SOCIAL MEDIA
How to organize an Instagram contest? A quick guide
If you run a company profile on Instagram, you definitely want to promote your brand and reach as many potential customers as possible. A great way to do this is to prepare a contest that will help you increase your profile’s reach and gain new followers. Organizing a contest on Instagram, however, often raises many doubts. Are you wondering how to carry out such an action properly and legally? What to do to bring the expected results? What should you remember and what mistakes should not be made? You will find the answers in the article.
How to prepare an Instagram contest?
An Instagram contest should be carefully thought out. Sometimes a contest is unattractive to the audience, so that very few people take part in it. It also happens that the action does not bring satisfactory results, and the organizer only bears the costs. So when you decide to organize a contest, there are a few things to think about first.
Determine what the purpose of the contest is
Let’s start with the fact that you should always define the goal of the competition at the beginning. What is the brand supposed to achieve thanks to the competition? So think about whether you want, for example:
- increase brand awareness,
- increase sales,
- can it increase the number of followers?
Of course, it may be that one competition has different goals. However, it is always worth choosing one superior and basing your actions on it.
Specify the audience
The next step is to define the audience. Obviously, it should be consistent with the target group of the company/brand. However, there are two options: the contest is directed to a new potential customer, but also … to people who are already a customer.
In the latter case, the competition task may be, for example, the publication of a photo with the purchased product. This idea sometimes uses, for example, by fashion brands that ask for an interesting outfit that includes a specific item of clothing (for example, a handbag, shoes, or a dress). So think about who you want to reach and what goal to achieve.
Choose the appropriate reward
As you know, the competition cannot take place without a prize. First, the prize should be attractive to the target audience. Secondly, it must be related to your brand or product offer. Some offer very costly rewards that do not apply to their industry. Such competition may and may attract many people, but does it bring any real benefits to the company? Not necessarily. The user who take part in the campaign usually leave the profile immediately after its completion and are no longer shows interest in it.
Apart from the jackpot, it is also worth offering, for example, prizes for second and third place, or several “consolation prizes”. This way you will appreciate the work of many people. Thanks to this, there is a chance that the competition will be more popular.
Come up with an interesting competition task
The competition task is the factor that has the greatest impact on how many people will take part in the competition. It shouldn’t be complicated. The large number of conditions met can be discouraging. So the rules must be simple and clear.
In addition, the task is to be constructed in such a way that it can be assessed later and the winner can be selected. Better to avoid drawing winners. Why? You can read about it later in the article. It is a good idea to have an “answer question …” style task to choose the most creative answer.
Frequent conditions for contests on Instagram are marking a selected friend in the comment under the contest post and observing the organizer’s profile. These are actually very simple rules, but are they worth using? Not everyone want to tag a friend in the comment, just as not everyone like to tag.
As for the condition that applies to the observation of the profile, in fact, thanks to this, you will gain new followers in a short time. The only question is for how long. After the hand is over, these people may leave you just as quickly.
So maybe it’s better if you don’t force them to follow you, and instead suggest that you just please when a participant sees your profile. If someone really shows interest in your profile, they will click the “Follow” button anyway and stay with you. It is better to build a valuable and engaged group than to gain random followers.
Don’t forget about the competition rules
Remember that in order to be able to legally run a competition on Instagram or on another social networking site, you must prepare detailed regulations. You can publish it on your website, for example, and inform the contestants that they can find it there. The rules of the competition should include :
- organizer data,
- requirements for people who can take part in the competition, e.g. restrictions on age or place of residence,
- exact rules of the competition,
- criteria / rules for selecting the winner,
- list of awards,
- competition schedule,
- complaint rules,
- rules for the processing and protection of personal data.
In addition, in accordance with the promotion guidelines, the terms and conditions should also include “full release of Instagram from liability by each participant” and “information that the promotion is not sponsored, endorsed or carried out by Instagram or associated with it in any way. ”
How to organize a Instagram contest in accordance with the law?
On Instagram, you can often come across lottery deals where fate is the deciding factor for winning, not specific criteria. However, it is better to avoid this form of giving out prizes. Why? Well, a promotional lottery, which resembles a gambling game, is governed by completely different rules than the competition. Organizing a promotional lottery is not prohibited, but requires permits and payment of a fee. In the event of failure to comply with numerous formalities, a high fine can be awarded for an inconspicuous competition. You can read more about this in the Gambling Act.
So, as you can see, it is better to give up these types of deals and the aforementioned conditions of participation in the competition, which are: tagging friends, observing the profile, and sharing the competition post.
In conclusion: what should a legal Instagram contest look like?
- The winner of the contest should be SELECTED, not RANDOM.
- It is best if the competition task requires creative thinking from the participants.
- The competition must contain regulations with all the necessary information and elements.
- The competition should comply with the Instagram regulations and the law (GDPR, copyright).
You need to understand the philosophy of social media platforms and learn how to post your content there. The following tips and tricks will let you choose the right content and strategy for the right audience. This way, you will increase your fan base even on the international level to earn more money and be more famous with every passing minute. Read along and start your journey to stardom.
