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SEO in Google News; How to appear in Google News?

Nichole Kerr

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Google News (Google News in English) is a tool, from Google, that disseminates current, reliable and truthful content from different websites or web portals dedicated exclusively to the news. The sites that appear in Google News have a great opportunity to increase traffic to your website and, consequently, the opportunity to increase your sales through it.

If you have a company or an online business, you know the importance of attracting quality traffic to your website, that is, people who are really interested in the services or products you offer and who can increase your conversion rate.

To achieve these results, the most effective is to improve the web positioning  of your website and, from Xplora, we can help you. I guarantee you will take your business to another level! But not only can we help you improve your ranking in major search engines, such as Google or Bing, we can also help you with SEO optimization and web positioning : position your content in Google News .

With a good SEO in Google News you will attract tons of traffic to your website, as long as you offer your audience the information they really want to know. Appearing in the main headlines of this news platform will give your business more visibility, which is why many websites compete to be there and what do you expect?

If you are wondering “how to appear in Google News?”, In this article I will tell you everything you need to know to achieve it. Check it out.

What is Google News?

Google News, or Google News, is a platform, from Google Inc, whose purpose is to track the main news, updated, in development and relevant to the audience. To later facilitate its visualization from the Internet search engine.

Google News is a powerful tool to increase organic visits to your website.

Unlike traditional search engines, Google News presents headlines from different portals and also the results of organic searches. In addition, it filters through an algorithm the “qualified” pages according to the search made by the reader. This information is displayed according to the preferences and interests of the user, or through a search filter.

What is the main advantage of Google News?

Due to its effectiveness, Google News has become an alternative channel for generating traffic , that is, directing people to your website and this is its main advantage. But it will also give your content much more visibility, both in the SERP and in the specific category where your article appears. Nor should we forget other important advantages the benefits that lead to branding and the increase of authority of your content, website or blog.

But, if Google News is a news portal, why would you want to have a presence in this medium?

Why do web pages want to appear in Google News?

As I told you before, traffic is the main benefit offered by Google News, and one of the reasons why web pages want to appear on this news platform. The more people reach your website, you will have more conversion and sales opportunities .

Appearing on Google News is a great opportunity to bring more visits to your website and increase your sales.

But that’s not all, it is estimated that more than 60% of people trust Google News. Therefore, if your content appears on this platform, it will give your readers more confidence. This trust establishes the difference between brands and web pages, which affects user behavior in the pre-click (ad) and post-click (web page experience) stages.

For us, in Xplora, the best part of all this is that Google News headlines appear integrated with the other results of a particular search, which can increase organic traffic to your website in a short period of time.

Conquer and position your website on top of Google!

Without trap or cardboard; We develop realistic web positioning (SEO) campaigns on Google and other search engines, with our feet on the ground, true to the profile of your company and with results that give results.

How much does Google News affect the traffic?

Compared to regular organic traffic, the news attracts 100 times more traffic . This means that, Google News, can generate tons of traffic and increase the authority of the web domain of your page. As a result, shared resources and inbound links will also increase and, as a result, your organic visibility in Web search engines .

If you want to get these benefits, you must know how to appear on Google News and first, you must meet certain requirements that I show you below.

What are the requirements to appear on Google News?

Your website must be exclusive news

The first requirement, demanded by Google News, is that the website, which you want to index, is dedicated exclusively to publishing news. If your website is sales or marketing, for example, it will not take it into account.

Google News only shows web pages that write and publish relevant news or content on specific topics and niches. To ensure that this is the case, there is a team that is responsible for manually reviewing the website to decide whether or not to include it in the News index.

This is the first barrier that you must pass, and the most important requirement to appear in Google News so, if you do not comply, it is recommended that you do not bother to request that Google News add you to your listings.

Technical requirements

If you overcome the first obstacle, bravo! However, you still have a long way to go, it’s not so easy to get into Google News! You have to overcome a good number of obstacles, so let’s continue.

