Connect with us

TECH

SEO in Google News; How to appear in Google News?

Published

on

Google News

Google News (Google News in English) is a tool, from Google, that disseminates current, reliable, and truthful content from different websites or web portals dedicated exclusively to the news. The sites that appear in Google News have a great opportunity to increase traffic to your website and, consequently, the opportunity to increase your sales through it.

If you have a company or an online business, you know the importance of attracting quality traffic to your website, that is, people who are really interested in the services or products you offer and who can increase your conversion rate.

To achieve these results, the most effective is to improve the web positioning of your website and, from Xplora, we can help you. I guarantee you will take your business to another level! But not only can we help you improve your ranking in major search engines, such as Google or Bing, we can also help you with SEO optimization and web positioningposition your content in Google News.

With a good SEO in Google News, you will attract tons of traffic to your website, as long as you offer your audience the information they really want to know. Appearing in the main headlines of this news platform will give your business more visibility, which is why many websites compete to be there and what do you expect?

If you are wondering “how to appear in Google News?”, In this article, I will tell you everything you need to know to achieve it. Check it out.

What is Google News?

Google News, or Google News, is a platform, from Google Inc, whose purpose is to track the main news, updated, in development, and relevant to the audience. To later facilitate its visualization from the Internet search engine.

Google News is a powerful tool to increase organic visits to your website.

Unlike traditional search engines, Google News presents headlines from different portals and also the results of organic searches. In addition, it filters through an algorithm the “qualified” pages according to the search made by the reader. This information is displayed according to the preferences and interests of the user, or through a search filter.

What is the main advantage of Google News?

Due to its effectiveness, Google News has become an alternative channel for generating traffic, that is, directing people to your website and this is its main advantage. But it will also give your content much more visibility, both in the SERP and in the specific category where your article appears. Nor should we forget other important advantages the benefits that lead to branding and the increase of authority of your content, website, or blog.

But, if Google News is a news portal, why would you want to have a presence in this medium?

Why do web pages want to appear in Google News?

As I told you before, traffic is the main benefit offered by Google News, and one of the reasons why web pages want to appear on this news platform. The more people reach your website, you will have more conversion and sales opportunities.

Appearing on Google News is a great opportunity to bring more visits to your website and increase your sales.

But that’s not all, it is estimated that more than 60% of people trust Google News. Therefore, if your content appears on this platform, it will give your readers more confidence. This trust establishes the difference between brands and web pages, which affects user behavior in the pre-click (ad) and post-click (web page experience) stages.

For us, in Xplora, the best part of all this is that Google News headlines appear integrated with the other results of a particular search, which can increase organic traffic to your website in a short period of time.

Conquer and position your website on top of Google!

Without trap or cardboard; We develop realistic web positioning (SEO) campaigns on Google and other search engines, with our feet on the ground, true to the profile of your company and with results that give results.

How much does Google News affect the traffic?

Compared to regular organic traffic, the news attracts 100 times more traffic. This means that Google News, can generate tons of traffic and increase the authority of the web domain of your page. As a result, shared resources and inbound links will also increase and, as a result, your organic visibility in Web search engines.

If you want to get these benefits, you must know how to appear on Google News, and first, you must meet certain requirements that I show you below.

What are the requirements to appear on Google News?

Your website must be exclusive news

The first requirement, demanded by Google News, is that the website, which you want to index, is dedicated exclusively to publishing news. If your website is sales or marketing, for example, it will not take it into account.

Google News only shows web pages that write and publish relevant news or content on specific topics and niches. To ensure that this is the case, there is a team that is responsible for manually reviewing the website to decide whether or not to include it in the News index.

This is the first barrier that you must pass, and the most important requirement to appear in Google News so, if you do not comply, it is recommended that you do not bother to request that Google News add you to your listings.

Technical requirements

If you overcome the first obstacle, bravo! However, you still have a long way to go, it’s not so easy to get into Google News! You have to overcome a good number of obstacles, so let’s continue.

