect and a game plan:

  • who are your clients?
  • What are their needs?
  • What are their purchasing behaviors, especially on the internet?
  • What are your competitive or competitive advantages?
  • What are your goals?

This reflection will allow you to identify with better precision the tools to use to effectively reach your customers and, above all, to engage with them a constructive conversation which will ultimately allow you to generate sales.

Once you have identified the most effective communication needs and channels to reach your customers, you need to determine the content that will generate the most engagement from them.

CONTENT, KEY TO DIGITAL MARKETING

Creating relevant content is one of the keys to digital marketing. Consumers who search the Internet are looking for information to answer a problem, not advertisements. It is therefore essential that the content that your business creates meets at least one customer need.

The idea behind creating content is simple: it’s about establishing your credibility in your area of ​​expertise. In other words, it’s about creating your trademarkThus, consumers who do not know you can discover you, start a relationship of trust with your brand, and ultimately, this relationship may lead to a sale.

With clients, the content you create will consolidate your positioning, thus facilitating their loyalty.

SOME DIGITAL MARKETING TOOLS

Blog or website?

A blog is a website in itself. The difference with the site lies in its dynamism: while the website is not very interactive, the blog is designed for your business to publish content on it, be it articles, videos or infographics. This is the focal point of your digital marketing strategy

Online Store

The online store is used to sell your products on the Internet. In a way, it completes your “place” strategy in your marketing plan by reaching customers who prefer to shop online.

Social media

Consumers are very active in social media, especially on Facebook and Youtube. There are a lot of them and each of the social media plays an interesting role. Their proper use is based on strategic thinking you have done.

Newsletters

Info letters (newsletter) are a preferred tool in your strategies. Your customers, by giving you their email, give you permission to send them relevant information. Often, the newsletter is produced from your website and it lands directly with your customers, which social media also fails to achieve directly.

Online advertising

Google AdWords and Facebook offer tools to publicize your business that work very well, in the sense that their tools allow you to distribute your advertisements by reaching your target customers with great precision and at a significantly lower cost than in traditional media. Advertising can be used to attract consumers to your website and put them in interaction with the content.

In summary, the central pillar of a good digital marketing strategy is your customers. In today’s world, the companies that stand out among their customers are those that have established a strong positioning for their brand in the channels where their consumers are most receptive: digital marketing tools.

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