Use static and unique URLs

It’s critical that your articles and news have static URLs (Web addresses) so that Google News can easily track it.

Make sure your URLs are not generated dynamically, otherwise it will not work very well with Google News.

Flat HTML content only

For Google News, loading speed is paramount, as it allows you to index and position web content quickly.

Google News only uses the HTML source code to index the content. Therefore, you must ensure that the content of your articles appears directly in the HTML source code and that they do not need to execute JavaScript for it.

Have a clean code

This means that the article must have a continuous block of HTML code.

Avoid placing videos, photo galleries, etc., in the middle of the article code, as this can affect the indexing process of Google News.

Optional technical considerations (but more or less mandatory)

In addition, to the technical requirements, which I already mentioned, there are others that Google News does not consider mandatory, but that can help you appear faster on the platform.

Also, they will help you get the best position in the carousel of stories, which is where you will get most of your news traffic. Let’s see what they are:

Create a news specific XML Sitemap

It is necessary, if not mandatory, that you have a specific XML news sitemap. This sitemap must contain the articles you have published in the last 48 hours, up to a maximum of one thousand.

This is the main mechanism that Google News uses to track your website and find the new articles and news you have published.

Mark your articles with structured data

Google can only enter structured data from more specific articles or segments of data. However, the marking of articles or news on your web pages is practically mandatory, as it will increase your chances of entering the carousel of main stories from Google News.

Additional requirements

There are other obstacles that, as I told you are many, that you have to overcome before appearing in Google News.

It has multiple authors

It is important that several authors, with authority, contribute to the content of your website. This will place you above all other blogs and small sites that exist, and increase your chances of the Google manager approving your Web page on the platform quickly.

Update your content daily

Try to write and publish content every day. You can use information from others, but most of it must be of your own authorship.

There is no rule that says how much you should write, while the content is unique.

Remember, if you copy content from another Google site you will notice and penalize you.

In general terms, I recommend that you publish at least 70% of content that is your own and unique and only 30% that comes from external sources. This is very good for SEO in Google News.

Write for a specialized niche

It is essential that you focus on a niche or specialized topic. There are already many news sites that publish general news and try to do everything. This is why Google News pays more interest to websites that specialize in specific topics or areas.

So, if you have a very specific topic or a specialized industry that covers your news, you are on a very good path. This will increase your chances of entering the News Index and get more organic traffic.

You already know how to appear in Google News, it meets all these requirements and I assure you that you will get a lot of traffic, coming from the best stories, everything is advantages!

But, (yes, there is a but) we only saw the technical requirements. What about the content?

Content requirements to appear on Google News

  1. You need a legal notice with all possible contact information.
  2. You must mention all authors and publishers on the editorial page or in the news.
  3. Your complete website must be written and maintained by an organization with several authors and publishers.
  4. The content of your articles must go through editorial supervision. Forums, individual blog articles, and other similar sources are not included in Google News.
  5. Do not overload your website or your articles with ads.
  6. Write regularly, articles must be new and current.
  7. The contents must be written for your own website, ideally subject to editorial control
  8. Create articles and other sections of content that have a high level of relevance in a specific topic
  9. Avoid posting content that has nothing to do with the topics you usually deal with
  10. Your articles cannot consist solely of promotional content related to your business.
  11. Before signing up for Google News, make sure you have a good amount of articles.

Remember, during the acceptance process, a Google employee will examine your website in detail to validate that it meets all the requirements.

So far, we have talked about how to appear in Google News, but once you achieve it you must stay, so it is important that you use SEO strategies in Google News.

 

How to optimize your website and news for Google News?

Doing SEO in Google News is similar to doing SEO for web search engines. Some of the best strategies to achieve maximum visibility in Google News are:

Website Design

The design of your individual articles is as important as that of the rest of your website; The fewer elements there are between one news article and another, the better.