Use static and unique URLs

It’s critical that your articles and news have static URLs (Web addresses) so that Google News can easily track them.

Make sure your URLs are not generated dynamically, otherwise it will not work very well with Google News.

Flat HTML content only

For Google News, loading speed is paramount, as it allows you to index and position web content quickly.

Google News only uses the HTML source code to index the content. Therefore, you must ensure that the content of your articles appears directly in the HTML source code and that they do not need to execute JavaScript for it.

Have a clean code

This means that the article must have a continuous block of HTML code.

Avoid placing videos, photo galleries, etc., in the middle of the article code, as this can affect the indexing process of Google News.

Optional technical considerations (but more or less mandatory)

In addition, to the technical requirements, which I already mentioned, there are others that Google News does not consider mandatory, but that can help you appear faster on the platform.

Also, they will help you get the best position in the carousel of stories, which is where you will get most of your news traffic. Let’s see what they are:

Create a news specific XML Sitemap

It is necessary, if not mandatory, that you have a specific XML news sitemap. This sitemap must contain the articles you have published in the last 48 hours, up to a maximum of one thousand.

This is the main mechanism that Google News uses to track your website and find the new articles and news you have published.

Mark your articles with structured data

Google can only enter structured data from more specific articles or segments of data. However, the marking of articles or news on your web pages is practically mandatory, as it will increase your chances of entering the carousel of main stories from Google News.

Additional requirements

There are other obstacles that, as I told you are many, that you have to overcome before appearing in Google News.

It has multiple authors

It is important that several authors, with authority, contribute to the content of your website. This will place you above all other blogs and small sites that exist, and increase your chances of the Google manager approving your Web page on the platform quickly.

Update your content daily

Try to write and publish content every day. You can use information from others, but most of it must be of your own authorship.

There is no rule that says how much you should write, while the content is unique.

Remember, if you copy content from another Google site you will notice and penalize you.

In general terms, I recommend that you publish at least 70% of content that is your own and unique and only 30% that comes from external sources. This is very good for SEO in Google News.

Write for a specialized niche

It is essential that you focus on a niche or specialized topic. There are already many news sites that publish general news and try to do everything. This is why Google News pays more interest to websites that specialize in specific topics or areas.

So, if you have a very specific topic or a specialized industry that covers your news, you are on a very good path. This will increase your chances of entering the News Index and get more organic traffic.

You already know how to appear in Google News, it meets all these requirements and I assure you that you will get a lot of traffic, coming from the best stories, everything is advantages!

But, (yes, there is a but) we only saw the technical requirements. What about the content?

Content requirements to appear on Google News

  1. You need a legal notice with all possible contact information.
  2. You must mention all authors and publishers on the editorial page or in the news.
  3. Your complete website must be written and maintained by an organization with several authors and publishers.
  4. The content of your articles must go through editorial supervision. Forums, individual blog articles, and other similar sources are not included in Google News.
  5. Do not overload your website or your articles with ads.
  6. Write regularly, articles must be new and current.
  7. The contents must be written for your own website, ideally subject to editorial control
  8. Create articles and other sections of content that have a high level of relevance in a specific topic
  9. Avoid posting content that has nothing to do with the topics you usually deal with
  10. Your articles cannot consist solely of promotional content related to your business.
  11. Before signing up for Google News, make sure you have a good amount of articles.

Remember, during the acceptance process, a Google employee will examine your website in detail to validate that it meets all the requirements.

So far, we have talked about how to appear in Google News, but once you achieve it you must stay, so it is important that you use SEO strategies in Google News.

How to optimize your website and news for Google News?

Doing SEO in Google News is similar to doing SEO for web search engines. Some of the best strategies to achieve maximum visibility in Google News are:

Website Design

The design of your individual articles is as important as that of the rest of your website; The fewer elements there are between one news article and another, the better.