Go for the right audience
You are paying to enhance your reach on the social media platform, and if you don’t choose the right age audience and category, you are wasting your valuable resource. Your music might not be for people of all ages. Choosing the right age category will help you increase the number of your fans with the right content.
Location
Always start from the local settings. Always use hashtags and geotags that let the people in the vicinity know about your music. Sharing your feelings with the city and area will always make the people attached to your music.
Music preference
Don’t try your luck in all the different genres and get wasted in the eyes of music lovers. The best approach is to stick to a single category, make an impact in the industry and create your name in the specific genre. The best use of social media will also make you focus your campaign on a single category to get maximum results.
Visual presentation
Your music is not the only thing you sell and share with people. Your unique and bold identity is also an integral part of your presence that attracts people to your music. You need to make your virtual presence as impactful as you can on social media platforms. Try hiring professionals and increasing your charisma online to get stunning results with an ever-increasing fan base.
Using each platform the right way
Social media platforms require you to post your content according to the game plan to increase your fans. Once you have decided the type, kind, and category of your content, you can increase the impact of your presence from your local area to national and even international level to be more popular and earn more even from these social media platforms. The way of using the most famous platforms is as follows:
The most impact creating social media platform Instagram is a game-changer for celebrities and musicians. The artists who want to create a new buzz and enhance their reach get great benefits from this platform by posting their content with the following methods.
- New music release teasers
- Create buzz for new work or tours
- Professional updates
- behind-the-scenes content
- Share your personality
- Interact with followers
- Engage with fans
The news feed and event-oriented platform Facebook allows you to post your content with the notification to every person who has liked your page. The notification will help them come to your page and increase your traffic and impact on social media. You can choose the following:
- Write a post about upcoming music or event
- Provide details regarding your work and content
- Post upcoming promotions
- Interact with fans
- Engage with your fan base
- Create content
- Get more likes, comments, and shares
If you are willing to interact with the fans using words, Twitter is just the thing. You can also show visual content here, but the real game is the tweets or words you post online to share information with the fans.
- Retweeting
- Tweet media outlets that tag you in posts
- Interacting with fans
- Type short comments
- Notify fans of events
YouTube
You can post your music on YouTube, and it will help you earn money and increase your fan base at the same time by reaching more people. You can create your channel that is a space to store content online that will be available for people from all around the globe. Anyone can open your channel and access all the videos to increase your watch time, following, and earning from this platform.
- Upload music videos
- Exclusive acoustic
- Recording sessions
- Behind the scene videos
- Clips from events
- Your personal videos which you want to share with the fans
Head over to our Tik Tok to learn more about it
Go to our Instagram right now to get more updates
Being patriotic does not imply confronting problems violently; rather, it qualifies one to spread the message of peace and love for one’s homeland.
This is the latest “Lebanese and Proud” Instagram filter that has been getting a lot of attention on Instagram.
Sami Mukahhal was born in Lebanon on November 15, 1991, and his Instagram Filter reflects his great pride in his country and its heritage.
The underlying goal of this Instagram Filter was to boost a sense of patriotic fever in the public to restore Lebanon’s love. After all, if Instagram has floral filters, why shouldn’t this one? He wasn’t afraid of the reaction when he launched this filter. As a result, he is now a media sensation and an inspiration to many Lebanese around the world.
If you can’t find him reading a book or watching Netflix, look in the garden. He’ll be there, drinking his protein shake laughing, and smiling. People would leave comments like “Keep up the great work”, “Man, you make us laugh,” and more due to his hilarious unprompted humor.
It’s a hit! He enjoys doing this for the rest of his life if it meant making people laugh and smile. He lives by “We all smile in the same language.” He saw how many people could share their stories using his Instagram Filter, releasing Lebanese pride, and how the atmosphere had improved.
For him, the “Lebanese and Proud” Instagram Filter is more than just a filter; it is a tie that binds him to his roots and his beloved country, Lebanon.
Please visit Sami’s Instagram Profile by clicking here @samimukahhal to try out his Lebanese and Proud Instagram Filter.
You can view all the photos you liked and maybe forgot on Instagram. Posts liked on Instagram are kept under record. You can see all the posts you like in the Settings section, you can choose the posts you like, unsubscribe, and delete them. For Android and iPhone users, we will explain with pictures how to see all the posts you like on Instagram.
Many Instagram users are wondering, “How to see what you liked on Instagram”. When you like a photo or video shared on Instagram, these are recorded under “Posts You Like”.
Another curious subject is “How can I see the comments I like on Instagram “and “See my comments on Instagram “. Liked posts can be seen, but comments and like comments on Instagram are not visible. Let’s now explain how to see the liked posts on android and iOS with pictures.
Seeing Posts I’ve liked on Instagram
Open the Instagram app and go to the Profile tab.
Tap the three lines in the upper right corner of the screen and select Settings.
On the page that opens, select the Account option.
Select Posts You Like.
When you select the Posts You Like option, you can see all the photos and videos you like. You can view the post and un-like it by tapping the post. Thus, that post will be deleted from the posts you liked.
In the past, when you liked a post on Instagram, people who followed you could see it, but with the update to Instagram, this event has disappeared. Now no one can see the comments you make and the posts you like. In order for someone to see the posts you like, they need to access your Instagram account.