The structure of the HTML source code of a news article should not be interrupted and should follow this order:

  1. Title
  2. Image
  3. Data
  4. Body of the notice

Optimize content based on current affairs

When it comes to SEO in Google News, having current articles becomes crucial.

If you publish an article before your competitors, the greater your chances of improving your ranking in the news index.

Create a Sitemap with your news

The simple creation of a general XML sitemap will not take you very far, in Google News. You must create a special site map for the news, based on the XML protocol and containing the publication date of each individual article.

The XML map of your website for Google News should be updated automatically and without delay, every time you publish new news on the Web.

Another thing you should consider for SEO in Google News is that you should only include the articles that you have published in the last 48 hours. Why? Google News only considers the last two days for the news release.

You can use the Unlimited Sitemap Generator subscription service, for example, to automatically create your news XML sitemap for Google. This generator can be integrated into almost any web system and platform.

Along with a map of the XML site, dedicated to the news, you can also create maps of the XML site for videos and images.

Image optimization

Another important element for SEO in Google News is images. The image you will use for the news article is largely responsible for the click rate, also called CTR (Click Rate).

The image is shown as a preview of the news article within the organic search results. Therefore, you must upload it to the same web server as all other files on your web page.

The title below the image is another very important factor for the news article, be sure to use an appropriate ALT attribute for the image.

The image must be in JPG format, with reduced file size and should not be part of a link.

Text optimization

The news, relevance, interdependence with the topic and the speed of presentation of a specific topic are SEO factors in Google News.

Technically, your text should consist of only 80 words to be considered a news article. However, I recommend using a minimum of 125 words for cover articles and a minimum of 250 for all other types of news. In addition to this, it is important that words are not subject to internal or external links.

Optimize the title and H1 header

Be concise and get straight to the point. Use short titles that motivate the reader to click or expand the information. If possible, place the main keyword at the beginning of the title.

All this will increase the CTR (click-through rate), a key SEO positioning factor for Google News and influences the way organic search results are displayed.

Reduce charging time

In addition to posting current content, try to get there first! The speed of loading a page and news is also a factor that impacts SEO in Google News.

It is considered that a news article has an optimal speed if, between the moment of loading and the complete display of the user’s browser page, no more than 200 milliseconds (0.2 seconds) have passed. Therefore, you should verify and optimize the loading time of your news website.

Become Visible! Start climbing positions on Google!

Do you want your potential customers to find you, before your competition, when they search for your products or services on Google or other Internet search engines?

Conclusion

Appearing on Google News is not that easy, but it is not impossible either. If you meet the requirements, which I showed you in this article, you will have many opportunities for Google News to accept you.

The first point to remember: is that it is not a tool for all web pages. Nor is it enough that you are a blogger or that you publish content daily, to obtain the privileges of this section, your web page must be EXCLUSIVELY news and information.

If this is your case, take advantage of the great opportunity that Google News offers you to make the quality of your content known, increase the visibility of your articles and, consequently, increase traffic to your website.

If you appear in the top list of Google News you will also have the top positions in the search engine results.

Surely, SEO is important, but an essential element for the success of your web project is the subscription to Google News. I am sure that this alternative will increase the visibility of your website and grow your business!

Did you like this post? I invite you to share it on your social networks since it is likely that many do not know the importance of Google News for their online marketing strategy.

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Rapid production of porous cellulose acetate membrane for water filtration using readily available chemicals

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Abstract

We describe a chemistry lab experiment using everyday elements and readily available chemicals to introduce porous polymer membranes to high school and college students. The principle of membrane filtration is illustrated by filtering solutions containing watercolor pigments or food coloring, while the food coloring is completely soluble in water and easily passes through the membrane. . The laboratory experiment can be performed in a 2 hour activity and is intended to (1) expose students to an exciting new field of materials science. He familiarizes them with porous membranes for the production of drinking water and presents them with a model elimination technique that uses the acid / base theory. In Switzerland, 52 high school students and 55 high school teachers have already successfully completed the laboratory experience and found the activity interesting and motivating.