The structure of the HTML source code of a news article should not be interrupted and should follow this order:

  1. Title
  2. Image
  3. Data
  4. Body of the notice

Optimize content based on current affairs

When it comes to SEO in Google News, having current articles becomes crucial.

If you publish an article before your competitors, the greater your chances of improving your ranking in the news index.

Create a Sitemap with your news

The simple creation of a general XML sitemap will not take you very far, in Google News. You must create a special site map for the news, based on the XML protocol and containing the publication date of each individual article.

The XML map of your website for Google News should be updated automatically and without delay, every time you publish new news on the Web.

Another thing you should consider for SEO in Google News is that you should only include the articles that you have published in the last 48 hours. Why? Google News only considers the last two days for the news release.

You can use the Unlimited Sitemap Generator subscription service, for example, to automatically create your news XML sitemap for Google. This generator can be integrated into almost any web system and platform.

Along with a map of the XML site, dedicated to the news, you can also create maps of the XML site for videos and images.

Image optimization

Another important element for SEO in Google News is images. The image you will use for the news article is largely responsible for the click rate, also called CTR (Click Rate).

The image is shown as a preview of the news article within the organic search results. Therefore, you must upload it to the same web server as all other files on your web page.

The title below the image is another very important factor for the news article, be sure to use an appropriate ALT attribute for the image.

The image must be in JPG format, with reduced file size, and should not be part of a link.

Text optimization

The news, relevance, interdependence with the topic, and the speed of presentation of a specific topic are SEO factors in Google News.

Technically, your text should consist of only 80 words to be considered a news article. However, I recommend using a minimum of 125 words for cover articles and a minimum of 250 for all other types of news. In addition to this, it is important that words are not subject to internal or external links.

Optimize the title and H1 header

Be concise and get straight to the point. Use short titles that motivate the reader to click or expand the information. If possible, place the main keyword at the beginning of the title.

All this will increase the CTR (click-through rate), a key SEO positioning factor for Google News, and influences the way organic search results are displayed.

Reduce charging time

In addition to posting current content, try to get there first! The speed of loading a page and news is also a factor that impacts SEO in Google News.

It is considered that a news article has an optimal speed if, between the moment of loading and the complete display of the user’s browser page, no more than 200 milliseconds (0.2 seconds) have passed. Therefore, you should verify and optimize the loading time of your news website.

Become Visible! Start climbing positions on Google!

Do you want your potential customers to find you, before your competition, when they search for your products or services on Google or other Internet search engines?

Conclusion

Appearing on Google News is not that easy, but it is not impossible either. If you meet the requirements, which I showed you in this article, you will have many opportunities for Google News to accept you.

The first point to remember: is that it is not a tool for all web pages. Nor is it enough that you are a blogger or that you publish content daily, to obtain the privileges of this section, your web page must be EXCLUSIVELY news and information.

If this is your case, take advantage of the great opportunity that Google News offers you to make the quality of your content known, increase the visibility of your articles and, consequently, increase traffic to your website.

If you appear in the top list of Google News you will also have the top positions in the search engine results.

Surely, SEO is important, but an essential element for the success of your web project is the subscription to Google News. I am sure that this alternative will increase the visibility of your website and grow your business!

Did you like this post? I invite you to share it on your social networks since it is likely that many do not know the importance of Google News for their online marketing strategy.

Continue Reading

TECH

Technology used in Offset Printing, and its working principle.

Published

on

Offset printing is the most preferred printing technique that has been used for over a century. It enables fast printing on thousands of materials. Offset printing is a printing technique used to print images on the paper surface. It can be applied to many papers or similar materials of certain weights and sizes, from business cards to giant billboard brochures. It is a very common printing technique today. It is a preferred method in printing systems that require multiple prints at the same time, such as newspapers. We can see offset printing applications in thousands of materials that we may encounter at any time in the business world and in our daily life. Unlike other printing techniques, it is also called “flat printing “or “indirect printing” because the surface to be printed and the surface that will not be printed are at the same height.

What are its features?

It is a technique used in countless printing applications today, from newspapers to books, magazines to brochures, business cards to invoices and cardboard packaging. Multiple prints can occur at the same time. Fabricated or hand-made molds can be used. Fabricated molds are more costly than hand-made ones, but are of higher quality. Therefore, printing in fabricated molds will be of higher quality. Different color parts in offset printing devices allow printing many different colors at the same time. Thanks to the units that give black, blue, red and yellow colors, the desired colors can be toned during printing. The roller on which the printing process is applied and which has a rubber layer is called a ‘blanket‘. Computer To Plate (CTP), which is called “exposure from computer to paper” while preparing the pattern. Technique is used. In this technique, the image or picture prepared in the computer environment can be directly transferred to the molds. Thanks to the CTP technique, molds can be prepared in a very short time with very little margin of error.

How is the Working Principle?

The working principle of offset printing is generally simple. In principle, it is a technique in which water and ink do not mix. It is ensured that the ink or paint is printed on the paper indirectly. It is similar to the lithography technique. The mold surface is flat and does not benefit from height differences on the mold. In other words, the surface to be printed and the surface not to be printed are at the same height. The metals used in the parts of the device hold the ink and repel water according to their properties.

The surface of the paper to be printed is covered with an emulsion layer. Another name for emulsion is “liquid suspension”. It is a mixture of two liquids that do not dissolve in each other. One of the liquid is the dispersed phase and is dispersed in the other liquid (dispersed phase). The non-printing surface of the paper is not covered with emulsion. The surface to be printed holds the ink and the other surface holds the water with micrometric pores called “grain pits”. At this stage, the feature of not mixing ink and water comes into play. The reason why water is held in empty areas in offset printing is that there are micro pores that hold water in these areas. The areas where the ink adheres are flat and water cannot hold on this surface. In this way, the ink prints on the printed surface.

Different rollers and rollers are used in the offset printing device. These parts are produced using different metals. Their surfaces are covered with objects that are extremely sensitive to light. The printing device has three different cylinders or pans. These; mold cylinder, blanket cylinder and printing cylinder. There is also an ink roller and a dampening (water) roller. There is mold on the mold boiler. The image on the mold is flat. As the printing plate rotates, the dampening or water roller comes into contact with the ink roller. Ink is given to the place to be printed, and water is given to the place that will not be printed. The inked areas are transferred to the blanket. There is a flexible rubber coating on the blanket cylinder. Due to its flexible structure, Blanket works in harmony with both the paper and the printing plate. This rubber material is pressed and the image is printed on the rubber in reverse. In other words, the ink in the area to be printed has a flat image on the plate and is transferred to the blanket in reverse. The reverse image in the rubber material is applied flat on the paper passed between the blankets and printing cylinders, and printing takes place.

To summarize; In offset printing, which works with the system working on the principle of “water repels the ink”, the image of the film to be printed is transferred to the light sensitive offset plate and the mold is prepared. The printing and non-pressing sections on the mold surface are at the same height. There are mold, rubber and printing pans in the printing machine. The film image in the mold boiler is transferred to the rubber boiler. The printing process takes place by passing the paper to be printed between the rubber and printing boilers.

What is the Difference between Offset Printing and Digital Printing?

Offset printing is mostly used in printing technology. However, in recent years, digital printing has also been widely used. Digital printing is more practical than offset printing, provides fast printing and leaves less waste. Both printing types show differences in usage according to the amount to be printed, size and sector. Working principles are different from each other. While the principle of not mixing water and ink is used in offset printing, digital printing works with computer support. Digital prints are prepared in the computer environment and changes can be made on the print in a short time. In offset printing, plates are used and it is not possible to make changes in the pattern in a short time. In digital printing, less chemicals are used compared to offset printing. Offset prints can produce 1 million prints per sheet. For this reason, it is especially preferred for printing in large quantities. Book, magazine,

Advantages of Offset Printing

  • Large volumes of printing can be done in a short time at low cost. For this reason, it is the most preferred printing technique all over the world.
  • Since there is a different unit for each color to be printed, many different colors can be printed at once.
  • The cost-benefit ratio is high, offers high quality color options, and provides fast printing.
  • It is the most suitable printing technique with large volumes used in printing and printing facilities.
  • It enables different printing applications such as embossing and stamping.
  • It is flexible enough to meet the printing needs of almost every industry.
  • It can be applied in low, medium and high volume prints.