 

introduction

Importance of safe drinking water

Access to clean and safe drinking water remains a global problem. In developing countries, around 80% of diseases are linked to poor water and sanitation conditions. Among the most common health risks of unclean drinking water are water-borne illnesses caused by pathogenic bacteria, viruses, and protozoan parasites. In a comprehensive study, Bain and colleagues examined the microbial quality of drinking water and estimated that approximately 1.8 billion people worldwide use a source of drinking water contaminated with E. coli or other bacteria. thermotolerant coliforms (TTC).

Various approaches, with their inherent advantages and disadvantages, have been studied for eliminating microorganisms linked to waterborne diseases. The portable water purification devices currently in use include systems based on ultra and microfiltration membranes, ceramic filters, activated carbon filters or chemical halogen disinfection. The disadvantages of the most efficient systems are, in general, their complex installation and their periodic maintenance, which leads to high operating costs and, consequently, makes these systems unsuitable for developing countries. In addition, many point-of-use treatment devices are not effective against all possible contaminants. Therefore, new water treatment technologies are being explored.

Water quality issues are an integral part of many high school chemistry courses, and various experiments have been developed as educational laboratory procedures. Water filtration experiments for the removal of nanomaterials have already been described and a laboratory experiment comparing various biochemical separation technologies (including filtration) has been presented. The experience presented here differs from previous approaches in that the filtering device itself (a porous membrane) is made by students from standard materials, then its separation performance is tested.

Cellulose Acetate Membrane for Water Filtration

In this article, we describe a laboratory experiment to produce a cellulose acetate membrane filter for drinking water which, in its production stages, resembles the commercially available water filter, but which is accomplished using everyday items such as a kitchen blender, glass dishes, rulers and chemicals readily available. The entire experiment can be performed in a 2 hour laboratory exercise. Supporting information for this article includes a student brochure and instructor notes for conducting the classroom experience (approximately 20 to 40 students). The production of membranes is based on the addition of calcium carbonate to a solution of cellulose acetate dissolved in acetone. Glycerol is also added to the reaction mixture and acts as a pore spacer. The polymer solution is then mixed using a kitchen mixer, and the resulting dispersion is spread on a glass plate using a stainless steel ruler. After evaporation of the solvent in ambient air, the calcium carbonate and glycerol particles are washed from the polymer matrix in an acid bath and then rinsed in a water bath.

Functional test of the membrane using watercolor and food coloring

Students test the performance of the membrane obtained with a solution of watercolor and food coloring. Although, when mixed with water, both give colored water, the color of the food used is a water-soluble dye, and watercolor is a dispersion of pigments, with particles between 40 and 80 µm in size. The watercolor solution based on pigments is first passed through the membrane. Then the filtration is repeated with the food coloring solution. In both cases, students are invited to record their observations. The experiments with the two solutions are then repeated with a standard filter for a Buchner funnel.

Procedure

Equipment and chemicals

The experiment uses the infrastructure and materials available in a university-level chemistry laboratory (see Information on teaching support and notes to students), as well as certain additions, which can be easily obtained:

• Kitchen mixer with at least 800 W of power (eg Philips HR 2195/04)

• Mirror or glass plate (148 × 210 mm2 or larger area)

•           Tape

• Ruler with stainless steel edge or aluminum profile.

• Two plastic tanks for dilute hydrochloric acid and a double boiler.

• Cellulose acetate (Sigma-Aldrich n ° 180955)

• Calcium carbonate (Sigma-Aldrich No. 21069)

• Watercolor (for example, Artists Loft Fundamentals watercolor pans set on amazon.com)

• Food coloring (for example bright blue FCF E133)

Preparation of a solution of cellulose acetate polymer

Preparation of the cellulose acetate dispersion

All of the cellulose acetate membrane filter was transferred to a kitchen mixer. Then, 41 g of calcium carbonate and 17.6 g of glycerol were added, and the suspension was stirred for 3 minutes in the highest setting of the kitchen mixer. The dispersion was placed in a new 250 ml Schott bottle and closed to limit evaporation of the solvent. The kitchen mixer was immediately filled with water to precipitate the remaining dispersion and the polymer waste was deposited in household waste.

Removal of calcium carbonate particles

To remove the calcium carbonate particles, a plastic container was filled with 5 L of water and another container with 5 L of hydrochloric acid (0.24 M). The mirror plate containing the membrane sheet was then immersed in the hydrochloric acid bath. The membrane sheet was released from the mirror plate, and gas bubbles indicated the removal of the calcium carbonate particles. After 10 minutes, the membrane sheet was transferred to the container containing only water and washed for an additional 5 minutes. Finally, the membrane sheet was removed from the water bath and placed on a cloth. Another kitchen towel was used to dry the membrane.

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CHAMAL GEMS: BUY LOCAL, SELL GLOBAL

Nichole Kerr

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You should recognize the influence and role of gemstones in our life in this article. Gemstones are known by many as plain hard rocks of different sizes, often colored or sparkling but lacking emotional meaning. Stones take a lot of emotional space in other people’s lives. In recent times, in the search for good, natural living in which litho therapy can be found, a form of cure using stones, the use of Chinese or Herbal medicine, reflecting or homeopathy treatments has grown. Indeed, gems and semi-precious stones have been used to address health issues for decades. Litho therapy is a technique used to achieve therapeutic effects on the body with gemstones, stones, crystals or Quartz.For example, opals are protective stones that strengthen eyesight, soothe the mind, stimulate creativeness, batter infections, and assist sleep when the use of diamonds is completely excluded. Each stone has different characteristics and a special energy force in addition to cure a sore.

Highly popular are birthstones. Every month, in fact, a number of stones are associated. Many people find it interesting to know which ones are associated with them to always carry you. The stones can be placed on or carried around a piece of gem as a form of protection. In one way or another, a stone will energize the body and the mind.Chamal Gems exports the best gemstone products to luxury jewelers and specialty shops in the US. They have many other unique stones like Sapphire, Ruby, Alexandrite, Emerald, and Padparadscha! As the slogan say “Buy local, Sell global” As of 2020 Chamal Gems Pvt Ltd in Sri Lanka is the biggest gemstone exporter to the United States.

Over the next few years, global demand for gemstones is expected to rise steadily. A new business intelligence perspective from Future Market Insights (FMI) announced revenue of gemstone for nearly US$ 22 billion in 2018. The worldwide market for gemstones is expected to grow moderately by 4.4% in the last year.

Tailor Made Gemstones Jewelry and Ornaments are in Trend

According to the study, almost 85% of the total sales of gemstones are made up of jewelry and decoration, most of which are made up of gemstone studies. Since the recent past, customization of gems and gems has been in trend, which has provided market players with high potential growth opportunities. The study suggests that a number of manufacturers and designers focus solely on the production of personalized new gemstone jewelry designs using cutting-edge technologies such as fast prototyping (RP) and CAD. Research also shows clearly that the rate of acquisition of gemstones in luxury arts is growing steadily.

Diamond holds approximately sixty percent of overall sales of gemstones and is projected as the best-selling gemstone category in the coming years. As the gemstone demand forecast for the next few years shows, the study highlights a promising rise in the need for rubies. Currently, over 85 percent of gemstones produced are synthetic. The study believes that, compared to natural gemstones the flexible physical attributes and relatively low price points of gemstone in synthetic format continue.

Although low end gemstones have been competitive in their sales over the past, the premium customer base will continue to be nurtured by the high-end gemstones industry. Consumers from Asian emerging economies are particularly interested in high-quality gemstones, which are rare and unique in design. While this phenomenon is attributed to increasingly growing lifestyle spending per capita, a large customer population still affirms adhering to budget restrictions when choosing the type of gemstone.