What are the materials that can be used for offset printing?

Offset printing is a technique that can print on a large number of small and large papers and materials. The materials that can be printed with the offset printing method are as follows; newspapers, magazines, books, brochures, advertising prints, consumer goods packaging, letterhead, cardboard, flat and folded flyers, placemats, posters, magnets, business cards, stickers, bookmarks, postcards, folders, catalogs, notepads, miscellaneous documents, invoices, receipts, forms, folders, files, calendar, envelope, agenda covers, inserts, invitations, plastic cards, color chart, certificates…

 

Continue Reading

TECH

Decentralized Exchange Software

Published

on

DEX is a short form of Decentralized Exchange Software. Manipulators or entrepreneur can start a business like UniSwap using this Decentralized cryptocurrency exchange Software.

We have two natures of Exchange Software ie., Centralized and Decentralized. Compared to Centralized one, decentralized has many features and more secure and time chomp.

Since all the transactions in Decentralized Exchange Software is on fly and direct process between the wallet of the users as it runs on browser of the user via. JS, it is more harmless and secure and no prone to hacks as well compared to Centralized exchange software.

While in each transaction of cryptocurrencies no third party is intricate here in Decentralized Exchange Software because it is (the liquidity or LP tokens) not stored in the Parent Wallet as in case of centralized exchange software from which anyone could hacks straightforwardly.

When we think about the server storage capacity, the Decentralized exchange software suffice to host in normal server like EtherDelta, Waves Dex etc., with great access speed in turn the owner no need to spend more money on it but in Centralized Exchange Software it is completely different ie., we need to maintain good server infrastructure like binance, CEX.io etc., which requires more money and spend much time to secure as each execution is done by file present in the exchange.

There are many other reasons users opting the Decentralized Exchange Software compared to Centralized Exchange software.

The Decentralized Exchange Software is less expensive and more revenue giving product for the entrepreneur.

Decentralized Exchange Software has an automated percentage of commission for each transaction through Revenue configuration module.

The business startups love the Decentralized Exchange Software more than the Centralized Exchange Software because it is 0.03% fee, and it could be handled with or it allows the user with 4 million transactions in one day which is dramatically great news for the entrepreneur. So, once the user sets up once, then everything is ready-made, simple and more lucrative keep rolling in as well.

Decentralized Exchange Software is also considered as an AMM ie. Automated Market Making Module because the process made simple and everything automated and user friendly.

This AMM functions in such a way to incentivize liquidity provider in a attractive manner.

If anyone would like to provide liquidity for any tokens listed can get just in a few clicks and they could be connected their favorite wallet like MetaMask, Trust Wallet etc., and supply liquidity as well.

The entire Decentralized Exchange Software is to attract more liquidity provider to earn more commission base revenue via Yield farming.

The users must choose Liquidity Provider for each pair of tokens in turn they would receive LP tokens in run time. These LP tokens will be stored by the users in their wallets or stick.

Staking the LP tokens will have an added advantage of receiving rewards which in turn the staked LP tokens would gain more coins with the compound interest in general as well.

Decentralized is 100% source code and smart contract driven just because of this every transaction on your exchange would be controlled through this smart contract execution with more securely and can earn money.

Continue Reading

TECH

The most luxurious Floor wind light columns and its uses.

Published

on

The most luxurious Floor wind light columns and its uses.