Developed Countries are Promoting Global Gemstones Market

North America will continue to be the preeminent investment area for manufacturers, designers and marketers of gemstones, with more than one third share in the world’s gemstones industry. Foremost due to the large demand for diamond and prizes gemstones in particular, the analysis also shows that Europe has a substantially high share in the jewelry industry.In addition, Asia Pacific is cited as an important regional market for both diamond and colored gems, a center for some of the highest quality, fine gemstones.

Analysis of Competitors: Players in the Market of Gemstones

Colored gemstones such as ruby, sapphire, emerald and others, like the colored gemstones of the cottage industry, are likely to remain isolated. There are a lot of players and a wide range of products. On the other hand, a few big players, who own concentrated mine pockets, dominate the demand for diamond.

Most of the world’s leading gemstone companies focus on strategic expansion of gemstone mining, production and processing capacity. More than one player on the gemstone market is also focusing on mining, production and processing of diamonds in their development strategy.

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Social Trading Stocks and Its Importance

Nichole Kerr

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Traders of stocks, currencies and commodities have long maintained their own ideas, but the sharing of information on dedicated websites allows people to make money by copying or tracking their behavior. Market social traders have always had to know macroeconomic trends and news about companies acutely. This has long encouraged committed professionals and those wealthy enough to pay them for inventory, products and monetary trading.

This exclusivity has gradually been worsened by social media and online communities, creating a social business that involves people in strategies sharing. Social Trade,  experts point out that the social trading network is part of a much wider movement towards greater transparency and open knowledge. Access to accessible information is becoming a focal point as investors are looking to invest in businesses with more responsible, sustainable and diverse operations.

Social trade gives credibility to word-of-mouth

Although many investment investors continue to prefer more safe investing options, the social trading industry is making waves in fund management, particularly for younger users, according to expert; the data collected from the platform technology has contributed to new and objective reports of results that explain the correlation between cost and return for the investor.

Because individuals are not valued in many online communities, dedicated platforms have been developed to show the success of traders and allow users to copy their behavior. A multiple asset groups trading website, NAGA, has grown more than 500,000 accounts.

A major advantage for consumers of social trading is: the people who you copy invest their own money in the strategy, it’s different from conventional fund managers, many of whom can’t invest their cash in the funds in which they invest their clients. The need for advice was also a powerful force in different aspects of our lives. You might ask a friend who knows the best, if you want to go to a good restaurant. You will also want to find a professional personal trainer to do well in the fitness centre. We are used so often to seeking advice and scores, but this is only possible for investments because social trading.

Mirror Trading is a quick-growing aspect of social trading operations, which allows customers to automate transactions, retains and sells the same choices. Earlier people searching for businesses would have used newspapers and tip sheets to research the success of firms, but now experts can be copied easily.

What are the social trading disadvantages?

In addition to the ability to earn money with no time or capital expenditure, social trading and other big sites like NAGA provides unknown market accessibility. Those who become expert traders also have the potential to generate revenue by being copied.

However, there are clearly some major downsides that need to be taken into account. One big issue is that often people spend their own money on the basis of preferences of people, who are not professional experts, a particular concern in social networks that have no history of success. One of the users advises on the thread: take with a pinch of salt what you hear.

People can also feel tempted to leverage too much, especially in foreign exchange, to raise their investment. Although credits will increase some benefits dramatically, losses are also increased, and regardless of how clever the copied people are, the investment value can be nosedive. Around 67% of those interviewed by the Social Trading Platform expert said they lost cash with impatience and fast use of leverage.

New traders should therefore restrict early investment, pick risk and leverage carefully and copy multiple traders to make any losses balanced. A goal is to ensure that users have the right financial preparation to take decisions. The ground rules such as portfolio diversification should be understood at least to retail investors before they begin to use this service.

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