As the name suggests, a floor wind light column or floor lamp is a tall-standing lighting device that is placed on the ground. Typically, a floor lamp ranges from between 4 feet to 6 feet based on its functionality. Since the light is elevated, it provides an illusion of vertical space, making it one of the best light decoration ideas for homes and commercial spaces. They are also easy to install and available in a gamut of designs.

Lasaro offers Exclusive floor wind lights at an affordable price. A Bodenwindlichtsäule is perfect both indoors and outdoors, with lasaro you will find the best quality floor wind lights for indoor and outdoor use. No matter whether you like it elegant, antique, or rustic, they have lantern columns for indoor and outdoor in glass, concrete, wood, metal in large and small.

However, apart from their aesthetic appeal, floor lights offer a plethora of stylish and unique uses. A few of them are discussed below:

Task Lighting

From picturesque reading lamps to vintage pharmacy lamps, floor lamps provide a variety of utilitarian benefits. If relaxing and unwinding in your living room over a hot cup of coffee and an intriguing book is the best part of your day, determine a gorgeous floor reading lamp to complement your decor.

Installation

Unlike other lighting solutions, floor lamps offer the unmatched advantage of no installation. All you need is a cozy corner for aesthetics and an electrical socket for the power supply. You can entirely skip the process of reaching out for professional help, cleaning up after, and not to mention, paying for the services. Floor lamps are also much more affordable than a wall-mounted lighting solution installed in your home. Furthermore, they can be installed in literally every room of your home – from the busy living room to the quaint balcony – giving you the dual advantage of mobility and elegance.

Available in many designs

Floor lamps are available in a wide variety of styles and designs, making them the most sought-after piece of decor for every homeowner. From classic vintage lamps with a wrought-iron finish to contemporary and minimalistic designs that look sleek and stylish, there is no dearth of design options you can choose from. You can consider adding a pop of color to your space by opting for a vibrant lampshade that will bind your decor together.  You can also opt for floor lamps with multiple light units to light up an entire corner rather than just a specific spot.

Aesthetics

Not to mention, floor lamps have an unparalleled charm of their own. They are a classic piece of decor that complements almost all kinds of interior decor themes – from new-age nautical designs to old-school farmhouse styles. They instantly increase the chic quotient of the room with no compromise on functionality and usage. Additionally, floor lights offer the creative freedom of letting you design your space as per your needs – a huge benefit for tenants who do not want to invest in permanent lighting solutions.

Versatility

The best aspect of floor lights is that all you need is a floor! Due to this, floor lights are extremely versatile in nature. Whether you are looking for a permanent reading solution for your study or a temporary lighting solution for an evening with friends in the backyard, they never disappoint. You can also work with colorful LED lighting to change the mood and ambiance.

Complements other lights

Floor lamps can either be used as a stand-alone lighting solution to focus on a particular spot in a room or with other lights that are in the same family. They complement all types of lights – from romantic chandeliers to table lamps. They also help in softening harsh lighting by balancing out the brightness of the room.

A solution for every room

Though a floor light can be installed in every room of your home, there is a style guide you need to follow for ideal lighting. While installing the floor light in the bedroom, make sure it is at shoulder level so the light does not fall harshly on your eyes when you are seated on the bed. Furthermore, while installing it in the living room, choose a corner that does not hinder free movement. The most ideal spot would be by the couch, in one of the corners of the room. It can also be placed between furniture, to add in a subtle yet significant glow.

Cost-effective

Not only is a floor lamp inexpensive to install and maintain, but it also comes with the benefit of saving electricity since you can use power-saving LED bulbs in them. LED lights change the way we live on Earth and also provide ambient lighting solutions. With LED lighting solutions, you can even use your floor lamps as the bed light since they light up the room for long hours without taking a toll on your electricity bill.

With such a wide range of uses and benefits, floor lamps are a great investment for both residential spaces and commercial establishments. They are available in a variety of designs, fabrics, shapes, and sizes, making them the ideal lighting solution for everyone.

Continue Reading

Trending